{"id":267978,"date":"2022-08-31T09:14:22","date_gmt":"2022-08-31T08:14:22","guid":{"rendered":"https:\/\/moodmedia.com\/sentymenty-shoppera-2020\/"},"modified":"2022-08-31T09:15:34","modified_gmt":"2022-08-31T08:15:34","slug":"sentymenty-shoppera-2020","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/pl\/sentymenty-shoppera-2020\/","title":{"rendered":"Sentymenty Shoppera 2020"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/08\/ss-blue-back.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/08\/shopper-headline.png&#8221; alt=&#8221;Sentymenty Shoppera 2020&#8243; title_text=&#8221;shopper-headline&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/2020-Consumer-Sentiment-Infographic-ALLPages-scaled.jpg&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Zobacz i pobierz opracowanie&#8221; button_alignment=&#8221;right&#8221; admin_label=&#8221;Download Study Button&#8221; _builder_version=&#8221;4.13.0&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#cd102f&#8221; button_border_color=&#8221;#cd102f&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; button_icon_color=&#8221;#cd102f&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;50px|100px|||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; button_text_color_hover=&#8221;#cd102f&#8221; button_border_color_hover=&#8221;#ffffff&#8221; button_letter_spacing_hover=&#8221;0&#8243; button_bg_color_hover=&#8221;#ffffff&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#cd102f&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;on&#8221; button_border_color__hover=&#8221;#ffffff&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; button_bg_color__hover=&#8221;#ffffff&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>CO MY\u015aL\u0104 TWOI KLIENCI?<br \/><\/b>Firma Mood Media przeprowadzi\u0142a niedawno badanie w\u015br\u00f3d 8000 konsument\u00f3w z czterech kraj\u00f3w, aby lepiej zrozumie\u0107 obecne nastroje zwi\u0105zane z zakupami. Zapytali\u015bmy o obecne zachowania zakupowe, o to, jak zmieni\u0142y si\u0119 lub nie zmieni\u0142y od czasu COVID, a tak\u017ce o to, co mo\u017ce by\u0107 przyczyn\u0105 konkretnych zmian. Czego si\u0119 nauczyli\u015bmy? Odpowiedzi mog\u0105 Ci\u0119 zaskoczy\u0107 i sk\u0142oni\u0107 do ponownego przemy\u015blenia obecnej strategii.  <a href=\"#intro\">Przeczytaj nasz\u0105 pe\u0142n\u0105 analiz\u0119 poni\u017cej.<\/a><\/p>\n<p><style type=\"text\/css\">footer {display:none !important;}<\/style>\n<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"width:100%;float:left;\"><a class=\"new-jump-b\" href=\"#stats\">Zobacz przyk\u0142adowe wyniki bada\u0144<\/a><\/div>\n<div style=\"width:100%;float:left;\"><a class=\"new-jump-b\" href=\"#method\">Nasza metodologia<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; admin_label=&#8221;Sekcja 1 Statut 1&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;100px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\" intro2 bold\"><span style=\"color:#000;\">1<\/span> POWR\u00d3T DO ZB\u0118DNYCH ZAKUP\u00d3W<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-1-49-1.png&#8221; title_text=&#8221;sekcja-1-49&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; animation_direction=&#8221;bottom&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_id=&#8221;stats&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2\">Prawie po\u0142owa konsument\u00f3w