[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.5″ _module_preset=”default” background_color=”#bfbfbf” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2026\/04\/rui-case-study-hero.webp” background_position=”center_right” background_blend=”multiply” background_last_edited=”on|phone” use_background_color_gradient_phone=”on” background_color_gradient_stops_phone=”#000000 0%|rgba(0,0,0,0.25) 100%” background_position_phone=”center_right” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_font_size=”55px” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
Crearea unei identit\u0103\u021bi audio personalizate pe mai multe zone la scar\u0103 global\u0103<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contacta\u021bi-ne” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”off|desktop” module_class=”mbutton” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
RIU Hotels & Resorts este un lan\u021b hotelier interna\u021bional, fondat \u00een Mallorca, Spania \u00een 1953. Ca o mic\u0103 afacere de vacan\u021b\u0103 de c\u0103tre familia Riu, fondatori \u0219i actuali proprietari din a treia genera\u021bie. Specializat \u00een hoteluri de vacan\u021b\u0103 \u0219i recunoscut pentru conceptul s\u0103u „All Inclusive by RIU”, mai mult de 70% din unit\u0103\u021bile sale func\u021bioneaz\u0103 dup\u0103 acest model, oferind sejururi \u00een cele mai importante destina\u021bii de soare \u0219i plaj\u0103. Cu peste 100 de hoteluri \u00een 22 de \u021b\u0103ri \u0219i propria sa linie urban\u0103, RIU Plaza, compania combin\u0103 loca\u021bii privilegiate, servicii personalizate \u0219i un angajament constant fa\u021b\u0103 de calitate pentru a crea experien\u021be memorabile at\u00e2t pentru c\u0103l\u0103torii de agrement, c\u00e2t \u0219i pentru cei de afaceri. <\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2026\/04\/about-rui-hotels-resort.webp” alt=”Mood Media – Studiu de caz RIU Hotels – Despre RUI” title_text=”despre-riu-hoteluri-resort” force_fullwidth=”on” _builder_version=”4.27.5″ _module_preset=”default” border_radii=”on|30px|30px|30px|30px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#000000″ background_enable_image=”off” background_blend=”multiply” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” link_text_color=”#5bc4ba” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
RIU Hotels & Resorts a c\u0103utat s\u0103 ofere o experien\u021b\u0103 unificat\u0103 de \u00eenalt\u0103 calitate<\/a> \u00een \u00eentreaga sa amprent\u0103 global\u0103 \u00een expansiune rapid\u0103. Obiectivul principal a fost acela de a men\u021bine consecven\u021ba strict\u0103 a m\u0103rcii, adapt\u00e2nd \u00een acela\u0219i timp mediul senzorial la nuan\u021bele culturale \u0219i geografice specifice ale loca\u021biilor din Caraibe, Africa, Asia \u0219i centre urbane precum Chicago. Era nevoie de un partener capabil s\u0103 orchestreze medii complexe, cu mai multe zone – de la restaurante tematice intime la zone de piscin\u0103 pline de energie – f\u0103r\u0103 a compromite patrimoniul mediteranean prestigios al m\u0103rcii. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n Sub coordonarea lui Bernat Quetglas, \u0219ef de proiect pentru RIU Entertainment, \u0219i a echipei de crea\u021bie Mood Media, condus\u0103 de Iv\u00e1n Pascual, Creative Manager, am proiectat \u0219i implementat un peisaj audio<\/a> sofisticat, cu dou\u0103 niveluri, adaptat la c\u0103l\u0103toria oaspe\u021bilor. Acest program integrat stabile\u0219te o identitate de marc\u0103 solid\u0103 \u00een holurile globale, integr\u00e2nd \u00een acela\u0219i timp nuan\u021bele regionale \u0219i stilurile muzicale locale pentru a asigura experien\u021be autentice la destina\u021bie. <\/p>\n [\/et_pb_text][dsm_image_carousel gallery_ids=”2444271,2444290,2444309,2444328,2444347″ lazyload=”on” slide_to_show=”2″ dots=”off” slide_to_show_tablet=”2″ slide_to_show_phone=”1″ slide_to_show_last_edited=”on|desktop” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_4_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n Pentru a asigura consecven\u021ba \u00een diferitele puncte