{"id":762742,"date":"2023-10-19T11:32:51","date_gmt":"2023-10-19T10:32:51","guid":{"rendered":"https:\/\/moodmedia.com\/uncategorized-hu\/az-aruhaz-fejlodese-1940-1999\/"},"modified":"2023-11-27T16:18:45","modified_gmt":"2023-11-27T16:18:45","slug":"az-uzletek-fejlodese-1940-1999","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/hu\/blog-hu\/a-tudas\/az-uzletek-fejlodese-1940-1999\/","title":{"rendered":"Az \u00fczletek fejl\u0151d\u00e9se 1940-1999"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#bababa&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/evolution-pt-1-hero.webp&#8221; background_blend=&#8221;screen&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"bold new-hero-ext\">AZ \u00dcZLETEK FEJL\u0150D\u00c9SE &#8211; <span class=\"m-gradient\">1940-1999<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b><span class=\"m-gradient\">1940 &#8211; 1999<\/span><br \/>A fogyaszt\u00f3i t\u00e1rsadalom hajnala<\/b><\/h2>\n<p class=\"intro2\">A m\u00e1sodik vil\u00e1gh\u00e1bor\u00fa v\u00e9ge \u00e9s a \u201emozg\u00e1s szabads\u00e1g\u00e1nak\u201d visszat\u00e9r\u00e9se tekinthet\u0151 a ma ismert modern fogyaszt\u00f3i t\u00e1rsadalom kezdet\u00e9nek. Ezt kombin\u00e1lva a n\u00f6vekv\u0151 foglalkoztat\u00e1ssal \u00e9s az \u00e1ltal\u00e1nos \u00f6r\u00f6m\u00e9rzettel, az \u00fczletek form\u00e1tuma mint olyan gyorsan b\u0151v\u00fclni kezdett \u00e9s egyre szerte\u00e1gaz\u00f3bb lett. Az ezt k\u00f6vet\u0151 \u00f6tven \u00e9vben a fogyaszt\u00f3k a v\u00e1laszt\u00e9k b\u0151s\u00e9g\u00e9vel tal\u00e1lt\u00e1k szemben magukat, \u00e9s belevetett\u00e9k magukat a m\u00e9rt\u00e9ktelens\u00e9g korszak\u00e1ba!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2\"><b>Mer\u00fclj el a kor\u00e1bbi boltok vil\u00e1g\u00e1ban a 20. sz\u00e1zad v\u00e9gi lej\u00e1tsz\u00e1si list\u00e1nkkal!<\/b><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/6rU3QBONMUhQ6yMJuL8NhN?utm_source=generator&#038;theme=0\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/evolution-store-1-ft.webp&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;C\u00edmlap\/K\u00e9p&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;50px||0px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>Piacok, szupermarketek, hipermarketek!