{"id":2435994,"date":"2025-12-19T16:53:03","date_gmt":"2025-12-19T16:53:03","guid":{"rendered":"https:\/\/moodmedia.com\/media-de-vanzare-cu-amanuntul-in-store-marketplace\/"},"modified":"2025-12-21T16:59:11","modified_gmt":"2025-12-21T16:59:11","slug":"media-de-vanzare-cu-amanuntul-in-store-marketplace","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/ro\/media-de-vanzare-cu-amanuntul-in-store-marketplace\/","title":{"rendered":"Media de v\u00e2nzare cu am\u0103nuntul | In-Store Marketplace"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/12\/retail-media-hero-1.webp” background_position=”top_center” background_last_edited=”on|phone” use_background_color_gradient_phone=”on” background_color_gradient_stops_phone=”#000000 0%|rgba(0,0,0,0.57) 100%” background_image_phone=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/12\/retail-media-hero-1.webp” background_enable_image_phone=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Publicitate \u00een magazin f\u0103r\u0103 \u00eentreruperi \u0219i interconectat\u0103<\/b><\/h1>\n

O experien\u021b\u0103 conving\u0103toare pentru clien\u021bi nu este niciodat\u0103 unidimensional\u0103. Pia\u021ba noastr\u0103 din magazin creeaz\u0103 un ecosistem media de retail care utilizeaz\u0103 media digital\u0103 pentru a crea o influen\u021b\u0103 emo\u021bional\u0103 \u0219i un impact tranzac\u021bional, optimiz\u00e2nd fiecare punct de contact pentru retaileri.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Afla\u021bi mai multe” module_class=”mbutton” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Intro \/ Value Props \/ Stats” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ custom_margin=”0px||0px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”Recuzita de valoare” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Activare programatic\u0103” icon_placement=”left” image_icon_width=”30px” _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#5bc4ba” header_font_size=”21px” body_font_size=”18px” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Permite\u021bi platformei dvs. media de v\u00e2nzare cu am\u0103nuntul un punct de acces simplificat \u0219i centralizat pentru a furniza anun\u021buri digitale \u00een magazin.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Facilitarea omnichannel” icon_placement=”left” image_icon_width=”30px” _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#5bc4ba” header_font_size=”21px” body_font_size=”18px” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Oferi\u021bi agen\u021bilor dvs. de publicitate decizii mai inteligente, bazate pe date, care genereaz\u0103 rezultate m\u0103surabile pe toate canalele.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Abordarea Playbook” icon_placement=”left” image_icon_width=”30px” _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#5bc4ba” header_font_size=”21px” body_font_size=”18px” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Consolidarea fiec\u0103rei fa\u021bete a afacerii dvs., de la infrastructur\u0103 la activarea v\u00e2nz\u0103rilor, cu accent at\u00e2t pe scalabilitate, c\u00e2t \u0219i pe conformitate.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solutions\/Stats” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ admin_label=”Introducere” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2025\/12\/what-is-retail-media-advertising-1.webp” alt=”Mood Media Retail Media In-store Advertising” title_text=”ce-este-retail-media-advertising” force_fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ border_radii=”on|30px|30px|30px|30px” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Ce este In-Store Marketplace (ISM)?<\/b><\/h2>\n

In-Store Marketplace<\/a> (ISM) simplific\u0103 gestionarea media \u00een magazine prin intermediul unei platforme software unificate \u0219i a unei aplica\u021bii media player. Cu o singur\u0103 conectare, comercian\u021bii cu am\u0103nuntul pot gestiona programele audio \u0219i de afi\u0219are, fluxurile de lucru ale con\u021binutului, planificarea publicit\u0103\u021bii \u0219i servirea publicit\u0103\u021bii.<\/p>\n

