{"id":381395,"date":"2022-11-29T16:04:30","date_gmt":"2022-11-29T16:04:30","guid":{"rendered":"https:\/\/moodmedia.com\/uncategorized-hu\/what-does-the-metaverse-mean-for-retail\/"},"modified":"2023-05-31T19:49:18","modified_gmt":"2023-05-31T18:49:18","slug":"what-does-the-metaverse-mean-for-retail","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/hu\/blog-hu\/innovaciok\/what-does-the-metaverse-mean-for-retail\/","title":{"rendered":"Mit jelent a metaverse a kiskereskedelem sz\u00e1m\u00e1ra?"},"content":{"rendered":"

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MIT JELENT<\/span> A METAVERSE A KISKERESKEDELEM SZ\u00c1M\u00c1RA?<\/span><\/h1>\n

Lehet, hogy mostan\u00e1ban ez a besz\u00e9dt\u00e9ma, de sokan m\u00e9g mindig zavarban vannak a metaversummal kapcsolatban, \u00e9s egyes esetekben rendk\u00edv\u00fcl \u00f3vatosak vele szemben.<\/b> Mi is pontosan ez a titokzatos koncepci\u00f3, \u00e9s mit jelent a kiskereskedelem j\u00f6v\u0151je szempontj\u00e1b\u00f3l, ahogyan azt ma ismerj\u00fck? Lehet, hogy ez lesz az eddigi legmag\u00e1val ragad\u00f3bb \u00fcgyf\u00e9l\u00e9lm\u00e9ny? Vagy ez csak egy videoj\u00e1t\u00e9kos h\u00f3bort? <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row admin_label=”Cikk” _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” background_color=”#eeeeee” custom_padding=”50px|50px|50px|50px|false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Mi az a metaverse?<\/b><\/h3>\n

R\u00f6viden, a metaversum 3D-s virtu\u00e1lis vil\u00e1gok h\u00e1l\u00f3zata. Az e h\u00e1l\u00f3zatot alkot\u00f3 technol\u00f3gi\u00e1k k\u00f6z\u00e9 tartozhat a VR (virtu\u00e1lis val\u00f3s\u00e1g), amely olyan virtu\u00e1lis vil\u00e1gokb\u00f3l \u00e1ll, amelyek akkor is l\u00e9teznek, amikor \u00d6n \u00e9ppen nem j\u00e1tszik, valamint a kiterjesztett val\u00f3s\u00e1g, amely a digit\u00e1lis \u00e9s a fizikai vil\u00e1g aspektusait \u00f6tv\u00f6zi. Boltokkal \u00e9s ingatlanokkal b\u00fcszk\u00e9lkedhet, \u00e9s a „lak\u00f3i” kiv\u00e1lasztanak egy avat\u00e1rt, hogy k\u00e9pviselje mag\u00e1t, mik\u00f6zben a metaversumban int\u00e9zik a dolgaikat.<\/p>\n

A Fortnite tal\u00e1n a legismertebb p\u00e9ld\u00e1ja a metaversusnak a j\u00e1t\u00e9kokon bel\u00fcl. A 2017-ben indult online videoj\u00e1t\u00e9k gyorsan kultur\u00e1lis jelens\u00e9gg\u00e9 v\u00e1lt, 400 milli\u00f3 glob\u00e1lis felhaszn\u00e1l\u00f3val, mivel a j\u00e1t\u00e9kosok egy online, m\u00e9gis val\u00f3s\u00e1gh\u0171 teret kerestek, ahol j\u00e1tszhatnak \u00e9s versenyezhetnek. A j\u00e1t\u00e9kosok m\u00e1r egy ideje koncertekre j\u00e1rnak (Travis Scott 2020-ban virtu\u00e1lisan a platformon kereszt\u00fcl l\u00e9pett fel), \u00e9s m\u00e1rk\u00e1s \u00e1rucikkeket v\u00e1s\u00e1rolnak a j\u00e1t\u00e9kban.<\/p>\n

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Mit jelent ez a kiskereskedelem sz\u00e1m\u00e1ra?<\/span><\/b><\/h3>\n

