{"id":267953,"date":"2019-04-17T18:48:51","date_gmt":"2019-04-17T17:48:51","guid":{"rendered":"https:\/\/moodmedia.com\/studii-de-caz\/mcdonalds\/"},"modified":"2025-06-05T18:55:21","modified_gmt":"2025-06-05T17:55:21","slug":"mcdonalds","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/ro\/case-studies\/mcdonalds\/","title":{"rendered":"McDonalds"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; background_color=&#8221;#9b9b9b&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcds-2023-hero.webp&#8221; background_blend=&#8221;multiply&#8221; global_colors_info=&#8221;{}&#8221; collapsed=&#8221;on&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;||||||||&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"new-hero-ext bold\">Premier Restaurants Rom\u00e2nia <br \/><span class=\"medium\" style=\"color:#ddd;\">Studiu de caz<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; collapsed=&#8221;on&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Despre <span style=\"color:#5bc4ba;\" class=\"bold\">Premier Restaurants Rom\u00e2nia<\/span><\/h2>\n<p class=\"intro2\">Premier Restaurants Rom\u00e2nia, licen\u021biatul de dezvoltare al McDonald&#8217;s din \u021bar\u0103, opereaz\u0103 peste 100 de restaurante &#8211; inclusiv drive-thrus \u0219i McCaf\u00e9s &#8211; \u00een 29 de ora\u0219e. Fiind unul dintre cei mai importan\u021bi operatori de restaurante cu servire rapid\u0103 din Rom\u00e2nia, compania se angajeaz\u0103 s\u0103 ofere calitate constant\u0103 \u0219i inova\u021bie \u00een toate loca\u021biile. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; background_color=&#8221;#eeeeee&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;30px|30px|30px|30px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"moodblue bold\">REZUMATUL STUDIULUI DE CAZ<\/h3>\n<ul style=\"margin-top:20px;\">\n<li><a href=\"#\">Muzic\u0103 de fundal<\/a><\/li>\n<li><a href=\"#\">Afi\u0219aj digital<\/a><\/li>\n<li><a href=\"#\">Meniuri digitale<\/a><\/li>\n<li><a href=\"#\">Video Wall<\/a><\/li>\n<li><a href=\"#\">Infochio\u0219curi<\/a><\/li>\n<li><a href=\"#\">Ecrane tactile \u0219i tablete<\/a><\/li>\n<li><a href=\"#\">Crearea de con\u021binut \u0219i CMS<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Objective&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#3d3d3d&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcds-middle.webp&#8221; background_blend=&#8221;multiply&#8221; global_colors_info=&#8221;{}&#8221; collapsed=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>Obiectiv<\/b><\/h2>\n<p class=\"intro2\">Fiind deja un client fidel \u00een domeniul muzicii, echipa era preg\u0103tit\u0103 s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 experien\u021ba \u00een magazin. Ei au angajat Mood Media pentru a conduce o ini\u021biativ\u0103 de modernizare a comunica\u021biilor la punctul de v\u00e2nzare. Scopul: s\u0103 devin\u0103 complet digital cu o solu\u021bie flexibil\u0103, de \u00eenalt\u0103 performan\u021b\u0103, care s\u0103 combine servicii de \u00eencredere cu o valoare puternic\u0103.  <\/p>\n<p class=\"intro2\">Operatorul a ales Mood ca partener Digital Signage pe baza expertizei noastre aprofundate \u0219i a capacit\u0103\u021bii dovedite de a furniza solu\u021bii complete, end-to-end, axate pe performan\u021b\u0103 \u0219i scalabilitate. Mood a gestionat \u00eentregul proces, de la consultan\u021ba ini\u021bial\u0103 \u0219i proiectarea sistemului p\u00e2n\u0103 la instalarea hardware-ului, crearea con\u021binutului \u0219i \u00eentre\u021binerea pe termen lung. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#eeeeee&#8221; global_colors_info=&#8221;{}&#8221; collapsed=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>Solu\u021bii<\/b><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcd-ds.webp&#8221; title_text=&#8221;mcd-ds&#8221; force_fullwidth=&#8221;on&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"moodblue\"><b>Afi\u0219aj digital<\/b><\/h3>\n<p>Mood a proiectat, instalat \u0219i configurat cu succes \u00eentregul ecosistem de semnalizare digital\u0103, care a inclus panouri de meniu digitale, pere\u021bi video, liste de pre\u021buri digitale, chio\u0219curi de informa\u021bii, ecrane tactile, tablete \u0219i ecrane unice amplasate strategic \u00een toate restaurantele.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcds-content.webp&#8221; title_text=&#8221;mcds-content&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"moodblue\"><b>Crearea de con\u021binut \u0219i CMS<\/b><\/h3>\n<p>Echipele noastre talentate de crea\u021bie intern\u0103 ofer\u0103 suport continuu pentru con\u021binut \u0219i consultan\u021b\u0103 strategic\u0103. CMS-ul nostru proprietar Harmony gestioneaz\u0103 con\u021binutul video, asigur\u00e2nd livrarea f\u0103r\u0103 probleme \u0219i adaptarea local\u0103 u\u0219oar\u0103 \u00een toate loca\u021biile restaurantelor. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/08\/mcd-ds.webp&#8221; title_text=&#8221;mcd-ds&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"moodblue\"><b>Music<\/b><\/h3>\n<p>Mood creeaz\u0103, de asemenea, liste de redare muzicale dinamice adaptate publicului t\u00e2n\u0103r \u0219i plin de energie al brandului. Genurile includ pop, hituri, electro \u0219i club &#8211; toate amestecate cu grij\u0103 pentru a men\u021bine atmosfera din magazin proasp\u0103t\u0103 \u0219i captivant\u0103. