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\u00cen timp ce Scent Marketing este folosit \u00een mod obi\u0219nuit \u00eentr-o varietate de industrii de bunuri de larg consum, acest instrument este util \u00een special \u00een domeniul s\u0103n\u0103t\u0103\u021bii. Nu este un mister faptul c\u0103 parfumul este cel mai puternic sim\u021b legat de memorie \u0219i emo\u021bie, motiv pentru care furnizorii de servicii medicale de toate tipurile \u0219i dimensiunile folosesc Scent Marketing pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba pacientului \u00eentr-o varietate de moduri:<\/p>\n
Reduce\u021bi anxietatea \u00een r\u00e2ndul pacien\u021bilor, vizitatorilor \u0219i personalului <\/strong><\/p>\n<\/li>\n Evoca\u021bi emo\u021bii \u0219i amintiri pozitive; \u00eembun\u0103t\u0103\u021birea memoriei <\/strong><\/p>\n<\/li>\n Induce\u021bi somnul \u0219i \u00eembun\u0103t\u0103\u021bi\u021bi calitatea somnului <\/strong><\/p>\n<\/li>\n Stimuleaz\u0103 apetitul Crea\u021bi o impresie pozitiv\u0103, sanitar\u0103 <\/strong><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n \u00cen acest articol, vom aprofunda \u0219tiin\u021ba din spatele beneficiilor marketingului de parfumuri \u00een domeniul s\u0103n\u0103t\u0103\u021bii \u0219i vom explica cum pute\u021bi g\u0103si cea mai bun\u0103 solu\u021bie pentru nevoile \u0219i bugetul dumneavoastr\u0103.<\/strong><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/moodmedia.com\/wp-content\/uploads\/2020\/02\/Leveraging-Scent-Marketing-for-a-Better-Patient-Experience.pdf” url_new_window=”on” button_text=”Desc\u0103rca\u021bi acest articol” button_alignment=”left” _builder_version=”3.22.7″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”%%28%%” button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_bg_color_hover=”#ffffff” saved_tabs=”all” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.3″]<\/p>\n Dup\u0103 cum ne \u00eenva\u021b\u0103 Scent Marketing Research<\/span><\/a> , nervul olfactiv este cel care ne gestioneaz\u0103 sim\u021bul mirosului \u0219i este direct legat de partea creierului care monitorizeaz\u0103 amintirile \u0219i emo\u021biile. De fapt, 75% dintre emo\u021biile pe care le gener\u0103m zilnic \u2013 at\u00e2t pozitive, c\u00e2t \u0219i negative \u2013 sunt direct influen\u021bate de sim\u021bul nostru olfactiv. Ca atare, mirosurile specifice pot induce comportamente \u0219i sentimente specifice. De exemplu:<\/p>\n Vanilia<\/strong> poate fi foarte eficient\u0103 \u00een reducerea anxiet\u0103\u021bii \u0219i a claustrofobiei \u00een facilit\u0103\u021bile RMN. De asemenea, poate ajuta la calmarea pacien\u021bilor \u00eenainte de opera\u021biile medicale \u0219i procedurile stomatologice \u0219i este, de asemenea, eficient la calmarea reziden\u021bilor din unit\u0103\u021bile de locuit asistate.<\/p>\n<\/li>\n Mirosurile de citrice<\/strong> pot, de asemenea, s\u0103 ridice starea de spirit, s\u0103 u\u0219ureze anxietatea \u0219i s\u0103 stimuleze concentrarea. Drept urmare, multe birouri implementeaz\u0103 arome de l\u0103m\u00e2ie pentru a ajuta la cre\u0219terea productivit\u0103\u021bii angaja\u021bilor \u0219i pentru a reduce gre\u0219elile. Un studiu realizat \u00een Japonia a ar\u0103tat c\u0103 prezen\u021ba aromelor de l\u0103m\u00e2ie a ajutat la reducerea erorilor de la tastatur\u0103 cu peste 50%.<\/p>\n<\/li>\n Lavanda<\/strong> poate favoriza o sc\u0103dere a anxiet\u0103\u021bii \u0219i o cre\u0219tere a func\u021biei cognitive, a\u0219a cum arat\u0103 un studiu realizat la J. Medical Association din Thailanda. De asemenea, este excelent la promovarea unei st\u0103ri de odihn\u0103 \u0219i la inducerea somnului.