{"id":753047,"date":"2023-07-24T15:23:10","date_gmt":"2023-07-24T14:23:10","guid":{"rendered":"https:\/\/moodmedia.com\/uncategorized-hu\/az-aruhaz-fejlodese-1900-1939\/"},"modified":"2023-07-27T12:30:29","modified_gmt":"2023-07-27T11:30:29","slug":"az-aruhaz-fejlodese-1900-1939","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/hu\/blog-hu\/az-aruhaz-fejlodese-1900-1939\/","title":{"rendered":"Az \u00e1ruh\u00e1zak fejl\u0151d\u00e9se &#8211; 1900-1939"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#bababa&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/evolution-pt-1-hero.webp&#8221; background_blend=&#8221;screen&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"bold new-hero-ext\">AZ \u00c1RUH\u00c1ZAK FEJL\u0150D\u00c9SE &#8211; <span class=\"m-gradient\">1900-1939<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b><span class=\"m-gradient\">1900 &#8211; 1939<\/span><br \/>\nAz \u00e9rzelmek m\u0171v\u00e9szete<\/b><\/h2>\n<p class=\"intro2\">A 20. sz\u00e1zad eleje a kiskereskedelmi \u00fczletek sz\u00e1m\u00e1ra az innov\u00e1ci\u00f3 id\u0151szaka volt, amely egy l\u00e9p\u00e9ssel tov\u00e1bb vitte az el\u0151z\u0151 sz\u00e1zad v\u00e9g\u00e9n kialakult f\u00fcggetlen v\u00e1s\u00e1rl\u00f3i v\u00e1s\u00e1rl\u00e1si utat. R\u00f6viddel az els\u0151 vil\u00e1gh\u00e1bor\u00fa befejez\u00e9se ut\u00e1n az \u00e9rz\u00e9kek robban\u00e1sszer\u0171 feler\u0151s\u00f6d\u00e9s\u00e9nek hangulata uralkodott. Megjelent a v\u00e1s\u00e1rl\u00e1s \u00faj form\u00e1ja, a &#8222;szupermarket&#8221;, mik\u00f6zben a kiskeresked\u0151k mindenf\u00e9le m\u00f3don igyekeztek jav\u00edtani \u00fczleteik hangulat\u00e1t: a v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny \u00e9rzelmess\u00e9 v\u00e1lt.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">Mer\u00fclj el a kor \u00fczleteiben a 20. sz\u00e1zad eleji lej\u00e1tsz\u00e1si list\u00e1nkkal!<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/7qYTaIpU28zm3fAd043LK6?utm_source=generator&amp;theme=0\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/evolution-store-1-ft.webp&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;C\u00edmlap\/K\u00e9p&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;50px||0px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>\u00c9rzelmek a <span class=\"m-gradient\">kiskereskedelem<\/span><\/b><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Az \u00e9rzelmek \u00e9s az \u00e9rz\u00e9kek mindig is szorosan kapcsol\u00f3dtak a kiskereskedelmi v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny min\u0151s\u00e9g\u00e9hez. A <a href=\"https:\/\/moodmedia.com\/hu\/blog-hu\/az-uzlet-fejlodese-1800-1899\/\">19. sz\u00e1zadban<\/a> ez a koncepci\u00f3 az \u00e1ruh\u00e1zak megjelen\u00e9s\u00e9vel lend\u00fcletet kapott. Az \u00e1ruh\u00e1zak m\u00e9ret\u00fckkel, \u00e1ruk\u00edn\u00e1latukkal \u00e9s az akkori legfontosabb technol\u00f3giai \u00faj\u00edt\u00e1s, az elektromoss\u00e1g alkalmaz\u00e1s\u00e1val sikeresen izgalomba hozt\u00e1k a v\u00e1s\u00e1rl\u00f3kat, \u00e9s megteremtett\u00e9k a mai \u00e9rtelemben vett kiskereskedelem alapjait.  <strong>Az \u00e1ruh\u00e1z felel\u0151s volt az\u00e9rt is, hogy soha nem l\u00e1tott kapcsolatot teremtsen a m\u0171v\u00e9szet \u00e9s a kereskedelem k\u00f6z\u00f6tt,<\/strong> \u00edgy az \u00e9rzelmeket \u00e9s az \u00e9rz\u00e9kszervi elemeket a v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny f\u0151 mozgat\u00f3rug\u00f3j\u00e1v\u00e1 tette.<\/p>\n<p>A cs\u00e1b\u00edt\u00e1s mindig is fontos r\u00e9sze volt a fogyaszt\u00f3i t\u00e1rsadalomnak, \u00e9s egy ember, aki ezt nagyon j\u00f3l tudta, Harry Gordon Selfridge amerikai kiskereskedelmi m\u00e1gn\u00e1s volt. 1909-ben nyitotta meg kapuit Londonban,  <strong>Selfridges<\/strong> k\u00edn\u00e1lt (\u00e9s m\u00e9g a mai napig is) k\u00e1pr\u00e1zatos v\u00e1s\u00e1rl\u00f3k egy labirintus emeleteken a  <strong>t\u00f6bb sz\u00e1z r\u00e9szleg, nem is besz\u00e9lve az \u00e9ttermekr\u0151l, a tet\u0151kertr\u0151l, az olvas\u00f3- \u00e9s \u00edr\u00f3szob\u00e1kr\u00f3l, a k\u00fclf\u00f6ldi l\u00e1togat\u00f3k fogad\u00e1s\u00e1ra szolg\u00e1l\u00f3 helyis\u00e9gekr\u0151l, az els\u0151seg\u00e9lyny\u00fajt\u00f3 helyis\u00e9gr\u0151l \u00e9s &#8211; ami a legfontosabb &#8211; az emeleteken dolgoz\u00f3, hozz\u00e1\u00e9rt\u0151 asszisztensek kis sereg\u00e9r\u0151l.<\/strong><\/p>\n<p>A korabeli \u00fczletek t\u00e1gas, j\u00f3l berendezett mosd\u00f3i \u00e9s t\u00e1rsalg\u00f3i k\u00f6zelebb hozt\u00e1k a kiskereskedelmet a n\u0151i k\u00f6r\u00f6kh\u00f6z. A 20. sz\u00e1zad elej\u00e9n,  <strong>megjelentek a fodr\u00e1szszalonok, majd a tanfolyamok, amelyeken megtanulhattuk, hogyan kell hajat csin\u00e1lni, sminkelni \u00e9s eleg\u00e1nsan j\u00e1rni. Szabott ruh\u00e1k, esk\u00fcv\u0151i ruhaszalonok \u00e9s divatbemutat\u00f3k<\/strong>  hozz\u00e1j\u00e1rult ahhoz, hogy m\u00e9g gazdagabb v\u00e1s\u00e1rl\u00f3k\u00f6z\u00f6ns\u00e9get vonzzon, amely kor\u00e1bban megvetette az \u00e1ruh\u00e1zakat \u00e9s azok term\u00e9kk\u00edn\u00e1lat\u00e1t.<\/p>\n<p><strong>Selfridge sokat tett az\u00e9rt, hogy az \u00e1ruh\u00e1z ne csak egy nagy \u00e9s \u00e1tfog\u00f3an felszerelt \u00fczlet legyen, hanem c\u00e9l\u00e1llom\u00e1s.<\/strong>  A c\u00e9l az volt, hogy a v\u00e1s\u00e1rl\u00f3nak elk\u00f6telezett \u00e9lm\u00e9nyben legyen r\u00e9sze, hogy a lehet\u0151 legt\u00f6bb ideig n\u00e9zel\u0151dj\u00f6n, \u00e9s ami a legfontosabb, p\u00e9nzt k\u00f6lts\u00f6n az \u00fczletben.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#eeeeee&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>A neonf\u00e9nyek alatt!