<\/b><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Vajon a h\u00e1bor\u00fa alatt Eur\u00f3pa-szerte tapasztalhat\u00f3 \u00e9lelmiszerhi\u00e1ny hozta l\u00e9tre az \u00e1rlesz\u00e1ll\u00edt\u00e1s alapgondolat\u00e1t? Nagyon is lehets\u00e9ges! Vagy a legy\u0151z\u00f6tt lakoss\u00e1g alacsony v\u00e1s\u00e1rl\u00f3ereje gener\u00e1lta ezt az \u00f6tletet az Albrecht testv\u00e9rek fej\u00e9ben? Majdnem biztos! Amikor Th\u00e9o \u00e9s Karl Albrecht 1946-ban \u00e1tvett\u00e9k \u00e9desanyjuk kis, 100 n\u00e9gyzetm\u00e9teres \u00fczlet\u00e9t, senki sem sz\u00e1m\u00edtott arra, hogy gy\u00f6keresen <a href=\"https:\/\/moodmedia.com\/hu\/kiskereskedelem\/\">\u00e1talak\u00edtj\u00e1k a kiskereskedelem vil\u00e1g\u00e1t<\/a>, de pontosan ezt tett\u00e9k&#8230;<\/p>\n<p>A korl\u00e1tozott term\u00e9kmennyis\u00e9g kezdetben megk\u00f6t\u00f6tte a kez\u00fcket, emiatt a testv\u00e9reket kezdetben a h\u00e1bor\u00fa ut\u00e1ni n\u00e9metorsz\u00e1gi takar\u00e9koss\u00e1g inspir\u00e1lta, \u00e9s ink\u00e1bb a minimalizmus mellett d\u00f6nt\u00f6ttek, mint a modern, innovat\u00edv \u00fczlethelyis\u00e9g mellett, amelyet az \u00fczlet \u00e1tv\u00e9telekor rem\u00e9ltek. A h\u00e1bor\u00fa ut\u00e1ni N\u00e9metorsz\u00e1gban neh\u00e9z volt az \u00e9let, \u00e9s hat\u00e1ssal volt a testv\u00e9rek \u00fczleti tev\u00e9kenys\u00e9g\u00e9re is. Nekik is kev\u00e9s p\u00e9nz\u00fck volt, \u00e9s csak alapvet\u0151, tart\u00f3s \u00e9lelmiszerek k\u00edn\u00e1lat\u00e1t engedhett\u00e9k meg maguknak. Ugyanakkor, a dolgok nem v\u00e9letlen\u00fcl vettek pozit\u00edv fordulatot a testv\u00e9rek \u00e9let\u00e9ben, amikor r\u00e1bukkantak egy zseni\u00e1lis \u00fczleti modellre: k\u00edn\u00e1ld az alap\u00e9lelmiszereket alacsony\u00e1ron, \u00e9s az emberek j\u00f6nni fognak. M\u00e1r a kezdetekt\u0151l fogva elkezdt\u00e9k cs\u00f6kkenteni a k\u00f6lts\u00e9geket \u00e9s a f\u00f6l\u00f6sleges kiad\u00e1sokat, \u00e9s ez mag\u00e1ban foglalta az addig az \u00e9lelmiszerboltokban megszokott l\u00e1tv\u00e1ny, a pultok m\u00f6g\u00f6tti elad\u00f3k kihagy\u00e1s\u00e1t is. Az Albrecht testv\u00e9rek \u00e1tvett\u00e9k az \u00f6nkiszolg\u00e1l\u00e1s amerikai hagyom\u00e1ny\u00e1t, ami a k\u00f6lts\u00e9gek tov\u00e1bbi cs\u00f6kkent\u00e9s\u00e9t tette lehet\u0151v\u00e9 a sz\u00e1mukra. Ezt a gyakorlatot az Aldi mind a mai napig alkalmazza, amikor a v\u00e1s\u00e1rl\u00f3k maguk zacsk\u00f3zz\u00e1k be a bev\u00e1s\u00e1rl\u00e1saikat!<\/p>\n<p>Az aut\u00f3z\u00e1s \u00e9s a kertv\u00e1rosok II. vil\u00e1gh\u00e1bor\u00fat k\u00f6vet\u0151 fejl\u0151d\u00e9s\u00e9vel a szupermarketek gyorsan elterjedtek Kanad\u00e1ban \u00e9s az Egyes\u00fclt \u00c1llamokban. N\u00e9h\u00e1ny \u00e9vvel k\u00e9s\u0151bb elkezdtek vil\u00e1gszerte hipermarketekk\u00e9 n\u0151ni, a kor\u00e1bbi modelleket a v\u00e9gletekig v\u00edve. Franciaorsz\u00e1gban a Carrefour