[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#bfbfbf” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/10\/vans-case-study-hero-2.webp” background_position=”bottom_center” background_blend=”multiply” background_last_edited=”on|phone” use_background_color_gradient_phone=”on” background_color_gradient_stops_phone=”#000000 0%|rgba(0,0,0,0.25) 100%” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contacta\u021bi-ne” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”off|desktop” module_class=”mbutton” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Sub umbrela VF Corporation, Vans este compania original\u0103 de \u00eenc\u0103l\u021b\u0103minte sport de ac\u021biune, \u00eenr\u0103d\u0103cinat\u0103 \u00een autenticitate \u0219i creativitate. Fondat \u00een 1966, brandul a prosperat pe o mo\u0219tenire de impact asupra comunit\u0103\u021bii prin sport, muzic\u0103, art\u0103 \u0219i cultura str\u0103zii.<\/p>\n
Magazinul Vans West End din inima Oxford Street, Londra, a fost recent transformat \u00eentr-un centru cultural global. Acest spa\u021biu reimaginat, acum cel mai mare magazin al m\u0103rcii din Europa, are \u00een centru o ramp\u0103 de skate permanent\u0103. Aceasta serve\u0219te drept inim\u0103 a magazinului, g\u0103zduind demonstra\u021bii de skate, muzic\u0103 live \u0219i evenimente artistice, consolid\u00e2nd rolul loca\u021biei ca destina\u021bie comunitar\u0103. <\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#000000″ background_enable_image=”off” background_blend=”multiply” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
Obiectivul principal pentru acest magazin emblematic a fost redefinirea comer\u021bului cu am\u0103nuntul prin crearea unui centru comunitar vibrant prin design inovator \u0219i evenimente culturale. Aceast\u0103 nou\u0103 abordare transform\u0103 spa\u021biul \u00eentr-o destina\u021bie flexibil\u0103, pentru skateboarding \u0219i \u00eentr-un centru cultural global pentru comunitatea de skateboarding, dep\u0103\u0219ind un model tradi\u021bional de retail pentru a crea o experien\u021b\u0103 de brand ridicat\u0103. <\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][dsm_image_carousel gallery_ids=”2434285,2434304,2434323,2434342,2434361″ lazyload=”on” slide_to_show=”3″ dots=”off” slide_to_show_tablet=”2″ slide_to_show_phone=”1″ slide_to_show_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Programul muzical personalizat<\/a> pentru Vans surprinde valorile de baz\u0103 ale brandului: rebel, t\u0103ios \u0219i aventuros. Acesta s\u0103rb\u0103tore\u0219te cultura tinerilor \u0219i expresia creativ\u0103, \u00een timp ce \u00eempinge \u00eenainte arti\u0219tii \u0219i sunetele contemporane. Oferta curat\u0103 combin\u0103 trei abord\u0103ri distincte pentru a crea un program dinamic la fel de plin de energie \u0219i creativitate ca patinajul \u00een sine. \u00centr-un magazin Vans, clien\u021bii pot auzi o gam\u0103 larg\u0103 de muzic\u0103, de la rock clasic \u0219i punk la hip-hop, electronic\u0103, jazz \u0219i R&B. Muzica reflect\u0103, de asemenea, momente cheie ale m\u0103rcii, oferind o experien\u021b\u0103 sonor\u0103 complet\u0103 a ecosistemului Vans. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Solu\u021biile de semnalizare digital\u0103<\/a> ale Mood Media au fost esen\u021biale at\u00e2t pentru implementarea ini\u021bial\u0103 a magazinului, c\u00e2t \u0219i pentru transformarea sa recent\u0103. Pentru a atrage clien\u021bii \u0219i a face o declara\u021bie \u00eendr\u0103znea\u021b\u0103, un perete LED exterior a fost pozi\u021bionat proeminent deasupra intr\u0103rii, asigur\u00e2nd o vizibilitate continu\u0103 de mare impact. <\/p>\n \u00cen interior, peretele LED interior cu luminozitate ridicat\u0103 a fost transformat \u00een mod ingenios \u00eentr-o solu\u021bie mobil\u0103. Aceast\u0103 reutilizare inovatoare permite ecranului s\u0103 fie pozi\u021bionat flexibil \u00een orice col\u021b sau spa\u021biu, sus\u021bin\u00e2nd pe deplin noua identitate a magazinului ca un mediu de v\u00e2nzare cu am\u0103nuntul transformabil, orientat spre evenimente. Prin reutilizarea acestui [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Pentru a oferi calitatea sunetului esen\u021bial\u0103 pentru marca Vans, Mood Media a instalat un sistem audio premium Bose. Aceast\u0103 instala\u021bie robust\u0103 dispune de difuzoare RoomMatch cu calitate full-range, combinate cu subwoofere suplimentare, oferind o Integrarea sistemului a inclus amplificatoare \u00een re\u021bea, controlere de sunet\/zon\u0103, procesoare LED \u0219i un PC de control. \u00cen mod esen\u021bial, Mood Media men\u021bine accesul complet de la distan\u021b\u0103 la toate echipamentele hardware, permi\u021b\u00e2nd companiei s\u0103 efectueze gestionarea de la distan\u021b\u0103 \u00eentr-un mod durabil \u0219i eficient din punct de vedere opera\u021bional. Aceast\u0103 capacitate la distan\u021b\u0103 este deosebit de valoroas\u0103 pentru o loca\u021bie cu trafic intens, axat\u0103 pe evenimente, precum magazinul Vans West End. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Results” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#c6c6c6″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/10\/vans-case-study-hero.webp” background_color_phone=”#FFFFFF” background_last_edited=”on|phone” background_enable_color_phone=”on” background_enable_image_phone=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n Solu\u021bia AV<\/a> integrat\u0103 Mood Media a fost fundamental\u0103 pentru realizarea transform\u0103rii magazinului \u00eentr-un centru cultural bazat pe experien\u021be imersive. Programul ” content_phone=”<\/p>\n Solu\u021bia AV<\/a> integrat\u0103 Mood Media a fost fundamental\u0103 pentru realizarea transform\u0103rii magazinului \u00eentr-un centru cultural bazat pe experien\u021be imersive. Programul muzical personalizat<\/a> ofer\u0103 imediat o atmosfer\u0103 autentic\u0103 \u0219i tensionat\u0103, asigur\u00e2ndu-se c\u0103 clien\u021bii se simt conecta\u021bi din momentul \u00een care trec pragul magazinului. ” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|false|false” custom_padding_tablet=”30px|30px|30px|30px|false|false” custom_padding_phone=”0px|0px|0px|0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Solu\u021bia AV<\/a> integrat\u0103 Mood Media a fost fundamental\u0103 pentru realizarea transform\u0103rii magazinului \u00eentr-un centru cultural bazat pe experien\u021be imersive. Programul [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n \u00cembun\u0103t\u0103\u021bi\u021bi experien\u021ba clien\u021bilor la punctele de v\u00e2nzare. Contacta\u021bi-ne pentru mai multe detalii. <\/p>\n [\/et_pb_text][et_pb_text admin_label=”Short Contact Form (dark background)” _builder_version=”4.15.1″ _module_preset=”default” background_layout=”dark” global_module=”40487″ global_colors_info=”{}”]<\/p>\nAfi\u0219aj digital<\/b><\/h3>\n
Sisteme<\/b><\/h3>\n
Rezultate<\/span><\/h2>\n
Rezultate<\/span><\/h2>\n
Rezultate<\/span><\/h2>\n
OPTIMIZA\u021aI EXPERIEN\u021aA CLIEN\u021aILOR<\/h2>\n