na \u015bwiecie <strong><br \/>\n  <span style=\"color:#fff;\">wierzy w mo\u017cliwo\u015b\u0107 z\u0142apania COVID-19 podczas wizyty w sklepie<\/span><br \/>\n<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;right&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; scroll_horizontal_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"intro2\"><strong><br \/>\n  <span style=\"color: #fff;\">71% konsument\u00f3w na \u015bwiecie czuje si\u0119 komfortowo<\/span><br \/>\n<\/strong> wracaj\u0105 do sklep\u00f3w fizycznych, <span style=\"color: #fff;\">poniewa\u017c blokady w ich krajach<\/span> s\u0105 coraz rzadsze.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-1-71-67.png&#8221; title_text=&#8221;sekcja-1-71-67&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;200ms&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1.5|0|-0.5&#8243; scroll_horizontal_motion=&#8221;0|50|50|100|2|0|0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; scroll_horizontal_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2\"><strong><br \/>\n  <span style=\"color: #fff;\">67% \u015bwiatowych konsument\u00f3w<\/span><br \/>\n<\/strong> powiedzia\u0142o, \u017ce ju\u017c zwr\u00f3ci\u0142o <strong><br \/>\n  <span style=\"color: #fff;\">do nieistotnych sklep\u00f3w detalicznych <\/span><br \/>\n<\/strong> <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section 2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/ss-purple-back.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;|0px|0px|0px|false|false&#8221; custom_padding=&#8221;|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;50px|50px|50px|50px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\"><span style=\"color:#e43f24;\">2<\/span> WARTO\u015a\u0106 \u015aRODK\u00d3W BEZPIECZE\u0143STWA<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2\"><strong>80% konsument\u00f3w na ca\u0142ym \u015bwiecie czuje si\u0119 uspokojonych dzi\u0119ki wprowadzeniu nowych \u015brodk\u00f3w bezpiecze\u0144stwa<\/strong> <span style=\"color:#e43f24;\">(np. wym\u00f3g stosowania masek, dost\u0119pnych \u015brodk\u00f3w odka\u017caj\u0105cych, plastikowych ekran\u00f3w, pomiaru temperatury i p\u0142atno\u015bci bezgot\u00f3wkowych)<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; 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global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-2-quote-copy-1.png&#8221; title_text=&#8221;sekcja 2 &#8211; kopia noty&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; animation_direction=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section 3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/ss-orange-back.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;100px|50px|50px|50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\"><span style=\"color:#5bc4ba;\">3<\/span> ZMIANA NAWYK\u00d3W ZWI\u0104ZANYCH Z WYDAWANIEM PIENI\u0118DZY<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">31% konsument\u00f3w na ca\u0142ym \u015bwiecie wydaje mniej pieni\u0119dzy i po\u015bwi\u0119ca mniej czasu na zakupy ni\u017c wcze\u015bniej COVID-19<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-3-31-2.png&#8221; title_text=&#8221;sekcja-3-31&#8243; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|50px||50px|false|false&#8221; animation_direction=&#8221;bottom&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-3-3.png&#8221; title_text=&#8221;sekcja-3-3&#8243; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; animation_direction=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section 4&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/08\/ss-blue-back.