[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/01\/gyms-experience-hero.webp” background_position=”top_center” background_color_tablet=”#afafaf” background_last_edited=”on|desktop” background_enable_color_tablet=”on” background_blend_tablet=”screen” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Flex Your Multi-Sensory Muscle<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contact Us” module_class=”mbutton” _builder_version=”4.19.4″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Intro” _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||0px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
As with the start of every new year, people make resolutions to lose weight and stay fit. But as we see a huge influx of new members joining gyms and fitness clubs, the question becomes – how do you keep them from quitting?<\/p>\n
A recent study<\/a> shows that 84% of respondents say they would return to a business with a pleasant atmosphere. To reach a higher level of loyalty with your gym members, you need to begin engaging them on a multi-sensory emotional level and appeal to their preferences for on-site experiences.<\/p>\n That\u2019s where on-site media solutions come into the picture. Effective and strategic use of a variety of media solutions<\/a> can be instrumental in laying the groundwork for lasting brand loyalty. When you play the music that gym members love and captivate them with digital signage \u2013 that\u2019s when your members feel like your gym is \u201ctheir kind of place\u201d.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” background_color=”#eeeeee” custom_padding=”50px|50px|50px|50px|false|false” global_colors_info=”{}”]<\/p>\n To increase gym membership, you need to create a fully-branded on-site fitness experience that drives lasting results.<\/b> Boost your business with the right sights, sounds and scents to inspire the necessary level of member loyalty it takes to transform your gym into their gym.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Music” _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Music has always been an essential element of the fitness experience. And when it comes to personal growth and development, music means more to today\u2019s clientele than ever before. But frankly, generic programming isn\u2019t going to do much to engage your members or differentiate your business.<\/p>\n Playing a custom music program<\/a> \u2013 or several programs \u2013 is the ticket to connecting with your unique members on a deeper emotional level, while providing a sound that they won\u2019t hear at any other business. When you work with an experienced custom music designer, they\u2019ll take the time to learn about your brand, your core values, and the type of experience you want to create for your members. They\u2019ll also want to know specifics about the lifestyle and demographics of your target clientele. These are the factors that will enable the designer to curate a truly branded program that your members will talk about.<\/p>\n Stay away from consumer-based streaming platforms that leverage algorithms to generate your programming. Algorithms may seem smart, but they can\u2019t provide the level of customisation and nuance that will enable you to give your members a true sense of belonging. Additionally, the music that these platforms provide is not commercially licensed for business use<\/a>, which means you can\u2019t legally use them. If caught, fines can be surprisingly staggering and quite detrimental to your business.<\/p>\n Indeed, choose from hundreds of professionally-designed signature programs, or get hands-on and create your own custom playlists. You can even work with our Music Design experts to create a fully-branded soundtrack that your members won\u2019t hear anywhere else.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” background_color=”#eeeeee” custom_padding=”50px|50px|50px|50px|false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Digital Signage” _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n It\u2019s a simple fact – humans are visual by nature. That\u2019s why more and more brands are leveraging various types of digital signage to enhance the shopping experience, improve efficiency and drive huge sales results.<\/p>\n With digital signage you can provide stunning visuals to capture the attention of your members that can be used to advertise products and services, inform members of class schedules, or entertain with television programs.<\/p>\n Using a traditional cable or satellite television provider leaves you vulnerable to showing unwanted content and even commercials for your competition. But with a digital signage provider<\/a>, you can monitor and control the content you show to entertain guests, all while reinforcing your own brand identity.<\/p>\n Digital signage in your gym also empowers you to ensure your members are fully aware of all rules, regulations, and safety measures in place throughout the fitness center, giving you the ability to update communications quickly and effectively.<\/p>\n Finally, digital signage is also an outstanding tool in break rooms or back-of-house warehouse areas for employee engagement, recognition and training. You can provide safety tips, post job listings, display training videos and much more.<\/p>\n Of course, one of the most attractive benefits of digital signage for marketers is that you can update it automatically when it\u2019s backed by a web-based content management system. From that single benefit, you\u2019ll also be able to reduce your reliance on traditional static signage, which in turn means lower print costs.