<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A 18. sz\u00e1zad v\u00e9ge fel\u00e9 Londonban megjelentek az els\u0151 modern kirakatok, k\u00f6sz\u00f6nhet\u0151en az \u00fcveg iparos\u00edt\u00e1s\u00e1nak \u00e9s az elektromoss\u00e1g sz\u00e9les k\u00f6r\u0171 alkalmaz\u00e1s\u00e1nak.  <strong>A kirakat az\u00f3ta a kiskeresked\u0151k sz\u00e1m\u00e1ra a v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny jav\u00edt\u00e1s\u00e1nak fontos eszk\u00f6z\u00e9v\u00e9 \u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9s n\u00f6veked\u00e9s\u00e9nek hat\u00e9kony eszk\u00f6z\u00e9v\u00e9 v\u00e1lt.<\/strong>  El\u00e9g csak elhaladni a p\u00e1rizsi Galeries Lafayette vagy a londoni Harrods kirakatai mellett, k\u00fcl\u00f6n\u00f6sen kar\u00e1csony t\u00e1j\u00e1n, hogy felismerj\u00fck, milyen er\u0151teljes ez a marketingstrat\u00e9gia, amely minden \u00e9vben csod\u00e1l\u00f3k t\u00f6megeit vonzza, hogy megcsod\u00e1lj\u00e1k ezeket az \u00f6tletes m\u0171alkot\u00e1sokat.<\/p>\n<p>1910-ben, a neonrekl\u00e1m szabadalmaztat\u00e1s\u00e1val a boltok kirakatait f\u00e9ny\u00e1rban \u00fasztatt\u00e1k, hogy vonzz\u00e1k a v\u00e1s\u00e1rl\u00f3kat \u00e9s l\u00e1that\u00f3v\u00e1 v\u00e1ljanak alkonyatkor, \u00f6szt\u00f6n\u00f6zve \u00e9s lehet\u0151v\u00e9 t\u00e9ve a j\u00e1r\u00f3kel\u0151ket, hogy eg\u00e9szen estig kirakatokat v\u00e1s\u00e1roljanak.  <strong>A kirakatokat l\u00e1tv\u00e1nyoss\u00e1gk\u00e9nt haszn\u00e1l\u00f3, a v\u00e1s\u00e1rl\u00f3kat az \u00fczletbe cs\u00e1b\u00edt\u00f3 te\u00e1tr\u00e1lis megk\u00f6zel\u00edt\u00e9st tov\u00e1bb fokozt\u00e1k a val\u00f3s\u00e1gh\u0171 viaszb\u00e1buk, amelyek felv\u00e1ltott\u00e1k az addig a kiskereskedelmi \u00fczletekben haszn\u00e1lt egyszer\u0171, fej \u00e9s v\u00e9gtagok n\u00e9lk\u00fcli kirakatokat \u00e9s b\u00e1bukat.<\/strong>  Az olyan p\u00e1rizsi c\u00e9gek, mint a &#8222;Siegel &amp; Stockman&#8221; \u00e9s a &#8222;Pierre Imans&#8221; csukl\u00f3s v\u00e9gtagokkal rendelkez\u0151 modelleket k\u00edn\u00e1ltak, amelyek a r\u00e1juk n\u00e9z\u0151 emberekhez nagyon hasonl\u00f3 p\u00f3zokat tudtak felvenni. A kirakatrendez\u0151k mostant\u00f3l k\u00e9pesek voltak val\u00f3s\u00e1gh\u0171 helyzeteket id\u00e9z\u0151 sz\u00ednpadk\u00e9peket tervezni, amelyeknek a sz\u00edn\u00e9szek man\u00f6kenek voltak a szerepl\u0151i.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/07\/window-shopping-300&#215;300-1.webp&#8221; title_text=&#8221;kirakatrendez\u00e9s&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>A marketing visszat\u00e9r az alapokhoz<\/b><\/h2>\n<p>A kirakat azonban nem az egyetlen vizu\u00e1lis eszk\u00f6z volt a v\u00e1s\u00e1rl\u00f3k kiskereskedelmi \u00fczletekbe vonz\u00e1s\u00e1ra, s\u0151t, a rekl\u00e1mok \u00faj form\u00e1t kezdtek \u00f6lteni, \u00e9s t\u00falmutattak az \u00fczletek el\u0151tt terjesztett egyszer\u0171 sz\u00f3r\u00f3lapokon. 