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;|0px|0px|0px|false|false&#8221; custom_padding=&#8221;|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;|50px||50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\"><span style=\"color:#000;\">4<\/span> OPTYMIZM CO DO POWROTU DO NORMALNO\u015aCI JEST BARDZO ZR\u00d3\u017bNICOWANY<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-4-51.png&#8221; title_text=&#8221;sekcja-4-51&#8243; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; animation_direction=&#8221;bottom&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">Ponad po\u0142owa konsument\u00f3w na ca\u0142ym \u015bwiecie przewiduje, \u017ce ich zwyczaje zakupowe powr\u00f3c\u0105 do normy przed latem 2021 r. lub wcze\u015bniej, <span style=\"font-weight:normal;color:#000;\">przy czym po\u0142owa z nich<\/span> (25,5%) spodziewa si\u0119 powrotu do normalno\u015bci do ko\u0144ca 2020 r.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-4-10.png&#8221; title_text=&#8221;sekcja-4-10&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; global_colors_info=&#8221;{}&#8221;]<span class=\"intro2 bold\">10% \u015bwiatowych konsument\u00f3w uwa\u017ca, \u017ce ich zwyczaje zakupowe b\u0119d\u0105<\/span><br \/>\n<span class=\"new-hero-ext bold\" style=\"color:#000;\">NIGDY NIE WRACAJ<\/span><br \/>\n<span class=\"intro2 bold\">do tego, co by\u0142o przed pandemi\u0105.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section 5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/ss-purple-back.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;|50px|50px|50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\"><span style=\"color:#e43f24;\">5<\/span> POWOD\u00d3W, DLA KT\u00d3RYCH ZAKUPY W SKLEPIE MAJ\u0104 ZNACZENIE<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">47% konsument\u00f3w preferuje <span style=\"font-weight:normal;color:#e43f24;\">mo\u017cliwo\u015b\u0107<\/span> dotkni\u0119cia, poczucia i wypr\u00f3bowania produktu w sklepie<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-5-copy.png&#8221; title_text=&#8221;sekcja 5 kopia&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; animation_direction=&#8221;bottom&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1.5|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section 6&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/08\/ss-blue-back.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;|0px|0px|0px|false|false&#8221; custom_padding=&#8221;|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;|50px||50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\"><span style=\"color:#000;\">6<\/span> NIEKT\u00d3RZY CZUJ\u0104 SI\u0118 BARDZIEJ KOMFORTOWO W OKRE\u015aLONYCH TYPACH SKLEP\u00d3W<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">60% respondent\u00f3w na \u015bwiecie zaprzecza, \u017ce istniej\u0105 pewne rodzaje sklep\u00f3w, w kt\u00f3rych odwiedzanie czuje si\u0119 bardziej komfortowo ni\u017c w innych. Z kolei 40% os\u00f3b na \u015bwiecie twierdzi, \u017ce poziom komfortu jest r\u00f3\u017cny w zale\u017cno\u015bci od rodzaju sklepu.