CHOICE HOTELS
CASE STUDY

“Het afgelopen jaar hebben veel Choice Hotels sensorische marketingelementen ingezet om de algehele gastbeleving te verbeteren. Of het nu gaat om een neutraliserende geur die de chloorgeur in een overdekt zwembad helpt te elimineren of het afspelen van uitnodigende achtergrondmuziek om de sfeer in een lobby te versterken, steeds meer hoteliers overleggen met de experts van Mood om een unieke beleving te creëren in hun hotel.”

– John Montgomery
Account Manager, Franchisee Solutions Choice Hotels International

Neem contact met ons op

OVER CHOICE HOTELS

Choice Hotels International is één van de grootste en meest succesvolle hotelketens ter wereld. Choice heeft momenteel ongeveer 6.200 hotels (franchise), goed voor meer dan 499.000 kamers in de Verenigde Staten en meer dan 30 andere landen. Variërend van hotels met beperkte service tot full-service hotels in het economy-, mid-scale en luxesegment, bieden Choice-branded-hotels zakenreizigers en vakantiegangers een scala aan hoogwaardige accommodatie-opties in de Verenigde Staten en de rest van de wereld.

SAMENVATTING

Achtergrondmuziek
On-Hold Berichten
Geurmarketing

DOELSTELLING

Choice Hotels International is altijd op zoek om zijn vele merken te onderscheiden van de concurrentie. Elk hotel moet voortdurend de algehele merkboodschap versterken, terwijl de nadruk wordt gelegd op de belangrijkste kenmerken en op de lokale smaak en sfeer.

Door samen te werken met Mood kon worden onderzocht hoe een verbeterde gastbeleving kan worden gecreëerd door middel van een onderscheidende benadering van ervaringsontwerp in hun franchisegemeenschap.

OPLOSSINGEN

MUZIEK

Mood werkte samen met Choice aan een muziekstrategie met achtergrondmuziek op verschillende plaatsen in de hotels om de stijlvolle sfeer in het pand te versterken.

MESSAGING

De messaging-oplossingen van Mood helpen de klanttevredenheid te verhogen door het wachtrijproces te verbeteren en de merkidentiteit te versterken met stemacteurs die de persoonlijkheid van Choice Hotels weerspiegelen.

GEURMARKETING

Geurmarketing wordt overal in de hotels gebruikt, zowel om te verleiden met uitnodigende geuren als om ongewenste geuren te verdoezelen, zoals het maskeren van de chloorgeur van het binnenzwembad.

NEEM CONTACT MET ONS OP

Neem vandaag nog contact met ons op om de beleving in jouw hotels naar een hoger level te brengen.

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CHOICE HOTELS CASE STUDY