1908-ban p\u00e9ld\u00e1ul a Mitsukoshi \u00e1ruh\u00e1zak a Fudzsi-hegy cs\u00facs\u00e1n hirdett\u00e9k, hogy \u0151k Jap\u00e1n els\u0151 sz\u00e1m\u00fa \u00e1ruh\u00e1za!<\/p>\n<p><strong>A rekl\u00e1m az \u00fczleti \u00e9let \u00faj ter\u00fclet\u00e9v\u00e9 v\u00e1lt, amelyet most m\u00e1r szakemberek tanulm\u00e1nyoztak, \u00e9s amely egy \u00faj szakm\u00e1t hozott l\u00e9tre<\/strong>, amely kezdte elm\u00e9letben meghat\u00e1rozni a ter\u00fclet t\u00e1gasabb \u00e9rtelembe vett k\u00f6rvonalait. Ugyancsak ezekben az \u00e9vekben kezdt\u00e9k el az els\u0151 kurzusokat k\u00edn\u00e1lni a vil\u00e1g ma m\u00e1r legh\u00edresebb \u00fczleti iskol\u00e1iban. A v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny \u00e9s a v\u00e1s\u00e1rl\u00e1si \u00fatvonal ezen az \u00faj k\u00f6zvet\u00edt\u0151n kereszt\u00fcl most m\u00e1r nem az \u00fczletben kezd\u0151d\u00f6tt, hanem az utc\u00e1n \u00e9s otthonukban l\u00e9v\u0151 potenci\u00e1lis v\u00e1s\u00e1rl\u00f3k megnyer\u00e9s\u00e9vel kezd\u0151d\u00f6tt.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>\u00d6nkiszolg\u00e1l\u00e1s a reflektorf\u00e9nyben<\/b><\/h2>\n<p>Az \u00e1ruh\u00e1zak nyomdokaiba l\u00e9pve az \u00e9lelmiszerboltok, szembes\u00fclve a v\u00e1s\u00e1rl\u00e1si m\u00f3d f\u00fcggetlenn\u00e9 v\u00e1l\u00e1s\u00e1val \u00e9s a f\u00fcggetlens\u00e9get \u00e9lvez\u0151 fogyaszt\u00f3kkal az \u00e9lelmiszer-kiskereskedelemben a t\u00f6meges \u00e9rt\u00e9kes\u00edt\u00e9s \u00e9rdek\u00e9ben az \u00e1raml\u00e1sir\u00e1ny\u00edt\u00e1s optimaliz\u00e1l\u00e1sa fel\u00e9 fordultak. <strong>1916-ban a Tennessee \u00e1llambeli Memphisben Clarence Saunders l\u00e9trehozta az els\u0151 \u00f6nkiszolg\u00e1l\u00f3 \u00e9lelmiszerboltot.<\/strong>  Ez az els\u0151 &#8222;Piggly Wiggly&#8221; sz\u00e1mos olyan jellemz\u0151t hozott l\u00e9tre, amelyeket egy modern szupermarketben l\u00e1tunk, bele\u00e9rtve az \u00f6nkiszolg\u00e1l\u00e1st, a folyos\u00f3kat, a p\u00e9nzt\u00e1rakat, az egyes \u00e1rucikkek \u00e1r\u00e1t \u00e9s a bev\u00e1s\u00e1rl\u00f3kocsikat.<\/p>\n<p><strong>Az \u00fczletet \u00fagy alak\u00edtott\u00e1k ki, hogy a v\u00e1s\u00e1rl\u00f3k egy folyamatos \u00fatvonalat k\u00f6vettek, amely az \u00fczletben \u00e1rult \u00f6sszes term\u00e9k el\u00e9 vezette \u0151ket.<\/strong>  Saunders szabadalmat kapott az &#8222;\u00f6nkiszolg\u00e1l\u00f3 boltra&#8221;, az \u00fczlet kialak\u00edt\u00e1s\u00e1ra, az \u00e1rucikkek egyedi \u00e1rc\u00e9dul\u00e1ira \u00e9s a nyomtatott p\u00e9nzt\u00e1rbizonylatra. 1923-ra m\u00e1r 1267 Piggly Wiggly \u00fczlet volt az Egyes\u00fclt \u00c1llamokban. Ez egy \u00faj szakasz volt az \u00fczleten bel\u00fcli v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny forradalm\u00e1ban.