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-6.png&#8221; title_text=&#8221;sekcja-6&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|50px|||false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-6-2.png&#8221; title_text=&#8221;sekcja-6-2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|50px|||false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Intro&#8221; module_id=&#8221;intro&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\">PRZEGL\u0104D I ANALIZA<\/h2>\n<p>Pozwol\u0119 sobie stwierdzi\u0107 rzecz oczywist\u0105: rok 2020 by\u0142 &#8211; i nadal jest &#8211; nieporz\u0105dny dla wielu detalist\u00f3w i tych, kt\u00f3rzy ich wspieraj\u0105. Opr\u00f3cz troski o podstawowe zdrowie i bezpiecze\u0144stwo naszych pracownik\u00f3w, rodzin i bliskich, pandemia przetestowa\u0142a nasze zdolno\u015bci dostosowywania si\u0119, adaptacji, reimaginacji&#8230; i przetrwania w czasie rzeczywistym. Firmy stacjonarne sta\u0142y si\u0119 bardzo kreatywne, je\u015bli chodzi o to, <em>jak<\/em> sprzedaj\u0105, <em>co<\/em> sprzedaj\u0105 <em>i komu<\/em> sprzedaj\u0105.<\/p>\n<p>Konsumenci dostosowali si\u0119 r\u00f3wnie\u017c do nowych sposob\u00f3w my\u015blenia o handlu detalicznym i nowych zachowa\u0144 zakupowych. To, co jeszcze pi\u0119\u0107 czy sze\u015b\u0107 miesi\u0119cy temu wydawa\u0142o si\u0119 do\u015b\u0107 dziwne, teraz wydaje si\u0119 coraz bardziej rutynowe. Zmieni\u0142o si\u0119 r\u00f3wnie\u017c to, co konsumenci okre\u015blali jako &#8222;must have&#8221; pozytywnego do\u015bwiadczenia klienta przed pandemi\u0105.<\/p>\n<p><strong>Firma Mood Media przeprowadzi\u0142a niedawno badanie w\u015br\u00f3d 8000 konsument\u00f3w z czterech kraj\u00f3w &#8211; USA, Wielkiej Brytanii, Francji i Chin &#8211; aby lepiej zrozumie\u0107 obecne nastroje zwi\u0105zane z zakupami.<\/strong>  Ponadto chcieli\u015bmy zrozumie\u0107, jak (lub czy) nastroje te mog\u0105 si\u0119 r\u00f3\u017cni\u0107 w krajach, kt\u00f3re znajduj\u0105 si\u0119 na r\u00f3\u017cnych etapach odnowy gospodarczej. W sierpniu zadali\u015bmy 2000 kupuj\u0105cym w ka\u017cdym kraju szereg pyta\u0144 dotycz\u0105cych ich obecnych zachowa\u0144 zakupowych, tego, jak zmieni\u0142y si\u0119 one (lub nie zmieni\u0142y) od czasu kryzysu, a tak\u017ce tego, co mo\u017ce by\u0107 przyczyn\u0105 konkretnych zmian w zachowaniu.<\/p>\n<p><strong>Czego si\u0119 nauczyli\u015bmy?<\/strong> <strong>71% konsument\u00f3w na ca\u0142ym \u015bwiecie i 68% konsument\u00f3w w USA twierdzi, \u017ce zaczyna czu\u0107 si\u0119 &#8222;nieco&#8221; lub &#8222;bardzo&#8221; komfortowo wracaj\u0105c do sklep\u00f3w fizycznych, poniewa\u017c w\u0142adze lokalne i federalne zaczynaj\u0105 \u0142agodzi\u0107 przepisy dotycz\u0105ce zamykania sklep\u00f3w.<\/strong>  W rzeczywisto\u015bci 67% kupuj\u0105cych na ca\u0142ym \u015bwiecie twierdzi, \u017ce ju\u017c powr\u00f3ci\u0142o do  <em>nieistotne  <\/em>sklepy. W Stanach Zjednoczonych liczba ta spada do 60%, a w Wielkiej Brytanii do zaledwie 50%. Chi\u0144scy kupuj\u0105cy, kt\u00f3rzy najd\u0142u\u017cej radz\u0105 sobie z realiami pandemii i powolnym powrotem do normalno\u015bci, wydaj\u0105 si\u0119 by\u0107 w tej chwili najbardziej wyrozumiali &#8211; 81% z nich przyznaje, \u017ce nie robi niezb\u0119dnych zakup\u00f3w w sklepach. Za nimi plasuje si\u0119 Francja, gdzie r\u00f3wnie\u017c nieco wcze\u015bniej z\u0142agodzono zasady blokady, a 77% francuskich konsument\u00f3w deklaruje, \u017ce powr\u00f3ci\u0142o do robienia zakup\u00f3w innych ni\u017c niezb\u0119dne.