[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/05\/shutterstock_129607001_1400x700.jpg” parallax=”on” hover_enabled=”0″ global_colors_info=”{}” background_blend=”multiply” background_color=”#9b9b9b” sticky_enabled=”0″][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||100px” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.0″ background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ header_font=”|300|||||||” header_font_size_last_edited=”on|tablet” header_font_size=”72px” header_font_size_tablet=”40px” header_line_height=”1.01em” header_font_size_phone=”40px”]<\/p>\n
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One of the biggest mistakes you can make in your patient experience is to think of your healthcare music as a mere commodity for keeping staff happy and filling the air in your waiting room.<\/p>\n
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Rather, music is an essential element of the patient experience, as it can effectively relieve patient anxiety, increase office efficiency, and motivate staff.<\/strong><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/us.moodmedia.com\/wp-content\/uploads\/2019\/12\/How-to-Elevate-the-Patient-Experience-with-Music-Socials.pdf” url_new_window=”on” button_text=”Download This Article” button_alignment=”left” _builder_version=”4.24.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” hover_enabled=”0″ button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” module_class=”mbutton” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#232323″ global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]<\/p>\n The power of music in healthcare is undeniable.<\/span> To be clear though, your music isn\u2019t going to be the sole determining factor in whether or not a patient feels relaxed and decides to return to your practice. Rather, music plays an invaluable role in contributing to an experience that makes your patients feel great, which in turn can help them want to return to your practice and spread the good word.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]<\/p>\n How does healthcare music contribute to that experience?<\/p>\n In this article we\u2019ll discuss everything you need to know about sourcing and implementing an effective healthcare music solution that helps drive these types of results \u2013 and much more.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n Before you begin looking for a healthcare music solution, take the time to understand the type of experience you want to create at your practice and how you want your patients to feel. As a safe rule of thumb, you should always aim to create an experience that makes your patients feel welcomed and relaxed.<\/strong> By the same token, you also don\u2019t want the atmosphere to feel synthetic and overly clinical. The programming you choose should support an experience that strikes this essential balance. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n It\u2019s impossible to play music that each and every one of your patients loves, but you should have a clear understanding of who your patients are so that you can source programming that appeals to them. Consider any prevailing demographics within your patient base, and note what times of day your patient groups typically book appointments. Once you find a suitable healthcare music solution, you can schedule different programming throughout the day to meet their varying preferences.<\/p>\n For example, playing genres such as soft rock, oldies and jazz between 8 AM and 2 PM will help your senior patients feel more welcomed. In the late afternoon and early evening, you can switch to pop programming to provide a more familiar experience for young adults and teenage patients. This practice is a great example of dayparting<\/strong>, which is an essential strategy for engaging your patients on a deeper level.<\/p>\n <\/p>\n Though business music technology isn\u2019t very complex, the industry is filled with dozens of start-up music providers touting the latest and greatest. As such, it\u2019s important that you have a basic understanding of the technology and what delivery options are available so that you can select the best provider and platform for your needs.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/07\/health-screens.png” alt=”Healthcare Music ” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]A)<\/strong> Device-free streaming-based applications. These solutions aim to offer the functionality of a consumer-based streaming app such as Apple Music, Spotify or Pandora, but they cover music licensing requirements. You use your personal web-enabled device or computer to manage and control the music for up to one location. There are also device-free streaming options such as Mood Mix<\/strong> from commercial music that offer more options and content specifically designed business.<\/p>\n B)<\/strong> On-premise music solutions that leverage a commercial-grade, enterprise-level software platform and device to download music and store it on the device for present and future playback. The web-based software enables you to easily manage your music at a single location or across your entire network of locations. <\/p>\n Note:<\/strong> The term \u201cstreaming music\u201d is often mistakenly used interchangeably to refer to options A and B. It\u2019s important not to confuse the two, as they are functionally very different and come with varying advantages and disadvantages. <\/p>\n C)<\/strong> Internet-free methods, such as satellite and disc. These methods are ideal if you\u2019re looking for a delivery medium that doesn\u2019t rely on an internet connection. Keep in mind that these platforms must be managed and controlled at each location. <\/p>\n <\/p>\n While a device-free solution (Option A) may sound appealing, it\u2019s important to remember that the playback reliability of a device-free solution is entirely dependent upon a) your internet connection, b) the strength and reliability of the provider\u2019s feed and c) your own device, be it a computer, tablet or phone that\u2019s connected to your sound system. <\/p>\n Note that some solutions are Bluetooth or Wi-Fi-enabled, requiring no physical connection to speakers, but that can be a frequent point of failure. Additionally, other devices and computers consuming bandwidth on your network can also affect playback quality. <\/p>\n We highly recommend utilizing option B if you want the most reliable playback and maximum control over your music \u2013 especially if you\u2019re managing music for multiple locations. When music is streamed and stored to a media player, music will continue to play even in the event of an internet disruption. On the other hand, if your internet goes down while using a streaming solution that uses your own device, the music goes down with it. <\/p>\n The music can also stop if the provider\u2019s feed breaks down, so if you do choose a lower-cost streaming-only solution that uses your personal device, it\u2019s even more important to go with an experienced provider that has a quality feed and robust technology in place.