Prin automatizarea con\u021binutului audio \u0219i a ecranului, ISM transform\u0103 sistemele media digitale \u00een impresii m\u0103surabile bazate pe standarde. Inventarul publicitar este accesibil ter\u021bilor prin v\u00e2nz\u0103ri directe, servicii gestionate \u0219i integr\u0103ri programatice, permi\u021b\u00e2nd m\u0103rcilor s\u0103 ajung\u0103 la cump\u0103r\u0103tori la punctul de cump\u0103rare cu precizie \u0219i amploare. <\/p>\n

Combin\u00e2nd automatizarea \u0219i controlul centralizat, ISM permite comercian\u021bilor cu am\u0103nuntul s\u0103 optimizeze fiecare punct de contact \u0219i s\u0103 deblocheze noi fluxuri de venituri prin intermediul publicit\u0103\u021bii \u00een magazin.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”Statistici” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter number=”84″ _builder_version=”4.27.4″ _module_preset=”default” number_font=”|600|||||||” number_text_align=”left” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_number_counter][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

din v\u00e2nz\u0103rile cu am\u0103nuntul au \u00eenc\u0103 loc \u00een magazinele de tip brick-and-mortar.<\/p>\n

– eMarketer („In-Store Retail Media Spend Will Hit $1 Billion in 2028”)<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter number=”65″ _builder_version=”4.27.4″ _module_preset=”default” number_font=”|600|||||||” number_text_align=”left” global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

dintre speciali\u0219tii \u00een marketing la nivel mondial spun c\u0103 re\u021belele media de retail vor juca un rol mai important \u00een mixul lor media \u00een 2025.<\/p>\n

– Nielsen 2025 Sondaj anual global privind agen\u021bii de marketing<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter number=”64″ _builder_version=”4.27.4″ _module_preset=”default” number_font=”|600|||||||” number_text_align=”left” global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

dintre consumatori spun c\u0103 este important\u0103 o experien\u021b\u0103 de cump\u0103rare coerent\u0103 \u0219i f\u0103r\u0103 \u00eentreruperi \u00een punctele de contact fizice \u0219i digitale.<\/p>\n

– Vibenomics, 2025 Raportul privind publicitatea \u00een magazine<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”How It Works” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#799ae6″ global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#FFFFFF” header_text_color=”#000000″ header_font_size=”40px” header_2_font_size=”40px” hover_enabled=”0″ header_font_size_tablet=”33px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”33px” header_2_font_size_phone=”33px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Cum v\u0103 ajut\u0103 afacerea In-Store Marketplace?<\/b><\/h2>\n

Elibera\u021bi puterea media \u00een magazin.<\/strong><\/p>\n

Mass-media din comer\u021bul cu am\u0103nuntul trebuie s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 experien\u021ba clien\u021bilor<\/strong>, nu s\u0103 existe \u00een mod izolat. Platforma noastr\u0103 permite comercian\u021bilor cu am\u0103nuntul s\u0103 integreze f\u0103r\u0103 probleme activitatea din magazin \u00een campaniile media comerciale globale. Acest lucru face ca strategia dvs. din magazin s\u0103 fie la fel de bazat\u0103 pe date \u0219i axat\u0103 pe performan\u021b\u0103<\/strong> ca \u0219i eforturile dvs. pe site \u0219i \u00een afara site-ului, activ\u00e2nd pe deplin atingerea clien\u021bilor. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Conduce\u021bi experien\u021be pozitive ale clien\u021bilor” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”30px” content_max_width=”100%” disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#FFFFFF” header_font_size=”21px” body_text_color=”#000000″ body_font_size=”18px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Furniza\u021bi con\u021binut dinamic \u00een zonele de afi\u0219are individuale \u0219i \u00een zona audio a magazinului utiliz\u00e2nd fluxuri de lucru simplificate cu mai multe aprob\u0103ri, care men\u021bin creativitatea relevant\u0103 \u0219i conform\u0103.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Centralizarea infrastructurii \u00een magazin” use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFFFFF” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”30px” content_max_width=”100%” disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#FFFFFF” header_font_size=”21px” body_text_color=”#000000″ body_font_size=”18px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Unifica\u021bi media din magazin de la orice furnizor de hardware \u0219i software pentru a simplifica gestionarea campaniilor \u0219i a con\u021binutului printr-o singur\u0103 platform\u0103.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Realizarea monetiz\u0103rii magazinelor In-Store” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFFFF” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”30px” content_max_width=”100%” disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#FFFFFF” header_font_size=”21px” body_text_color=”#000000″ body_font_size=”18px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Combina\u021bi campaniile audio \u0219i de semnalizare digital\u0103 din magazin pentru a le oferi agen\u021bilor de publicitate un volum crescut de v\u00e2nz\u0103ri unitare.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Standardizarea modelelor de m\u0103surare a audien\u021bei” use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFFFFF” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”30px” content_max_width=”100%” disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” header_text_color=”#FFFFFF” header_font_size=”21px” body_text_color=”#000000″ body_font_size=”18px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Simplifica\u021bi planificarea media \u00een magazine printr-o metodologie standardizat\u0103 a impresiilor, folosind date de la prima sau a treia parte, pentru o mai bun\u0103 direc\u021bionare \u0219i m\u0103surare.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Why Choose Mood” _builder_version=”4.27.4″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#000000″ header_font_size=”40px” header_2_font_size=”40px” hover_enabled=”0″ header_font_size_tablet=”33px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