Tekintettel arra, hogy m\u00e1r most is lehet v\u00e1s\u00e1rolni, g\u00f6rdeszk\u00e1zni a m\u00e1rk\u00e1s j\u00e1tsz\u00f3tereken \u00e9s aut\u00f3t tesztelni a nagynev\u0171 „metaverse boltok” egyre b\u0151v\u00fcl\u0151 list\u00e1j\u00e1n, bele\u00e9rtve a Vans, a Gucci, a Nike, a Hyundai \u00e9s a Burberry boltjait, egy\u00e9rtelm\u0171, hogy a m\u00e1rk\u00e1k komolyan veszik ezt a trendet. Az olyan videoj\u00e1t\u00e9k-platformokon, mint a Roblox, amely vil\u00e1gszerte t\u00f6bb mint 40 milli\u00f3 felhaszn\u00e1l\u00f3t sz\u00e1ml\u00e1l, val\u00f3di p\u00e9nzt k\u00f6lthetsz virtu\u00e1lis javakra az avatarod sz\u00e1m\u00e1ra, amelyet a bitcoin, a blokkl\u00e1nc \u00e9s a nem-lenyelhet\u0151 tokenek (NFT-k) t\u00e1pl\u00e1lnak. Egy egyedi Roblox Gucci k\u00e9zit\u00e1sk\u00e1t nemr\u00e9g t\u00f6bb mint 4000 doll\u00e1r\u00e9rt adtak el \u00fajra – ez komoly dolog. <\/p>\n

A m\u00e1rk\u00e1k minden ipar\u00e1gban k\u00eds\u00e9rleteznek azzal, hogy virtu\u00e1lis tereket haszn\u00e1ljanak term\u00e9keik bemutat\u00e1s\u00e1ra. 2021 november\u00e9ben a Dyson elind\u00edtott egy virtu\u00e1lis bemutat\u00f3termet, amely alkalmaz\u00e1sk\u00e9nt el\u00e9rhet\u0151 a Meta Oculus \u00e1ruh\u00e1zon kereszt\u00fcl, \u00e9s olyan fogyaszt\u00f3i term\u00e9keket mutatott be, mint p\u00e9ld\u00e1ul a hajform\u00e1z\u00f3 eszk\u00f6zei. Ek\u00f6zben a Samsung a Decentraland platformon egy olyan \u00e9lm\u00e9nyt ind\u00edtott, amely l\u00e9nyeg\u00e9ben a m\u00e1rka New York-i high-tech z\u00e1szl\u00f3shaj\u00f3 \u00fczlet\u00e9t hozta l\u00e9tre.<\/p>\n

A kiskereskedelmi metaversum ott v\u00e1lik \u00e9rdekess\u00e9, hogy hogyan fog k\u00f6lcs\u00f6nhat\u00e1sba l\u00e9pni, befoly\u00e1solni \u00e9s \u00f6sszeolvadni a val\u00f3s vil\u00e1ggal. A virtu\u00e1lis, kiterjesztett \u00e9lm\u00e9ny \u00faj \u00e9s izgalmas lehet\u0151s\u00e9geket k\u00edn\u00e1l a kiskereskedelem sz\u00e1m\u00e1ra a fogyaszt\u00e1s \u00e9s a m\u00e1rkakapcsolatok ter\u00e9n.[\/et_pb_text][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/11\/meta-post-2.webp” title_text=”meta-post-2″ align=”center” force_fullwidth=”on” _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.15.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Hogyan haszn\u00e1lhatj\u00e1k ki a m\u00e1rk\u00e1k \u00e9s a kiskeresked\u0151k az el\u0151ny\u00f6ket?<\/span><\/b><\/h3>\n