de contact cu oaspe\u021bii, Mood Media ofer\u0103 10 programe muzicale tematice personalizate care servesc drept standard global pentru restaurantele RIU. Acestea sunt meticulos preg\u0103tite pentru a reflecta ADN-ul unic al fiec\u0103rei zone; \u00een special, restaurantele tematice japoneze \u0219i italiene folosesc muzic\u0103 personalizat\u0103 pentru imersiune culinar\u0103, \u00een timp ce barurile cu piscin\u0103 \u0219i barurile sportive folosesc programe dinamice care schimb\u0103 intuitiv nivelurile de energie pentru a se potrivi ritmului zilei. <\/p>\n Aceast\u0103 abordare granular\u0103 este sus\u021binut\u0103 de o bibliotec\u0103 expansiv\u0103 de aproximativ 60 de programe personalizate, implementate strategic \u00een func\u021bie de loca\u021bia geografic\u0103 \u0219i de profilurile sezoniere ale oaspe\u021bilor. Aceast\u0103 colaborare str\u00e2ns\u0103 asigur\u0103 c\u0103 „Sound of RIU” serve\u0219te ca o semn\u0103tur\u0103 global\u0103 profund autentic\u0103 – o experien\u021b\u0103 de \u00eenalt\u0103 calitate perfect adaptat\u0103 la c\u0103l\u0103toria oaspe\u021bilor locali \u00een cele 40 de propriet\u0103\u021bi emblematice. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_4_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n La baza acestei lans\u0103ri globale se afl\u0103 platforma Harmony<\/a>. Acest sistem de gestionare robust permite sediului central RIU din Palma de Mallorca s\u0103 supravegheze direct peisajul senzorial. Echipa Mood Media men\u021bine un contact s\u0103pt\u0103m\u00e2nal cu conducerea RIU pentru a monitoriza dispozitivele<\/a> \u0219i a se asigura c\u0103 playerele sincronizate din \u00eentreaga proprietate sunt sincronizate \u0219i c\u0103 fiecare ajustare reflect\u0103 viziunea global\u0103 \u00een continu\u0103 evolu\u021bie a m\u0103rcii. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2026\/04\/rui-case-study-solutions.webp” alt=”Mood Media – Studiu de caz RIU Hotels – solu\u021bii” title_text=”riu-studiu de caz-solu\u021bii” force_fullwidth=”on” _builder_version=”4.27.5″ _module_preset=”default” border_radii=”on|30px|30px|30px|30px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#eeeeee” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n Solu\u021bia AV<\/a> integrat\u0103 Mood Media a fost fundamental\u0103 pentru realizarea transform\u0103rii magazinului \u00eentr-un centru cultural bazat pe experien\u021be imersive. Programul muzical personalizat<\/a> ofer\u0103 imediat o atmosfer\u0103 autentic\u0103 \u0219i tensionat\u0103, asigur\u00e2ndu-se c\u0103 clien\u021bii se simt conecta\u021bi din momentul \u00een care trec pragul magazinului. Digital Signage<\/a> versatil \u0219i peretele LED mobil sunt instrumente vitale, permi\u021b\u00e2nd magazinului s\u0103 promoveze \u00een mod dinamic programele \u0219i s\u0103 captiveze vizitatorii. Sistemul audio<\/a> premium Bose permite magazinului s\u0103 treac\u0103 instantaneu de la atmosfera de fundal la muzic\u0103 live de mare energie \u0219i evenimente de skate. \u00cen mod esen\u021bial, reutilizarea hardware-ului existent a oferit o funda\u021bie durabil\u0103 \u0219i eficient\u0103, consolid\u00e2nd pozi\u021bia magazinului ca principal\u0103 destina\u021bie cultural\u0103 a tinerilor din Londra. <\/p>\n ” content_phone=”<\/p>\n Solu\u021bia AV<\/a> integrat\u0103 Mood Media a fost fundamental\u0103 pentru realizarea transform\u0103rii magazinului \u00eentr-un centru cultural bazat pe experien\u021be imersive. Programul muzical personalizat<\/a> ofer\u0103 imediat o atmosfer\u0103 autentic\u0103 \u0219i tensionat\u0103, asigur\u00e2ndu-se c\u0103 clien\u021bii se simt conecta\u021bi din momentul \u00een care trec pragul magazinului. Digital Signage<\/a> versatil \u0219i peretele LED mobil sunt instrumente vitale, permi\u021b\u00e2nd magazinului s\u0103 promoveze \u00een mod dinamic programele \u0219i s\u0103 captiveze vizitatorii. Sistemul audio<\/a> premium Bose permite magazinului s\u0103 treac\u0103 instantaneu de la atmosfera de fundal la muzic\u0103 live de mare energie \u0219i evenimente de skate. \u00cen mod