{"id":267788,"date":"2022-08-31T09:12:55","date_gmt":"2022-08-31T08:12:55","guid":{"rendered":"https:\/\/moodmedia.com\/sentimente-ale-cumparatorului-2020\/"},"modified":"2022-08-31T09:13:25","modified_gmt":"2022-08-31T08:13:25","slug":"sentimente-ale-cumparatorului-2020","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/ro\/sentimente-ale-cumparatorului-2020\/","title":{"rendered":"Sentimente ale cump\u0103r\u0103torului 2020"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/08\/ss-blue-back.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/08\/shopper-headline.png&#8221; alt=&#8221;Sentimente ale cump\u0103r\u0103torului 2020&#8243; title_text=&#8221;cump\u0103r\u0103tor-titlu&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/2020-Consumer-Sentiment-Infographic-ALLPages-scaled.jpg&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Vizualiza\u021bi \u0219i desc\u0103rca\u021bi studiul&#8221; button_alignment=&#8221;right&#8221; admin_label=&#8221;Download Study Button&#8221; _builder_version=&#8221;4.13.0&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#cd102f&#8221; button_border_color=&#8221;#cd102f&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; button_icon_color=&#8221;#cd102f&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;50px|100px|||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; button_text_color_hover=&#8221;#cd102f&#8221; button_border_color_hover=&#8221;#ffffff&#8221; button_letter_spacing_hover=&#8221;0&#8243; button_bg_color_hover=&#8221;#ffffff&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#cd102f&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;on&#8221; button_border_color__hover=&#8221;#ffffff&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; button_bg_color__hover=&#8221;#ffffff&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>LA CE SE GAND\u0102 CLIEN\u021aII T\u0102I?<br \/><\/b>Mood Media a efectuat recent un studiu pe 8.000 de consumatori din patru \u021b\u0103ri pentru a \u00een\u021belege mai bine sentimentul actual de cump\u0103r\u0103turi. Am \u00eentrebat despre comportamentul actual de cump\u0103r\u0103turi, cum s-a schimbat sau nu de la COVID \u0219i ce ar putea determina modific\u0103ri specifice. Ce am \u00eenv\u0103\u021bat? R\u0103spunsurile v\u0103 pot surprinde \u0219i v\u0103 pot determina s\u0103 v\u0103 reg\u00e2ndi\u021bi strategia actual\u0103. <a href=\"#intro\">Citi\u021bi mai jos analiza noastr\u0103 complet\u0103.<\/a><\/p>\n<p><style type=\"text\/css\">footer {display:none !important;}<\/style>\n<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"width:100%;float:left;\"><a class=\"new-jump-b\" href=\"#stats\">Vede\u021bi un e\u0219antion de constat\u0103ri<\/a><\/div>\n<div style=\"width:100%;float:left;\"><a class=\"new-jump-b\" href=\"#method\">Metodologia noastr\u0103<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; admin_label=&#8221;Sec\u021biunea 1 Stat 1&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;100px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\" intro2 bold\"><span style=\"color:#000;\">1<\/span> REVENIRE LA CUMP\u0102R\u0102TURILE NEESENTIAL\u0102<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-1-49-1.png&#8221; title_text=&#8221;sectiunea-1-49&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; animation_direction=&#8221;bottom&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_id=&#8221;stats&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2\">Aproape jum\u0103tate dintre consumatorii globali <strong><span style=\"color:#fff;\">cred \u00een posibilitatea de a prinde COVID-19 \u00een timp ce viziteaz\u0103 magazine<\/span><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;right&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; scroll_horizontal_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"intro2\"><strong><span style=\"color: #fff;\">71% dintre consumatorii globali se simt confortabil<\/span><\/strong> s\u0103 se \u00eentoarc\u0103 la magazinele fizice, <span style=\"color: #fff;\">deoarece