Aki a metaversumba szeretne belemer\u00fclni \u00e9s befektetni, annak hajland\u00f3nak kell lennie k\u00eds\u00e9rletezni \u00e9s tanulni ebben a gyorsan v\u00e1ltoz\u00f3 t\u00e9rben. A nemr\u00e9giben k\u00e9sz\u00fclt, az In-Store trendek felt\u00e9rk\u00e9pez\u00e9s\u00e9r\u0151l<\/a> sz\u00f3l\u00f3 jelent\u00e9s\u00fcnk szerint a vil\u00e1gszerte megk\u00e9rdezett v\u00e1s\u00e1rl\u00f3k 49%-a fontosnak tartja, hogy a kiskeresked\u0151k t\u00e1j\u00e9koztat\u00e1st adjanak arr\u00f3l, hogyan lehet a m\u00e1rka \u00fczlet\u00e9t a metaversumban vagy egy hasonl\u00f3 virtu\u00e1lis t\u00e9rben felkeresni.<\/p>\n

N\u00e9h\u00e1ny p\u00e9lda arra, hogy a m\u00e1rk\u00e1k \u00e9s a kiskeresked\u0151k hogyan mer\u00edthetik be a l\u00e1bukat a metaversusba \u00e9s hogyan profit\u00e1lhatnak abb\u00f3l: h\u0171s\u00e9gpontokat k\u00edn\u00e1lnak a virtu\u00e1lis vil\u00e1gban, amelyek bev\u00e1lthat\u00f3k a val\u00f3di \u00fczletekben, vagy befektetnek a kevert val\u00f3s\u00e1g bemutat\u00f3termekbe, ahol az okostelefonon l\u00e9v\u0151 AR-funkci\u00f3k mag\u00e1val ragad\u00f3 digit\u00e1lis \u00e9lm\u00e9nyt ny\u00fajtanak az \u00fczletben. Tov\u00e1bbi p\u00e9ld\u00e1k a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra az exkluz\u00edv „metaversus” fizikai \u00e9s digit\u00e1lis term\u00e9kek megv\u00e1s\u00e1rl\u00e1s\u00e1nak lehet\u0151v\u00e9 t\u00e9tele, valamint a k\u00e9t teret egyes\u00edt\u0151 interakt\u00edv j\u00e1t\u00e9kok l\u00e9trehoz\u00e1sa.<\/p>\n

Ak\u00e1r tetszik, ak\u00e1r nem, a metaversum gyorsan val\u00f3s\u00e1gg\u00e1 v\u00e1lik, k\u00fcl\u00f6n\u00f6sen a mai fiatalabb gener\u00e1ci\u00f3k sz\u00e1m\u00e1ra. A kiskeresked\u0151k\u00f6n m\u00falik, hogy besz\u00e1llnak-e vagy sem.<\/p>\n

