[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#bfbfbf” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/11\/moes-case-study-hero.webp” background_position=”bottom_center” background_blend=”multiply” background_last_edited=”on|phone” use_background_color_gradient_phone=”on” background_color_gradient_stops_phone=”#000000 0%|rgba(0,0,0,0.25) 100%” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contacta\u021bi-ne” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”off|desktop” module_class=”mbutton” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Moe’s Southwest Grill, de la r\u0103d\u0103cinile sale de local american \u00eendr\u0103git, devine global. Pentru a se conecta cu o lume de noi fani, ei lanseaz\u0103 o nou\u0103 expresie interna\u021bional\u0103: Moe’s Casa Mexicana. <\/p>\n
Aceast\u0103 nou\u0103 identitate este piatra de temelie a expansiunii globale a Moe’s, iar Mood Media a fost chemat\u0103 s\u0103 \u00eei ajute s\u0103 dea via\u021b\u0103 acestui nou concept vibrant. \u00cen timp ce spiritul de distrac\u021bie \u0219i m\u00e2nc\u0103rurile delicioase r\u0103m\u00e2n la baz\u0103, Moe’s \u0219i-a adaptat abordarea pentru a \u00eent\u00e2mpina fiecare oaspete, de la \u00eenlocuirea modelului clasic de autoservire cu un proces de comand\u0103 simplificat, la celebrarea preparatelor sale clasice cu adapt\u0103ri \u00eendr\u0103zne\u021be adaptate gusturilor locale. <\/p>\n
Sub \u00eendrumarea companiei sale mam\u0103, GoTo Foods, Moe’s este gata s\u0103 \u00ee\u0219i aduc\u0103 aroma unic\u0103 \u0219i experien\u021ba de semn\u0103tur\u0103 \u00een \u00eentreaga lume, \u00eencep\u00e2nd cu primul s\u0103u punct de sprijin interna\u021bional major \u00een India.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dsm_blob_image blob_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/11\/moes-case-study-1.webp” alt=”Studiu de caz Mood Media Moe's” title_text=”moes-studiu de caz-1″ blob_shapes=”image_seven” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/dsm_blob_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#000000″ background_enable_image=”off” background_blend=”multiply” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
Pentru prima sa extindere interna\u021bional\u0103, Moe’s Casa Mexicana \u0219i-a propus s\u0103 creeze o atmosfer\u0103 vibrant\u0103, festiv\u0103 \u0219i captivant\u0103 care s\u0103 \u00eentruchipeze „Spiritul Fiesta” al m\u0103rcii. Ace\u0219tia aveau nevoie de un partener care s\u0103 \u00eei ajute s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 fiecare interac\u021biune cu oaspe\u021bii prin alinierea unei identit\u0103\u021bi audio cu personalitatea brandului \u0219i cu grupul s\u0103u demografic \u021bint\u0103 format din Gen Z \u0219i Millennials. <\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
Pentru a crea o experien\u021b\u0103 de brand unificat\u0103 \u0219i dinamic\u0103, Mood Media a colaborat cu echipa interna\u021bional\u0103 de la GoTo Foods, integr\u00e2nd perfect sunetul \u0219i tehnologia \u00eentr-o singur\u0103 strategie coerent\u0103, care se potrive\u0219te cu Moe’s Casa Mexicana.<\/p>\n
[\/et_pb_text][dsm_image_carousel gallery_ids=”2435043,2435062,2435081″ lazyload=”on” centered_slides=”on” slide_to_show=”2″ dots=”off” slide_to_show_tablet=”2″ slide_to_show_phone=”1″ slide_to_show_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
\u00cen centrul experien\u021bei se afl\u0103 o identitate audio personalizat\u0103<\/a>, conceput\u0103 pentru a fi o „aventur\u0103 cultural\u0103” care \u00eentruchipeaz\u0103 una dintre convingerile fundamentale ale m\u0103rcii: „Credem \u00een celebrarea cotidianului”.<\/b><\/p>\n Listele de redare selectate sunt un amestec bogat de pop global, pop latin vibrant \u0219i stiluri regionale tradi\u021bionale, conferind o autenticitate optimist\u0103 coloanei sonore. Acestea sunt amestecate cu melodii latine clasice, \u00eenso\u021bite de muzic\u0103 latino soul \u0219i jazz de mod\u0103 veche, asigur\u00e2nd o coloan\u0103 sonor\u0103 actual\u0103 \u0219i atemporal\u0103, care \u00eei face pe oaspe\u021bi s\u0103 se simt\u0103 imersa\u021bi \u00een experien\u021ba culinar\u0103. <\/p>\n [\/et_pb_text][et_pb_audio audio=”https:\/\/us.moodmedia.com\/wp-content\/uploads\/2025\/11\/Moes-Casa-Mexicana_v1.mp3″ album_name=”Moe's Casa Mexicana Mostr\u0103 de muzic\u0103” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ caption_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_audio][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Utiliz\u00e2nd platforma Mood Harmony<\/a>, echipa Mood’s Casa Mexicana men\u021bine un control complet \u0219i centralizat asupra programului muzical personalizat<\/a> pentru toate loca\u021biile. Sistemul permite actualizarea u\u0219oar\u0103 a con\u021binutului de la o singur\u0103 interfa\u021b\u0103 corporativ\u0103, ceea ce este esen\u021bial pentru protejarea consecven\u021bei m\u0103rcii pe diverse pie\u021be interna\u021bionale. Acest lucru asigur\u0103 o experien\u021b\u0103 audio unificat\u0103, de \u00eenalt\u0103 calitate, pentru fiecare client, indiferent de loca\u021bia sa.