<\/p>\n<p><strong>Jednak to, \u017ce klienci zaczynaj\u0105 wraca\u0107 do sklep\u00f3w fizycznych, nie oznacza, \u017ce ich obawy s\u0105 ju\u017c za nimi.<\/strong>  W rzeczywisto\u015bci 80% konsument\u00f3w na ca\u0142ym \u015bwiecie czuje si\u0119 uspokojonych dzi\u0119ki nowym \u015brodkom bezpiecze\u0144stwa, kt\u00f3re widz\u0105 i s\u0142ysz\u0105 w sklepie,  <strong>49% konsument\u00f3w na ca\u0142ym \u015bwiecie &#8211; i 60% konsument\u00f3w w USA &#8211; nadal obawia si\u0119, \u017ce mo\u017ce z\u0142apa\u0107 wirusa podczas zakup\u00f3w.<\/strong>  Co wi\u0119cej, spo\u015br\u00f3d os\u00f3b, kt\u00f3re dokona\u0142y zakup\u00f3w w sklepie fizycznym po wybuchu pandemii, 65% klient\u00f3w w USA opisuje do\u015bwiadczenie klienta jako &#8222;nie takie samo&#8221;, a 23% jako tak odmienne, \u017ce b\u0119dzie stara\u0142o si\u0119 unikn\u0105\u0107 powrotu w najbli\u017cszym czasie.<\/p>\n<p>Ta &#8222;og\u00f3lna nerwowo\u015b\u0107&#8221; w\u015br\u00f3d konsument\u00f3w doprowadzi\u0142a r\u00f3wnie\u017c do zmiany zachowa\u0144 w sklepach. <strong>Wielu konsument\u00f3w sp\u0119dza w sklepie mniej czasu&#8230; i wydaje mniej pieni\u0119dzy na jedn\u0105 wizyt\u0119<\/strong>. Konsumenci ci stali si\u0119 &#8222;kupuj\u0105cymi z misj\u0105&#8221;, skoncentrowanymi na tym, by wej\u015b\u0107 i wyj\u015b\u0107 jak najszybciej. <em>Tylko 3%<\/em> kupuj\u0105cych na ca\u0142ym \u015bwiecie twierdzi, \u017ce sp\u0119dza <em>wi\u0119cej <\/em>czasu i wydaje <em>wi\u0119cej<\/em> pieni\u0119dzy podczas jednej wizyty.<\/p>\n<p><strong>Wi\u0119c&#8230; gdzie jest szansa? W dalszym ci\u0105gu jest to cz\u0119\u015b\u0107 podstawowego do\u015bwiadczenia klienta<\/strong>. Ci z nas, kt\u00f3rzy zajmuj\u0105 si\u0119 handlem detalicznym, musz\u0105 nadal zastanawia\u0107 si\u0119 nad ka\u017cdym aspektem, ka\u017cdym etapem do\u015bwiadczenia klienta i znajdowa\u0107 sposoby na zmniejszenie strachu i zapewnienie bezpiecze\u0144stwa po drodze.  <strong>Musimy podj\u0105\u0107 dzia\u0142ania, kt\u00f3re pomog\u0105 kupuj\u0105cym zrelaksowa\u0107 si\u0119 i z\u0142agodzi\u0107 to, co opisuj\u0105 jako og\u00f3lne zdenerwowanie. Musimy sta\u0107 si\u0119 ich rzecznikami bezpiecze\u0144stwa.<\/strong><\/p>\n<p>Musimy wzi\u0105\u0107 pod uwag\u0119 takie elementy, jak komunikaty napowietrzne i cyfrowe, kt\u00f3re informuj\u0105 kupuj\u0105cych o dzia\u0142aniach podejmowanych przez mark\u0119 w celu stworzenia czystego \u015brodowiska. Musimy zadba\u0107 o to, by klienci sklep\u00f3w mogli zobaczy\u0107, jak wygl\u0105da sprz\u0105tanie i jak <em>wszyscy <\/em>pracownicy powa\u017cnie traktuj\u0105 ich obawy. Podobnie jak wielu sprzedawc\u00f3w detalicznych, musimy ponownie wprowadzi\u0107 takie rozwi\u0105zania, jak kasy bezdotykowe i bezproblemowy odbi\u00f3r osobisty lub w sklepie, aby zmniejszy\u0107 obawy.<\/p>\n<p>Je\u015bli na razie konsumenci chc\u0105 bardziej efektywnych rozwi\u0105za\u0144 typu &#8222;wej\u015bcie i wyj\u015bcie&#8221;, upewnijmy si\u0119, \u017ce im je zapewnimy.  <strong>Gdy ju\u017c b\u0119dziemy po drugiej stronie, mo\u017cemy zastanowi\u0107 si\u0119, w jaki spos\u00f3b spowolni\u0107 dzia\u0142ania, aby zach\u0119ci\u0107 do cz\u0119stszego przegl\u0105dania stron i wyd\u0142u\u017cenia czasu przebywania na nich.