<\/p>\n<\/li>\n Menta<\/strong> \u0219i scor\u021bi\u0219oara pot avea un efect stimulativ. Scor\u021bi\u0219oara poate induce sentimente de euforie, \u00eembun\u0103t\u0103\u021bind \u00een acela\u0219i timp memoria \u0219i durata de aten\u021bie.<\/p>\n<\/li>\n<\/ul>\n <\/p>\n De\u0219i exist\u0103 o varietate de solu\u021bii parfumate din care s\u0103 alege\u021bi, este important s\u0103 re\u021bine\u021bi c\u0103 nu toate solu\u021biile parfumate sunt potrivite pentru utilizare \u00eentr-o unitate de s\u0103n\u0103tate. De exemplu, difuzoarele de ulei de acas\u0103 nu sunt proiectate pentru uz comercial \u0219i vor ajunge s\u0103 fie mai scumpe \u0219i mult mai pu\u021bin eficiente dec\u00e2t un difuzor de parfum de calitate comercial\u0103.<\/p>\n Cea mai bun\u0103 alegere este s\u0103 v\u0103 asocia\u021bi cu un furnizor profesionist care ofer\u0103 o varietate de echipamente de calitate comercial\u0103, inclusiv:<\/p>\n Fiecare dintre aceste dispozitive acoper\u0103 spa\u021bii de diferite dimensiuni, de la s\u0103li de examen individuale \u0219i holuri p\u00e2n\u0103 la etaje \u00eentregi. Asigura\u021bi-v\u0103 c\u0103 furnizorul cu care partenerul are experien\u021b\u0103 \u00een a servi industria s\u0103n\u0103t\u0103\u021bii. Ei vor \u00een\u021belege rolul Mirosului \u00een \u00eembun\u0103t\u0103\u021birea experien\u021bei pacientului \u0219i v\u0103 vor recomanda echipamentul \u0219i parfumurile potrivite nevoilor dumneavoastr\u0103. Ele vor oferi, de asemenea, cea mai optim\u0103 plasare a sistemelor de difuzie, \u00een func\u021bie de instala\u021bia dumneavoastr\u0103 unic\u0103.<\/p>\n <\/p>\n Pute\u021bi consolida \u0219i mai mult costurile \u0219i reduce riscurile lucr\u00e2nd cu un furnizor de Scent care ofer\u0103 \u0219i alte solu\u021bii pentru experien\u021ba pacientului dvs., cum ar fi muzic\u0103, mesagerie, semnalizare digital\u0103 \u0219i sisteme AV. Parteneriatul cu un specialist media<\/a> de asisten\u021b\u0103 medical\u0103 va avea ca rezultat o experien\u021b\u0103 mai coerent\u0103 pe parcursul fiec\u0103rei practici \u0219i va oferi o mai mare coeren\u021b\u0103 pe \u00eentreaga amprent\u0103.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″]<\/p>\n Sper\u0103m c\u0103 acest articol v-a oferit o mai bun\u0103 \u00een\u021belegere a modului \u00een care Scent poate \u00eembun\u0103t\u0103\u021bi experien\u021ba pentru pacien\u021bi, vizitatori \u0219i personal. Contacta\u021bi-ne ast\u0103zi<\/span><\/a> pentru a afla mai multe despre aducerea Scent Marketing \u00een unitatea dumneavoastr\u0103. Exper\u021bii no\u0219tri \u00ee\u0219i vor face timp s\u0103 v\u0103 \u00een\u021beleag\u0103 nevoile \u0219i s\u0103 v\u0103 ofere solu\u021bia perfect\u0103 pentru practica dumneavoastr\u0103 \u0219i bugetul dumneavoastr\u0103<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.5.3″]<\/p>\n <\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”Short Contact Form (dark text)” _builder_version=”4.9.7″ _module_preset=”default” global_module=”40485″]<\/p>\n\u0218TIIN\u021aA DIN SPATELE SCENT MARKETINGUL \u00ceN S\u0102N\u0102TATE<\/h3>\n
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TIPURI DE DIFUZOARE<\/h3>\n
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G\u0102SI\u021aI UN SPECIALIST \u00ceN EXPERIEN\u021a\u0102 A PACIENTULUI<\/h3>\n
R\u0102M\u00c2NEM CONECTA\u021aI<\/h2>\n
Contacta\u021bi-ne ast\u0103zi pentru a folosi Scent Marketing la cabinetul dumneavoastr\u0103.<\/h4>\n