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n O atmosfer\u0103 deosebit\u0103 se simte, nu doar se aude. Acesta este motivul pentru care Mood Media nu folose\u0219te o abordare unic\u0103 a sistemului audio. \u00cen schimb, am instalat sisteme de sunet<\/a> proiectate profesional care sunt personalizate pentru fiecare restaurant. <\/p>\n Aceast\u0103 solu\u021bie audio de \u00eenalt\u0103 performan\u021b\u0103 este adaptat\u0103 cu aten\u021bie la dimensiunea unic\u0103 \u0219i la provoc\u0103rile specifice ale unui mediu aglomerat, asigur\u00e2ndu-se c\u0103 programul muzical curatoriat este livrat impecabil cu un sunet clar ca cristalul, f\u0103c\u00e2nd din fiecare melodie o parte integrant\u0103 a experien\u021bei.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Results” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#c6c6c6″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/11\/moes-case-study-full.webp” background_color_phone=”#FFFFFF” background_last_edited=”on|desktop” background_enable_color_phone=”on” background_enable_image_phone=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n Solu\u021bia AV<\/a> integrat\u0103 Mood Media a fost fundamental\u0103 pentru realizarea transform\u0103rii magazinului \u00eentr-un centru cultural bazat pe experien\u021be imersive. Programul muzical personalizat<\/a> ofer\u0103 imediat o atmosfer\u0103 autentic\u0103 \u0219i tensionat\u0103, asigur\u00e2ndu-se c\u0103 clien\u021bii se simt conecta\u021bi din momentul \u00een care trec pragul u\u0219ii. Digital Signage<\/a> versatil \u0219i peretele mobil cu LED-uri sunt instrumente vitale, permi\u021b\u00e2nd magazinului s\u0103 promoveze dinamic programele \u0219i s\u0103 captiveze vizitatorii. Sistemul audio<\/a> premium Bose permite magazinului s\u0103 treac\u0103 instantaneu de la ambian\u021ba de fundal la muzic\u0103 live de \u00eenalt\u0103 energie \u0219i evenimente de skate. \u00cen mod esen\u021bial, reutilizarea hardware-ului existent a oferit o funda\u021bie durabil\u0103 \u0219i eficient\u0103, consolid\u00e2nd pozi\u021bia magazinului ca principal\u0103 destina\u021bie a culturii tinerilor din Londra.<\/p>\n ” content_phone=”<\/p>\n Solu\u021bia AV<\/a> integrat\u0103 Mood Media a fost fundamental\u0103 pentru realizarea transform\u0103rii magazinului \u00eentr-un centru cultural bazat pe experien\u021be imersive. Programul muzical personalizat<\/a> ofer\u0103 imediat o atmosfer\u0103 autentic\u0103 \u0219i tensionat\u0103, asigur\u00e2ndu-se c\u0103 clien\u021bii se simt conecta\u021bi din momentul \u00een care trec pragul u\u0219ii. Digital Signage<\/a> versatil \u0219i peretele mobil cu LED-uri sunt instrumente vitale, permi\u021b\u00e2nd magazinului s\u0103 promoveze dinamic programele \u0219i s\u0103 captiveze vizitatorii. Sistemul audio<\/a> premium Bose permite magazinului s\u0103 treac\u0103 instantaneu de la ambian\u021ba de fundal la muzic\u0103 live de \u00eenalt\u0103 energie \u0219i evenimente de skate. \u00cen mod esen\u021bial, reutilizarea hardware-ului existent a oferit o funda\u021bie durabil\u0103 \u0219i eficient\u0103, consolid\u00e2nd pozi\u021bia magazinului ca principal\u0103 destina\u021bie a culturii tinerilor din Londra.<\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”30px|30px|30px|30px|false|false” custom_padding_tablet=”30px|30px|30px|30px|false|false” custom_padding_phone=”0px|0px|0px|0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Prin integrarea sunetului \u0219i a tehnologiei \u00eentr-o strategie f\u0103r\u0103 cusur, Mood Media a ajutat Moe’s Casa Mexicana s\u0103 \u00ee\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 experien\u021ba clien\u021bilor \u0219i s\u0103 aprofundeze leg\u0103tura cu brandul. Programul muzical personalizat<\/a> ofer\u0103 o atmosfer\u0103 vibrant\u0103 \u0219i festiv\u0103 care \u00eentruchipeaz\u0103 „Spiritul Fiesta” al brandului, folosind arti\u0219ti influen\u021bi \u0219i emblematici \u00eembina\u021bi cu elemente latine autentice. Sistemele de sunet<\/a> proiectate profesional asigur\u0103 c\u0103 fiecare melodie este transmis\u0103 cu o claritate irepro\u0219abil\u0103. Aceast\u0103 abordare holistic\u0103 asigur\u0103 o experien\u021b\u0103 dinamic\u0103, memorabil\u0103, care rezoneaz\u0103 cu publicul \u021bint\u0103 al m\u0103rcii, echip\u00e2nd Moe’s Casa Mexicana pentru a oferi identitatea sa unic\u0103 de marc\u0103 la o scar\u0103 global\u0103. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Contacta\u021bi-ne pentru proiecte vizuale.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Short Contact Form (dark background)” _builder_version=”4.15.1″ _module_preset=”default” background_layout=”dark” global_module=”40487″ global_colors_info=”{}”]<\/p>\nManagementul con\u021binutului<\/b><\/h3>\n
Sound Systems<\/b><\/h3>\n
Rezultate<\/span><\/h2>\n
Rezultate<\/span><\/h2>\n
Rezultate<\/span><\/h2>\n
\u00cembun\u0103t\u0103\u021bi\u021bi experien\u021ba clien\u021bilor<\/h2>\n