szupermarketl\u00e1nc hozta l\u00e9tre az els\u0151 ilyen \u00faj \u00f3ri\u00e1st, Sainte-Genevi\u00e8ve-des-Bois-ban. Ez az \u00faj form\u00e1tum 18 automata, fut\u00f3szalagos p\u00e9nzt\u00e1rb\u00f3l, 400 parkol\u00f3helyb\u0151l, egy benzink\u00fatb\u00f3l, hossz\u00fa sorokban \u00e1ll\u00f3 bev\u00e1s\u00e1rl\u00f3kocsikb\u00f3l, rengeteg k\u00fcl\u00f6nleges aj\u00e1nlatb\u00f3l \u00e9s alacsony \u00e1rakb\u00f3l \u00e1llt. De mindenekfelett, az egy helyen el\u00e9rhet\u0151 friss term\u00e9kek, \u00e9lelmiszerek, text\u00edli\u00e1k \u00e9s a h\u00e1ztart\u00e1si k\u00e9sz\u00fcl\u00e9kek egy\u00fcttesen megteremtett\u00e9k a v\u00e1laszt\u00e9k \u00e9s a k\u00e9nyelem t\u00f6k\u00e9letes kombin\u00e1ci\u00f3j\u00e1t. A <a href=\"https:\/\/moodmedia.com\/hu\/eroforrasok-hu\/kiskereskedelem\/egy-nyeremeny-az-aruhazi-kereskedelmi-tapasztalat-7-elemei\/\">szupermarket v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny<\/a> egyre meghat\u00e1roz\u00f3bb\u00e1 v\u00e1lt a dolgoz\u00f3 lakoss\u00e1g k\u00f6r\u00e9ben, akiknek nem volt vesztegetni val\u00f3 idej\u00fck, \u00e9s szerettek volna mindent megtal\u00e1lni egy helyen. A munkanapok hosszabbod\u00e1s\u00e1val, elj\u00f6tt az ideje annak, hogy az \u00fczletek nyitvatart\u00e1si idej\u00e9ben is v\u00e1ltoz\u00e1sok t\u00f6rt\u00e9njenek. 1946-ban a \u201e7 Eleven\u201d kisboltl\u00e1nc vezette be az els\u0151 meghosszabb\u00edtott nyitvatart\u00e1si id\u0151t (reggel 7-t\u0151l este 11-ig) \u00e9s a h\u00edres \u201eegy h\u00e9ten h\u00e9t nap\u201d szlogent, amivel forradalmas\u00edotta a v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9nyt.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#eeeeee&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>A fizet\u00e9si forradalom<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Ebben az id\u0151szakban egy m\u00e1sik nagy forradalom is lezajlott. 1949-ben Frank McNamara \u00e9s \u00fczlett\u00e1rsa, Ralph Schneider megalkotta a hitelk\u00e1rtya els\u0151 p\u00e9ld\u00e1ny\u00e1t, a \u201eDiner&#8217;s Club\u201d-ot, amely 200 tag sz\u00e1m\u00e1ra tette lehet\u0151v\u00e9, hogy hitelre fogyasszanak 27 New York-i \u00e9tteremben. R\u00f6viddel a Diner&#8217;s Club k\u00e1rtya sz\u00ednre l\u00e9p\u00e9s\u00e9t k\u00f6vet\u0151en, a Bank of America bevezette a hitelk\u00e1rtya els\u0151 v\u00e1ltozat\u00e1t, amely lehet\u0151v\u00e9 tette a felhaszn\u00e1l\u00f3k sz\u00e1m\u00e1ra, hogy h\u00f3napr\u00f3l h\u00f3napra hitelk\u00e1rtyaegyenleget vezessenek, majd 1966-ban a bank kiadta a h\u00edres BankAmericardot. <\/p>\n<p>Ez