{"id":85553,"date":"2021-04-12T19:34:47","date_gmt":"2021-04-12T18:34:47","guid":{"rendered":"https:\/\/moodmedia.com\/nissan\/"},"modified":"2025-07-29T16:18:38","modified_gmt":"2025-07-29T15:18:38","slug":"nissan","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/ie\/case-studies\/nissan\/","title":{"rendered":"Nissan"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ _module_preset=”default” background_color=”#878787″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-hero.webp” background_blend=”multiply” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

NISSAN
CASE STUDY<\/span><\/h1>\n
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ABOUT NISSAN<\/span><\/h2>\n

Japanese automobile manufacturer Nissan prides itself on making every decision and taking every action with the customer in mind. From conception to car construction, from testing to transparency, from customer service to commitment. Quality is in every fine detail.<\/p>\n

Mood Media is proud to be Nissan\u2019s audiovisual provider, curating custom playlists for their showrooms as well as providing professional digital signage hardware.<\/p>\n

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CASE STUDY SUMMARY<\/h3>\n
    \n
  • Custom showroom music <\/li>\n
  • Various units and screens of differing sizes across all showrooms<\/li>\n
  • Impressive LED installations at the Nissan City Hub, Paris<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.16″ _module_preset=”default” background_color=”#7c7c7c” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-divider.webp” background_blend=”multiply” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    OBJECTIVE<\/h2>\n

    Innovation and commitment to quality are at the heart of Nissan\u2019s ethos and so it\u2019s no surprise that they wanted their showrooms to reflect that. Since 2014, Nissan has entrusted Mood to install and continually upgrade their retail design concept throughout over 2,000 showrooms across 35 different countries, with new sites being added to that list every year.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

    SOLUTIONS<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    DIGITAL UNITS & SCREENS<\/b><\/h3>\n

    The Welcome Unit was redesigned by Mood to give it a slim-line form, thereby minimising its impact on sight lines. It presents the Nissan feature car immediately at the front entrance, acting as a focal point and a bold statement of intent.[\/et_pb_text][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-ds.webp” title_text=”nissan-ds” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]50\u201d and 65\u201d screen arrays in the heart of the showroom attract the customer\u2019s attention with content displayed that celebrates the Nissan brand. The screens help animate the showroom and act as a beacon to drive customer circulation throughout the showroom. <\/p>\n

    High tables with a 43\u201d POS Screen provide another eye-catching attraction for consumers and remove the reliance on paper POS communication and support for launches. <\/p>\n

    In the customer lounge, a 50\u201d screen at the \u201cRefuel Unit\u201d displays engaging content to encourage customer interaction with the latest Nissan innovations, helping customers pass the time while they wait in the lounge.[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-ds-2.webp” title_text=”nissan-ds-2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-ds-3.webp” title_text=”nissan-ds-3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-configurator.webp” title_text=”nissan-configurator” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    SHOWROOM MUSIC<\/b><\/h3>\n

    The main focus for Nissan in their showroom music was modernity, technology, allure, comfort, pleasure and performance. Nissan\u2019s custom playlists position the brand as the trendsetter it is, providing a non-intrusive soundtrack that embodies the customer journey from start to finish. <\/p>\n

    As a global company, Nissan needed a global approach to their soundscape, therefore two of the Mood music design teams work in tandem to provide the brand with a sound identity that not only reflects the shared values of the brand around the world, but also provides a dynamic local experience to its customers. <\/p>\n

    The Mood Music Design team work closely with Nissan, conducting quarterly creative reviews to ensure the music strategy remains on brand and is meeting the brand\u2019s needs, as well as ensuring that all tracks are screened for explicit or suggestive language that may be deemed unsuitable.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-music.webp” title_text=”nissan-music” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    CAR CONFIGURATOR “DESIGN LAB”<\/b><\/h3>\n

    The Design Lab is an in-store personalisation concept where customers can enjoy Nissan\u2019s interactive configurator experience; to build, personalise and accessorise their dream car. Mood installed accessory screens and wall-mounted\/fixed table tablets depending on the format of the dealership. The screens enable the customer to see their fully customised Nissan car to be displayed on the big screen whilst the tablets facilitate the configuration in an easy-to-use manner.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-ds-big.webp” collapsed=”on” global_colors_info=”{}”][et_pb_row disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”50px|50px|50px|50px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    NISSAN CITY HUB SHOWROOM<\/span><\/b><\/h2>\n

    In 2019, Nissan also unveiled its first Nissan City Hub, a revolutionary new approach with the convergence between e-commerce and a concept store, located just a stone\u2019s throw away from V\u00e9lizy 2, a popular shopping centre in Paris. Following a successful long-term partnership, Nissan commissioned Mood Media to deliver an exclusive and immersive experience for the brand, one that puts consumers at the heart of Nissan\u2019s vision for tomorrow\u2019s mobility and broadens the showroom\u2019s demographic beyond the usual.<\/p>\n

    Mood\u2019s multi-zone touch point approach turned Nissan\u2019s City Hub in Paris into a truly state-of-the-art \u2018phygital\u2019 space. Interactive screens with call-to-action content invited customers to discover the brand at their own pace, whilst the ultra-definition LED installation spanning from wall to ceiling to fascia and displaying futuristic and elegant animations, helped attract customers into the store. The sheer volume of LED in the relatively small area changed the atmosphere of the full room completely, something that was taken into consideration when creating the visual content. Nissan associates, with tablets provided by Mood, complemented the experience by offering a personalised service and human touch element.[\/et_pb_text][et_pb_video src=”https:\/\/youtu.be\/cqGTWSc9Sts” image_src=”\/\/i.ytimg.com\/vi\/cqGTWSc9Sts\/hqdefault.jpg” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

    ELEVATE THE CUSTOMER EXPERIENCE<\/h2>\n

    Elevate the experience and get the peace of mind you deserve with Mood. Contact us today to learn more.<\/p>\n

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