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#eeeeee&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>A szupermarketek meg\u00e9rkez\u00e9se<\/b><\/h2>\n<p><b> <\/b><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A v\u00e9res els\u0151 vil\u00e1gh\u00e1bor\u00fa v\u00e9g\u00e9n az eur\u00f3pai orsz\u00e1gok a t\u00f6meges \u00fajj\u00e1\u00e9p\u00edt\u00e9s k\u00f6zep\u00e9n voltak, m\u00edg az amerikai gazdas\u00e1g fellend\u00fcl\u0151ben volt. Az eloszt\u00e1si \u00e1gazatban a flow-menedzsment logik\u00e1ja terjedt el, amelyet a taylori elm\u00e9letek \u00e9s a munkamegoszt\u00e1s elvei t\u00e1pl\u00e1ltak. E logisztikai el\u0151rel\u00e9p\u00e9sek r\u00e9szek\u00e9nt az Egyes\u00fclt \u00c1llamok els\u0151 igazi szupermarketj\u00e9t egy Michael J. Cullen nev\u0171 kor\u00e1bbi Kroger-alkalmazott hozta l\u00e9tre. Cullen 1930. augusztus 4-\u00e9n nyitotta meg az els\u0151 King Kullen \u00fczletet egy haszn\u00e1laton k\u00edv\u00fcli gar\u00e1zsban, a New York-i Queensben, Jamaic\u00e1ban.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/07\/grocery-Store-2.webp&#8221; title_text=&#8221;\u00e9lelmiszerbolt Store-2&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>A Kullen \u00faj\u00edt\u00e1sai k\u00f6z\u00e9 tartozott a k\u00fcl\u00f6n\u00e1ll\u00f3 \u00e9lelmiszeroszt\u00e1ly, a parkol\u00f3 \u00e9s a nagy mennyis\u00e9g\u0171 \u00e9lelmiszer akci\u00f3s \u00e1ron t\u00f6rt\u00e9n\u0151 \u00e9rt\u00e9kes\u00edt\u00e9se. A King Kullen \u00fczleteinek szlogenje a k\u00f6vetkez\u0151 volt: &#8222;Pile it high. Adjuk el alacsonyan.&#8221; 1936-ra m\u00e1r 17 King Kullen szupermarket m\u0171k\u00f6d\u00f6tt, amelyek \u00e9ves szinten t\u00f6bb mint 6 milli\u00f3 doll\u00e1rt kerestek. A k\u00f6vetkez\u0151 t\u00edz \u00e9v sor\u00e1n ezek az \u00fajonnan alap\u00edtott szupermarketek orsz\u00e1gszerte kezdt\u00e9k kiszor\u00edtani az &#8222;anya- \u00e9s kisboltokat&#8221;, mivel sokkal nagyobb v\u00e1s\u00e1rl\u00f3erej\u00fcknek k\u00f6sz\u00f6nhet\u0151en alacsonyabb \u00e1ron tudtak \u00e9lelmiszert k\u00edn\u00e1lni.<\/p>\n<p>A v\u00e1s\u00e1rl\u00f3k v\u00e1s\u00e1rl\u00e1si \u00fatja imm\u00e1r teljesen f\u00fcggetlen volt, a z\u00f6lds\u00e9gesek a gy\u00fcm\u00f6lcs\u00f6k \u00e9s z\u00f6lds\u00e9gek, a hentesek a h\u00fasok, a halkeresked\u0151k a halak, a sz\u00e1raz\u00e1ru\u00fczletek pedig a szappanok \u00e9s tiszt\u00e1lkod\u00e1si szerek beszerz\u00e9s\u00e9nek napjait hagyta maga m\u00f6g\u00f6tt. A fejl\u0151d\u00e9shez hozz\u00e1j\u00e1rult, hogy a szupermarketek vonz\u00f3 \u00e1rpolitik\u00e1ja, amely nagy t\u00f6megeket vonzott, k\u00fcl\u00f6n\u00f6sen a munk\u00e1soszt\u00e1lyb\u00f3l \u00e9rkez\u0151ket. A szupermarket megsz\u00fcletett, \u00e9s egyre er\u0151sebb lett: 1934-ben m\u00e1r 94 szupermarket m\u0171k\u00f6d\u00f6tt, \u00e9s 1936-ra 1200-ra n\u0151tt a sz\u00e1muk, 95 amerikai v\u00e1rosban!