De ce s\u0103 alege\u021bi Mood Media ca partener media pentru magazinele de retail?<\/b><\/h2>\n

Cu ISM, simplific\u0103m media de v\u00e2nzare cu am\u0103nuntul \u00een magazin cu o platform\u0103 automatizat\u0103, cu autoservire, care une\u0219te audio, vizual \u0219i publicitar. Prin armonizarea fiec\u0103rui punct de contact \u00een loca\u021biile de c\u0103r\u0103mid\u0103 \u0219i mortar, putem crea experien\u021be conving\u0103toare pentru clien\u021bi, care determin\u0103 conexiuni emo\u021bionale \u0219i demonstreaz\u0103 un impact m\u0103surabil asupra v\u00e2nz\u0103rilor.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#000000″ header_font_size=”40px” header_2_font_size=”40px” hover_enabled=”0″ header_font_size_tablet=”33px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

„Retailerii deblocheaz\u0103 o nou\u0103 er\u0103 de cre\u0219tere prin media \u00een magazin. Pentru prea mult timp, complexitatea cre\u0103rii de programe standardizate a limitat capacitatea acestora de a valorifica pe deplin poten\u021bialul veniturilor. Platforma ISM schimb\u0103 aceast\u0103 dinamic\u0103, oferind comercian\u021bilor cu am\u0103nuntul o modalitate transparent\u0103 de a-\u0219i monetiza magazinele fizice ca canale de marketing digital – gener\u00e2nd v\u00e2nz\u0103ri suplimentare, consolid\u00e2nd parteneriatele de brand \u0219i cre\u00e2nd noi fluxuri de venituri scalabile.”<\/p>\n

– Dave Simon, EVP of Advertising, Mood Media \u0219i pre\u0219edinte, In-Store Marketplace (ISM)<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Insights & Resources” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#f6f6f6″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Perspective \u0219i tendin\u021be<\/b><\/h2>\n

[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”4124″ use_manual_excerpt=”off” show_more=”on” show_author=”off” show_date=”off” show_excerpt=”off” show_pagination=”off” masonry_tile_background_color=”RGBA(255,255,255,0)” _builder_version=”4.27.0″ _module_preset=”default” read_more_text_color=”#5bc4ba” read_more_font_size=”16px” hover_enabled=”0″ border_width_all=”0px” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_blog][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Ob\u021bine\u021bi cele mai recente informa\u021bii \u0219i resurse privind publicitatea \u00een magazine.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNTk2MyJ9fQ==@” button_text=”Ob\u021bine\u021bi informa\u021bii” button_alignment=”center” module_class=”mbutton” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”FAQs” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_font_size=”40px” header_2_font_size=”42px” header_2_line_height=”1.1em” hover_enabled=”0″ header_2_font_size_tablet=”30px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\u00centreb\u0103ri frecvente despre mass-media cu am\u0103nuntul<\/b><\/h2>\n