az izgalmas \u00faj fizet\u00e9si m\u00f3d 1969-be vezet minket, amikor az IBM egyik m\u00e9rn\u00f6ke, Forrest Parry feltal\u00e1lta a modern m\u00e1gnescs\u00edkot. L\u00e9trehozott egy elj\u00e1r\u00e1st, amivel a m\u00e1gnescs\u00edk m\u0171anyag k\u00e1rty\u00e1ra ragaszthat\u00f3v\u00e1 v\u00e1lt, \u00e9s a tal\u00e1lm\u00e1nyt r\u00f6vid id\u0151n bel\u00fcl elkezdt\u00e9k alkalmazni a hitelk\u00e1rtya-t\u00e1rsas\u00e1gok, mint a k\u00e9nyelmet \u00e9s biztons\u00e1got egyar\u00e1nt szolg\u00e1l\u00f3 eszk\u00f6zt.<\/p>\n<p>Ez a fizet\u00e9si forradalom azonban m\u00e9g nagyobb \u00e1talakul\u00e1st hozott, amikor az els\u0151 ATM k\u00e9szp\u00e9nzkiad\u00f3 automat\u00e1t \u00fczembe helyezt\u00e9k; mindezt \u00e1ll\u00edt\u00f3lag John Shepherd-Barron \u00e9s csapata hajtotta v\u00e9gre 1967-ben a Barclays Bankn\u00e1l, \u00c9szak-Londonban. Barront ideges\u00edtette, hogy nem tudta bev\u00e1ltani a csekkjeit a bankok nyitvatart\u00e1si idej\u00e9n k\u00edv\u00fcl (mik\u00f6zben z\u00f6m\u00e9ben \u0151 z\u00f6m\u00e9ben ekkor \u00e9rt r\u00e1 erre). A csokol\u00e1d\u00e9automat\u00e1k \u00f6tlet\u00e9n felbuzdulva kital\u00e1lta, hogy l\u00e9trehoz egy olyan automat\u00e1t, ami csokol\u00e1d\u00e9 helyett k\u00e9szp\u00e9nzt ad ki!<\/p>\n<p>1973-ra m\u00e1r megszokott k\u00e9szp\u00e9nz n\u00e9lk\u00fcl is lehetett fizetni a v\u00e1s\u00e1rl\u00e1sok\u00e9rt, \u00e9s egy \u00e9vvel k\u00e9s\u0151bb, az internet megjelen\u00e9s\u00e9vel egy id\u0151ben, Roland Moreno feltal\u00e1lta az intelligens k\u00e1rty\u00e1t, a ma is haszn\u00e1lt k\u00e1rty\u00e1k el\u0151fut\u00e1r\u00e1t. Ezt k\u00f6vet\u0151en t\u00f6bb szakasz k\u00f6vetkezett: 1980-ban megjelentek az els\u0151 elektronikus fizet\u00e9si termin\u00e1lok; 1986-ban piacra dobt\u00e1k az els\u0151 intelligens bankk\u00e1rty\u00e1t, amely a k\u00f6vetkez\u0151 \u00e9vben egy hologrammal eg\u00e9sz\u00fclt ki a biztons\u00e1g n\u00f6vel\u00e9se \u00e9s a tulajdonos v\u00e9delme \u00e9rdek\u00e9ben.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/10\/credit-card-300&#215;300-1-300&#215;300-1.webp&#8221; title_text=&#8221;hitelk\u00e1rtya-300&#215;300&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>1990-ben a fogyaszt\u00f3knak egy 4 sz\u00e1mjegy\u0171 k\u00f3dot kellett be\u00edrniuk, hogy fizetni tudjanak a v\u00e1s\u00e1rl\u00e1suk\u00e9rt, hat \u00e9vvel k\u00e9s\u0151bb pedig egy bankk\u00e1rtya seg\u00e9lyvonal lehet\u0151v\u00e9 tette a sz\u00e1mukra, hogy vesztes\u00e9g vagy lop\u00e1s eset\u00e9n le\u00e1ll\u00edts\u00e1k a fizet\u00e9seket. 