{"id":361139,"date":"2023-03-21T13:19:42","date_gmt":"2023-03-21T13:19:42","guid":{"rendered":"https:\/\/moodmedia.com\/studia-przypadkow\/quickchek\/"},"modified":"2024-03-02T15:08:05","modified_gmt":"2024-03-02T15:08:05","slug":"quickchek","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/pl\/studia-przypadkow\/quickchek\/","title":{"rendered":"QuickChek"},"content":{"rendered":"

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QUICKCHEK
STUDIUM PRZYPADKU<\/span><\/h1>\n
\n
<\/div>\n<\/div>\n

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„Nawi\u0105zanie wsp\u00f3\u0142pracy z Mood by\u0142o wspania\u0142ym do\u015bwiadczeniem. Mamy teraz mo\u017cliwo\u015b\u0107 rozbudowania naszych dzia\u0142a\u0144 w zakresie narz\u0119dzi marketingowych. Instalacja przebieg\u0142a bezproblemowo – zaj\u0119li si\u0119 ca\u0142ym zagadnieniem od pocz\u0105tku do ko\u0144ca.”<\/p>\n

– Jessica Frankiewicz<\/strong>, Project Manager and Equipment Buyer, QuickChek Corporation<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”#kontakt” button_text=”Kontakt z nami” button_alignment=”right” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”on|desktop” admin_label=”Mood Contact Button” module_class=”mbutton” _builder_version=”4.19.4″ button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” hover_enabled=”0″ button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About\/Summary” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

O FIRMIE QUICKCHEK<\/span><\/h2>\n

QuickChek to sie\u0107 sklep\u00f3w typu wielobran\u017cowych posiadaj\u0105ca ponad 150 plac\u00f3wek w rejonie New Jersey i Nowego Jorku. W 1967 roku otworzyli sw\u00f3j pierwszy sklep w Dunellen, New Jersey i od tego czasu rozwin\u0119li si\u0119 w sie\u0107 stacji benzynowych rozsianych po ca\u0142ym p\u00f3\u0142nocno-wschodnim USA.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15.1″ background_color=”#eeeeee” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”30px|30px|30px|30px|false|false” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

PODSUMOWANIE STUDIUM PRZYPADKU<\/b><\/h3>\n
    \n
  • Wyb\u00f3r muzyki na poziomie sklepu<\/li>\n
  • Kontrola tre\u015bci z poziomu korporacyjnego<\/li>\n
  • Systemy i oprogramowanie do wdra\u017cania muzyki i dystrybucji komunikat\u00f3w<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.19.4″ background_color=”#707070″ background_image=”https:\/\/us.moodmedia.com\/wp-content\/uploads\/2022\/09\/international-music-hero-scaled.webp” background_blend=”multiply” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15.1″ text_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    CEL<\/b><\/h2>\n

    Celem QuickChek by\u0142a personalizacja muzyki na poziomie lokalnym przeznaczonej dla poszczeg\u00f3lnych sklep\u00f3w, z opcj\u0105 zachowania kontroli nad tre\u015bci\u0105 z poziomu pojedycznej lokalizacji.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solutions” _builder_version=”4.16″ background_color=”#eeeeee” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    ROZWI\u0104ZANIE<\/span><\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    MUZYKA<\/h3>\n

    Mood wsp\u00f3\u0142pracowa\u0142 z QuickChek w celu opracowania strategii muzycznej, kt\u00f3ra odzwierciedla\u0142aby to\u017csamo\u015b\u0107 ich marki, a jednocze\u015bnie dawa\u0142a poszczeg\u00f3lnym sklepom mo\u017cliwo\u015b\u0107 dostosowania ich playlist.<\/p>\n

    KOMUNIKATY<\/h3>\n

    QuickChek wykorzystuje komunikaty odtwarzane w tle do reklamowania oferty sprzedawc\u00f3w i specjalnych promocji. Komunikaty s\u0105 dystrybuowane przez QuickChek i planowane w czasie przez zesp\u00f3\u0142 Mood Messaging.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    SYSTEMY<\/h3>\n

