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Ambient Scent este un erou necunoscut \u00een industria ospitalit\u0103\u021bii, iar acest instrument este absolut esen\u021bial pentru a \u00eembun\u0103t\u0103\u021bi impresia oaspe\u021bilor t\u0103i asupra m\u0103rcii \u0219i propriet\u0103\u021bii tale. <\/p>\n
Av\u00e2nd \u00een vedere c\u0103 parfumul este cel mai puternic sim\u021b legat de memorie \u0219i emo\u021bie, hotelurile de toate tipurile \u0219i dimensiunile pot folosi Scent Marketing pentru a-\u0219i \u00eembun\u0103t\u0103\u021bi experien\u021ba oaspe\u021bilor – \u0219i rezultatul lor – \u00eentr-o serie de moduri cu impact: <\/p>\n
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\u00cen acest articol, vom detalia importan\u021ba acestor beneficii \u0219i vom explica cum pute\u021bi g\u0103si cea mai bun\u0103 solu\u021bie de parfum ambiental pentru nevoile \u0219i bugetul dumneavoastr\u0103.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_row _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n
Ideea este de a completa serviciul primitor \u0219i prietenos cu un miros pl\u0103cut \u0219i definit, care s\u0103 v\u0103 reprezinte brandul. Acest lucru va oferi oaspe\u021bilor o prim\u0103 impresie mai pozitiv\u0103, \u00een timp ce va da tonul pentru o experien\u021b\u0103 incredibil\u0103 care urmeaz\u0103. Totul se adaug\u0103 la o experien\u021b\u0103 mai memorabil\u0103 pe care oaspe\u021bii t\u0103i \u00ee\u0219i vor aminti \u0219i vor dori s\u0103 o repete \u2013 care este cheia pentru stabilirea loialit\u0103\u021bii m\u0103rcii.<\/p>\n
Crearea loialit\u0103\u021bii fa\u021b\u0103 de brand \u00eenseamn\u0103 conectarea cu oaspe\u021bii t\u0103i la un nivel mai personal, \u00een moduri care s\u0103-i fac\u0103 s\u0103 se simt\u0103 ca \u0219i cum marca ta este a lor. Calitatea serviciului pe care \u00eel oferi\u021bi va fi factorul principal \u00een stabilirea acestei conexiuni, dar ceea ce v\u0103d, aud \u0219i miros oaspe\u021bii dvs. are puterea de a conduce la afinitatea lor pentru marca dvs. \u0219i mai departe.<\/p>\n
Dup\u0103 cum explic\u0103m \u00een Cum s\u0103 crea\u021bi o loialitate durabil\u0103 a oaspe\u021bilor<\/a> , parfumul este doar un element al unei experien\u021be multi-senzoriale \u0219i ar trebui s\u0103 func\u021bioneze al\u0103turi de orice v\u0103d \u0219i aud oaspe\u021bii dvs. pentru a crea o atmosfer\u0103 care s\u0103 reprezinte valorile \u0219i imaginea m\u0103rcii dvs.<\/p>\n Urm\u0103re\u0219te parfumurile care \u00eentruchipeaz\u0103 personalitatea m\u0103rcii tale. Brandul t\u0103u este t\u00e2n\u0103r \u0219i vibrant? Acas\u0103 \u0219i relaxat? Cool \u0219i modern? Un furnizor calificat de Scent Marketing v\u0103 va putea ajuta s\u0103 alege\u021bi parfumurile potrivite pentru marca dvs., astfel \u00eenc\u00e2t s\u0103 v\u0103 pute\u021bi conecta cu clientela dvs. unic\u0103 la un nivel mai personal.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n Dup\u0103 cum ne \u00eenva\u021b\u0103 Scent Marketing Research<\/a> , nervul olfactiv este cel care ne gestioneaz\u0103 sim\u021bul mirosului \u0219i este direct legat de partea creierului care monitorizeaz\u0103 emo\u021biile. De fapt, 75% dintre emo\u021biile pe care le gener\u0103m zilnic \u2013 at\u00e2t pozitive, c\u00e2t \u0219i negative \u2013 sunt direct influen\u021bate de sim\u021bul nostru olfactiv. Ca atare, mirosurile specifice pot induce comportamente \u0219i sentimente specifice. De exemplu:<\/p>\n Menta \u0219i scor\u021bi\u0219oara<\/strong> pot avea un efect stimulativ. Scor\u021bi\u0219oara poate induce sentimente de euforie \u0219i fericire.<\/p>\n Mirosurile de citrice<\/strong> pot ridica starea de spirit, pot u\u0219ura anxietatea \u0219i chiar cre\u0219te productivitatea \u2013 ceea ce poate fi un adev\u0103rat avantaj pentru personalul \u0219i oaspe\u021bii dvs. care v\u0103 folosesc proprietatea pentru lucru la distan\u021b\u0103 sau conferin\u021be.<\/p>\n Vanilia<\/strong> poate fi foarte eficient\u0103 \u00een reducerea anxiet\u0103\u021bii.