Descoperi\u021bi cum ISM ajut\u0103 comercian\u021bii cu am\u0103nuntul \u0219i m\u0103rcile s\u0103 atrag\u0103 cump\u0103r\u0103torii, s\u0103 sporeasc\u0103 vizibilitatea \u0219i s\u0103 ob\u021bin\u0103 rezultate m\u0103surabile chiar la punctul de cump\u0103rare.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Cum \u00eembun\u0103t\u0103\u021be\u0219te media de v\u00e2nzare cu am\u0103nuntul din magazin (ecrane digitale, audio \u00een magazin) c\u0103l\u0103toria clientului?” open_toggle_text_color=”#000000″ open_toggle_background_color=”RGBA(255,255,255,0)” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”RGBA(255,255,255,0)” admin_label=”How does in\u2011store retail media (digital screens, in\u2011store audio) enhance the customer journey?” _builder_version=”4.27.0″ _module_preset=”default” title_level=”h3″ hover_enabled=”0″ border_width_all=”0px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Mass-media din magazine transform\u0103 experien\u021ba cump\u0103r\u0103turilor prin furnizarea de con\u021binut dinamic prin intermediul ecranelor digitale \u0219i a sistemului audio din magazin. Aceste canale \u00eei implic\u0103 pe cump\u0103r\u0103tori la punctul de cump\u0103rare, ofer\u0103 informa\u021bii relevante despre produse \u0219i creeaz\u0103 un mediu mai personalizat. Prin combinarea divertismentului, a promo\u021biilor \u0219i a publicit\u0103\u021bii direc\u021bionate, comercian\u021bii cu am\u0103nuntul pot cre\u0219te timpul de \u0219edere, pot stimula achizi\u021biile impulsive \u0219i pot consolida loialitatea fa\u021b\u0103 de marc\u0103.<\/p>\n

[\/et_pb_toggle][et_pb_divider color=”#eeeeee” _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_toggle title=”Care este structura CMS In-Store Marketplace?” open_toggle_text_color=”#000000″ open_toggle_background_color=”RGBA(255,255,255,0)” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”RGBA(255,255,255,0)” admin_label=”What is the structure of the In-Store Marketplace CMS?” _builder_version=”4.27.0″ _module_preset=”default” title_level=”h3″ custom_padding=”0px||||false|false” hover_enabled=”0″ border_width_all=”0px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

ISM este un CMS proprietar \u0219i o platform\u0103 de publicitate \u00een media cu am\u0103nuntul de\u021binut\u0103 \u0219i operat\u0103 integral de Mood Media. Mood Media furnizeaz\u0103 hardware-ul, instalarea \u0219i asisten\u021ba tehnic\u0103 pe teren, \u00een timp ce ISM ofer\u0103 un ecosistem centralizat pentru gestionarea con\u021binutului audio \u0219i vizual \u0219i a publicit\u0103\u021bii. Platforma este sus\u021binut\u0103 de la un cap\u0103t la altul de echipa noastr\u0103 intern\u0103, asigur\u00e2nd actualiz\u0103rile, patch-urile \u0219i conformitatea SOC 2 de tip 2 sunt men\u021binute f\u0103r\u0103 probleme.<\/p>\n