<\/p>\n To learn more about implementing digital signage at scale, read Digital Signage for National & Global Brands<\/a>. This comprehensive guide explores the essentials you\u2019ll need to know for developing and implementing an effective digital signage strategy across your organisation.<\/p>\n Get your members\u2019 attention like never before and drive big results across your footprint. From Menu Boards<\/a> and Mood TV, to Video Walls<\/a> and Employee Engagement<\/a>, the possibilities are endless.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/12\/3-commerical-screens.webp” title_text=”3-commerical-screens” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” background_color=”#eeeeee” custom_padding=”50px|50px|50px|50px|false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Messaging” _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Even with the rise of digital signage and the ever-changing nature of the on-site experience, on-hold and overhead messaging remain highly effective tools for informing listeners and driving sales. Leaving callers on-hold in silence is a wasted opportunity. And asking employees to manually record on-hold messages and make live overhead announcements over the PA system is not an effective, consistent, or professional approach.<\/p>\n At a minimum, your on-site and on-hold messaging should have a professional voice that sounds like your brand to welcome guests, provide useful information, answer frequently asked questions, and boost promotions, all while smoothly transitioning in and out of music.<\/p>\n While you want a consistent voice and some consistent core messages, having localised, site specific messaging is also recommended to create an even more personalised, local experience. We recommend working with a professional messaging provider<\/a> to ensure that your messaging solutions fulfil these requirements.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” background_color=”#eeeeee” custom_padding=”50px|50px|50px|50px|false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”AV” _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n It may seem sensible to go for a low-cost AV System, but it\u2019s not ideal to cut corners on these components. Commercial-grade speakers and screens are essential for ensuring that your Music, Messaging, and Digital Signage systems are effective.<\/p>\n It can be difficult to get clear and understandable sound inside of a fitness center. Large open spaces, high ceilings, and concrete floors all make for a sound environment that is loud and echoey.<\/p>\n Working with a professional AV provider<\/a> that offers local service and installation takes the heavy lifting off of your shoulders. To get the high quality sound you need in the gym environment, expert consultants can analyse your space and provide you with the right design for optimal sound.<\/p>\n And in the event that a speaker or screen goes down, you want to have the peace of mind of knowing that you can have such issues resolved in a timely fashion.<\/p>\n It\u2019s important to remember that the consumer-grade screens you use at home aren\u2019t designed for use in business environments. They aren\u2019t made to run for 12-15 consecutive hours a day and they don\u2019t have structural casing in place to withstand wear and tear from excessive dust, heat, and humidity.<\/p>\n On the other hand, commercial-grade screens come with a protective casing and are designed to run all day and night. They also come with robust warranties that you don\u2019t get with consumer products.<\/p>\n When it comes to commercial-grade AV systems, you need comprehensive solutions your business can depend on. We bring you innovative technology and robust hardware combined with our experience and expertise. From design to installation, Mood Media has your back every step of the way.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” background_color=”#eeeeee” custom_padding=”50px|50px|50px|50px|false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Scent” _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The power of scent in a gym is undeniable. For the most part, the scents are unpleasant, even if completely natural.<\/p>\n So how do you get your gym to smell better?<\/p>\n A professional scent diffusion system can enhance the workout experience by masking or eliminating unwanted and unpleasant odors.<\/p>\n Additionally, you\u2019ll also want to leverage scent marketing to keep the restrooms and locker rooms smelling fresh between cleanings. Eliminating odours will not only provide a sense of health and safety, but the added touch will go a long way to making a great impression on your members.<\/p>\n A professional scent provider can even help you develop a custom scent unique to your brand. This allows you to harness the power that scent memory has on the olfactory system to create an unforgettable scent that your members will associate with your business.<\/p>\n\n
#1 THE BEST MUSIC FOR YOUR GYM<\/h2>\n
What are the benefits of music for business?<\/b><\/h3>\n
\n
#2 ENTERTAIN GYM MEMBERS WITH DIGITAL SIGNAGE<\/h2>\n
Why use professional TV screens for gyms?<\/h3>\n
\n
#3 INFORM WITH FITNESS FOCUSED AUDIO MESSAGES<\/h2>\n
Why use messaging?<\/h3>\n
\n
#4 THE RIGHT AV SYSTEM FOR LARGE ROOMS<\/h2>\n
Are there benefits to professional AV Systems?<\/h3>\n
\n
#5 SCENTS SOLUTIONS FOR THE LOCKER ROOM<\/h2>\n