{"id":2389627,"date":"2024-07-23T16:04:23","date_gmt":"2024-07-23T15:04:23","guid":{"rendered":"https:\/\/moodmedia.com\/case-studies\/diesel\/"},"modified":"2024-12-03T15:23:35","modified_gmt":"2024-12-03T15:23:35","slug":"diesel","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/ro\/case-studies\/diesel\/","title":{"rendered":"Diesel"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.25.0″ _module_preset=”default” background_color=”#333333″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/07\/diesel-hero.webp” background_blend=”multiply” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Diesel
Studiu de caz<\/span><\/h1>\n

[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contacta\u021bi-ne” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”off|desktop” module_class=”mbutton” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Despre Diesel<\/span><\/h2>\n

Fondat\u0103 de Renzo Rosso \u00een 1978, Diesel a fost mult timp o companie interna\u021bional\u0103 inovatoare de lifestyle, \u00eenr\u0103d\u0103cinat\u0103 \u00een m\u0103iestria denimului.
\nDe atunci, a evoluat \u00eentr-un lider al modei premium \u0219i este acum o adev\u0103rat\u0103 alternativ\u0103 la pia\u021ba de lux consacrat\u0103.
\nGlenn Martens, director de crea\u021bie din 2020, supravegheaz\u0103 articolele vestimentare, accesoriile \u0219i o gam\u0103 larg\u0103 de colabor\u0103ri \u00een domeniul stilului de via\u021b\u0103: de la parfumuri, ceasuri \u0219i bijuterii la design interior \u0219i proiecte imobiliare cu Diesel Living. <\/p>\n

Descoperirea, sus\u021binerea \u0219i \u00eencurajarea creativit\u0103\u021bii fac parte din ADN-ul Diesel, aliment\u00e2nd o varietate de branduri \u0219i companii emblematice la nivel global.
\nAceast\u0103 creativitate este ceva care ne inspir\u0103 cu adev\u0103rat la Mood Media, iar noi suntem m\u00e2ndri c\u0103 am colaborat cu Diesel timp de mai mul\u021bi ani \u00een ceea ce prive\u0219te curatoriatul muzicii lor \u00een numeroase magazine din \u00eentreaga lume. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2024\/07\/diesel-5.webp” alt=”Burger King + Mood Media” title_text=”diesel-5″ force_fullwidth=”on” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.25.0″ _module_preset=”default” background_color=”#000000″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Obiectiv<\/h2>\n

Deschiderea magazinului Shibuya din Tokyo, Japonia, a creat o oportunitate interesant\u0103 de a s\u0103rb\u0103tori \u0219i prezenta Diesel \u00een prezent \u0219i ideile lor pentru viitorul brandului.
\nDesignul magazinului trebuia s\u0103 aib\u0103 un impact mare, dedic\u00e2nd o propor\u021bie mare r\u0103d\u0103cinilor denim ale brandului pe care consumatorii le cunosc \u0219i le iubesc, \u0219i \u00eencorpor\u00e2nd colec\u021bia Diesel mai larg\u0103 pe m\u0103sur\u0103 ce consumatorul se plimb\u0103 prin spa\u021biu.
\nMagazinul \u00een sine este un amestec cu adev\u0103rat fascinant de texturi \u0219i culori.
\nPaletele \u00eendr\u0103zne\u021be \u0219i varia\u021biile texturale care reflect\u0103 fiecare stil \u0219i scop creeaz\u0103 un magazin captivant, inspirat \u0219i interesant. <\/p>\n

Mood Media a fost solicitat\u0103 din nou pentru a crea un program muzical personalizat pentru acest magazin nou-nou\u021b.
\nProgramul trebuia s\u0103 reflecte scena indie local\u0103 a loca\u021biei magazinului, dar s\u0103 r\u0103m\u00e2n\u0103 relevant pentru un public global. <\/p>\n

Diesel are o istorie puternic\u0103 \u0219i bine cunoscut\u0103 cu radioul NTS.
\nAceast\u0103 colaborare joac\u0103 un rol important \u00een „sunetul” m\u0103rcii, iar echipa de marketing Diesel a fost dornic\u0103 s\u0103 creeze un playlist care s\u0103 reflecte colaborarea \u0219i identitatea NTS. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Solu\u021bii<\/h2>\n

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Program muzical personalizat<\/b><\/h3>\n

Strategia noastr\u0103 pentru playlist-ul Diesel Tokyo a fost de a defini un program care s\u0103 se alinieze personalit\u0103\u021bii brandului, demografiei \u021bint\u0103, experien\u021bei de v\u00e2nzare cu am\u0103nuntul dorite \u0219i direc\u021biei muzicale NTS ca parte a temei lor globale.
\nLucr\u00e2nd \u00eendeaproape cu echipa de marketing Diesel, am reu\u0219it s\u0103 aducem un nou mod de lucru \u00een cadrul parteneriatului prin conducerea procesului creativ \u0219i alegerea pieselor adecvate care func\u021bioneaz\u0103 \u00een cadrul strategiei.
\nAcest lucru elimin\u0103 orice obstacole \u00een ceea ce prive\u0219te licen\u021bierea \u0219i permite expertizei noastre \u00een ceea ce prive\u0219te cea mai bun\u0103 experien\u021b\u0103 \u00een magazin s\u0103 str\u0103luceasc\u0103. <\/p>\n

Am vrut s\u0103 r\u0103m\u00e2nem \u00eenaintea curbei prin alegerea talentelor care conduc \u00eentr-un nou gen sau subgen, arti\u0219ti care sunt puternici \u00een \u00eentreb\u0103ri \u0219i conversa\u021bii moderne \u0219i stiluri, piese \u0219i arti\u0219ti care influen\u021beaz\u0103 tendin\u021bele actuale.
\nAceast\u0103 list\u0103 de redare este despre capturarea talentului local care se inspir\u0103 din mai multe genuri, \u021b\u0103ri \u0219i culturi \u0219i plasarea acestuia pe o platform\u0103 global\u0103.
\n\u00cen esen\u021b\u0103, lista de redare se axeaz\u0103 pe piese care se \u00eencadreaz\u0103 \u00een una sau mai multe dintre urm\u0103toarele categorii: \u00eendr\u0103zne\u021be, inovatoare, distractive, globale \u0219i inspirate de NTS.
\nCultura cluburilor joac\u0103 un rol important \u00een program, a\u0219a c\u0103 vom continua s\u0103 dezvolt\u0103m programul \u00een func\u021bie de ceea ce se \u00eent\u00e2mpl\u0103 \u00een prezent pe scena cluburilor locale \u0219i de direc\u021bia \u00een care se \u00eendreapt\u0103 genul.[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]