[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#bfbfbf” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2026\/01\/intertoys-case-study-hero.webp” background_position=”bottom_center” background_blend=”multiply” background_last_edited=”on|phone” use_background_color_gradient_phone=”on” background_color_gradient_stops_phone=”#000000 0%|rgba(0,0,0,0.25) 100%” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contacta\u021bi-ne” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”off|desktop” module_class=”mbutton” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
With over 200 locations, Intertoys is the premier toy retail chain in the Netherlands, dedicated to transforming traditional shopping into well-organised „play worlds.” Their environments are designed to inspire discovery and fun, successfully anchoring an immersive, family-friendly experience within the physical retail space. To ensure this iconic brand remains future-proof, Intertoys chose to implement a sophisticated phygital retail strategy\u2014a digital layer that supports the personal shopping journey through seamless, modern integration that bridges the gap between tactile play and digital convenience.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2026\/01\/about-intertorys-1.webp” alt=”Studiu de caz Mood Media Intertorys – semnalizare digital\u0103, muzic\u0103 \u0219i gestionarea con\u021binutului” title_text=”despre-intertorys” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ border_radii=”on|30px|30px|30px|30px” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#000000″ background_enable_image=”off” background_blend=”multiply” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Intertoys operates in high-traffic shopping districts where capturing the attention of distracted passersby is a constant challenge. The primary goal was to increase visibility and naturally activate customers to step inside while digitising various forms of in-store communication. Once inside, the brand needed a way to inform and engage shoppers about new releases and promotions without compromising the playful character of the store. The challenge lay in designing an integrated digital solution to create a phygital retail experience that is flexible, scalable, and easy to manage across diverse store formats.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Printr-un parteneriat strategic, Mood Media \u0219i Intertoys au dezvoltat o formul\u0103 digital\u0103 inovatoare de v\u00e2nzare cu am\u0103nuntul care faciliteaz\u0103 c\u0103l\u0103toria clientului. Acest program integrat ofer\u0103 oportunit\u0103\u021bi de inspira\u021bie vizual\u0103 \u0219i implicare consecvent\u0103 a m\u0103rcii \u00een fiecare faz\u0103 a vizitei \u00een magazin. <\/p>\n
[\/et_pb_text][dsm_image_carousel gallery_ids=”2436541,2436579,2436617,2436636″ lazyload=”on” slide_to_show=”2″ dots=”off” slide_to_show_tablet=”2″ slide_to_show_phone=”1″ slide_to_show_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_4_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Pentru a capta aten\u021bia imediat la sosire, Mood Media a implementat panouri promo\u021bionale digitale de mare impact<\/a> la intrarea \u00een magazin. Aceste afi\u0219aje servesc drept puncte de contact dinamice pentru comunicarea celor mai recente campanii \u0219i lans\u0103ri de produse. Proiectat special pentru mediile intensive de v\u00e2nzare cu am\u0103nuntul, panoul promo\u021bional digital este ad\u0103postit \u00eentr-o carcas\u0103 mobil\u0103 durabil\u0103, care ofer\u0103 mobilitate \u0219i versatilitate excep\u021bionale. Complet integrate cu platforma Harmony, aceste unit\u0103\u021bi flexibile garanteaz\u0103 c\u0103 Intertoys poate transmite mesaje actualizate la minut exact acolo unde este nevoie cel mai mult. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_4_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Inside the store, <\/span>digital signage<\/span><\/a> enhances the experience within specific product categories. These screens support navigation and bring global campaigns to life, with content meticulously tailored to the dynamics of each „play world.” Mood Media handled the delivery and custom installation of these screens, ensuring a consistent, scalable visual solution that integrates perfectly into both compact city stores and spacious XL formats.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_4_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Powering this digital transformation is Mood Harmony<\/a>\u2014Mood Media\u2019s central content management platform. Through Harmony, the Intertoys marketing team centrally orchestrates all screen content, allowing them to plan and roll out global campaigns with precision. This intuitive interface enables new visuals to go live across the entire network within minutes, ensuring the brand stays attuned to seasonal trends and new releases.