<\/p>\n<p>A m\u00e9g mindig romokban hever\u0151 Eur\u00f3pa ink\u00e1bb a kiskereskedelmi \u00e1gazatra \u00f6sszpontos\u00edtotta er\u0151fesz\u00edt\u00e9seit, amelyre egyre ink\u00e1bb piacos\u00edtott koncepci\u00f3kat alkalmazott. A szupermarket azonban hamarosan \u00e1tl\u00e9pte az Atlanti-\u00f3ce\u00e1nt, \u00e9s 1931. december 1-j\u00e9n megny\u00edlt az els\u0151 Prisunic a p\u00e1rizsi rue Caumartinon. A koncepci\u00f3 ugyanaz volt, mint a Cullen&#8217;s\u00e9: egy n\u00e9pszer\u0171 \u00fczlet, amely t\u00f6meg\u00e1rut \u00e1rult alacsony \u00e1ron. Ugyancsak ebben az id\u0151ben, egyidej\u0171leg az <strong>Egyes\u00fclt \u00c1llamokban \u00e9s Franciaorsz\u00e1gban n\u00e9h\u00e1ny \u00fatt\u00f6r\u0151 lefektette az egyes\u00fcleti rendszer alapjait, amely k\u00e9s\u0151bb a franchise koncepci\u00f3t hoz<\/strong>ta l\u00e9tre.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#eeeeee&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/us.moodmedia.com\/1673938356090\/wp-content\/uploads\/2022\/07\/muzak-ad3.webp&#8221; title_text=&#8221;muzak-ad3&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><b>Muzak, Maestro!<\/b><\/h2>\n<p>Ebben az id\u0151ben deb\u00fct\u00e1lt az \u00e9rz\u00e9kszervi marketing mint \u00fczleten bel\u00fcli marketingkoncepci\u00f3. Az 1920-as \u00e9vek elej\u00e9n George Owen Squier amerikai tud\u00f3s, feltal\u00e1l\u00f3 \u00e9s a Signal Corp tisztje felfedezte az elektromos vezet\u00e9keken kereszt\u00fcl t\u00f6rt\u00e9n\u0151 inform\u00e1ci\u00f3\u00e1tvitel m\u00f3dszer\u00e9t, \u00e9s r\u00e1j\u00f6tt, hogy ez az \u00faj m\u00f3dszer a zene terjeszt\u00e9s\u00e9re is haszn\u00e1lhat\u00f3. Squier t\u00f6bb szabadalmat is kapott az \u00f6tleteire, mivel felismerte, hogy a vezet\u00e9kes \u00e1tvitel nagy lehet\u0151s\u00e9geket rejt mag\u00e1ban a zene nagy k\u00f6z\u00f6ns\u00e9ghez val\u00f3 eljuttat\u00e1s\u00e1ban. Ezeket a szabadalmakat eladta a North American Radio Company nev\u0171 k\u00f6z\u00fczemi konglomer\u00e1tumnak, \u00e9s egy \u00faj c\u00e9get alap\u00edtott Wired Radio Inc. n\u00e9ven. A terv az volt, hogy zenei el\u0151fizet\u00e9seket \u00e9rt\u00e9kes\u00edtenek az \u00e1ramszolg\u00e1ltat\u00f3 megl\u00e9v\u0151 k\u00f6z\u00fczemi \u00fcgyfeleinek. 1934-ben pedig <a href=\"https:\/\/moodmedia.com\/hu\/blog-hu\/belso-hangulat\/a-muzak-tortenete\/\">l\u00e9trehozt\u00e1k<\/a> a <a href=\"https:\/\/moodmedia.com\/hu\/blog-hu\/belso-hangulat\/a-muzak-tortenete\/\">Muzak nev\u0171 zenei el\u0151fizet\u00e9si szolg\u00e1ltat\u00e1st<\/a> (amelyet k\u00e9s\u0151bb a Mood Media felv\u00e1s\u00e1rolt).<\/p>\n<p>1934 v\u00e9g\u00e9re a Muzak elkezdte forgalmazni k\u00f6nnyen hallgathat\u00f3 h\u00e1tt\u00e9rzenei szolg\u00e1ltat\u00e1sait \u00fczletek, irod\u00e1k, s\u0151t gy\u00e1rak sz\u00e1m\u00e1ra is, hogy a dolgoz\u00f3kat v\u00e9gigk\u00eds\u00e9rje a munkaid\u0151 alatt. A v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny, s\u0151t az alkalmazottak \u00e9lm\u00e9nye is \u00faj dimenzi\u00f3ba l\u00e9pett a zen\u00e9nek k\u00f6sz\u00f6nhet\u0151en.