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MIT JELENT A METAVERSE A KISKERESKEDELEM SZ\u00c1M\u00c1RA? Lehet, hogy mostan\u00e1ban ez a besz\u00e9dt\u00e9ma, de sokan m\u00e9g mindig zavarban vannak a metaversummal kapcsolatban, \u00e9s egyes esetekben rendk\u00edv\u00fcl \u00f3vatosak vele szemben. Mi is pontosan ez a titokzatos koncepci\u00f3, \u00e9s mit jelent a kiskereskedelem j\u00f6v\u0151je szempontj\u00e1b\u00f3l, ahogyan azt ma ismerj\u00fck? Lehet, hogy ez lesz az eddigi legmag\u00e1val ragad\u00f3bb \u00fcgyf\u00e9l\u00e9lm\u00e9ny? Vagy ez csak egy videoj\u00e1t\u00e9kos h\u00f3bort? Mi az a metaverse? R\u00f6viden, a metaversum 3D-s virtu\u00e1lis vil\u00e1gok h\u00e1l\u00f3zata. Az e h\u00e1l\u00f3zatot alkot\u00f3 technol\u00f3gi\u00e1k k\u00f6z\u00e9 tartozhat a VR (virtu\u00e1lis val\u00f3s\u00e1g), amely olyan virtu\u00e1lis vil\u00e1gokb\u00f3l \u00e1ll, amelyek akkor is l\u00e9teznek, amikor \u00d6n \u00e9ppen nem j\u00e1tszik, valamint a kiterjesztett val\u00f3s\u00e1g, amely a digit\u00e1lis \u00e9s a fizikai vil\u00e1g aspektusait \u00f6tv\u00f6zi. Boltokkal \u00e9s ingatlanokkal b\u00fcszk\u00e9lkedhet, \u00e9s a „lak\u00f3i” kiv\u00e1lasztanak egy avat\u00e1rt, hogy k\u00e9pviselje mag\u00e1t, mik\u00f6zben a metaversumban int\u00e9zik a dolgaikat. A Fortnite tal\u00e1n a legismertebb p\u00e9ld\u00e1ja a metaversusnak a j\u00e1t\u00e9kokon bel\u00fcl. A 2017-ben indult online videoj\u00e1t\u00e9k gyorsan kultur\u00e1lis jelens\u00e9gg\u00e9 v\u00e1lt, 400 milli\u00f3 glob\u00e1lis felhaszn\u00e1l\u00f3val, mivel a j\u00e1t\u00e9kosok egy online, m\u00e9gis val\u00f3s\u00e1gh\u0171 teret kerestek, ahol j\u00e1tszhatnak \u00e9s versenyezhetnek. A j\u00e1t\u00e9kosok m\u00e1r egy ideje koncertekre j\u00e1rnak (Travis Scott 2020-ban virtu\u00e1lisan a platformon kereszt\u00fcl l\u00e9pett fel), \u00e9s m\u00e1rk\u00e1s \u00e1rucikkeket v\u00e1s\u00e1rolnak a j\u00e1t\u00e9kban.Mit jelent ez a kiskereskedelem sz\u00e1m\u00e1ra? Tekintettel arra, hogy m\u00e1r most is […]<\/p>\n","protected":false},"author":2,"featured_media":306727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5347,5547],"tags":[],"class_list":["post-381395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-hu","category-innovaciok"],"yoast_head":"\nMit jelent a metaverse a kiskereskedelem sz\u00e1m\u00e1ra? | Mood Media Magyarorsz\u00e1g<\/title>\n<meta name=\"description\" content=\"Lehet, hogy mostan\u00e1ban ez a besz\u00e9dt\u00e9ma, de sokan m\u00e9g mindig zavarban vannak a metaversummal kapcsolatban, \u00e9s egyes esetekben rendk\u00edv\u00fcl \u00f3vatosak vele szemben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mit jelent a metaverse a kiskereskedelem sz\u00e1m\u00e1ra?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/hu\/blog-hu\/innovaciok\/what-does-the-metaverse-mean-for-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media Magyarorsz\u00e1g\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-29T16:04:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-31T18:49:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/11\/meta-retail-ft2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Brad Bond\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brad Bond\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/hu\\\/blog-hu\\\/innovaciok\\\/what-does-the-metaverse-mean-for-retail\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/hu\\\/blog-hu\\\/innovaciok\\\/what-does-the-metaverse-mean-for-retail\\\/\"},\"author\":{\"name\":\"Brad Bond\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/hu\\\/#\\\/schema\\\/person\\\/2c1d5d948a4c2afc406923edc1c7827d\"},\"headline\":\"Mit jelent a metaverse a kiskereskedelem sz\u00e1m\u00e1ra?\",\"datePublished\":\"2022-11-29T16:04:30+00:00\",\"dateModified\":\"2023-05-31T18:49:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/hu\\\/blog-hu\\\/innovaciok\\\/what-does-the-metaverse-mean-for-retail\\\/\"},\"wordCount\":1085,\"publisher\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/hu\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/hu\\\/blog-hu\\\/innovaciok\\\/what-does-the-metaverse-mean-for-retail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/moodmedia.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/meta-retail-ft2.webp\",\"articleSection\":[\"Blog\",\"Innov\u00e1ci\u00f3k\"],\"inLanguage\":\"hu\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/hu\\\/blog-hu\\\/innovaciok\\\/what-does-the-metaverse-mean-for-retail\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/hu\\\/blog-hu\\\/innovaciok\\\/what-does-the-metaverse-mean-for-retail\\\/\",\"name\":\"Mit jelent a metaverse a kiskereskedelem sz\u00e1m\u00e1ra? 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