1997-ben az intelligens k\u00e1rty\u00e1t, ami egy francia tal\u00e1lm\u00e1ny, az eg\u00e9sz vil\u00e1gon elfogadott\u00e1 v\u00e1lt, \u00e9s ezzel bevezett\u00e9k az els\u0151 nemzetk\u00f6zi k\u00e9szp\u00e9nzfelv\u00e9teli k\u00e1rty\u00e1t.<\/p>\n<p>Hossz\u00fa \u00fat vezetett addig az eszk\u00f6zig, amely forradalmas\u00edtotta a bolti v\u00e1s\u00e1rl\u00e1s folyamat\u00e1t. Ez drasztikusan megv\u00e1ltoztatta a kiskereskedelmi \u00fczletek \u201ep\u00e9nzt\u00e1r\u201d r\u00e9sz\u00e9t, p\u00e9nzt\u00e1rakkal, amelyek az ezt k\u00f6vet\u0151 30 \u00e9vben a \u201ek\u00e9szp\u00e9nzes\u201d fizet\u00e9sr\u0151l a ma is ismert modern fizet\u00e9si rendszerr\u00e9 v\u00e1ltottak. 1973-ban szemtan\u00fai lehett\u00fcnk a vonalk\u00f3d bevezet\u00e9s\u00e9nek (amelyet k\u00e9t amerikai di\u00e1k szabadalmaztatott 1952-ben), \u00e9s az egys\u00e9ges term\u00e9kk\u00f3d feltal\u00e1l\u00e1s\u00e1nak (a kis sz\u00e1mjegyek a f\u00fcgg\u0151leges vonalak alatt). Ez a k\u00f3dol\u00e1s \u00e1ltal\u00e1noss\u00e1 v\u00e1lt, \u00e9s a term\u00e9kazonos\u00edt\u00e1s felgyors\u00edtotta az p\u00e9nzt\u00e1ri folyamatokat. Eredetileg a vas\u00fati kocsik c\u00edmk\u00e9z\u00e9s\u00e9re haszn\u00e1lt\u00e1k, v\u00e9g\u00fcl a Commander Systems szupermarket haszn\u00e1lta ezeket 1974-ben a r\u00e1g\u00f3gumi csomagokon!<\/p>\n<p>M\u00e9g mindig olcs\u00f3bb, mint az RFID (r\u00e1di\u00f3frekvenci\u00e1s azonos\u00edt\u00f3)-chipek &#8211; de meddig? Tov\u00e1bbra is \u00e1ltal\u00e1nosan haszn\u00e1lt term\u00e9kc\u00edmk\u00e9z\u0151 eszk\u00f6z marad, amely a szakemberek sz\u00e1m\u00e1ra \u00e9ppoly k\u00f6nnyen haszn\u00e1lhat\u00f3, ahogy a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra, amely seg\u00edts\u00e9g\u00e9vel id\u0151t takar\u00edtanak meg a p\u00e9nzt\u00e1rn\u00e1l. A vonalk\u00f3d egy olyan igazi forradalom a v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny ter\u00e9n, amelyr\u0151l ritk\u00e1n esik sz\u00f3!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>\u00c9rezd \u00e1t \u00e9s t\u00e9rj vissza!<\/h2>\n<p><\/b>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A fizet\u00e9s ter\u00e9n bek\u00f6vetkezett v\u00e1ltoz\u00e1sok mellett, ez az id\u0151szak alapvet\u0151 v\u00e1ltoz\u00e1sokat hozott a marketing megk\u00f6zel\u00edt\u00e9sek ter\u00e9n is, amelyek egyre ink\u00e1bb c\u00e9lzottabb\u00e1 v\u00e1ltak. Els\u0151sorban, az \u00e9rz\u00e9kszervek \u00e9s az \u00e9rz\u00e9kszervek aktiv\u00e1l\u00e1s\u00e1ra szolg\u00e1l\u00f3 m\u00f3dszerek bevon\u00e1s\u00e1val, az \u00e9rz\u00e9kszervi marketing megkezdte az innovat\u00edv \u201eszem\u00e9lyre szab\u00e1s\u201d fejleszt\u00e9s\u00e9t.