<\/p>\n <\/p>\n Internet-free methods still exist, though they\u2019re not offered by all providers. Many companies are moving away from satellite technology and physical media in favor of the sustainability and efficiency that internet-based options provide. <\/p>\n <\/p>\n Security and HIPAA compliance are always a consideration in the healthcare industry, but keep in mind that delivery methods that utilize your internet connection do not have any access to any data belonging to your organization or your patients. These platforms only pull media content from secure media servers, and not the other way around. Additionally, the servers don\u2019t push content out to the players or personal devices. <\/p>\n We explore other important security considerations in #7. <\/p>\n <\/p>\n Once you\u2019ve developed a strong understanding of #1, #2 and #3, you should then find an experienced healthcare music provider that can help you achieve your goals in those areas. Other important qualities to look for in an experienced healthcare music provider include:<\/p>\n Partnering with an experienced provider that has these capabilities is a must when it comes to the music for your practice. It\u2019s also worth noting that these capabilities are not guaranteed with all companies. We\u2019ll explore these factors below.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/03\/healthtv-2.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n This point may seem like a given, but it\u2019s worth emphasizing. While you may want to include music that resonates with younger patients and staff, you can\u2019t afford to play content that isn\u2019t fit for a family-friendly setting. Make sure the music you use comes from a professional background music provider that proactively filters their tracks for potential lyrics and subject matter that may be inappropriate for business use.<\/p>\n <\/p>\n Federal copyright law requires that music used in a commercial setting be licensed for business use. If you want to keep it legal, you can work directly with performing rights agencies to acquire licensing rights for your music. However, the most practical, affordable and efficient option is to work with a music provider that acquires those rights on your behalf.<\/p>\n Remember \u2013 using a consumer-based streaming app, your personal collection or a local radio station for music are practices that violate federal copyright laws, since these mediums aren\u2019t licensed for use in a healthcare setting. You can learn more at https:\/\/us.moodmedia.com\/sound\/music-licensing\/.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n The provider you choose should offer a vast selection of professionally-designed, business-appropriate programs. They should also be able to help you select the right 5-10 programs that are fit for your practice, so that you can switch up the programming from time to time and keep the sound fresh for staff. Having access to a wide variety of programs is especially important if you have a regional network of hospitals and practices that serve a diverse patient base across several different communities.<\/p>\n Finally, make sure that the music provider you choose proactively updates their music programming at least once a month. Every day thousands of new tracks become available for commercial use, and your provider should be actively seeking out those songs and weaving them into your programming. By the same token, every song needs to be rested for a few weeks every now and then, and your provider should be removing those that have played in the rotation for a while.\u00a0<\/p>\n If you go with delivery option B, then it\u2019s vital to ensure that the content management system is secure and easy to use. The provider should use the latest encryption methods for content downloads and robust authentication technology for signing onto the software platform.<\/p>\n The platform should also be user-friendly and not require advanced tech skills, enabling your various users to quickly and easily manage, schedule and monitor your music.<\/p>\n Speaking of users, the right online CMS will also allow you to set varying levels of permission, so that you can a) have corporate users manage content for all locations, b) allow authorized staff to manage content for their respective location (if desired), or c) both. There should also be an option d), in which the provider manages and schedules the content on your behalf.<\/p>\n Always ask to see a demo of the content management system before you sign up for the solution. Additionally, you\u2019ll also want to make sure that the provider offers responsive 24×7 telephone support and on-site service in the event that you need assistance.\u00a0<\/p>\n No two music providers are the same when it comes to service capabilities and scope. Make sure that the provider you choose offers 24×7 support and online troubleshooting so that you can quickly resolve any issues. If you have a regional footprint, make sure that your provider can offer installation and repair services at each and every one of your locations. There\u2019s tremendous peace of mind in knowing that you can count on fast and reliable on-site support and installation no matter where you\u2019re located.\u00a0<\/p>\n As important as music may be, it\u2019s just one element of your entire patient experience. You can reduce costs, leverage economies of scale and further enhance the experience when you work with a provider that also offers solutions such as On-hold Messaging, Sound Masking, Digital Signage and Wayfinding, Scent and AV Systems.\u00a0<\/p>\n\n
further empowers them to be more productive and provide
higher quality care<\/li>\n<\/ul>\nBEFORE SELECTING A HEALTHCARE MUSIC PROVIDER<\/h3>\n
#1: Understand Your Intended Experience.<\/h3>\n
#2: Know Your Patients – And When They Visit.<\/h3>\n
#3: Understand Healthcare Music Technology.<\/h3>\n
Finding The Best Delivery Option<\/h3>\n
What About Option C?<\/h3>\n
About Security And Internet-Based Music Delivery<\/h3>\n
What To Look For In An Experienced Healthcare Music Provider<\/h3>\n
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#4: Business-Appropriate Healthcare Music Content.<\/h3>\n
#5: Music Licensing.<\/h3>\n
#6: Healthcare Music Programming Variety.<\/h3>\n
#7: Simple And Secure Content Management.<\/h3>\n
#8: Responsive Service.<\/h3>\n
#9: Value-Added Capabilities.<\/h3>\n