[et_pb_section fb_built=”1″ _builder_version=”3.22″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/06\/digitalsignagecstore.jpg”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”3.25″ custom_padding=”0px||0px|”][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Mood C-STORES” _builder_version=”4.9.7″ header_font_size=”24px” background_layout=”dark” hover_enabled=”0″ saved_tabs=”all” sticky_enabled=”0″]<\/p>\n
MOOD:<\/span>C-STORES<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_layout=”dark”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off”]<\/p>\n Despite the hit retail took from the recent recession, convenience store sales are still going strong. By appealing to their customers’ need for quick, easy and affordable service, convenience stores have continued to thrive in a difficult market \u2013 making them prime candidates for the benefits offered by the efficiency and convenience of digital signage.<\/p>\n Gone are the days of the \u201cquickie marts\u201d which sold only gas and tobacco products \u2013 today’s convenience stores offer a wide range of products selected to meet the desires of their on-the-go customers. Still, much of the traditional convenience store signage is geared towards the sales of non-perishables such as cigarettes, beer and lottery tickets \u2013 old-time staples for sure, but not quite what today’s customers have in mind.<\/p>\n Below, you’ll find five ways your convenience store can use digital signage to improve customer perception, increase sales and give your business a boost!<\/p>\n 1. Clean up your image.<\/strong> Your customers are constantly on the go \u2013 which means their first impression of your store might be their only one. When a customer can see into your store, they feel safer and more at ease, meaning they’ll be more likely to stop and shop. Digital signage is highly visible from the pumps and easily updated, enabling you to rid your location of unnecessary window clutter. Use of digital signage can help you present a clean, modern image which improves your curb appeal and draws customers through the doors.<\/p>\n 2. Distinguish your store from the competition.<\/strong> The convenience store industry is highly competitive \u2013 which is why so many store owners need and choose to develop their own unique market. Digital signage is easily customizable, allowing you the opportunity to set yourself apart by catering to the specialized needs of your specific niche, location or clientele \u2013 mention the local high school\u2019s activities or the score of last weekend\u2019s little league game. High visibility makes it easy to showcase your specialty products, amenities or promotions, and when paired with a love for and knowledge of the community, you\u2019ll draw customers away from your competitors every time.<\/p>\n 3. Increase in-store traffic.<\/strong> By using your digital signage to display in-store specials or featured products, you’ll bring customers from the pump to the register, significantly increasing your sales. You can also use signage to promote perishable products, reducing your wasted inventory and increasing your bottom line.<\/p>\n 4. Rotate your messages.<\/strong> The beauty of digital signage is its flexibility, versatility, and ability to easily update and display your customized messages. By programming your messages to display at specific times of day, you can more easily tailor your messages to meet the needs of your clientele. No more one-size-fits all solutions for advertising your products and amenities \u2013 you can easily ensure that the right messages are queued to display at appropriate, pre-determined times.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/06\/dscstore.jpg” alt=”Digital Signage for Convenience Stores” title_text=”Digital Signage for Convenience Stores” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”3.23″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”left” sticky=”off” always_center_on_mobile=”on”][\/et_pb_image][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n 5. Promote future visits.<\/strong>\u00a0Most convenience store customers stop 1-2 times per week, and that number can be even higher for loyalty program participants. Location and brand loyalty are critical objectives for any convenience store, as they drive business \u2013 if your location is convenient, customer service is good and there is an incentive such as a reward system bringing your customers back every time, they\u2019ll never feel the need to go elsewhere. Using digital signage to promote frequent-buyer discounts or promotional programs alongside messages which showcase your available products will give your customers further incentive to return to your location, increasing customer visits and sales.<\/p>\n Convenience stores that leverage smart digital signage to promote their amenities, services and products are gaining the competitive edge that helps them win customer loyalty and increase business. If you’re interested in learning more about how high-quality digital signage can help improve your sales and customer experience, contact Mood Media today. We’ll help you select the right solution for your business.<\/p>\n [\/et_pb_text][et_pb_accordion open_toggle_text_color=”#cd102f” open_toggle_background_color=”#cccccc” closed_toggle_text_color=”#cd102f” closed_toggle_background_color=”#fcfcfc” admin_label=”Download Widget” module_id=”sideform” _builder_version=”3.0.87″ toggle_font_size=”20″ border_width_all=”2px” border_color_all=”#cd102f” border_style_all=”solid” use_border_color=”on” border_color=”#cd102f” border_width=”2px” border_style=”solid” saved_tabs=”all”][et_pb_accordion_item title=”Download this Article” open=”on” _builder_version=”3.0.47″][DLlinkBefore]https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/06\/ds-cstore.pdf[DLlinkAfter] Leverage the power of digital signage in your business. Contact us today for more information.<\/p>\n <\/center>Digital Signage For Convenience Stores<\/h1>\n
\n[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″]SEE THE DIFFERENCE WITH MOOD<\/h2>\n
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