esen\u021bial, reutilizarea hardware-ului existent a oferit o funda\u021bie durabil\u0103 \u0219i eficient\u0103, consolid\u00e2nd pozi\u021bia magazinului ca principal\u0103 destina\u021bie cultural\u0103 a tinerilor din Londra. <\/p>\n ” content_last_edited=”off|desktop” _builder_version=”4.27.5″ _module_preset=”default” custom_padding_tablet=”30px|30px|30px|30px|false|false” custom_padding_phone=”0px|0px|0px|0px|false|false” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n Parteneriatul dintre RIU Hotels \u0219i Mood Media a \u00eenregistrat o cre\u0219tere extraordinar\u0103, trec\u00e2nd de la un proiect pilot ini\u021bial de patru hoteluri la un patrimoniu gestionat de 40 de propriet\u0103\u021bi emblematice \u00een doar doi ani. Aceast\u0103 colaborare revolu\u021bionar\u0103 a activat cu succes o energie consistent\u0103, de calitate superioar\u0103, care determin\u0103 satisfac\u021bia clien\u021bilor \u0219i asigur\u0103 integritatea m\u0103rcii pe patru continente. <\/p>\n Prin implementarea unei infrastructuri audio preg\u0103tite pentru viitor, RIU a c\u00e2\u0219tigat agilitatea de a-\u0219i gestiona identitatea senzorial\u0103 global\u0103 cu o precizie total\u0103. Dincolo de implementarea tehnic\u0103, adev\u0103ratul succes const\u0103 \u00een sinergia dintre echipe; anima\u021bia \u0219i managerii de hotel raporteaz\u0103 satisfac\u021bie maxim\u0103, cit\u00e2nd u\u0219urin\u021ba intuitiv\u0103 a sistemului \u0219i expertiza specializat\u0103 a echipei de crea\u021bie Mood Media. Cu loca\u021bii suplimentare deja programate pentru implementare, RIU \u0219i Mood Media continu\u0103 s\u0103 redefineasc\u0103 standardul pentru brandingul senzorial de lux \u00een industria global\u0103 a ospitalit\u0103\u021bii. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_animated_gradient_text animated_gradient_text=”%22Dac\u0103 ceva define\u0219te experien\u021ba \u00een hotelurile noastre, este atmosfera pe care o respiri, iar muzica este un pilon fundamental al divertismentului RIU. Mood Media a devenit un partener cheie \u00een oferta noastr\u0103 de anima\u021bie. Ei ne-au ajutat s\u0103 ne asigur\u0103m c\u0103 fiecare spa\u021biu are propria sa identitate sonor\u0103 – baruri, restaurante tematice, piscine – \u00een \u00eentreaga lume, ajung\u00e2nd chiar \u0219i \u00een destina\u021bii at\u00e2t de \u00eendep\u0103rtate precum Zanzibar. Avantajul opera\u021bional este incredibil: centraliz\u0103m sunetul a peste 40 de hoteluri, iar odat\u0103 instalat sistemul, orice modificare este rezolvat\u0103 cu un singur e-mail. Apreciem foarte mult stabilitatea \u0219i actualiz\u0103rile lor constante, precum \u0219i modul \u00een care se aliniaz\u0103 la standardele departamentului de divertisment; la sf\u00e2r\u0219itul zilei, angajamentul lor este ceea ce ne ajut\u0103 s\u0103 ne asigur\u0103m c\u0103 hotelurile noastre au un sunet excelent \u0219i c\u0103 oaspe\u021bii se simt ca acas\u0103.%22″ gradient_one_color=”#000000″ gradient_two_color=”#5bc4ba” gradient_three_color=”#799ae6″ gradient_four_color=”#992e69″ _builder_version=”4.27.5″ _module_preset=”default” header_font_size=”21px” global_colors_info=”{}”][\/dsm_animated_gradient_text][et_pb_text content_tablet=”<\/p>\n Solu\u021bia AV<\/a> integrat\u0103 Mood Media a fost fundamental\u0103 pentru realizarea transform\u0103rii magazinului \u00eentr-un centru cultural bazat pe experien\u021be imersive. Programul muzical personalizat<\/a> ofer\u0103 imediat o atmosfer\u0103 autentic\u0103 \u0219i tensionat\u0103, asigur\u00e2ndu-se c\u0103 clien\u021bii se simt conecta\u021bi din momentul \u00een care trec pragul magazinului. Digital Signage<\/a> versatil \u0219i peretele LED mobil sunt instrumente vitale, permi\u021b\u00e2nd magazinului s\u0103 promoveze \u00een mod dinamic programele \u0219i s\u0103 captiveze vizitatorii. Sistemul audio<\/a> premium Bose permite magazinului s\u0103 treac\u0103 instantaneu de la atmosfera de fundal la muzic\u0103 live de mare energie \u0219i evenimente de skate. \u00cen mod esen\u021bial, reutilizarea hardware-ului existent a oferit o funda\u021bie durabil\u0103 \u0219i