{"id":2413025,"date":"2025-03-04T14:18:47","date_gmt":"2025-03-04T14:18:47","guid":{"rendered":"https:\/\/moodmedia.com\/case-studies\/tricouri-clasice-de-fotbal\/"},"modified":"2025-03-04T14:20:59","modified_gmt":"2025-03-04T14:20:59","slug":"tricouri-clasice-de-fotbal","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/ro\/case-studies\/tricouri-clasice-de-fotbal\/","title":{"rendered":"Tricouri clasice de fotbal"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#878787″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/03\/classic-fb-shirts-hero.webp” background_blend=”multiply” min_height=”50vh” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_font_size=”55px” background_layout=”dark” max_width=”600px” header_font_size_tablet=”30px” header_font_size_phone=”30px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Studiu de caz privind<\/span> tricourile clasice de fotbal<\/b><\/h1>\n

\u00cembun\u0103t\u0103\u021birea experien\u021bei micilor afaceri cu ajutorul Digital Signage pentru comer\u021bul cu am\u0103nuntul<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contacta\u021bi-ne” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”off|desktop” module_class=”mbutton” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Despre tricourile clasice de fotbal<\/span><\/h2>\n

Fondat \u00een 2006, Classic Football Shirts s-a n\u0103scut din pasiunea pentru nostalgia fotbalului \u0219i din frustrarea fa\u021b\u0103 de dificultatea de a g\u0103si tricouri emblematice de fotbal european din turneele trecute. Cu magazine \u00een Manchester \u0219i Londra, acest retailer a devenit un paradis pentru fanii fotbalului european, oferind o colec\u021bie de neegalat de \u00eembr\u0103c\u0103minte de epoc\u0103 care celebreaz\u0103 istoria bogat\u0103 a jocului. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/03\/classic-football-shirts-digital-signage2.webp” alt=”Tricouri clasice de fotbal cu am\u0103nuntul semnalizare digital\u0103” title_text=”tricouri-fotbal clasice-digital-signage2″ force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#000000″ background_enable_image=”off” background_blend=”multiply” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” max_width=”1000px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Obiectiv<\/h2>\n

Echipa Classic Football Shirts dorea s\u0103 \u00ee\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 experien\u021ba de brand \u0219i, \u00een acela\u0219i timp, s\u0103 atrag\u0103 mai mul\u021bi vizitatori \u00een magazinul din Londra. Au planificat s\u0103 realizeze acest lucru prin instalarea de semnalizare digital\u0103<\/a> atractiv\u0103 \u0219i atr\u0103g\u0103toare cu content vizuale relevante pentru clien\u021bii lor. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” max_width=”1000px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Solu\u021bii<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Afi\u0219aj digital<\/b><\/h3>\n

Utilizarea tehnologiei de afi\u0219are pe dou\u0103 fe\u021be a fost esen\u021bial\u0103 pentru aceast\u0103 instala\u021bie, cu un ecran Samsung<\/a> pozi\u021bionat strategic \u00een vitrina din fa\u021b\u0103 pentru a capta aten\u021bia at\u00e2t \u00een interiorul magazinului, c\u00e2t \u0219i \u00een r\u00e2ndul trec\u0103torilor. Aceast\u0103 pozi\u021bionare privilegiat\u0103 valorific\u0103 capacitatea ecranului de a oferi content dinamic \u0219i captivant unui public larg, \u00eembun\u0103t\u0103\u021bind experien\u021ba clien\u021bilor \u0219i vizibilitatea m\u0103rcii. Prin optimizarea razei de ac\u021biune \u0219i a impactului, ecranul cu dou\u0103 fe\u021be este un instrument puternic pentru implicare \u0219i publicitate. <\/p>\n

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Managementul con\u021binutului<\/b><\/h3>\n

Elementele vizuale sunt gestionate prin intermediul sistemului de gestionare proprietar MoodHarmony content <\/a>. Aceast\u0103 platform\u0103 permite Classic Football Shirts s\u0103 gestioneze, s\u0103 actualizeze \u0219i s\u0103 \u00ee\u0219i ajusteze eficient \u0219i rapid elementele vizuale content. Acest nivel de control \u0219i flexibilitate le permite s\u0103 \u00ee\u0219i men\u021bin\u0103 semnalizarea digital\u0103 din magazin proasp\u0103t\u0103, relevant\u0103 \u0219i atractiv\u0103 pentru clien\u021bii lor. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/03\/classic-football-shirts-double-sided-screen.webp” alt=”Tricouri de fotbal clasice \u00een interiorul \/ exteriorul semnalizare digital\u0103 de v\u00e2nzare cu am\u0103nuntul pe un ecran Samsung cu dou\u0103 fe\u021be” title_text=”clasic-fotbal-shirts-double-sided-screen” force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” background_color=”#eeeeee” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/03\/classic-fb-shirts-results.webp” alt=”Tricouri de fotbal clasice cu am\u0103nuntul ecrane de semnalizare digital\u0103 \u00een magazin” title_text=”clasic-fb-shirts-rezultate” force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Rezultate<\/b><\/h2>\n

Ca urmare a colabor\u0103rii cu Mood Media, semnalizarea digital\u0103 pentru retail a \u00eembun\u0103t\u0103\u021bit experien\u021ba din magazin pentru acest retailer cu imagini care atrag aten\u021bia – sporind implicarea \u0219i atr\u0103g\u00e2nd poten\u021biali clien\u021bi.<\/p>\n

„Ecranul a \u00eembun\u0103t\u0103\u021bit cu siguran\u021b\u0103 experien\u021ba \u00een magazin la toate nivelurile. Am vrut s\u0103 atragem aten\u021bia clien\u021bilor la intrarea \u00een magazin, folosind re\u021belele noastre sociale content \u0219i oferind oportunit\u0103\u021bi suplimentare de branding clien\u021bilor no\u0219tri de evenimente. Nu primim prea mul\u021bi vizitatori organici, a\u0219a c\u0103 obiectivul a fost \u00een principal de a stimula implicarea celor care au c\u0103l\u0103torit pentru a ne vizita \u0219i de a crea o experien\u021b\u0103 mai captivant\u0103 atunci c\u00e2nd sunt \u00een magazin. De la primul nostru contact, Mood Media a r\u0103spuns rapid \u0219i a fost interesat de brandul nostru, prezent\u00e2nd o gam\u0103 puternic\u0103 de op\u021biuni adaptate \u0219i luate \u00een considerare. Consider\u0103m c\u0103 acest lucru a fost realizat \u0219i am explora alte oportunit\u0103\u021bi de a lucra cu Mood.”<\/p>\n

– Rory Lewandowski, manager de retail la Classic Football Shirts<\/p>\n

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\u00cembun\u0103t\u0103\u021bi\u021bi experien\u021ba clien\u021bilor<\/h2>\n

Contacta\u021bi-ne pentru proiecte vizuale.<\/p>\n

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[gravityform id=”3″ title=”false” description=”false”]<\/p>\n

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