{"id":216421,"date":"2019-10-30T17:53:43","date_gmt":"2019-10-30T17:53:43","guid":{"rendered":"https:\/\/moodmedia.com\/cuantificarea-marketingului-senzorial\/"},"modified":"2022-07-11T18:02:43","modified_gmt":"2022-07-11T17:02:43","slug":"cuantificarea-marketingului-senzorial","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/ro\/cuantificarea-marketingului-senzorial\/","title":{"rendered":"Cuantificarea marketingului senzorial"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Hero Desktop” _builder_version=”4.15″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-quantify-head-1.jpg” parallax=”on” parallax_method=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ admin_label=”r\u00e2nd” _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

CUANTIFICAREA<\/span> IMPACTULUI MARKETINGULUI SENSORIAL<\/h1>\n

\u00cen 2018<\/a> am aflat c\u0103 marketingul senzorial \u00een magazine poate avea un impact asupra comportamentului consumatorilor \u0219i obiceiurilor de cump\u0103r\u0103turi. Anul acesta am c\u0103utat s\u0103 cuantific\u0103m acest impact, \u00een parteneriat cu Walnut Unlimited \u0219i Intersport pentru a demonstra un adev\u0103r esen\u021bial:<\/p>\n

Marketingul senzorial stimuleaz\u0103 v\u00e2nz\u0103rile.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Hero Tablet\/Mobile” _builder_version=”4.15″ parallax=”on” parallax_method=”off” global_colors_info=”{}”][et_pb_row admin_label=”r\u00e2nd” _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

CUANTIFICAREA<\/span> IMPACTULUI MARKETINGULUI SENSORIAL<\/h1>\n

[\/et_pb_text][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-sensory-marketing-mobile.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.15.1″ global_colors_info=”{}” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

\u00cen 2018<\/a> am aflat c\u0103 marketingul senzorial \u00een magazine poate avea un impact asupra comportamentului consumatorilor \u0219i obiceiurilor de cump\u0103r\u0103turi. Anul acesta am c\u0103utat s\u0103 cuantific\u0103m acest impact, \u00een parteneriat cu Walnut Unlimited \u0219i Intersport pentru a demonstra un adev\u0103r esen\u021bial:<\/p>\n

Marketingul senzorial stimuleaz\u0103 v\u00e2nz\u0103rile.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”We Have Proof” _builder_version=”4.15″ parallax=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]AVEM DOVADA<\/span><\/p>\n

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<\/div>\n<\/div>\n
Vede\u021bi o previzualizare<\/a><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

\u00cen acest studiu, ve\u021bi g\u0103si o mul\u021bime de statistici cheie care demonstreaz\u0103 c\u0103 o strategie de marketing senzorial de marc\u0103 poate oferi rezultate pozitive. Ve\u021bi afla, de asemenea, c\u00e2t de mult v\u0103 poate afecta negativ absen\u021ba marketingului senzorial.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/2019-Power-of-Sensory-Study-US.pdf” button_text=”Vezi Rezultatele” button_alignment=”left” admin_label=”SEE THE RESULTS Button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” 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src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/2019-Power-of-Sensory-Study-US702.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/11\/2019-Power-of-Sensory-Study-US.pdf” button_text=”Desc\u0103rca\u021bi Studiul” button_alignment=”center” admin_label=”Download Button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” 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align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Past Studies” _builder_version=”4.15″ background_color=”#eeeeee” global_colors_info=”{}”][et_pb_row admin_label=”R\u00e2nd” _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

CITI\u021aI STUDIILE NOASTRE ANTERIOARE<\/h2>\n

Cuantificarea impactului marketingului senzorial este o continuare a eforturilor noastre de cercetare \u00een curs. Desc\u0103rca\u021bi instantaneu studiile noastre anterioare \u0219i afla\u021bi informa\u021bii cheie suplimentare despre evolu\u021bia experien\u021bei clien\u021bilor.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2019-Global-Stats-Ebook-1.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