blocajele continu\u0103 s\u0103 se u\u015fureze \u00een \u0163\u0103rile lor<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-1-71-67.png&#8221; title_text=&#8221;sectiunea-1-71-67&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;200ms&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1.5|0|-0.5&#8243; scroll_horizontal_motion=&#8221;0|50|50|100|2|0|0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; scroll_horizontal_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2\"><strong><span style=\"color: #fff;\">67% dintre consumatorii globali<\/span><\/strong> spun c\u0103 s-au \u00eentors deja <strong><span style=\"color: #fff;\">\u00een magazinele de v\u00e2nzare cu am\u0103nuntul neesen\u021biale<\/span><\/strong> <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section 2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/ss-purple-back.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;|0px|0px|0px|false|false&#8221; custom_padding=&#8221;|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;50px|50px|50px|50px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\"><span style=\"color:#e43f24;\">2<\/span> VALOAREA M\u0102SURILOR DE SIGURAN\u021a\u0102<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2\"><strong>80% dintre consumatori la nivel global se simt lini\u0219ti\u021bi de noile m\u0103suri de siguran\u021b\u0103 instituite<\/strong> <span style=\"color:#e43f24;\">(cum ar fi solicitarea de m\u0103\u0219ti, dezinfectan\u021bi disponibili, ecrane de plastic, luarea temperaturii \u0219i pl\u0103\u021bi f\u0103r\u0103 numerar)<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-2-80.png&#8221; title_text=&#8221;sectiunea-2-80&#8243; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; animation_direction=&#8221;bottom&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-2-quote-copy-1.png&#8221; title_text=&#8221;copie sec\u021biune-2-ghilimele&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; animation_direction=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section 3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/ss-orange-back.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;100px|50px|50px|50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\"><span style=\"color:#5bc4ba;\">3<\/span> SCHIMBAREA OBIECTULUI DE CELTUARE<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">31% dintre consumatorii din \u00eentreaga lume cheltuiesc mai pu\u021bini bani \u0219i mai pu\u021bin timp la cump\u0103r\u0103turi dec\u00e2t \u00eenainte de COVID-19<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-3-31-2.png&#8221; title_text=&#8221;sec\u021biunea-3-31&#8243; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|50px||50px|false|false&#8221; animation_direction=&#8221;bottom&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-3-3.png&#8221; title_text=&#8221;sec\u021biunea-3-3&#8243; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; animation_direction=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section 4&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/08\/ss-blue-back.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;|0px|0px|0px|false|false&#8221; custom_padding=&#8221;|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;|50px||50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\"><span style=\"color:#000;\">4<\/span> OPTIMISMUL PENTRU O REVENIRE LA NORMALITATE VIER\u0102 \u00ceN LARGE<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-4-51.png&#8221; title_text=&#8221;sectiunea-4-51&#8243; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; animation_direction=&#8221;bottom&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">Peste jum\u0103tate dintre consumatori la nivel global prev\u0103d c\u0103 obiceiurile lor de cump\u0103r\u0103turi vor reveni la normal p\u00e2n\u0103 sau \u00eenainte de vara 2021 <span style=\"font-weight:normal;color:#000;\">, jum\u0103tate dintre ace\u0219tia<\/span> (25,5%) a\u0219teapt\u0103 o revenire la normal p\u00e2n\u0103 la sf\u00e2r\u0219itul lui 2020. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-4-10.png&#8221; title_text=&#8221;sec\u021biunea-4-10&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; global_colors_info=&#8221;{}&#8221;]<span class=\"intro2 bold\">10% dintre consumatorii globali cred c\u0103 obiceiurile lor de cump\u0103r\u0103turi o vor face<\/span><br \/>\n<span class=\"new-hero-ext bold\" style=\"color:#000;\">NICIODAT\u0102 NU TE \u00ceNAPOI<\/span><br \/>\n<span class=\"intro2 bold\">la ceea ce au fost \u00eenainte de pandemie.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section 5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/ss-purple-back.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;|50px|50px|50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\"><span style=\"color:#e43f24;\">5<\/span> DE CE CONTEAZ\u0102 CUMP\u0102R\u0102TURILE \u00ceN MAGAZIN<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">47% dintre consumatori prefer\u0103 <span style=\"font-weight:normal;color:#e43f24;\">capacitatea de a<\/span> atinge, sim\u021bi \u0219i \u00eencerca produsul \u00een magazin<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-5-copy.png&#8221; title_text=&#8221;copie sec\u021biunea-5&#8243; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; animation_direction=&#8221;bottom&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1.5|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section 6&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/08\/ss-blue-back.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;|0px|0px|0px|false|false&#8221; custom_padding=&#8221;|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;|50px||50px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\"><span style=\"color:#000;\">6<\/span> UNELE SUNT MAI CONFORTATE \u00ceN ANUMITE TIPURI DE MAGAZINE<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">60% dintre responden\u021bii la nivel global neag\u0103 c\u0103 au anumite tipuri de magazine pe care se simt mai confortabil s\u0103 le viziteze dec\u00e2t altele. \u00cen timp ce 40% la nivel global men\u021bioneaz\u0103 c\u0103 au niveluri de confort diferite \u00een func\u021bie de tipul de magazin.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-6.png&#8221; title_text=&#8221;sec\u021biunea-6&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|50px|||false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/section-6-2.png&#8221; title_text=&#8221;sec\u021biunea-6-2&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|50px|||false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|2|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Intro&#8221; module_id=&#8221;introducere&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\">PREZENTARE GENERAL\u0102 \u0218I ANALIZ\u0102<\/h2>\n<p>Permite\u021bi-mi s\u0103 afirm ceea ce este evident: 2020 a fost \u2013 \u0219i continu\u0103 s\u0103 fie \u2013 dezordonat pentru mul\u021bi retaileri \u0219i cei care \u00eei sus\u021bin. Pe l\u00e2ng\u0103 \u00eengrijorarea cu privire la s\u0103n\u0103tatea \u0219i siguran\u021ba fundamental\u0103 a angaja\u021bilor, familiilor \u0219i celor dragi no\u0219tri, pandemia ne-a testat abilit\u0103\u021bile de a ne ajusta, adapta, reimagina&#8230; \u0219i de a supravie\u021bui \u00een timp real. Afacerile locale au devenit extrem de creative \u00een ceea ce prive\u0219te <em>modul<\/em> \u00een care v\u00e2nd, <em>ce<\/em> v\u00e2nd <em>\u0219i cui<\/em> v\u00e2nd.<\/p>\n<p>De asemenea, consumatorii s-au adaptat la noile moduri de a g\u00e2ndi despre comer\u021bul cu am\u0103nuntul \u0219i noile comportamente de cump\u0103r\u0103turi. Ceea ce ar fi p\u0103rut destul de ciudat \u00een urm\u0103 cu cinci sau \u0219ase luni pare acum din ce \u00een ce mai obi\u0219nuit. \u0218i ceea ce consumatorii ar fi definit ca fiind \u201emust have\u201d ale unei experien\u021be pozitive pentru clien\u021bi \u00eenainte ca pandemia s\u0103 fi evoluat, de asemenea.