{"id":216518,"date":"2019-10-30T17:53:43","date_gmt":"2019-10-30T17:53:43","guid":{"rendered":"https:\/\/moodmedia.com\/kwantyfikacja-marketingu-sensorycznego\/"},"modified":"2022-07-11T18:02:58","modified_gmt":"2022-07-11T17:02:58","slug":"kwantyfikacja-marketingu-sensorycznego","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/pl\/kwantyfikacja-marketingu-sensorycznego\/","title":{"rendered":"Kwantyfikacja marketingu sensorycznego"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Hero Desktop” _builder_version=”4.15″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-quantify-head-1.jpg” parallax=”on” parallax_method=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ admin_label=”wiersz” _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

ILO\u015aCIOWE OKRE\u015aLENIE<\/span> WP\u0141YWU MARKETINGU SENSORYCZNEGO<\/h1>\n

W 2018 roku<\/a> dowiedzieli\u015bmy si\u0119, \u017ce marketing sensoryczny w sklepie mo\u017ce wp\u0142ywa\u0107 na zachowania konsument\u00f3w i ich zwyczaje zakupowe. W tym roku starali\u015bmy si\u0119 wyrazi\u0107 ten wp\u0142yw w spos\u00f3b ilo\u015bciowy, wsp\u00f3\u0142pracuj\u0105c z organizacjami Walnut Unlimited i Intersport, aby pokaza\u0107 istotn\u0105 prawd\u0119:<\/p>\n

Marketing sensoryczny nap\u0119dza sprzeda\u017c.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Hero Tablet\/Mobile” _builder_version=”4.15″ parallax=”on” parallax_method=”off” global_colors_info=”{}”][et_pb_row admin_label=”wiersz” _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

ILO\u015aCIOWE OKRE\u015aLENIE<\/span> WP\u0141YWU MARKETINGU SENSORYCZNEGO<\/h1>\n

[\/et_pb_text][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-sensory-marketing-mobile.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.15.1″ global_colors_info=”{}” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

W 2018 roku<\/a> dowiedzieli\u015bmy si\u0119, \u017ce marketing sensoryczny w sklepie mo\u017ce wp\u0142ywa\u0107 na zachowania konsument\u00f3w i ich zwyczaje zakupowe. W tym roku starali\u015bmy si\u0119 wyrazi\u0107 ten wp\u0142yw w spos\u00f3b ilo\u015bciowy, wsp\u00f3\u0142pracuj\u0105c z organizacjami Walnut Unlimited i Intersport, aby pokaza\u0107 istotn\u0105 prawd\u0119:<\/p>\n

Marketing sensoryczny nap\u0119dza sprzeda\u017c.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”We Have Proof” _builder_version=”4.15″ parallax=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]MAMY DOW\u00d3D<\/span><\/p>\n

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Zobacz podgl\u0105d<\/a><\/div>\n

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W tym opracowaniu mo\u017cna znale\u017a\u0107 wiele kluczowych statystyk dowodz\u0105cych, \u017ce strategia markowego marketingu sensorycznego mo\u017ce przynie\u015b\u0107 pozytywne rezultaty. Dowiesz si\u0119 r\u00f3wnie\u017c, jak bardzo brak marketingu sensorycznego mo\u017ce negatywnie wp\u0142yn\u0105\u0107 na wyniki finansowe firmy.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/2019-Power-of-Sensory-Study-US.pdf” button_text=”Zobacz wyniki” button_alignment=”left” admin_label=”SEE THE RESULTS Button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” 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src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/2019-Power-of-Sensory-Study-US702.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/2019-Power-of-Sensory-Study-US.pdf” button_text=”Pobierz opracowanie” button_alignment=”center” admin_label=”Download Button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” 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align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Past Studies” _builder_version=”4.15″ background_color=”#eeeeee” global_colors_info=”{}”][et_pb_row admin_label=”Wiersz” _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