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/10\/retail-marketing-instore-282&#215;300-1.webp&#8221; title_text=&#8221;bolton bel\u00fcli-kiskereskedelem-marketing&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Ami a hangulatot illeti, egyes \u00fczleteknek a szok\u00e1s\u00e1v\u00e1 v\u00e1lt, hogy <a href=\"https:\/\/moodmedia.com\/hu\/hangmegoldasok\/zene-vallalkozasodhoz\/\">zen\u00e9t j\u00e1tszanak le<\/a> a v\u00e1s\u00e1rl\u00f3k sz\u00f3rakoztat\u00e1s\u00e1ra am\u00edg v\u00e1s\u00e1rolnak, \u00e9s term\u00e9szetesen az\u00e9rt, hogy arra \u00f6szt\u00f6n\u00f6zz\u00e9k \u0151ket, hogy min\u00e9l t\u00f6bb id\u0151t t\u00f6ltsenek ezekben az \u00faj \u00e9letterekben. Ugyanakkor, az akkori technol\u00f3giai er\u0151forr\u00e1sok azt jelentett\u00e9k, hogy a kiskereskedelmi \u00fczleteknek alkalmazniuk kellett valakit, aki gondoskodott a folyamatos zenei m\u0171sorsz\u00f3r\u00e1sr\u00f3l. Itt j\u00f6tt a k\u00e9pbe a <a href=\"https:\/\/moodmedia.com\/hu\/blog-hu\/belso-hangulat\/a-muzak-tortenete\/\">Muzak<\/a> (a Mood Media el\u0151dje), amely 1954-ben feltal\u00e1lta az els\u0151 v\u00e9gtelen\u00edtett m\u0171soros hangszalagot, amely \u201eautomatikusan\u201d lefedte a v\u00e1s\u00e1rl\u00e1si \u00e9lm\u00e9ny id\u0151tartam\u00e1t.<\/p>\n<p>1992-ben az Abercrombie &amp; Fitch lett az egyik legnagyobb szerepl\u0151je ennek a ter\u00fcletnek, amikor az \u00e9rz\u00e9kszervi marketingre \u00f6sszpontos\u00edtva pozicion\u00e1lt\u00e1k \u00fajra a v\u00e1llalatot. A vil\u00e1g\u00edt\u00e1s, a zene \u00e9s az <a href=\"https:\/\/moodmedia.com\/hu\/illatmegoldasok\/\">illatok<\/a> kombin\u00e1l\u00e1s\u00e1val az \u00e9rt\u00e9kes\u00edt\u00e9si helyek a vonzer\u0151 igazi p\u00e9ld\u00e1iv\u00e1 v\u00e1ltak, \u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9si eredm\u00e9nyek jelent\u0151sen megugrottak, ami m\u00e9g ink\u00e1bb el\u0151t\u00e9rbe helyezte a bolti hangulat, az \u00e9rz\u00e9kszervi marketing \u00e9s ezek az \u00e1ltal\u00e1nos fogyaszt\u00e1sra gyakorolt hat\u00e1s\u00e1nak jelent\u0151s\u00e9g\u00e9t.<\/p>\n<p>Franciaorsz\u00e1gban a Mood Media <a href=\"https:\/\/moodmedia.com\/hu\/hangmegoldasok\/egyedi-zene-uzleti-celokra\/\">szem\u00e9lyre szabott lej\u00e1tsz\u00e1si list\u00e1k<\/a> l\u00e9trehoz\u00e1s\u00e1val \u00faj\u00edtotta meg a hangtervez\u00e9st az els\u0151 \u00fcgyfelei eset\u00e9ben, amelyek a Celio \u00e9s a Sephora voltak. Ez mag\u00e1ban foglalta a v\u00e1s\u00e1rl\u00f3k pontos target\u00e1l\u00e1s\u00e1t \u00e9s egy olyan zene biztos\u00edt\u00e1s\u00e1t, amely eleget tesz az elv\u00e1r\u00e1saiknak. A 90-es \u00e9vek elej\u00e9n szint\u00e9n l\u00e1thattuk az els\u0151, els\u0151sorban rekl\u00e1mc\u00e9lokra szolg\u00e1l\u00f3 \u00e9rt\u00e9kes\u00edt\u00e9si helyeken l\u00e1that\u00f3 k\u00e9perny\u0151k megjelen\u00e9s\u00e9t is, amelyek azt\u00e1n sz\u00e9les k\u00f6rben elterjedtek a 2000-es \u00e9vekben, teljesen m\u00e1s felhaszn\u00e1l\u00e1si m\u00f3dot tal\u00e1lva.<\/p>\n<p>Az \u00e9rz\u00e9kszervi marketing lehet\u0151v\u00e9 teszi a v\u00e1s\u00e1rl\u00f3 \u201esz\u00f3rakoztat\u00e1s\u00e1t\u201d az elad\u00e1si hely\u00e9n, de ez nem akad\u00e1lyozza meg a kiskeresked\u0151ket abban, hogy feltegyenek maguknak egy egyszer\u0171 \u00e9s rendk\u00edv\u00fcl fontos k\u00e9rd\u00e9st: hogyan lehet el\u00e9rni azt, hogy a v\u00e1s\u00e1rl\u00f3k visszat\u00e9rjenek az \u00fczletbe? Az els\u0151 v\u00e1lasz a l\u00e9gik\u00f6zleked\u00e9si \u00e1gazatb\u00f3l \u00e9rkezett, amely a szab\u00e1lyozatlans\u00e1ga miatt fokozott versenynek volt kit\u00e9ve. 1981-ben az American Airlines elind\u00edtotta a Frequent Flyer Programot, a legjobb \u00fcgyfelei sz\u00e1m\u00e1ra l\u00e9trehozott t\u00f6rzsutas rendszert.<\/p>\n<p>Mint azt kital\u00e1lhatj\u00e1k, az els\u0151 val\u00f3di h\u0171s\u00e9gprogramok \u00e9ppen csak bevezet\u00e9sre ker\u00fcltek, m\u00e1r gyorsan el is terjedtek m\u00e1s \u00e1gazatokban is, a sz\u00e1llodaipart\u00f3l kezdve (Holiday Inn \u00e9s Marriott &#8211; 1983), az aut\u00f3b\u00e9rl\u00e9sen kereszt\u00fcl (National Rental Car &#8211; 1987) a Groupe Casino kiskereskedelmi csoportig \u00e9s a hozz\u00e1tartoz\u00f3 \u201eClub Avantage\u201d-ig. A francia kiskereskedelem m\u00e1s nagy nevei is hamarosan k\u00f6vett\u00e9k a p\u00e9ld\u00e1t, mint p\u00e9ld\u00e1ul a Galeries Lafayette \u00e9s a BHV a 2000-es \u00e9vek elej\u00e9n.<\/p>\n<p>Az \u00fcgyf\u00e9lh\u0171s\u00e9g ki\u00e9p\u00edt\u00e9se az egyik legnagyobb kih\u00edv\u00e1ss\u00e1 v\u00e1lik egy hat\u00e1rozottan fogyaszt\u00e1s k\u00f6zpont\u00fa vil\u00e1gban, ahol a verseny egyre \u00e9lesebb, a digit\u00e1lis adatt\u00e1rol\u00e1s pedig napr\u00f3l napra fejl\u0151dik. A v\u00e1s\u00e1rl\u00f3k lehet\u0151s\u00e9get kapnak arra, hogy hasznot h\u00fazzanak a kedvezm\u00e9nyes aj\u00e1nlatokb\u00f3l, amelyek lehet\u0151v\u00e9 teszik a sz\u00e1mukra, hogy a kor\u00e1bbi v\u00e1s\u00e1rl\u00e1saik jutalmak\u00e9nt ingyenesen szerezzenek be egy term\u00e9ket! Micsoda \u00e9lm\u00e9ny!