<\/p>\n<p><strong>Mood Media a efectuat recent un studiu pe 8.000 de consumatori din patru \u021b\u0103ri \u2013 SUA, Marea Britanie, Fran\u021ba \u0219i China \u2013 pentru a \u00een\u021belege mai bine sentimentul actual de cump\u0103r\u0103turi.<\/strong> \u00cen plus, am vrut s\u0103 \u00een\u021belegem cum (sau dac\u0103) acest sentiment ar putea diferi \u00eentre \u021b\u0103rile care se afl\u0103 \u00een diferite stadii de recuperare a covidului. \u00cen cursul lunii august, am adresat 2.000 de cump\u0103r\u0103tori per \u021bar\u0103 o varietate de \u00eentreb\u0103ri despre comportamentul lor actual de cump\u0103r\u0103turi, cum s-a schimbat (sau nu s-a schimbat) de la lovitura acestei crize \u0219i ce ar putea determina schimb\u0103ri specifice \u00een comportament.<\/p>\n<p><strong>Ce am \u00eenv\u0103\u021bat?<\/strong> <strong>71% dintre consumatorii din \u00eentreaga lume \u2013 \u0219i 68% dintre consumatorii din SUA \u2013 spun c\u0103 \u00eencep s\u0103 se simt\u0103 \u201eoarecum\u201d sau \u201efoarte\u201d confortabil s\u0103 revin\u0103 la magazinele fizice, pe m\u0103sur\u0103 ce guvernele locale \u0219i federale \u00eencep s\u0103 u\u0219ureze reglement\u0103rile de blocare.<\/strong> De fapt, 67% dintre cump\u0103r\u0103torii din \u00eentreaga lume spun c\u0103 s-au \u00eentors deja <em>neesen\u021biale  <\/em>magazine. \u00cen SUA acest num\u0103r scade la 60%, iar \u00een Marea Britanie scade la doar 50%. Cump\u0103r\u0103torii chinezi, care s-au confruntat cel mai mult cu realit\u0103\u021bile pandemiei \u0219i cu recuperarea lent\u0103, par s\u0103 fie cei mai confortabili \u00een acest moment, 81% recunosc\u00e2nd cump\u0103r\u0103turile neesen\u021biale \u00een magazine. Acesta este urmat de Fran\u021ba, unde \u0219i regulile de izolare s-au relaxat pu\u021bin mai devreme, 77% dintre consumatorii francezi declar\u00e2nd c\u0103 s-au \u00eentors la cump\u0103r\u0103turile neesen\u021biale.<\/p>\n<p><strong>Dar pe m\u0103sur\u0103 ce cump\u0103r\u0103torii \u00eencep s\u0103 se \u00eentoarc\u0103 la magazinele fizice, asta nu \u00eenseamn\u0103 c\u0103 frica lor este \u00een spatele lor.<\/strong> De fapt, \u00een timp ce 80% dintre consumatori la nivel global se simt lini\u0219ti\u021bi de noile m\u0103suri de siguran\u021b\u0103 pe care le v\u0103d \u0219i le aud \u00een magazin, <strong>49% dintre consumatorii de pe tot globul \u2013 \u0219i 60% dintre consumatorii din SUA \u2013 \u00eenc\u0103 \u00ee\u0219i fac griji c\u0103 ar putea lua virusul \u00een timpul cump\u0103r\u0103turilor.<\/strong> \u00cen plus, dintre cei care au f\u0103cut cump\u0103r\u0103turi \u00eentr-un magazin fizic de c\u00e2nd a lovit pandemia, 65% dintre cump\u0103r\u0103torii din SUA descriu Experien\u021ba clien\u021bilor ca \u201enu la fel\u201d, iar 23% o descriu ca fiind at\u00e2t de diferit\u0103 \u00eenc\u00e2t vor \u00eencerca s\u0103 evite s\u0103 se \u00eentoarc\u0103 \u00een cur\u00e2nd. .<\/p>\n<p>Aceast\u0103 \u201enervozitate general\u0103\u201d \u00een r\u00e2ndul consumatorilor a dus, de asemenea, la o schimbare a comportamentului la sediu. <strong>Mul\u021bi consumatori petrec mai pu\u021bin timp \u00een magazin&#8230; \u0219i mai pu\u021bini bani pe vizit\u0103<\/strong> . Ace\u0219ti consumatori au devenit \u201ecump\u0103r\u0103tori de misiune\u201d, concentra\u021bi s\u0103 intre \u0219i s\u0103 ias\u0103 c\u00e2t mai repede posibil. <em>Doar 3%<\/em> dintre cump\u0103r\u0103torii din \u00eentreaga lume raporteaz\u0103 c\u0103 petrec <em>mai mult<\/em> timp \u0219i <em>mai mul\u021bi<\/em> bani pe vizit\u0103.<\/p>\n<p><strong>Deci&#8230; unde este oportunitatea? \u00cenc\u0103 se afl\u0103 \u00een cadrul experien\u021bei clientului de baz\u0103<\/strong>. Aceia dintre noi care lucreaz\u0103 cu am\u0103nuntul fizic trebuie s\u0103 continue s\u0103 se g\u00e2ndeasc\u0103 la fiecare aspect, la fiecare pas, al experien\u021bei clien\u021bilor \u0219i s\u0103 g\u0103seasc\u0103 modalit\u0103\u021bi de a atenua teama \u0219i de a asigura siguran\u021ba pe parcurs. <strong>Trebuie s\u0103 lu\u0103m m\u0103suri pentru a-i ajuta pe cump\u0103r\u0103tori s\u0103 se relaxeze \u0219i s\u0103 \u00eei ajut\u0103m s\u0103 tempereze ceea ce ei descriu ca fiind o nervozitate general\u0103. Trebuie s\u0103 devenim sus\u021bin\u0103torii lor pentru siguran\u021b\u0103.