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When we first answered this question a few years ago, we said that digital signage is today\u2019s golden ticket to captivating your target audience, elevating your Customer Experience, and as a result, driving greater sales.<\/span><\/p>\n We also provided this more literal definition:<\/p>\n To define digital signage, it\u2019s exactly what it sounds like \u2013 signage displayed on a digital screen. You may even hear some people call it electronic signage. Either way, it\u2019s the same thing. In lieu of traditional print advertisements, menus, posters or signs, the digital images that make up the signage (a.k.a. content) are displayed on a high-definition screen, or series of screens.<\/p>\n Content is driven to the screen from a media player (a.k.a. digital signage player) in the same way that your cable box is connected to your TV at home. The media player stores the content that is driven by digital signage software that determines how and when content is displayed on the screen.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n Pe m\u0103sur\u0103 ce trece timpul, ambele defini\u021bii sunt \u00eenc\u0103 exacte. Cu toate acestea, adev\u0103rul este c\u0103 Digital Signage este mult mai mult acum dec\u00e2t a fost vreodat\u0103. \u0218i \u00een lunile \u0219i anii care urmeaz\u0103, va avea un rol \u0219i mai mare nu numai \u00een mediul in-store, ci \u0219i \u00een experien\u021ba uman\u0103 mai mare.<\/p>\n Deci, ce este Digital Signage \u00een 2022 \u0219i peste \u2013 \u0219i care sunt posibilit\u0103\u021bile pentru afacerea dvs. cu aceast\u0103 tehnologie extraordinar\u0103? S\u0103 elabor\u0103m.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n We\u2019re incredibly visual creatures by nature. No matter where we are, screens always demand our attention. Just think about how much most of us interact with our smartphones throughout the day. However, even the seemingly gravitational pull of a smartphone is no match for the irresistible appeal of digital signage. It\u2019s one of the few mediums that can actually divert our attention away from our hands. As such, digital signage is practically indispensable in today\u2019s commercial environments.<\/p>\n <\/p>\n <\/p>\n Digital signage is one of the most versatile business tools available. It\u2019s tremendously useful across every industry, not just in retail and quick service restaurants. From hospitality, automotive and banking to education, c-store, property management, healthcare, amusement\/entertainment and museums, every type of business from any industry can realize multiple benefits<\/strong> from the use of digital signage.<\/p>\n Additionally, digital signage offers unmatched versatility and utility within each industry. Yes, it\u2019s an incredibly effective tool for driving revenue and promoting your business in some manner, but digital signage can do so much more.<\/p>\n An easier way to think about the possibilities with digital signage is to consider your business objectives and who you\u2019re trying to reach. For example:<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/08\/promo-boards-1018.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||” custom_padding=”0px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/12\/Digital-Signage-Chart.jpg” title_text=”Digital Signage Chart” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” disabled_on=”on|on|on” _builder_version=”4.15″ disabled=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Table” _builder_version=”4.15″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n Acestea sunt doar c\u00e2teva exemple din numeroasele posibilit\u0103\u021bi. Odat\u0103 ce v\u0103 \u00een\u021belege\u021bi obiectivele, cei mai buni furnizori de semnalizare digital\u0103 vor putea colabora cu dvs. pentru a identifica aplica\u021bii specifice \u0219i pentru a dezvolta con\u021binut pentru a satisface nevoile \u0219i bugetul.