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; background_image=&#8221;https:\/\/us.moodmedia.com\/wp-content\/uploads\/2022\/06\/background-drivethru-white2-scaled.webp&#8221; global_colors_info=&#8221;{}&#8221; collapsed=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; header_2_font_size=&#8221;40px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color:#5bc4ba;\" class=\"bold\">Rezultate<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"intro2 bold\">Prin colaborarea cu Mood, transformarea digital\u0103 a Premier Restaurants Rom\u00e2nia a \u00eembun\u0103t\u0103\u021bit experien\u021ba clien\u021bilor, sus\u021bin\u00e2nd \u00een acela\u0219i timp obiectivele opera\u021bionale. Solu\u021bia permite personalului s\u0103 informeze, s\u0103 educe, s\u0103 v\u00e2nd\u0103 mai mult \u0219i s\u0103 inspire oaspe\u021bii \u00een momente cheie, contribuind la consolidarea pozi\u021bion\u0103rii brandului \u0219i la cre\u0219terea performan\u021bei generale a v\u00e2nz\u0103rilor. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Contact&#8221; module_id=&#8221;contact&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#232323&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"bold\">OPTIMIZA\u021aI EXPERIEN\u021aA CLIEN\u021aILOR<\/h2>\n<p class=\"intro\">\u00cembun\u0103t\u0103\u021bi\u021bi experien\u021ba clien\u021bilor la punctele de v\u00e2nzare. Contacta\u021bi-ne pentru mai multe detalii. <\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Short Contact Form (dark background)&#8221; _builder_version=&#8221;4.15.1&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_module=&#8221;40487&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[gravityform id=&#8221;3&#8243; title=&#8221;false&#8221; description=&#8221;false&#8221;]<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premier Restaurants Rom\u00e2nia Studiu de cazDespre Premier Restaurants Rom\u00e2nia Premier Restaurants Rom\u00e2nia, licen\u021biatul de dezvoltare al McDonald&#8217;s din \u021bar\u0103, opereaz\u0103 peste 100 de restaurante &#8211; inclusiv drive-thrus \u0219i McCaf\u00e9s &#8211; \u00een 29 de ora\u0219e. Fiind unul dintre cei mai importan\u021bi operatori de restaurante cu servire rapid\u0103 din Rom\u00e2nia, compania se angajeaz\u0103 s\u0103 ofere calitate constant\u0103 \u0219i inova\u021bie \u00een toate loca\u021biile. REZUMATUL STUDIULUI DE CAZ Muzic\u0103 de fundal Afi\u0219aj digital Meniuri digitale Video Wall Infochio\u0219curi Ecrane tactile \u0219i tablete Crearea de con\u021binut \u0219i CMS Obiectiv Fiind deja un client fidel \u00een domeniul muzicii, echipa era preg\u0103tit\u0103 s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 experien\u021ba \u00een magazin. Ei au angajat Mood Media pentru a conduce o ini\u021biativ\u0103 de modernizare a comunica\u021biilor la punctul de v\u00e2nzare. Scopul: s\u0103 devin\u0103 complet digital cu o solu\u021bie flexibil\u0103, de \u00eenalt\u0103 performan\u021b\u0103, care s\u0103 combine servicii de \u00eencredere cu o valoare puternic\u0103. Operatorul a ales Mood ca partener Digital Signage pe baza expertizei noastre aprofundate \u0219i a capacit\u0103\u021bii dovedite de a furniza solu\u021bii complete, end-to-end, axate pe performan\u021b\u0103 \u0219i scalabilitate. Mood a gestionat \u00eentregul proces, de la consultan\u021ba ini\u021bial\u0103 \u0219i proiectarea sistemului p\u00e2n\u0103 la instalarea hardware-ului, crearea con\u021binutului \u0219i \u00eentre\u021binerea pe termen lung. Solu\u021biiAfi\u0219aj digital Mood a proiectat, instalat \u0219i configurat cu [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":215564,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-267953","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>McDonalds | Mood Media Rom\u00e2nia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonalds\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/ro\/case-studies\/mcdonalds\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media Rom\u00e2nia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T17:55:21+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/case-studies\\\/mcdonalds\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/case-studies\\\/mcdonalds\\\/\",\"name\":\"McDonalds | Mood Media Rom\u00e2nia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/#website\"},\"datePublished\":\"2019-04-17T17:48:51+00:00\",\"dateModified\":\"2025-06-05T17:55:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/case-studies\\\/mcdonalds\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/ro\\\/case-studies\\\/mcdonalds\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/case-studies\\\/mcdonalds\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Studii de caz\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"McDonalds\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. 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