<\/strong><\/p>\n<p>Trebuie s\u0103 lu\u0103m \u00een considerare lucruri cum ar fi mesajele aeriene \u0219i de semnalizare digital\u0103 care informeaz\u0103 cump\u0103r\u0103torii despre pa\u0219ii pe care \u00eei face marca pentru a crea un mediu curat. Trebuie s\u0103 ne asigur\u0103m c\u0103 cump\u0103r\u0103torii v\u0103d efectiv acele practici de cur\u0103\u021bare care au loc \u0219i c\u0103 <em>to\u021bi<\/em> angaja\u021bii iau \u00een serios preocup\u0103rile cump\u0103r\u0103torilor. A\u0219a cum au f\u0103cut at\u00e2t de mul\u021bi retaileri, trebuie s\u0103 ne angaj\u0103m din nou la lucruri precum pl\u0103\u021bile f\u0103r\u0103 atingere \u0219i practicile de ridicare f\u0103r\u0103 \u00eentreruperi la marginea terenului sau \u00een magazin, pentru a atenua \u00eengrijor\u0103rile.<\/p>\n<p>Dac\u0103, deocamdat\u0103, consumatorii doresc o experien\u021b\u0103 de intrare \u0219i ie\u0219ire mai eficient\u0103, s\u0103 ne asigur\u0103m c\u0103 le oferim. <strong>Ne putem face griji cu privire la modalit\u0103\u021bile de a \u00eencetini lucrurile pentru a \u00eencuraja o navigare mai mare \u0219i timpi mai lungi de a\u0219teptare, odat\u0103 ce suntem de cealalt\u0103 parte a acestui lucru.<\/strong> Deocamdat\u0103 trebuie s\u0103 g\u0103sim modalit\u0103\u021bi de a-i \u00eendruma mai rapid c\u0103tre ceea ce au nevoie, modalit\u0103\u021bi de a-i face s\u0103 treac\u0103 mai repede prin procesul de plat\u0103, modalit\u0103\u021bi de a le cre\u0219te nivelul de confort la cump\u0103r\u0103turi \u00een \u2013 \u0219i de a se \u00eentoarce la \u2013 locurile noastre de afaceri.<\/p>\n<p>\u0218i, bine\u00een\u021beles, putem face lucruri aparent mai simple, cum ar fi reexaminarea listelor de muzic\u0103 din magazine pentru a u\u0219ura starea de spirit \u0219i\/sau luarea de m\u0103suri pentru a ne asigura c\u0103 magazinele noastre miros clar \u0219i curat. <strong>Elementele senzoriale \u00eenc\u0103 conteaz\u0103, poate mai mult ca niciodat\u0103.<\/strong> Trebuie s\u0103 explor\u0103m oportunit\u0103\u021bi pentru mici \u201emomente de bucurie\u201d care fac experien\u021ba de cump\u0103r\u0103turi \u2013 \u0219i spiritele cump\u0103r\u0103torilor \u2013 pu\u021bin mai str\u0103lucitoare. <strong>\u00cen eforturile noastre de a steriliza podelele \u0219i suprafe\u021bele, care sunt absolut importante, s\u0103 avem grij\u0103 ca experien\u021ba de cump\u0103r\u0103turi \u00een sine s\u0103 nu devin\u0103 steril\u0103 pe parcurs. La urma urmei, tuturor ne-ar putea folosi un z\u00e2mbet \u00een plus chiar acum.<\/strong><\/p>\n<p>Vestea bun\u0103 este c\u0103 vom trece peste asta. \u00cen timp ce consumatorii din sondajul nostru au opinii diferite cu privire la <em>c\u00e2t de repede<\/em> cred c\u0103 obiceiurile lor de cump\u0103r\u0103turi vor reveni la un sentiment de \u201enormal\u201d, majoritatea cov\u00e2r\u0219itoare a cump\u0103r\u0103torilor cred c\u0103 vom ajunge acolo. <strong>Oportunitatea de a intensifica \u0219i de a cre\u0219te experien\u021ba clien\u021bilor acum poate crea o via\u021b\u0103 de loialitate a clien\u021bilor. Pentru noi \u0219i pentru clien\u021bii no\u0219tri, fie ca to\u021bi s\u0103 fim la \u00een\u0103l\u021bime.<\/strong><\/p>\n<p>Sper\u0103m c\u0103 ve\u021bi g\u0103si acest sondaj interesant, perspicace \u0219i motivant.<\/p>\n<p>Scott Moore<br \/>Mood Media Global Chief Marketing Officer<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Methodology&#8221; module_id=&#8221;metod\u0103&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/ss-orange-back.jpg&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\" style=\"color:#5bc4ba !important;\">METODOLOGIA NOASTRA<\/h2>\n<h3 class=\"bold\" style=\"color:#5bc4ba !important;\">\u021a\u0102RI<\/h3>\n<p>+ SUA<br \/>\n+ Marea Britanie<br \/>\n+ Fran\u021ba<br \/>\n+ China <\/p>\n<h3 class=\"bold\" style=\"color:#5bc4ba !important;margin-top:20px;\">CINE?