2018: Impactul marketingului senzorial<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1ODIyIn19@” button_text=”Vezi Statisticile” button_alignment=”left” admin_label=”2018 Button” _builder_version=”4.13.0″ _dynamic_attributes=”button_url” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/10\/2017-state-of-brick-and-mortar-low-res-1.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

2017: The State of Brick & Mortar<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg0MDYifX0=@” button_text=”Vezi Statisticile” button_alignment=”left” admin_label=”2017 Button” _builder_version=”4.13.0″ _dynamic_attributes=”button_url” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”What is Sensory Marketing?” _builder_version=”4.15″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/12\/abstract-tech.jpg” parallax=”on” parallax_method=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

CE ESTE MARKETINGUL SENSORIAL?<\/h2>\n

Marketingul senzorial este modul \u00een care m\u0103rcile de toate tipurile se conecteaz\u0103 cu consumatorii lor \u00een moduri mai semnificative \u0219i personalizate. Aceast\u0103 strategie folose\u0219te medii precum Muzica, Digital Signage \u0219i Scent Diffusion pentru a se implica \u0219i a atrage sim\u021burile consumatorului. Obiectivele principale includ: <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

    \n
  • Oferi\u021bi o experien\u021b\u0103 mai pl\u0103cut\u0103 \u0219i mai memorabil\u0103 la fa\u021ba locului<\/li>\n
  • Crea\u021bi o conexiune emo\u021bional\u0103 mai puternic\u0103 \u00eentre brand \u0219i consumator \u0219i promova\u021bi loialitatea durabil\u0103 fa\u021b\u0103 de brand<\/li>\n
  • Cre\u0219te\u021bi v\u00e2nz\u0103rile<\/li>\n<\/ul>\n

    La Mood Media, marketingul senzorial se afl\u0103 \u00een centrul a tot ceea ce facem. Prin solu\u021biile Sight, Sound, Scent, Systems and Social, ajut\u0103m companiile de toate dimensiunile s\u0103 foloseasc\u0103 marketingul senzorial pentru a intra \u00een leg\u0103tur\u0103 cu clien\u021bii, oaspe\u021bii, pacien\u021bii \u0219i clien\u021bii lor \u00een moduri care creeaz\u0103 o loialitate mai puternic\u0103 fa\u021b\u0103 de brand \u2013 \u0219i o experien\u021b\u0103 mai bun\u0103 la fa\u021ba locului.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”Resource Articles” _builder_version=”4.15″ background_color=”#000000″ parallax=”on” parallax_method=”off” disabled=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

    ARTICOLE DE RESURSE DE MARKETING SENSORIAL<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

    Stimularea v\u00e2nz\u0103rilor \u2013 Marketing senzorial \u00een retail <\/p>\n

    [\/et_pb_text][et_pb_button button_url=”https:\/\/moodmedia.com\/industry\/stimulating-sales-sensory-marketing-retail\/” button_text=”Citi\u021bi Cartea Alb\u0103” button_alignment=”center” admin_label=”Mood Contact Button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

    Cum s\u0103 crea\u021bi o loialitate durabil\u0103 a oaspe\u021bilor cu o experien\u021b\u0103 hotelier\u0103 multi-senzorial\u0103<\/p>\n

    [\/et_pb_text][et_pb_button button_url=”https:\/\/moodmedia.com\/ro\/resurse\/cum-sa-creezi-o-loialitate-de-durata-a-oaspetilor-cu-o-experienta-multisenzoriala-in-hotel\/” button_text=”Citi\u021bi Cartea Alb\u0103” button_alignment=”center” admin_label=”Mood Contact Button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”0″ button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact” _builder_version=”4.15″ background_color=”#232323″ global_colors_info=”{}”][et_pb_row _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

    SOLICIT\u0102 O CONSULTARE GRATUIT\u0102<\/h2>\n

    Contacta\u021bi-ne ast\u0103zi \u0219i l\u0103sa\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m cum s\u0103 pune\u021bi marketingul senzorial s\u0103 func\u021bioneze pentru afacerea dvs.<\/p>\n

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