[\/et_pb_toggle][et_pb_divider color=”#eeeeee” _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_toggle title=”Platforma ISM permite permisiuni bazate pe roluri pentru gestionarea con\u021binutului \u00een mai multe loca\u021bii \u0219i pe mai multe dispozitive?” open_toggle_text_color=”#000000″ open_toggle_background_color=”RGBA(255,255,255,0)” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”RGBA(255,255,255,0)” admin_label=”Does the ISM platform enable role\u2011based permissions for managing content across multiple locations and devices?” _builder_version=”4.27.0″ _module_preset=”default” title_level=”h3″ custom_padding=”0px||||false|false” hover_enabled=”0″ border_width_all=”0px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Da. ISM utilizeaz\u0103 Account-Based Attribute Controls (ABAC) pentru a gestiona rolurile \u0219i permisiunile \u00eentre departamente \u0219i p\u0103r\u021bi interesate. Aprob\u0103rile native ale fluxului de lucru permit suportului IT, echipelor de marketing ale \u00eentreprinderii (con\u021binut nepl\u0103tit) \u0219i echipelor de publicitate (con\u021binut pl\u0103tit) s\u0103 colaboreze eficient, men\u021bin\u00e2nd \u00een acela\u0219i timp accesul securizat, specific rolurilor, \u00een mai multe loca\u021bii \u0219i dispozitive. <\/p>\n

[\/et_pb_toggle][et_pb_divider color=”#eeeeee” _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_toggle title=”Platforma ISM suport\u0103 afi\u0219area \u0219i urm\u0103rirea anun\u021burilor pe baza impresiilor?” open_toggle_text_color=”#000000″ open_toggle_background_color=”RGBA(255,255,255,0)” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”RGBA(255,255,255,0)” admin_label=”Does the ISM platform support impressions\u2011based ad serving and tracking?” _builder_version=”4.27.0″ _module_preset=”default” title_level=”h3″ custom_padding=”0px||||false|false” hover_enabled=”0″ border_width_all=”0px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Absolut. ISM este construit nativ pentru livrarea \u0219i urm\u0103rirea pe baza impresiilor \u00een mediile de retail la scar\u0103 de \u00eentreprindere. Modelul nostru proprietar de impresii a fost auditat independent de The Trade Desk, Yahoo \u0219i Neutronian. Platforma serve\u0219te zeci de milioane de impresii zilnic, asigur\u00e2nd c\u0103 agen\u021bii de publicitate pot m\u0103sura cu \u00eencredere atingerea, performan\u021ba \u0219i ROI. <\/p>\n

[\/et_pb_toggle][et_pb_divider color=”#eeeeee” _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_toggle title=”ISM se poate integra cu sistemele DSP pentru cump\u0103rarea \u0219i plasarea programatic\u0103 a anun\u021burilor?” open_toggle_text_color=”#000000″ open_toggle_background_color=”RGBA(255,255,255,0)” closed_toggle_text_color=”#000000″ closed_toggle_background_color=”RGBA(255,255,255,0)” admin_label=”Can ISM integrate with DSP systems for programmatic ad buying and placements?” _builder_version=”4.27.0″ _module_preset=”default” title_level=”h3″ custom_padding=”0px||||false|false” hover_enabled=”0″ border_width_all=”0px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Da. ISM se integreaz\u0103 cu mai multe SSP \u0219i DSP pentru a sprijini publicitatea programatic\u0103. Deal ID-urile sunt legate de campanii \u00een cadrul tabloului nostru de bord de gestionare a v\u00e2nz\u0103rilor, unde aprob\u0103rile pentru comenzi \u0219i crea\u021bie sunt gestionate de rolurile desemnate de Mood Media. Achizi\u021biile programatice sunt aprobate, programate, livrate \u0219i raportate direct \u00een ISM, devenind o caracteristic\u0103 nativ\u0103 a platformei. <\/p>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact” module_id=”contact” _builder_version=”4.27.0″ background_color=”#232323″ custom_margin=”||-50px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\u00cembun\u0103t\u0103\u021bi\u021bi experien\u021ba clien\u021bilor<\/h2>\n

Contacta\u021bi-ne ast\u0103zi \u0219i \u00eencepe\u021bi s\u0103 ob\u021bine\u021bi rezultate.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Short Contact Form (dark background)” _builder_version=”4.15.1″ _module_preset=”default” background_layout=”dark” global_module=”40487″ global_colors_info=”{}”]<\/p>\n