<\/strong>  Na razie musimy znale\u017a\u0107 sposoby na szybsze doprowadzenie ich do tego, czego potrzebuj\u0105, na szybsze przeprowadzenie ich przez proces p\u0142atno\u015bci, na zwi\u0119kszenie komfortu robienia zakup\u00f3w w naszych plac\u00f3wkach i powrotu do nich.<\/p>\n<p>Mo\u017cemy te\u017c oczywi\u015bcie robi\u0107 rzeczy pozornie prostsze, takie jak ponowne przeanalizowanie playlist muzycznych w sklepie w celu poprawy nastroju i\/lub podj\u0119cie krok\u00f3w w celu zapewnienia, \u017ce nasze sklepy pachn\u0105 rze\u015bko i czysto.  <strong>Elementy zmys\u0142owe nadal maj\u0105 znaczenie, by\u0107 mo\u017ce nawet bardziej ni\u017c kiedykolwiek.<\/strong>  Musimy poszukiwa\u0107 okazji do organizowania ma\u0142ych &#8222;chwil rado\u015bci&#8221;, kt\u00f3re sprawi\u0105, \u017ce zakupy stan\u0105 si\u0119 przyjemniejsze, a ich nastr\u00f3j nieco weselszy.  <strong>W naszych wysi\u0142kach zmierzaj\u0105cych do sterylizacji pod\u0142\u00f3g i powierzchni, kt\u00f3re s\u0105 absolutnie wa\u017cne, uwa\u017cajmy, aby samo do\u015bwiadczenie zakupowe nie sta\u0142o si\u0119 po drodze sterylne. W ko\u0144cu wszystkim nam przyda\u0142by si\u0119 teraz dodatkowy u\u015bmiech.<\/strong><\/p>\n<p>Dobra wiadomo\u015b\u0107 jest taka, \u017ce uda nam si\u0119 przez to przebrn\u0105\u0107. Chocia\u017c konsumenci bior\u0105cy udzia\u0142 w naszym badaniu maj\u0105 r\u00f3\u017cne pogl\u0105dy na temat tego, <em>jak szybko<\/em> ich zwyczaje zakupowe powr\u00f3c\u0105 do &#8222;normalno\u015bci&#8221;, zdecydowana wi\u0119kszo\u015b\u0107 kupuj\u0105cych wierzy, \u017ce uda nam si\u0119 to osi\u0105gn\u0105\u0107.  <strong>Mo\u017cliwo\u015b\u0107 podj\u0119cia dzia\u0142a\u0144 i podniesienia poziomu Customer Experience ju\u017c teraz mo\u017ce sprawi\u0107, \u017ce klienci b\u0119d\u0105 lojalni przez ca\u0142e \u017cycie. Dla nas samych i dla naszych klient\u00f3w, oby\u015bmy wszyscy stan\u0119li na wysoko\u015bci zadania.<\/strong><\/p>\n<p>Mamy nadziej\u0119, \u017ce to badanie oka\u017ce si\u0119 dla Was interesuj\u0105ce, wnikliwe i motywuj\u0105ce.<\/p>\n<p>Scott Moore<br \/>Globalny dyrektor ds. marketingu w Mood Media<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Methodology&#8221; module_id=&#8221;metoda&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/ss-orange-back.jpg&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\" style=\"color:#5bc4ba !important;\">NASZA METODOLOGIA<\/h2>\n<h3 class=\"bold\" style=\"color:#5bc4ba !important;\">KRAJE<\/h3>\n<p>+ US<br \/>\n+ UK<br \/>\n+ Francja<br \/>\n+ Chiny  <\/p>\n<h3 class=\"bold\" style=\"color:#5bc4ba !important;margin-top:20px;\">KTO?<\/h3>\n<ul>\n<li>8 120 respondent\u00f3w (co najmniej 2 000 respondent\u00f3w w ka\u017cdym kraju)<\/li>\n<li>Osoby powy\u017cej 16 lat<\/li>\n<li>50% kobiet, 50% m\u0119\u017cczyzn<\/li>\n<\/ul>\n<h3 class=\"bold\" style=\"color:#5bc4ba !important;\">JAK?