<\/p>\n Lavanda<\/strong> poate favoriza o sc\u0103dere a anxiet\u0103\u021bii \u0219i o cre\u0219tere a func\u021biei cognitive, a\u0219a cum arat\u0103 un studiu realizat la J. Medical Association din Thailanda. De asemenea, este excelent pentru a promova o stare de odihn\u0103 \u0219i a induce somnul.<\/p>\n Parfumurile de tip eucalipt<\/strong> pot fi foarte revigorante. Ele pot ajuta, de asemenea, ca un decongestionant nazal, ceea ce poate fi un beneficiu suplimentar pentru oaspe\u021bii t\u0103i \u00een timpul iernii \u0219i \u00een alte anotimpuri alergice obi\u0219nuite.<\/p>\n C\u00e2nd alege\u021bi parfumuri, \u00eentreba\u021bi-v\u0103: \u201eCum vreau s\u0103 se simt\u0103 oaspe\u021bii mei c\u00e2nd sunt la proprietatea mea?\u201d Vrei s\u0103 se simt\u0103 revigora\u021bi? Energizat? Relaxat? Acasa? Furnizorul pe care \u00eel alege\u021bi ar trebui s\u0103 v\u0103 sf\u0103tuiasc\u0103 c\u00e2nd \u0219i unde s\u0103 distribui\u021bi anumite arome. Ca rezultat, ve\u021bi fi mai echipat pentru a v\u0103 asigura c\u0103 oaspe\u021bii se simt a\u0219a cum dori\u021bi \u00een timpul \u0219ederii lor.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n Pe m\u0103sur\u0103 ce oaspe\u021bii devin mai con\u0219tien\u021bi de igienizare, parfumurile curate pot contribui foarte mult \u00een mascarea mirosurilor \u0219i oferind o lini\u0219te suplimentar\u0103 c\u0103 proprietatea dvs. este curat\u0103 \u0219i curat\u0103.<\/p>\n De\u0219i buc\u0103t\u0103ria ta poate s\u0103 nu fie \u00eentotdeauna activ\u0103, aroma p\u00e2inii, cafelei sau ciocolatei proasp\u0103t coapte De\u0219i exist\u0103 o varietate de solu\u021bii de miros din care s\u0103 alege\u021bi, este important s\u0103 re\u021bine\u021bi c\u0103 nu toate solu\u021biile de parfum sunt potrivite pentru utilizare \u00een ospitalitate. De exemplu, difuzoarele de ulei de acas\u0103 nu sunt proiectate pentru uz comercial \u0219i vor ajunge s\u0103 fie mai scumpe \u0219i mult mai pu\u021bin eficiente dec\u00e2t un difuzor de parfum de calitate comercial\u0103.<\/p>\n Cel mai bun pariu este s\u0103 alege\u021bi un furnizor profesionist care ofer\u0103 o varietate de echipamente de calitate comercial\u0103, inclusiv:<\/p>\n Fiecare dintre aceste dispozitive acoper\u0103 spa\u021bii de dimensiuni diferite, de la hol \u0219i lounge p\u00e2n\u0103 la holuri sau s\u0103li de conferin\u021be individuale. Asigura\u021bi-v\u0103 c\u0103 furnizorul cu care partenerul are experien\u021b\u0103 \u00een a servi industria ospitalit\u0103\u021bii. Ei vor \u00een\u021belege rolul Mirosului \u00een \u00eembun\u0103t\u0103\u021birea experien\u021bei oaspe\u021bilor \u0219i v\u0103 vor recomanda echipamentul \u0219i parfumurile potrivite nevoilor dumneavoastr\u0103. Ele vor oferi, de asemenea, cea mai optim\u0103 plasare a sistemelor de difuzie, \u00een func\u021bie de instala\u021bia dumneavoastr\u0103 unic\u0103.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/03\/scentwave.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15.1″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Pute\u021bi consolida \u0219i mai mult costurile \u0219i reduce riscurile lucr\u00e2nd cu un furnizor Scent care ofer\u0103 \u0219i alte solu\u021bii pentru experien\u021ba oaspe\u021bilor dvs., cum ar fi muzic\u0103, mesagerie, semnalizare digital\u0103 \u0219i sisteme AV. Parteneriatul cu un specialist media pentru ospitalitate<\/a> va avea ca rezultat o experien\u021b\u0103 mai coerent\u0103 la proprietatea dvs. \u0219i va oferi o mai mare coeren\u021b\u0103 \u00een \u00eentreaga dvs. amprent\u0103.<\/p>\n#3: Evocarea emo\u021biilor pozitive, reducerea anxiet\u0103\u021bii \u0219i inducerea somnului<\/h3>\n
#4: Crearea unei impresii sanitare<\/h3>\n
#5: Promovarea zonelor de luat masa \u0219i cafenele la fa\u021ba locului<\/h3>\n
cookie-urile cu chip pot ajuta la stimularea apetitului (\u0219i a v\u00e2nz\u0103rilor). Acest tip de strategie de parfumare poate fi foarte eficient\u0103 pentru a \u00eencuraja oaspe\u021bii s\u0103 ia o mas\u0103 la restaurantul dvs. sau s\u0103 apeleze la room service.<\/p>\nTIPURI DE DIFUZOR DE MIROS<\/h3>\n
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G\u0103si\u021bi un specialist \u00een experien\u021b\u0103 \u00een ospitalitate<\/h3>\n