<\/h3>\n<ul>\n<li>8.120 de responden\u021bi (cel pu\u021bin 2.000 de responden\u021bi pe \u021bar\u0103)<\/li>\n<li>V\u00e2rste peste 16 ani<\/li>\n<li>50% femei, 50% b\u0103rba\u021bi<\/li>\n<\/ul>\n<h3 class=\"bold\" style=\"color:#5bc4ba !important;\">CUM?<\/h3>\n<ul>\n<li>Sondaje online<\/li>\n<li>Cercetare pe teren efectuat\u0103 de consultan\u021ba interna\u021bional\u0103 de cercetare de pia\u021b\u0103 Censuswide<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/09\/method-map.png&#8221; title_text=&#8221;metoda-harta&#8221; _builder_version=&#8221;4.15&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|-0.5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LA CE SE GAND\u0102 CLIEN\u021aII T\u0102I?Mood Media a efectuat recent un studiu pe 8.000 de consumatori din patru \u021b\u0103ri pentru a \u00een\u021belege mai bine sentimentul actual de cump\u0103r\u0103turi. Am \u00eentrebat despre comportamentul actual de cump\u0103r\u0103turi, cum s-a schimbat sau nu de la COVID \u0219i ce ar putea determina modific\u0103ri specifice. Ce am \u00eenv\u0103\u021bat? R\u0103spunsurile v\u0103 pot surprinde \u0219i v\u0103 pot determina s\u0103 v\u0103 reg\u00e2ndi\u021bi strategia actual\u0103. Citi\u021bi mai jos analiza noastr\u0103 complet\u0103. Vede\u021bi un e\u0219antion de constat\u0103ri Metodologia noastr\u01031 REVENIRE LA CUMP\u0102R\u0102TURILE NEESENTIAL\u0102Aproape jum\u0103tate dintre consumatorii globali cred \u00een posibilitatea de a prinde COVID-19 \u00een timp ce viziteaz\u0103 magazine71% dintre consumatorii globali se simt confortabil s\u0103 se \u00eentoarc\u0103 la magazinele fizice, deoarece blocajele continu\u0103 s\u0103 se u\u015fureze \u00een \u0163\u0103rile lor67% dintre consumatorii globali spun c\u0103 s-au \u00eentors deja \u00een magazinele de v\u00e2nzare cu am\u0103nuntul neesen\u021biale 2 VALOAREA M\u0102SURILOR DE SIGURAN\u021a\u010280% dintre consumatori la nivel global se simt lini\u0219ti\u021bi de noile m\u0103suri de siguran\u021b\u0103 instituite (cum ar fi solicitarea de m\u0103\u0219ti, dezinfectan\u021bi disponibili, ecrane de plastic, luarea temperaturii \u0219i pl\u0103\u021bi f\u0103r\u0103 numerar)3 SCHIMBAREA OBIECTULUI DE CELTUARE31% dintre consumatorii din \u00eentreaga lume cheltuiesc mai pu\u021bini bani \u0219i mai pu\u021bin timp la cump\u0103r\u0103turi dec\u00e2t \u00eenainte de COVID-194 OPTIMISMUL PENTRU O REVENIRE LA NORMALITATE [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-267788","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sentimente ale cump\u0103r\u0103torului 2020 | Mood Media Rom\u00e2nia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sentimente ale cump\u0103r\u0103torului 2020\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/ro\/sentimente-ale-cumparatorului-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media Rom\u00e2nia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-31T08:13:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data1\" content=\"20 de minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/sentimente-ale-cumparatorului-2020\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/sentimente-ale-cumparatorului-2020\\\/\",\"name\":\"Sentimente ale cump\u0103r\u0103torului 2020 | Mood Media Rom\u00e2nia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/#website\"},\"datePublished\":\"2022-08-31T08:12:55+00:00\",\"dateModified\":\"2022-08-31T08:13:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/sentimente-ale-cumparatorului-2020\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/ro\\\/sentimente-ale-cumparatorului-2020\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/sentimente-ale-cumparatorului-2020\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sentimente ale cump\u0103r\u0103torului 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. 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