[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#878787″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/09\/caribou-case-study-hero-b.webp” background_blend=”multiply” min_height=”50vh” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font_size=”55px” background_layout=”dark” hover_enabled=”0″ header_font_size_tablet=”30px” header_font_size_phone=”30px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
\u00cembun\u0103t\u0103\u021birea experien\u021bei \u00een magazin cu Drive-Thru, \u00eentre\u021binere Drive-Thru, muzic\u0103, gestionarea con\u021binutului \u0219i hardware audio.<\/span>[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contacta\u021bi-ne” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”off|desktop” module_class=”mbutton” _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Caribou Coffee, parte a Panera Brands, serve\u0219te b\u0103uturi artizanale de \u00eenalt\u0103 calitate \u0219i m\u00e2nc\u0103ruri demne de pofta \u00een peste 800 de cafenele din \u00eentreaga lume. De la deschiderea primei lor loca\u021bii \u00een 1992, s-au angajat s\u0103 creeze leg\u0103turi personale \u00een fiecare experien\u021b\u0103. Aceast\u0103 dorin\u021b\u0103 \u00eei determin\u0103 s\u0103 \u00ee\u0219i sprijine comunit\u0103\u021bile \u0219i s\u0103 elaboreze meniuri cu ingrediente de calitate superioar\u0103, cum ar fi cafeaua de specialitate \u0219i chipsurile de ciocolat\u0103 adev\u0103rat\u0103 din b\u0103uturile lor artizanale. Concentrat pe o cre\u0219tere inteligent\u0103, brandul opereaz\u0103 \u0219i francizeaz\u0103 cafenele \u00een 11 \u021b\u0103ri, cu scopul de a crea experien\u021be de o zi care declan\u0219eaz\u0103 o reac\u021bie \u00een lan\u021b a binelui. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/09\/caribou-coffee-case-study-c.webp” alt=”Studiu de caz Mood Media Caribou Coffee” title_text=”caribou-cafea-caz-studiu-c” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ background_enable_image=”off” background_blend=”multiply” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” max_width=”1000px” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Caribou Coffee \u0219i-a propus s\u0103 creeze o atmosfer\u0103 cald\u0103, primitoare \u0219i atractiv\u0103 \u00een toate loca\u021biile din SUA. De la muzica din magazin la tehnologia drive-thru, obiectivul a fost de a \u00eembun\u0103t\u0103\u021bi fiecare interac\u021biune cu un sunet perfect, un serviciu eficient \u0219i o identitate de brand profund \u00eenr\u0103d\u0103cinat\u0103. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” max_width=”1000px” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Caribou Coffee opereaz\u0103 dou\u0103 formate principale de magazine: cafenele cu servicii complete, care ofer\u0103 un mediu relaxat, \u00een care se poate sta jos, \u0219i loca\u021bii exclusiv drive-thru, axate pe servicii drive-thru \u0219i walk-up. \u00cempreun\u0103 cu Mood Media, Caribou a implementat o experien\u021b\u0103 complet integrat\u0103 \u00een ambele formate – combin\u00e2nd muzic\u0103 personalizat\u0103<\/a>, sisteme de sunet<\/a> optimizate, suport proactiv pentru drive-thru<\/a> \u0219i gestionare centralizat\u0103 a con\u021binutului. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Caribou Coffee s-a asociat cu Mood Media pentru a crea o strategie muzical\u0103<\/a> care s\u0103 transforme fiecare vizit\u0103 \u00eentr-o experien\u021b\u0103 vesel\u0103, relevant\u0103 din punct de vedere cultural. Listele de redare selectate reflect\u0103 identitatea brandului Caribou, \u00eembin\u00e2nd hituri la mod\u0103, amintiri nostalgice \u0219i imnuri \u00een\u0103l\u021b\u0103toare pentru a crea un sunet vibrant, incluziv \u0219i familiar. <\/p>\n Conceput\u0103 pentru a atrage clien\u021bi din toate genera\u021biile, selec\u021bia muzical\u0103 evolueaz\u0103 pe parcursul zilei \u0219i se aliniaz\u0103 momentelor culturale cheie, de la celebrarea arti\u0219tilor LGBTQIA+ \u00een timpul Lunii m\u00e2ndriei p\u00e2n\u0103 la onorarea mo\u0219tenirii Caribou cu playlist-uri speciale \u0219i prezentarea talentelor emergente. Caribou Coffee \u00ee\u0219i demonstreaz\u0103 angajamentul fa\u021b\u0103 de comunitate prin \u00eencorporarea lucr\u0103rilor arti\u0219tilor locali \u00een fiecare program muzical \u0219i prin selectarea atent\u0103 a fiec\u0103rei piese pentru a promova un sentiment de conexiune, a inspira pozitivitate \u0219i a \u00eembun\u0103t\u0103\u021bi experien\u021ba general\u0103 a clien\u021bilor. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Mostr\u0103 de muzic\u0103 marca Caribou Coffee<\/b><\/span>[\/et_pb_text][et_pb_audio audio=”https:\/\/us.moodmedia.com\/wp-content\/uploads\/2025\/09\/Caribou-Coffee-Sampler-3.mp3″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_audio][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Viteza, claritatea \u0219i fiabilitatea sunt esen\u021biale pentru experien\u021ba drive-thru a Caribou Coffee. Mood livreaz\u0103 pe toate fronturile prin tehnologia avansat\u0103 QSR<\/a> de la PAR \u0219i HME, permi\u021b\u00e2nd o comunicare rapid\u0103, f\u0103r\u0103 \u00eentreruperi. O re\u021bea na\u021bional\u0103 de mentenan\u021b\u0103 proactiv\u0103 asigur\u0103 disponibilitatea sistemului, minimizeaz\u0103 costurile de repara\u021bii \u0219i men\u021bine opera\u021biunile \u00een desf\u0103\u0219urare f\u0103r\u0103 probleme. Tehnicienii exper\u021bi ai Mood ofer\u0103 servicii gestionate<\/a> \u0219i asisten\u021b\u0103 continu\u0103 pentru a asigura func\u021bionalitatea continu\u0103 \u00een vederea optimiz\u0103rii experien\u021bei drive-thru. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Pentru a men\u021bine o experien\u021b\u0103 muzical\u0103 consecvent\u0103 \u0219i conform\u0103 cu brandul \u00een toate loca\u021biile, actualiz\u0103rile sunt conduse de echipa de brand Caribou Coffee \u00een colaborare cu echipa de supraveghere a muzicii Mood. Feedback-ul intern la nivel de magazin este colectat \u0219i aplicat direct de echipa de supraveghere a muzicii prin intermediul unei platforme centralizate de gestionare a con\u021binutului, Mood Harmony\u2122<\/a>. Acest lucru asigur\u0103 c\u0103 listele de redare selectate r\u0103m\u00e2n relevante \u0219i rezonante din punct de vedere cultural, reflect\u00e2nd gusturile membrilor echipei din magazin \u0219i cre\u00e2nd o leg\u0103tur\u0103 str\u00e2ns\u0103 cu brandul. Ceea ce a \u00eenceput ca o colaborare bis\u0103pt\u0103m\u00e2nal\u0103 \u00een timpul fazei ini\u021biale de programare a evoluat \u00eentr-un ritm de revizuire trimestrial concentrat, permi\u021b\u00e2nd strategiei muzicale s\u0103 r\u0103m\u00e2n\u0103 dinamic\u0103, relevant\u0103 \u0219i \u00eenr\u0103d\u0103cinat\u0103 \u00een scopul Caribou de a crea experien\u021be care fac ziua. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Pentru a asigura cea mai bun\u0103 experien\u021b\u0103 audio, Mood Media furnizeaz\u0103 Caribou Coffee cu sisteme de sunet<\/a> de \u00eenalt\u0103 performan\u021b\u0103, de nivel comercial, adaptate fiec\u0103rei loca\u021bii. De la difuzoare \u0219i amplificatoare la cabluri profesionale \u0219i controale de volum, sistemele proiectate \u0219i instalate de exper\u021bii Mood ofer\u0103 un sunet cristalin care \u00eembun\u0103t\u0103\u021be\u0219te atmosfera \u0219i completeaz\u0103 listele de redare atent selectate. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/09\/caribou-coffee-case-study2-b.webp” alt=”Studiu de caz Mood Media Caribou Coffee” title_text=”caribou-cafea-caz-studiu2-b” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” background_color=”#eeeeee” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Caribou Coffee a \u00eembun\u0103t\u0103\u021bit experien\u021ba clien\u021bilor s\u0103i \u0219i a aprofundat leg\u0103tura cu brandul prin \u00eembinarea culturii, tehnologiei \u0219i sunetului \u00eentr-o singur\u0103 strategie f\u0103r\u0103 cusur. Programul muzical personalizat<\/a> ofer\u0103 o atmosfer\u0103 consistent\u0103, vesel\u0103, cald\u0103 \u0219i vibrant\u0103, care rezoneaz\u0103 cu toate genera\u021biile, consolid\u00e2nd identitatea m\u0103rcii Caribou. Performan\u021ba \u00eembun\u0103t\u0103\u021bit\u0103 a drive-thru-ului<\/a>, alimentat\u0103 de echipamente avansate \u0219i de \u00eentre\u021binerea proactiv\u0103 a sistemului, asigur\u0103<\/a>vitez\u0103, claritate \u0219i fiabilitate. Sistemele audio<\/a> proiectate profesional ofer\u0103 un sunet cristalin, amplific\u00e2nd impactul fiec\u0103rui playlist. Cu gestionarea continu\u0103 a con\u021binutului<\/a> \u00een toate loca\u021biile, Caribou Coffee continu\u0103 s\u0103 ofere clien\u021bilor experien\u021be dinamice \u0219i memorabile la scar\u0103 larg\u0103. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dsm_animated_gradient_text animated_gradient_text=”%22Mood Media a fost un partener de nepre\u021buit pentru echipa noastr\u0103 de facilit\u0103\u021bi, sus\u021bin\u00e2nd echipamentul nostru de comunicare drive-thru, cronometrele \u0219i muzica din cafenea. Modelul lor de servicii all-in-one a contribuit la \u00eembun\u0103t\u0103\u021birea eficien\u021bei noastre opera\u021bionale \u00een mai multe loca\u021bii. ” heading_html_tag=”p” gradient_one_color=”#5bc4ba” gradient_two_color=”#799ae6″ gradient_three_color=”#930038″ gradient_four_color=”#000000″ admin_label=”Supreme Animated Gradient Text” _builder_version=”4.27.0″ _module_preset=”default” header_font=”|700|||||||” header_text_align=”left” header_font_size=”28px” header_line_height=”1.5em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/dsm_animated_gradient_text][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n De asemenea, am fost mereu impresionat de serviciile lor rapide \u0219i profesioniste. Atunci c\u00e2nd apar probleme, echipa lor le rezolv\u0103 rapid \u0219i \u00eenregistreaz\u0103 totul direct \u00een platforma noastr\u0103 de gestionare a serviciilor. Aceast\u0103 integrare ne permite s\u0103 urm\u0103rim cu u\u0219urin\u021b\u0103 cererile, s\u0103 monitoriz\u0103m progresul \u0219i s\u0103 ne asigur\u0103m c\u0103 nimic nu este pierdut.” <\/b><\/p>\n – Jon Olsen, director senior, Instala\u021bii, Caribou Coffee<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Contacta\u021bi-ne pentru proiecte vizuale.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Short Contact Form (dark background)” _builder_version=”4.15.1″ _module_preset=”default” background_layout=”dark” global_module=”40487″ global_colors_info=”{}”]<\/p>\nDespre Caribou Coffee<\/span><\/h2>\n
Obiectiv<\/h2>\n
Solu\u021bii<\/h2>\n
Program de muzic\u0103 curat\u0103<\/b><\/h3>\n
Drive-Thru \u0219i \u00eentre\u021binere<\/b><\/h3>\n
Managementul con\u021binutului<\/b><\/h3>\n
Hardware audio<\/b><\/h3>\n
Rezultate<\/b><\/h2>\n
\u00cembun\u0103t\u0103\u021bi\u021bi experien\u021ba clien\u021bilor<\/h2>\n