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_4_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Music plays a defining role in the Intertoys experience, creating an atmosphere where both children and parents feel welcome. The custom music program<\/a> is designed to support the brand\u2019s energy through four clear pillars:<\/p>\n [\/et_pb_text][et_pb_blurb title=”Prietenos cu familia” image_icon_width=”1%” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h5″ header_text_color=”#799ae6″ header_font_size=”21px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Un mix muzical care conecteaz\u0103 mai multe genera\u021bii.[\/et_pb_blurb][et_pb_blurb title=”De \u00eencredere” image_icon_width=”1%” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h5″ header_text_color=”#799ae6″ header_font_size=”21px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Sunete familiare care asigur\u0103 un mediu de cump\u0103r\u0103turi relaxat.[\/et_pb_blurb][et_pb_blurb title=”juc\u0103u\u0219” image_icon_width=”1%” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h5″ header_text_color=”#799ae6″ header_font_size=”21px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Ritmuri vesele care se aliniaz\u0103 cu caracterul m\u0103rcii.[\/et_pb_blurb][et_pb_blurb title=”Accesibil” image_icon_width=”1%” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h5″ header_text_color=”#799ae6″ header_font_size=”21px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Piese pl\u0103cute care inspir\u0103 implicare.[\/et_pb_blurb][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_4_text_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Aceast\u0103 selec\u021bie curat\u0103 ofer\u0103 un sunet consistent care sus\u021bine c\u0103l\u0103toria de cump\u0103r\u0103turi f\u0103r\u0103 a o cople\u0219i, ac\u021bion\u00e2nd ca un element vital \u00een cadrul mediului de v\u00e2nzare cu am\u0103nuntul multisenzorial.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/Bc0ibvMqLhU” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#eeeeee” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n Solu\u021bia AV<\/a> integrat\u0103 Mood Media a fost fundamental\u0103 pentru realizarea transform\u0103rii magazinului \u00eentr-un centru cultural bazat pe experien\u021be imersive. Programul muzical personalizat<\/a> ofer\u0103 imediat o atmosfer\u0103 autentic\u0103 \u0219i tensionat\u0103, asigur\u00e2ndu-se c\u0103 clien\u021bii se simt conecta\u021bi din momentul \u00een care trec pragul u\u0219ii. Digital Signage<\/a> versatil \u0219i peretele mobil cu LED-uri sunt instrumente vitale, permi\u021b\u00e2nd magazinului s\u0103 promoveze dinamic programele \u0219i s\u0103 captiveze vizitatorii. Sistemul audio<\/a> premium Bose permite magazinului s\u0103 treac\u0103 instantaneu de la ambian\u021ba de fundal la muzic\u0103 live de \u00eenalt\u0103 energie \u0219i evenimente de skate. \u00cen mod esen\u021bial, reutilizarea hardware-ului existent a oferit o funda\u021bie durabil\u0103 \u0219i eficient\u0103, consolid\u00e2nd pozi\u021bia magazinului ca principal\u0103 destina\u021bie a culturii tinerilor din Londra.<\/p>\n ” content_phone=”<\/p>\n Solu\u021bia AV<\/a> integrat\u0103 Mood Media a fost fundamental\u0103 pentru realizarea transform\u0103rii magazinului \u00eentr-un centru cultural bazat pe experien\u021be imersive. Programul muzical personalizat<\/a> ofer\u0103 imediat o atmosfer\u0103 autentic\u0103 \u0219i tensionat\u0103, asigur\u00e2ndu-se c\u0103 clien\u021bii se simt conecta\u021bi din momentul \u00een care trec pragul u\u0219ii. Digital Signage<\/a> versatil \u0219i peretele mobil cu LED-uri sunt instrumente vitale, permi\u021b\u00e2nd magazinului s\u0103 promoveze dinamic programele \u0219i s\u0103 captiveze vizitatorii. Sistemul audio<\/a> premium Bose permite magazinului s\u0103 treac\u0103 instantaneu de la ambian\u021ba de fundal la muzic\u0103 live de \u00eenalt\u0103 energie \u0219i evenimente de skate. \u00cen mod esen\u021bial, reutilizarea hardware-ului existent a oferit o funda\u021bie durabil\u0103 \u0219i eficient\u0103, consolid\u00e2nd pozi\u021bia magazinului ca principal\u0103 destina\u021bie a culturii tinerilor din Londra.<\/p>\n ” content_last_edited=”off|desktop” _builder_version=”4.27.0″ _module_preset=”default” custom_padding_tablet=”30px|30px|30px|30px|false|false” custom_padding_phone=”0px|0px|0px|0px|false|false” custom_padding_last_edited=”off|desktop” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The digital retail formula provides Intertoys with a future-proof foundation for brand excellence through sight and sound. Thanks to a flexible AV infrastructure<\/a> and the central Harmony platform, store communication is now managed with peak efficiency, ensuring every campaign is synchronised across the entire estate.