{"id":375165,"date":"2023-05-16T14:53:08","date_gmt":"2023-05-16T13:53:08","guid":{"rendered":"https:\/\/moodmedia.com\/uncategorized-ie\/evolution-of-the-store-1800-1899\/"},"modified":"2023-07-25T12:47:43","modified_gmt":"2023-07-25T11:47:43","slug":"evolution-of-the-store-1800-1899","status":"publish","type":"post","link":"https:\/\/moodmedia.com\/ie\/blog-ie\/evolution-of-the-store-1800-1899\/","title":{"rendered":"Evolution of the Store &#8211; 1800-1899"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#d3d3d3&#8243; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/evolution-pt-1-hero.webp&#8221; background_blend=&#8221;screen&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"bold new-hero-ext\">THE EVOLUTION OF THE STORE &#8211; <span class=\"m-gradient\">1800-1899<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><b><span class=\"m-gradient\">1800 \u2013 1899<\/span><br \/>The Age of Independence<\/b><\/h2>\n<p class=\"intro2\">The 19th century represents the first revolution in the history of retail stores and the customer experience. With the advent of the department store, the retail consumer acquired a sense of independence that had long been desired, becoming the master of their own purchase journey and giving them the freedom to wander and explore these new large commercial spaces which would see the customer experience radically transformed forever.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">Step back in time with our 19th Century Department Store Playlist!<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/2r4bFfdXljENm1pWRihAfW?utm_source=generator&#038;theme=0\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/evolution-store-1-ft.webp&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Headline\/Pic&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;50px||0px||false|false&#8221; custom_padding=&#8221;30px|30px|0px|30px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>The Department Store: <span class=\"m-gradient\">A Symbol of Retail\u2019s New Vision<\/span><\/b><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In direct response to the rise of the middle-classes, particularly newly affluent middle class women, department stores quickly emerged across Europe and the United States throughout the 19th century. Shopping centers had already made their debut at the end of the 18th century throughout Europe. <strong>The Galeries de Bois, Paris<\/strong> for example took its inspiration from the souks of Arabia, quickly becoming the inspiration for the covered shopping passages and arcades that would spring up throughout the continent, and paving the way for the emergence of a new format of shop: the department store.<\/p>\n<p>Considered today to be the earliest model of the department store, <strong>Harding, Howell &amp; Co.<\/strong> inaugurated their namesake department store in London in 1796. Divided into different areas, the store focussed on the needs and desires of fashionable women. Other early stores that would later establish a department store model included Fortnum and Mason and Debenhams.<\/p>\n<p>For America, the business and economic sectors were changing dramatically, with manufacturing and industry rapidly overtaking agriculture as the dominant business. Industrial factories brought with them new jobs and new standards of living, and with more successful Americans came broader and more upscale taste. Department stores such as <strong>Macy\u2019s, Bloomingdales, and Sears<\/strong> began popping up in major cities like <strong>New York City and Chicago,<\/strong> and would soon become fixtures of, and highly influential in, the American life.<\/p>\n<p>Very much in keeping with the role of the customer experience today, these department stores didn\u2019t just sell items. They provided demonstrations, talks, and entertainment events that appealed to newly wealthy customers looking for how best to use their disposable income and time. These grand establishments became landmarks within rapidly growing cities, giving areas a sense of identity and pride, and inviting the consumer to explore their wondrous displays, signaling a shift away from the dark, low-ceilinged emporiums of before.<\/p>\n<p>Nurtured and shaped by the Industrial Revolution, the department store would soon radically transform the customer experience by granting the consumer a level of independence never before seen in retail.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#eeeeee&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>Masters of Their Own Purchase Journey, a Revolution for the Customer Experience<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Not only did department stores bring about a whole new format for retail, but they also helped turn shopping into a leisure activity where the consumer now had control of their own purchase journey and overall shopping experience.<\/p>\n<p>Retail consumers could now touch the goods on sale and enjoy standardised pricing. Calling upon shopkeepers to retrieve goods from shelves behind counters or from backrooms after negotiating back and forth on price were no longer necessary.<\/p>\n<p class=\"intro2\"><b>Women in particular suddenly found themselves free to browse and shop safely away from the home, and from the company of men. With an increasing desire for \u2018self-creation\u2019 through consumption, women were beginning to forge their own path in male dominated cities with products created for and targeted exclusively at them. Many of the early department stores were founded by drapers who understood the tastes, desires, and buying power of this new generation of middle class women.<\/b><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/evolution-people-pt-1.webp&#8221; title_text=&#8221;evolution-people-pt-1&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In addition, this new style of shopper was now being informed of new products through promotions. Around this time, the first marketing strategies through trial and error began to develop such as distance selling catalogues and the art of discounting seasonally. Leading the way of early marketing concepts was <strong>Aristide Boucicaut<\/strong> and his Parisian <strong>&#8220;Bon March\u00e9&#8221;<\/strong> (1852). Boucicaut is praised with having introduced a number of marketing innovations such as fixed prices with associated discounts instead of the previous system of haggling over prices, a reading room for husbands while their wives shopped, the first mail-order catalogue, and seasonal sales, including the &#8220;white sale,&#8221; designed to sell sheets and bedding in the winter when sales were slow.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/05\/evolution-cash-register-1.webp&#8221; title_text=&#8221;evolution-cash-register&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>The Cash Register is Born<\/b><\/h2>\n<p>In terms of technological advances in the 19th century, we see the invention of the first cash register by American <strong>James Ritty<\/strong> in 1883. Ritty was a saloon keeper in Ohio and nicknamed the invention the \u201cincorruptible cashier.\u201d The machine used metal taps and simple mechanics to record sales and featured a bell that sounded when a sale was completed.<\/p>\n<p>Ritty\u2019s revolutionary invention went on to spark the ease of customer checkout for over a century, as it was quickly adopted for retail sales. Prior to this, many businesses had trouble keeping track of their accounting and often didn\u2019t know if they were operating at a profit or a loss.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#eeeeee&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>Back to the future<\/b><\/h2>\n<p class=\"intro2\">The 19th century can without a doubt be recognised as advancing the evolution of the store and revolutionising the customer experience at the point of sale, paving the way for the way in which we experience stores today. Amongst the many ways in which this happened, this era is best known for being the age of autonomy, granting the consumer a new-found freedom and triggering the first retail marketing strategies and technological innovations which would see retail become a pioneering sector in the use of technology.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 19th century represents the first revolution in the history of retail stores and the customer experience. With the advent of the department store, the retail consumer acquired a sense of independence that had long been desired, becoming the master of their own purchase journey and giving them the freedom to wander and explore these new large commercial spaces which would see the customer experience radically transformed forever.<\/p>\n","protected":false},"author":2,"featured_media":374998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5388,5434],"tags":[],"class_list":["post-375165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ie","category-in-the-know-ie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Evolution of the Store - 1800-1899 | Mood Media Ireland<\/title>\n<meta name=\"description\" content=\"The 19th century represents the first revolution in the history of retail stores and the customer experience. 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