<\/h3>\n<ul>\n<li>Ankiety online<\/li>\n<li>Badania terenowe przeprowadzone przez mi\u0119dzynarodow\u0105 firm\u0119 Censuswide zajmuj\u0105c\u0105 si\u0119 badaniami rynku<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/method-map.png&#8221; title_text=&#8221;method-map&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CO MY\u015aL\u0104 TWOI KLIENCI?Firma Mood Media przeprowadzi\u0142a niedawno badanie w\u015br\u00f3d 8000 konsument\u00f3w z czterech kraj\u00f3w, aby lepiej zrozumie\u0107 obecne nastroje zwi\u0105zane z zakupami. Zapytali\u015bmy o obecne zachowania zakupowe, o to, jak zmieni\u0142y si\u0119 lub nie zmieni\u0142y od czasu COVID, a tak\u017ce o to, co mo\u017ce by\u0107 przyczyn\u0105 konkretnych zmian. Czego si\u0119 nauczyli\u015bmy? Odpowiedzi mog\u0105 Ci\u0119 zaskoczy\u0107 i sk\u0142oni\u0107 do ponownego przemy\u015blenia obecnej strategii. Przeczytaj nasz\u0105 pe\u0142n\u0105 analiz\u0119 poni\u017cej. Zobacz przyk\u0142adowe wyniki bada\u0144 Nasza metodologia1 POWR\u00d3T DO ZB\u0118DNYCH ZAKUP\u00d3WPrawie po\u0142owa konsument\u00f3w na \u015bwiecie wierzy w mo\u017cliwo\u015b\u0107 z\u0142apania COVID-19 podczas wizyty w sklepie 71% konsument\u00f3w na \u015bwiecie czuje si\u0119 komfortowo wracaj\u0105 do sklep\u00f3w fizycznych, poniewa\u017c blokady w ich krajach s\u0105 coraz rzadsze. 67% \u015bwiatowych konsument\u00f3w powiedzia\u0142o, \u017ce ju\u017c zwr\u00f3ci\u0142o do nieistotnych sklep\u00f3w detalicznych 2 WARTO\u015a\u0106 \u015aRODK\u00d3W BEZPIECZE\u0143STWA80% konsument\u00f3w na ca\u0142ym \u015bwiecie czuje si\u0119 uspokojonych dzi\u0119ki wprowadzeniu nowych \u015brodk\u00f3w bezpiecze\u0144stwa (np. wym\u00f3g stosowania masek, dost\u0119pnych \u015brodk\u00f3w odka\u017caj\u0105cych, plastikowych ekran\u00f3w, pomiaru temperatury i p\u0142atno\u015bci bezgot\u00f3wkowych)3 ZMIANA NAWYK\u00d3W ZWI\u0104ZANYCH Z WYDAWANIEM PIENI\u0118DZY31% konsument\u00f3w na ca\u0142ym \u015bwiecie wydaje mniej pieni\u0119dzy i po\u015bwi\u0119ca mniej czasu na zakupy ni\u017c wcze\u015bniej COVID-194 OPTYMIZM CO DO POWROTU DO NORMALNO\u015aCI JEST BARDZO ZR\u00d3\u017bNICOWANYPonad po\u0142owa konsument\u00f3w na ca\u0142ym \u015bwiecie przewiduje, \u017ce ich zwyczaje zakupowe powr\u00f3c\u0105 do normy przed latem 2021 r. lub [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-267978","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sentymenty Shoppera 2020 | Mood Media Polska<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sentymenty Shoppera 2020\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/pl\/sentymenty-shoppera-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media Polska\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-31T08:15:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"19 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/pl\\\/sentymenty-shoppera-2020\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/pl\\\/sentymenty-shoppera-2020\\\/\",\"name\":\"Sentymenty Shoppera 2020 | Mood Media Polska\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/pl\\\/#website\"},\"datePublished\":\"2022-08-31T08:14:22+00:00\",\"dateModified\":\"2022-08-31T08:15:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/pl\\\/sentymenty-shoppera-2020\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/pl\\\/sentymenty-shoppera-2020\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/pl\\\/sentymenty-shoppera-2020\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/pl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sentymenty Shoppera 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/pl\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/pl\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. 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