<\/p>\n This integrated approach has activated a recognisable, dynamic brand experience that supports Intertoys\u2019 position as a retail specialist. Beyond permanent locations, the solution\u2019s inherent flexibility allows for easy integration into pop-up stores and major events like LEGO World, ensuring brand integrity is maintained everywhere the Intertoys mission comes to life.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_animated_gradient_text animated_gradient_text=”"Timp de 50 de ani, vizitarea unui magazin Intertoys fizic a fost o experien\u021b\u0103 magic\u0103 pentru toate v\u00e2rstele. Consider\u0103m magazinele noastre drept cel mai important activ de marketing al m\u0103rcii noastre. Ad\u0103ugarea unei experien\u021be digitale la magazinul fizic nu numai c\u0103 \u00eembog\u0103\u021be\u0219te experien\u021ba de cump\u0103r\u0103turi, dar \u0219i creeaz\u0103 o punte \u00eentre activit\u0103\u021bile noastre online \u0219i lumea offline. Acest lucru ne permite s\u0103 inspir\u0103m \u0219i s\u0103 activ\u0103m oameni de toate v\u00e2rstele \u00een misiunea noastr\u0103 de a \u00eencuraja joaca c\u00e2t mai mult, c\u00e2t mai des \u0219i c\u00e2t mai mult timp posibil."” gradient_one_color=”#000000″ gradient_two_color=”#5bc4ba” gradient_three_color=”#799ae6″ gradient_four_color=”#992e69″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/dsm_animated_gradient_text][et_pb_text content_tablet=”<\/p>\n Solu\u021bia AV<\/a> integrat\u0103 Mood Media a fost fundamental\u0103 pentru realizarea transform\u0103rii magazinului \u00eentr-un centru cultural bazat pe experien\u021be imersive. Programul muzical personalizat<\/a> ofer\u0103 imediat o atmosfer\u0103 autentic\u0103 \u0219i tensionat\u0103, asigur\u00e2ndu-se c\u0103 clien\u021bii se simt conecta\u021bi din momentul \u00een care trec pragul u\u0219ii. Digital Signage<\/a> versatil \u0219i peretele mobil cu LED-uri sunt instrumente vitale, permi\u021b\u00e2nd magazinului s\u0103 promoveze dinamic programele \u0219i s\u0103 captiveze vizitatorii. Sistemul audio<\/a> premium Bose permite magazinului s\u0103 treac\u0103 instantaneu de la ambian\u021ba de fundal la muzic\u0103 live de \u00eenalt\u0103 energie \u0219i evenimente de skate. \u00cen mod esen\u021bial, reutilizarea hardware-ului existent a oferit o funda\u021bie durabil\u0103 \u0219i eficient\u0103, consolid\u00e2nd pozi\u021bia magazinului ca principal\u0103 destina\u021bie a culturii tinerilor din Londra.<\/p>\n ” content_phone=”<\/p>\n Solu\u021bia AV<\/a> integrat\u0103 Mood Media a fost fundamental\u0103 pentru realizarea transform\u0103rii magazinului \u00eentr-un centru cultural bazat pe experien\u021be imersive. Programul muzical personalizat<\/a> ofer\u0103 imediat o atmosfer\u0103 autentic\u0103 \u0219i tensionat\u0103, asigur\u00e2ndu-se c\u0103 clien\u021bii se simt conecta\u021bi din momentul \u00een care trec pragul u\u0219ii. Digital Signage<\/a> versatil \u0219i peretele mobil cu LED-uri sunt instrumente vitale, permi\u021b\u00e2nd magazinului s\u0103 promoveze dinamic programele \u0219i s\u0103 captiveze vizitatorii. Sistemul audio<\/a> premium Bose permite magazinului s\u0103 treac\u0103 instantaneu de la ambian\u021ba de fundal la muzic\u0103 live de \u00eenalt\u0103 energie \u0219i evenimente de skate. \u00cen mod esen\u021bial, reutilizarea hardware-ului existent a oferit o funda\u021bie durabil\u0103 \u0219i eficient\u0103, consolid\u00e2nd pozi\u021bia magazinului ca principal\u0103 destina\u021bie a culturii tinerilor din Londra.<\/p>\n ” content_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” custom_padding_tablet=”30px|30px|30px|30px|false|false” custom_padding_phone=”0px|0px|0px|0px|false|false” custom_padding_last_edited=”off|desktop” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]- Celvin de Bie, director de marketing @ Intertoys[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Contacta\u021bi-ne pentru proiecte vizuale.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Short Contact Form (dark background)” _builder_version=”4.15.1″ _module_preset=”default” background_layout=”dark” global_module=”40487″ global_colors_info=”{}”]<\/p>\nImmersive Visuals per Play World<\/h4>\n
Mood Harmony\u2122 – One platform, endless flexibility<\/b><\/h3>\n
Music<\/b><\/h3>\n
A cheerful in-store experience for the whole family<\/h4>\n
Rezultate<\/span><\/h2>\n
Rezultate<\/span><\/h2>\n
Results<\/span><\/h2>\n
Rezultate<\/span><\/h2>\n
Rezultate<\/span><\/h2>\n
\u00cembun\u0103t\u0103\u021bi\u021bi experien\u021ba clien\u021bilor<\/h2>\n