{"id":267090,"date":"2021-04-12T19:34:47","date_gmt":"2021-04-12T18:34:47","guid":{"rendered":"https:\/\/moodmedia.com\/studii-de-caz\/nissan\/"},"modified":"2025-07-29T16:12:36","modified_gmt":"2025-07-29T15:12:36","slug":"nissan","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/ro\/case-studies\/nissan\/","title":{"rendered":"Nissan"},"content":{"rendered":"

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STUDIU DE CAZ<\/span> NISSAN<\/h1>\n
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[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”#contact” button_text=”Contacta\u021bi-ne” button_alignment=”right” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”on|tablet” module_class=”mbutton” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

DESPRE NISSAN<\/span><\/h2>\n

Constructorul japonez de automobile Nissan se m\u00e2ndre\u0219te cu faptul c\u0103 fiecare decizie \u0219i fiecare ac\u021biune se face cu g\u00e2ndul la client. De la concep\u021bie la construc\u021bia ma\u0219inii, de la testare la transparen\u021b\u0103, de la servicii pentru clien\u021bi la angajament. Calitatea se reg\u0103se\u0219te \u00een fiecare detaliu fin. <\/p>\n

Mood Media este m\u00e2ndru s\u0103 fie furnizorul audiovizual al Nissan, cre\u00e2nd playlisturi personalizate pentru showroomurile lor \u0219i furniz\u00e2nd echipamente profesionale de semnalizare digital\u0103.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” background_color=”#eeeeee” custom_padding=”50px|50px|50px|50px|false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

REZUMATUL STUDIULUI DE CAZ<\/h3>\n
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  • Muzic\u0103 personalizat\u0103 pentru showroom <\/li>\n
  • Diverse unit\u0103\u021bi \u0219i ecrane de diferite dimensiuni \u00een toate showroomurile<\/li>\n
  • Instala\u021bii LED impresionante la Nissan City Hub, Paris<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Objective” _builder_version=”4.16″ _module_preset=”default” background_color=”#7c7c7c” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-divider.webp” background_blend=”multiply” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    OBIECTIV<\/h2>\n

    Inova\u021bia \u0219i angajamentul fa\u021b\u0103 de calitate se afl\u0103 \u00een centrul modului de lucru cu clien\u021bii, partenerii de afaceri sau concuren\u021bii Nissan, a\u0219a c\u0103 nu este de mirare c\u0103 \u0219i-au dorit ca showroomurile lor s\u0103 reflecte acest lucru. Din 2014, Nissan a \u00eencredin\u021bat companiei Mood instalarea \u0219i actualizarea continu\u0103 a conceptului s\u0103u de design de retail \u00een peste 2.000 de showroom-uri din 35 de \u021b\u0103ri diferite, la aceast\u0103 list\u0103 ad\u0103ug\u00e2ndu-se \u00een fiecare an noi loca\u021bii.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

    SOLU\u021aII<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    UNIT\u0102\u021aI \u0218I ECRANE DIGITALE<\/b><\/h3>\n

    Unitatea de primire a fost reproiectat\u0103 de Mood pentru a-i conferi o form\u0103 sub\u021bire, minimiz\u00e2nd astfel impactul asupra liniilor de vizibilitate. Acesta prezint\u0103 ma\u0219ina Nissan imediat la intrarea principal\u0103, ac\u021bion\u00e2nd ca un punct focal \u0219i o declara\u021bie de inten\u021bie \u00eendr\u0103znea\u021b\u0103.[\/et_pb_text][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-ds.webp” title_text=”nissan-ds” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]Ecranele de 50″ \u0219i 65″ din centrul showroom-ului atrag aten\u021bia clien\u021bilor prin con\u021binutul afi\u0219at care celebreaz\u0103 marca Nissan. Ecranele ajut\u0103 la animarea showroom-ului \u0219i ac\u021bioneaz\u0103 ca un far pentru a conduce circula\u021bia clien\u021bilor prin showroom. <\/p>\n

    Mesele \u00eenalte cu un ecran POS de 43″ ofer\u0103 o alt\u0103 atrac\u021bie care atrage aten\u021bia consumatorilor \u0219i elimin\u0103 dependen\u021ba de comunicarea \u0219i suportul POS pe h\u00e2rtie pentru lans\u0103ri. <\/p>\n

    \u00cen salonul pentru clien\u021bi, un ecran de 50″ de la „Refuel Unit” afi\u0219eaz\u0103 con\u021binut captivant pentru a \u00eencuraja interac\u021biunea clien\u021bilor cu cele mai recente inova\u021bii Nissan, ajut\u00e2ndu-i pe clien\u021bi s\u0103 petreac\u0103 timpul \u00een timp ce a\u0219teapt\u0103 \u00een salon.[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-ds-2.webp” title_text=”nissan-ds-2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-ds-3.webp” title_text=”nissan-ds-3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-configurator.webp” title_text=”nissan-configurator” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    MUZICA DE SHOWROOM<\/b><\/h3>\n