PRZECZYTAJ NASZE POPRZEDNIE BADANIA<\/h2>\n

Kwantyfikacja wp\u0142ywu marketingu sensorycznego jest kontynuacj\u0105 naszych bie\u017c\u0105cych bada\u0144. Pobierz nasze poprzednie badania i dowiedz si\u0119 wi\u0119cej na temat ewolucji Customer Experience.<\/p>\n

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2018: Wp\u0142yw marketingu sensorycznego<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1ODIyIn19@” button_text=”Zobacz statystyki” button_alignment=”left” admin_label=”2018 Button” _builder_version=”4.13.0″ _dynamic_attributes=”button_url” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2017-state-of-brick-and-mortar-low-res-1.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

2017: Stan ceg\u0142y i zaprawy<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg0MDYifX0=@” button_text=”Zobacz statystyki” button_alignment=”left” admin_label=”2017 Button” _builder_version=”4.13.0″ _dynamic_attributes=”button_url” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”What is Sensory Marketing?” _builder_version=”4.15″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/12\/abstract-tech.jpg” parallax=”on” parallax_method=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

CO TO JEST MARKETING SENSORYCZNY?<\/h2>\n

Marketing sensoryczny to spos\u00f3b, w jaki marki wszystkich typ\u00f3w \u0142\u0105cz\u0105 si\u0119 z konsumentami w bardziej znacz\u0105cy i spersonalizowany spos\u00f3b. Strategia ta wykorzystuje takie \u015brodki przekazu, jak muzyka, Digital Signage i dyfuzja zapach\u00f3w, aby zaanga\u017cowa\u0107 i przem\u00f3wi\u0107 do zmys\u0142\u00f3w konsumenta. Cele obejmuj\u0105 przede wszystkim: <\/p>\n

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  • Zapewnienie bardziej przyjemnych i niezapomnianych wra\u017ce\u0144 w miejscu pracy<\/li>\n
  • Stworzenie silniejszej wi\u0119zi emocjonalnej mi\u0119dzy mark\u0105 a konsumentem oraz budowanie trwa\u0142ego przywi\u0105zania do marki<\/li>\n
  • Zwi\u0119kszenie sprzeda\u017cy<\/li>\n<\/ul>\n

    W Mood Media marketing sensoryczny znajduje si\u0119 w samym sercu wszystkiego, co robimy. Dzi\u0119ki rozwi\u0105zaniom wizualnym, d\u017awi\u0119kowym, zapachowym, systemowym i spo\u0142ecznym pomagamy firmom ka\u017cdej wielko\u015bci wykorzystywa\u0107 marketing sensoryczny do nawi\u0105zywania kontakt\u00f3w z klientami, go\u015b\u0107mi, pacjentami i klientami w spos\u00f3b, kt\u00f3ry wzmacnia przywi\u0105zanie do marki i zapewnia lepsze do\u015bwiadczenia w miejscu pracy.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”Resource Articles” _builder_version=”4.15″ background_color=”#000000″ parallax=”on” parallax_method=”off” disabled=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

    ARTYKU\u0141Y DOTYCZ\u0104CE MARKETINGU SENSORYCZNEGO<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

    Stymulowanie sprzeda\u017cy – marketing sensoryczny w handlu detalicznym <\/p>\n

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    Jak stworzy\u0107 trwa\u0142\u0105 lojalno\u015b\u0107 go\u015bci dzi\u0119ki wielozmys\u0142owemu do\u015bwiadczeniu hotelowemu?<\/p>\n

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    POPRO\u015a O BEZP\u0141ATN\u0104 KONSULTACJ\u0118<\/h2>\n

    Skontaktuj si\u0119 z nami ju\u017c dzi\u015b i pozw\u00f3l nam pokaza\u0107 Ci, jak wykorzysta\u0107 marketing sensoryczny w Twojej firmie.<\/p>\n

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