eficient\u0103, consolid\u00e2nd pozi\u021bia magazinului ca principal\u0103 destina\u021bie cultural\u0103 a tinerilor din Londra. <\/p>\n ” content_phone=”<\/p>\n Solu\u021bia AV<\/a> integrat\u0103 Mood Media a fost fundamental\u0103 pentru realizarea transform\u0103rii magazinului \u00eentr-un centru cultural bazat pe experien\u021be imersive. Programul muzical personalizat<\/a> ofer\u0103 imediat o atmosfer\u0103 autentic\u0103 \u0219i tensionat\u0103, asigur\u00e2ndu-se c\u0103 clien\u021bii se simt conecta\u021bi din momentul \u00een care trec pragul magazinului. Digital Signage<\/a> versatil \u0219i peretele LED mobil sunt instrumente vitale, permi\u021b\u00e2nd magazinului s\u0103 promoveze \u00een mod dinamic programele \u0219i s\u0103 captiveze vizitatorii. Sistemul audio<\/a> premium Bose permite magazinului s\u0103 treac\u0103 instantaneu de la atmosfera de fundal la muzic\u0103 live de mare energie \u0219i evenimente de skate. \u00cen mod esen\u021bial, reutilizarea hardware-ului existent a oferit o funda\u021bie durabil\u0103 \u0219i eficient\u0103, consolid\u00e2nd pozi\u021bia magazinului ca principal\u0103 destina\u021bie cultural\u0103 a tinerilor din Londra. <\/p>\n ” content_last_edited=”off|desktop” _builder_version=”4.27.5″ _module_preset=”default” custom_padding_tablet=”30px|30px|30px|30px|false|false” custom_padding_phone=”0px|0px|0px|0px|false|false” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”]- Sandra M\u00fcller Romerom, director Riu Entertainment[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n \u00cembun\u0103t\u0103\u021bi\u021bi experien\u021ba clien\u021bilor la punctele de v\u00e2nzare. Contacta\u021bi-ne pentru mai multe detalii. <\/p>\n [\/et_pb_text][et_pb_text admin_label=”Short Contact Form (dark background)” _builder_version=”4.15.1″ _module_preset=”default” background_layout=”dark” global_module=”40487″ global_colors_info=”{}”]<\/p>\n [gravityform id=”3″ title=”false” description=”false”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" RIU Hotels & ResortsStudiu de caz Crearea unei identit\u0103\u021bi audio personalizate pe mai multe zone la scar\u0103 global\u0103Despre RIU Hotels RIU Hotels & Resorts este un lan\u021b hotelier interna\u021bional, fondat \u00een Mallorca, Spania \u00een 1953. Ca o mic\u0103 afacere de vacan\u021b\u0103 de c\u0103tre familia Riu, fondatori \u0219i actuali proprietari din a treia genera\u021bie. Specializat \u00een hoteluri de vacan\u021b\u0103 \u0219i recunoscut pentru conceptul s\u0103u „All Inclusive by RIU”, mai mult de 70% din unit\u0103\u021bile sale func\u021bioneaz\u0103 dup\u0103 acest model, oferind sejururi \u00een cele mai importante destina\u021bii de soare \u0219i plaj\u0103. Cu peste 100 de hoteluri \u00een 22 de \u021b\u0103ri \u0219i propria sa linie urban\u0103, RIU Plaza, compania combin\u0103 loca\u021bii privilegiate, servicii personalizate \u0219i un angajament constant fa\u021b\u0103 de calitate pentru a crea experien\u021be memorabile at\u00e2t pentru c\u0103l\u0103torii de agrement, c\u00e2t \u0219i pentru cei de afaceri. Obiectiv RIU Hotels & Resorts a c\u0103utat s\u0103 ofere o experien\u021b\u0103 unificat\u0103 de \u00eenalt\u0103 calitate \u00een \u00eentreaga sa amprent\u0103 global\u0103 \u00een expansiune rapid\u0103. Obiectivul principal a fost acela de a men\u021bine consecven\u021ba strict\u0103 a m\u0103rcii, adapt\u00e2nd \u00een acela\u0219i timp mediul senzorial la nuan\u021bele culturale \u0219i geografice specifice ale loca\u021biilor din Caraibe, Africa, Asia \u0219i centre urbane precum Chicago. Era nevoie de un partener capabil s\u0103 orchestreze […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":215564,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2444382","page","type-page","status-publish","hentry"],"yoast_head":"\nSolu\u021bii<\/h2>\n
Programe muzicale personalizate<\/b><\/h3>\n
Managementul con\u021binutului<\/b><\/h3>\n
Rezultate<\/span><\/h2>\n
Rezultate<\/span><\/h2>\n
Rezultate<\/span><\/h2>\n
Rezultate<\/span><\/h2>\n
Rezultate<\/span><\/h2>\n
OPTIMIZA\u021aI EXPERIEN\u021aA CLIEN\u021aILOR<\/h2>\n