    \u00cen showroom-ul muzical, Nissan a pus accentul pe modernitate, tehnologie, farmec, confort, pl\u0103cere \u0219i performan\u021b\u0103. Listele de redare personalizate ale Nissan pozi\u021bioneaz\u0103 marca ca fiind un trendsetter, oferind o coloan\u0103 sonor\u0103 neintruziv\u0103 care \u00eentruchipeaz\u0103 c\u0103l\u0103toria clientului de la \u00eenceput p\u00e2n\u0103 la sf\u00e2r\u0219it. <\/p>\n

    Fiind o companie global\u0103, Nissan avea nevoie de o abordare global\u0103 a peisajului sonor, prin urmare dou\u0103 dintre echipele de design muzical Mood lucreaz\u0103 \u00een tandem pentru a oferi m\u0103rcii o identitate sonor\u0103 care nu numai c\u0103 reflect\u0103 valorile comune ale m\u0103rcii \u00een \u00eentreaga lume, dar ofer\u0103 \u0219i o experien\u021b\u0103 local\u0103 dinamic\u0103 clien\u021bilor s\u0103i. <\/p>\n

    Echipa Mood Music Design colaboreaz\u0103 \u00eendeaproape cu Nissan, efectu\u00e2nd revizuiri trimestriale ale creativit\u0103\u021bii pentru a se asigura c\u0103 strategia muzical\u0103 r\u0103m\u00e2ne conform\u0103 cu brandul \u0219i r\u0103spunde nevoilor acestuia, precum \u0219i c\u0103 toate piesele sunt analizate pentru a depista limbajul explicit sau sugestiv care ar putea fi considerat neadecvat.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-music.webp” title_text=”nissan-music” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    CONFIGURATOR AUTO \u201eDESIGN LAB\u201d<\/b><\/h3>\n

    Design Lab este un concept de personalizare \u00een-magazin, unde clien\u021bii se pot bucura de experien\u021ba configuratorului interactiv Nissan pentru a-\u0219i construi, personaliza \u0219i accesoriza ma\u0219ina visurilor lor. Mood a instalat ecranele cu accesorii \u0219i tablete montate pe perete\/fixate pe mas\u0103, \u00een func\u021bie de formatul reprezentan\u021bei. Ecranele permit clientului s\u0103 vad\u0103 pe ecranul mare ma\u0219ina Nissan complet personalizat\u0103, \u00een timp ce tabletele faciliteaz\u0103 configurarea \u00eentr-un mod u\u0219or de utilizat.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/04\/nissan-ds-big.webp” collapsed=”on” global_colors_info=”{}”][et_pb_row disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”50px|50px|50px|50px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    SHOWROOM CITY HUB<\/span> NISSAN<\/b><\/h2>\n

    \u00cen 2019, Nissan a dezv\u0103luit, de asemenea, primul Nissan City Hub, o nou\u0103 abordare revolu\u021bionar\u0103 cu convergen\u021ba dintre comer\u021bul electronic \u0219i un concept store, situat la o arunc\u0103tur\u0103 de b\u0103\u021b de V\u00e9lizy 2, un centru comercial popular din Paris. \u00cen urma unui parteneriat de succes pe termen lung, Nissan a \u00eens\u0103rcinat Mood Media s\u0103 ofere o experien\u021b\u0103 exclusiv\u0103 \u0219i captivant\u0103 pentru brand, care s\u0103 plaseze consumatorii \u00een centrul viziunii Nissan pentru mobilitatea de m\u00e2ine \u0219i s\u0103 extind\u0103 aria demografic\u0103 a showroom-ului dincolo de cea obi\u0219nuit\u0103.<\/p>\n

    Abordarea Mood cu puncte de contact pe mai multe zone a transformat City Hub-ul Nissan din Paris \u00eentr-un spa\u021biu „phygital” cu adev\u0103rat de ultim\u0103 genera\u021bie. Ecranele interactive cu con\u021binut de tip call-to-action au invitat clien\u021bii s\u0103 descopere marca \u00een propriul lor ritm, \u00een timp ce instala\u021bia LED ultra-definit\u0103 care se \u00eentinde de la perete la tavan \u0219i p\u00e2n\u0103 la fa\u021bad\u0103, afi\u0219\u00e2nd anima\u021bii futuriste \u0219i elegante, a contribuit la atragerea clien\u021bilor \u00een magazin. Volumul mare de LED-uri \u00eentr-o zon\u0103 relativ mic\u0103 a schimbat complet atmosfera din \u00eentreaga \u00eenc\u0103pere, lucru care a fost luat \u00een considerare la crearea con\u021binutului vizual. Asocia\u021bii Nissan, cu ajutorul tabletelor furnizate de Mood, au completat experien\u021ba oferind un serviciu personalizat \u0219i un element de contact uman.[\/et_pb_text][et_pb_video src=”https:\/\/youtu.be\/cqGTWSc9Sts” image_src=”\/\/i.ytimg.com\/vi\/cqGTWSc9Sts\/hqdefault.jpg” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

    OPTIMIZA\u021aI EXPERIEN\u021aA CLIEN\u021aILOR<\/h2>\n

    \u00cembun\u0103t\u0103\u021bi\u021bi experien\u021ba clien\u021bilor la punctele de v\u00e2nzare. Contacta\u021bi-ne pentru mai multe detalii. <\/p>\n

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