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#eeeeee&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><b>\u00d6sszefoglalva, az \u00fcgyf\u00e9l\u00e9lm\u00e9ny \u00e9rzelmeket \u00e9rint<\/b><\/h2>\n<p class=\"intro2\">A 20. sz\u00e1zad elej\u00e9n, amelyet az els\u0151 vil\u00e1gh\u00e1bor\u00fa jellemzett, a v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny fejl\u0151d\u00e9se mind a kiskereskedelemben, mind az \u00e9lelmiszer-forgalmaz\u00e1sban folytat\u00f3dott \u00e9s a v\u00e1s\u00e1rl\u00e1s k\u00fcl\u00f6nb\u00f6z\u0151 m\u00f3djait k\u00edn\u00e1lta. Felejts\u00fck el, hogy a fogyaszt\u00f3k v\u00e1s\u00e1rl\u00e1si \u00fatja az elad\u00e1s hely\u00e9n kezd\u0151dik, ez az id\u0151szak olyan v\u00e1ltoz\u00e1st jelentett, amely szerint az \u00fat k\u00f6zvetlen\u00fcl a fogyaszt\u00f3 otthon\u00e1ban kezd\u0151dik: egy magazinban megjelen\u0151 hirdet\u00e9s a f\u0151utc\u00e1ra vonzza \u0151ket, egy sz\u00e9p kirakat az \u00fczletbe val\u00f3 bel\u00e9p\u00e9sre cs\u00e1b\u00edtja \u0151ket, \u00e9s v\u00e9g\u00fcl az \u00f6nkiszolg\u00e1l\u00e1s egyszer\u0171s\u00e9ge vagy az \u00fczletben ny\u00fajtott k\u00e9nyelem \u00e9s \u00e9lm\u00e9ny meggy\u0151zi \u0151ket a v\u00e1s\u00e1rl\u00e1sr\u00f3l. A v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny m\u00e1r nem csak fizikai, hanem egy \u00faj kulcst\u00e9nyez\u0151t is integr\u00e1lt: az \u00e9rzelmeket!\n<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A 20. sz\u00e1zad eleje a kiskereskedelmi \u00fczletek sz\u00e1m\u00e1ra az innov\u00e1ci\u00f3 id\u0151szaka volt, amely egy l\u00e9p\u00e9ssel tov\u00e1bb vitte az el\u0151z\u0151 sz\u00e1zad v\u00e9g\u00e9n kialakult f\u00fcggetlen v\u00e1s\u00e1rl\u00f3i v\u00e1s\u00e1rl\u00e1si utat. R\u00f6viddel az els\u0151 vil\u00e1gh\u00e1bor\u00fa befejez\u00e9se ut\u00e1n az \u00e9rz\u00e9kek robban\u00e1sszer\u0171 feler\u0151s\u00f6d\u00e9s\u00e9nek hangulata uralkodott.  <\/p>\n","protected":false},"author":2,"featured_media":752950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5424,5347],"tags":[],"class_list":["post-753047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-tudas","category-blog-hu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Az \u00e1ruh\u00e1zak fejl\u0151d\u00e9se - 1900-1939 | Mood Media Magyarorsz\u00e1g<\/title>\n<meta name=\"description\" content=\"A 20. sz\u00e1zad eleje a kiskereskedelmi \u00fczletek sz\u00e1m\u00e1ra az innov\u00e1ci\u00f3 id\u0151szaka volt, amely egy l\u00e9p\u00e9ssel tov\u00e1bb vitte az el\u0151z\u0151 sz\u00e1zad v\u00e9g\u00e9n kialakult f\u00fcggetlen v\u00e1s\u00e1rl\u00f3i v\u00e1s\u00e1rl\u00e1si utat. 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