<\/p>\n <\/p>\n Ultimul r\u00e2nd al tabelului de mai sus eviden\u021biaz\u0103 unul dintre cele mai relevante scopuri ale semnaliz\u0103rii digitale. Mai simplu spus, semnalizarea digital\u0103 este esen\u021bial\u0103 pentru a oferi clien\u021bilor \u0219i angaja\u021bilor asigurarea c\u0103 afacerea dvs. ia m\u0103surile adecvate pentru cur\u0103\u021benie \u0219i distan\u021bare social\u0103. Este mai eficient\u0103 dec\u00e2t panourile tip\u0103rite pentru a captiva publicul \u0219i a comunica rapid mesaje importante la scar\u0103 mare. Con\u021binutul poate include cele mai bune practici de distan\u021bare social\u0103, mementouri de a purta m\u0103\u0219ti, unde s\u0103 g\u0103se\u0219ti \u0219erve\u021bele dezinfectante \u0219i recunoa\u0219terea angaja\u021bilor, pentru a numi c\u00e2teva exemple.<\/p>\n#1: Digital Signage Is The Champion Of Our Attention.<\/h3>\n
#2: It’s A Multi-Purpose Business Tool For All Industries.<\/h3>\n
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\n INDUSTRIE<\/strong><\/span><\/td>\n PUBLIC<\/strong><\/span><\/td>\n OBIECTIVE<\/strong><\/span><\/td>\n APLICA\u021aII POSIBILE<\/strong><\/span><\/td>\n<\/tr>\n \n Retail<\/strong><\/span><\/td>\n + Clien\u021bi \u00een magazin<\/span>
+ Trec\u0103tori<\/span>
+ Angaja\u021bi<\/span><\/td>\n+ Stimularea v\u00e2nz\u0103rilor<\/span>
+ Aduce\u021bi cump\u0103r\u0103torii \u00een magazin<\/span>
+ Cre\u0219te\u021bi loialitatea \u0219i interac\u021biunea fa\u021b\u0103 de brand<\/span>
+ Oferi\u021bi training<\/span>
+ \u00cembun\u0103t\u0103\u021bi\u021bi comunicarea intern\u0103<\/span><\/td>\n+ Semnalizare digital\u0103 (intern\u0103 \u0219i extern\u0103)<\/span>
+ Videowalls<\/span>
+ Ecrane tactile interactive<\/span><\/td>\n<\/tr>\n\n Bancar<\/strong><\/span><\/td>\n + Clien\u021bi<\/span><\/td>\n + Promova\u021bi serviciile<\/span>
+ Informa\u021bi \u0219i educa\u021bi<\/span><\/td>\n+ Digital Signage<\/span>
+ Ecrane tactile interactive<\/span><\/td>\n<\/tr>\n\n Horeca<\/strong><\/span><\/td>\n + Oaspe\u021bi<\/span>
+ Angaja\u021bi<\/span><\/td>\n+ Diferen\u021biere de marc\u0103<\/span>
+ Cre\u0219te\u021bi loialitatea oaspe\u021bilor\/\u00eencuraja\u021bi rezerv\u0103rile repetate<\/span>
+ Cre\u0219te\u021bi v\u00e2nz\u0103rile<\/span>
+ Instrui\u021bi \u0219i informa\u021bi personalul<\/span><\/td>\n+ Digital Signage<\/span>
+ Videowalls<\/span>
+ Chio\u0219curi interactive<\/span><\/td>\n<\/tr>\n\n Cl\u0103diri de birouri<\/strong><\/span><\/td>\n + Chiria\u0219i<\/span>
+ Oaspe\u021bi<\/span><\/td>\n+ Ofer\u0103 orientare<\/span>
+ \u00cembun\u0103t\u0103\u021bi\u021bi atractivitatea propriet\u0103\u021bii dvs<\/span>
+ Cre\u0219te\u021bi valoarea unit\u0103\u021bilor dvs<\/span><\/td>\n+ Directoare digitale<\/span>
+ Digital Signage<\/span><\/td>\n<\/tr>\n\n Magazine de proximitate<\/strong><\/span><\/td>\n + Clien\u021bi<\/span>
+ Angaja\u021bi<\/span><\/td>\n+ Stimularea v\u00e2nz\u0103rilor<\/span>
+ Promova\u021bi programe de loialitate<\/span>
+ Aduce\u021bi clien\u021bii \u00een magazin<\/span>
+ Promova\u021bi articolele de buc\u0103t\u0103rie<\/span>
+ Instrui\u021bi \u0219i informa\u021bi personalul<\/span><\/td>\n+ Digital Signage<\/span>
+ Meniuri digitale<\/span><\/td>\n<\/tr>\n\n Toate industriile<\/strong><\/span><\/td>\n + Clien\u021bi<\/span>
+ Angaja\u021bi<\/span><\/td>\n+ Genera\u021bi \u00eencredere<\/span>
+ Furniza\u021bi linii directoare privind distan\u021barea social\u0103<\/span>
+ Eviden\u021bia\u021bi eforturile de cur\u0103\u021benie<\/span>
+ Forma\u021bi \u0219i motiva\u021bi angaja\u021bii<\/span><\/td>\n+ Digital Signage<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n #3: Este o component\u0103 critic\u0103 pentru m\u0103suri de siguran\u021b\u0103.<\/h3>\n