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#eeeeee&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>A lesben \u00e1ll\u00f3 \u00f3ri\u00e1s&#8230;<\/b><\/h2>\n<p class=\"intro2\">Ez az \u00f6tven \u00e9v megteremtette a modern fogyaszt\u00f3i t\u00e1rsadalom alapjait. A kiskereskedelmi \u00fczletek m\u00e9rete tov\u00e1bb n\u0151tt, hogy a kev\u00e9sb\u00e9 tehet\u0151s t\u00e1rsadalmi r\u00e9tegeket is v\u00e1s\u00e1rl\u00e1sra \u00e9s k\u00f6ltekez\u00e9sre \u00f6szt\u00f6n\u00f6zze. E t\u00e9nyez\u0151k\u00f6n fel\u00fcl, a v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9ny egyre ink\u00e1bb a forgalmaz\u00f3k \u00e9s a kiskeresked\u0151k d\u00f6nt\u00e9shozatal\u00e1nak k\u00f6z\u00e9ppontj\u00e1ba ker\u00fcl. Ha nem a ma, akkor egyetlen m\u00e1s korszak sem volt ennyire term\u00e9keny a fogyaszt\u00e1s sz\u00e1m\u00e1ra, amelyet az \u00fcgyf\u00e9l\u00e9lm\u00e9nyre ford\u00edtott k\u00fcl\u00f6nleges figyelem optimaliz\u00e1l. Az 1970-es \u00e9vekt\u0151l sz\u00e1m\u00edtva a form\u00e1tumok stabiliz\u00e1l\u00f3dtak, \u00e9s egyre ritk\u00e1bbak lettek az \u00faj\u00edt\u00e1sok, \u00edgy itt volt az ideje \u00faj m\u00f3dszereket tal\u00e1lni az emberek \u00e9rt\u00e9kes\u00edt\u00e9si helyekre vonz\u00e1s\u00e1nak!<\/p>\n<p class=\"intro2\">Az 1970 \u00e9s a 21. sz\u00e1zad k\u00f6z\u00f6tti \u00e9vek voltak az utols\u00f3 \u00e9vei a teljesen fizikai kiskereskedelemnek, amikor mindenki az\u00e9rt k\u00fczd\u00f6tt, hogy az egyre pontosabb marketingmodellek \u00e9s a hat\u00e9kony, biztons\u00e1gos technol\u00f3giai eszk\u00f6z\u00f6k seg\u00edts\u00e9g\u00e9vel megtal\u00e1lja a m\u00f3dj\u00e1t a v\u00e1s\u00e1rl\u00f3k megszerz\u00e9s\u00e9nek, meg\u00e9rt\u00e9s\u00e9nek, sz\u00f3rakoztat\u00e1s\u00e1nak \u00e9s megtart\u00e1s\u00e1nak. A sz\u00ednfalak m\u00f6g\u00f6tt azonban forradalom k\u00e9sz\u00fcl\u0151dik, \u00e9s egy \u00f3ri\u00e1s lesben \u00e1ll: az internet demokratiz\u00e1l\u00f3dik, \u00e9s az e-kereskedelem hirtelen el\u0151bukkanhat az \u00e1rny\u00e9kb\u00f3l&#8230;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az \u00fczletek fejl\u0151d\u00e9se c\u00edm\u0171 sorozatunk harmadik r\u00e9sz\u00e9ben a kiskereskedelmi \u00fczletek 1940 \u00e9s 1999 k\u00f6z\u00f6tti technol\u00f3giai \u00e9s logisztikai fejl\u0151d\u00e9s\u00e9t vizsg\u00e1ljuk: A kiskeresked\u0151k a v\u00e1laszt\u00e9k \u00e9s a k\u00e9nyelem, valamint a fizet\u00e9s forradalmian \u00faj m\u00f3dszerei r\u00e9v\u00e9n \u00f3ri\u00e1si v\u00e1ltoz\u00e1st \u00e9rtek el a fogyaszt\u00f3i kapcsolattart\u00e1s ter\u00e9n. 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