    Mood zainstalowa\u0142 systemy d\u017awi\u0119kowe w lokalizacjach QuickChek, aby zapewni\u0107 najwy\u017csz\u0105 jako\u015b\u0107 d\u017awi\u0119ku dla ich rozwi\u0105za\u0144 muzycznych i komunikacyjnych. Opr\u00f3cz system\u00f3w g\u0142o\u015bnikowych, Mood dostarczy\u0142 r\u00f3wnie\u017c systemy mikrofonowe i interkomowe do komunikacji na zewn\u0105trz stacji.<\/p>\n

    HARMONY<\/h3>\n

    Wiele rozwi\u0105za\u0144 uda\u0142o si\u0119 zebra\u0107 w ca\u0142o\u015b\u0107 dzi\u0119ki Mood Harmony. Dzi\u0119ki oprogramowaniu Harmony firma QuickChek mo\u017ce kontrolowa\u0107 i monitorowa\u0107 ca\u0142\u0105 zawarto\u015b\u0107 muzyczn\u0105 i komunikacyjn\u0105 w ca\u0142ej swojej sieci za pomoc\u0105 jednego loginu.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Results” _builder_version=”4.19.4″ background_color=”#b5b5b5″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/speakerdark.webp” background_blend=”multiply” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15.1″ text_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    EFEKTY<\/span><\/h2>\n

    Dzi\u0119ki odtwarzaczowi multimedialnemu Harmony firma Mood by\u0142a w stanie sprosta\u0107 zapotrzebowaniu firmy QuickChek, aby zapewni\u0107 swoim sklepom swobod\u0119 wyboru muzyki, kt\u00f3r\u0105 chc\u0105 odtwarza\u0107, a jednocze\u015bnie spe\u0142ni\u0107 standardy marki, umo\u017cliwiaj\u0105c korporacji dost\u0119p, monitorowanie i utrzymywanie kontroli nad ka\u017cdym urz\u0105dzeniem z poziomu pojedycznego konta u\u017cytkownika.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ text_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    „Chcieli\u015bmy pozwoli\u0107 naszym sklepom wybiera\u0107 utwory, kt\u00f3re chc\u0105 odtwarza\u0107, ale chcieli\u015bmy mie\u0107 mo\u017cliwo\u015b\u0107 usuni\u0119cia z playlisty utwor\u00f3w, kt\u00f3re naszym zdaniem nie pasowa\u0142y do to\u017csamo\u015bci korporacyjnej QuickChek. Dzi\u0119ki Mood mo\u017cemy to zrealizowa\u0107”.<\/p>\n

    „Nawi\u0105zanie wsp\u00f3\u0142pracy z Mood by\u0142o wspania\u0142ym do\u015bwiadczeniem. Mamy teraz mo\u017cliwo\u015b\u0107 rozbudowania naszych dzia\u0142a\u0144 w zakresie narz\u0119dzi marketingowych. Instalacja przebieg\u0142a bezproblemowo – zaj\u0119li si\u0119 ca\u0142ym zagadnieniem od pocz\u0105tku do ko\u0144ca.”<\/p>\n

    – Jessica Frankiewicz<\/strong>
    \nProject Manager and Equipment Buyer, QuickChek Corporation[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.15″ background_color=”#232323″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    WZNIE\u015a JAKO\u015a\u0106 DO\u015aWIADCZENIA KLIENTA NA NOWY POZIOM<\/h2>\n

    Wznie\u015b jako\u015b\u0107 do\u015bwiadczenia klienta na nowy poziom i \u015bpij spokojnie dzi\u0119ki nawi\u0105zaniu wsp\u00f3\u0142pracy z Mood. Skontaktuj si\u0119 z nami ju\u017c dzi\u015b, aby dowiedzie\u0107 si\u0119 wi\u0119cej.<\/p>\n

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    [gravityform id=”3″ title=”false” description=”false”]<\/p>\n

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