{"id":268003,"date":"2019-04-17T14:32:22","date_gmt":"2019-04-17T13:32:22","guid":{"rendered":"https:\/\/moodmedia.com\/solutii-parfumate\/cercetare-de-marketing-parfum\/"},"modified":"2023-02-20T12:57:42","modified_gmt":"2023-02-20T12:57:42","slug":"cercetare-de-marketing-parfum","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/ro\/solutii-olfactive\/cercetare-de-marketing-parfum\/","title":{"rendered":"Cercetare de marketing parfum"},"content":{"rendered":"

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STORE :<\/span> MIROS<\/span><\/p>\n

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CERCETARE DE MARKETING SCENT<\/h1>\n

\u0218tia\u021bi c\u0103 sim\u021bul nostru olfactiv este cel mai puternic dintre cele cinci sim\u021buri? E adevarat. De fapt, exist\u0103 o multitudine de cercet\u0103ri de marketing cu mirosuri care demonstreaz\u0103 puterea \u0219i impactul acesteia \u00eentr-o varietate de medii de afaceri. \u00cen acest articol, rezum\u0103m unele dintre cele mai pertinente statistici \u0219i explic\u0103m un pic din \u0219tiin\u021ba din spatele Scent Marketing. P\u00e2n\u0103 la sf\u00e2r\u0219it, ve\u021bi \u00een\u021belege mai bine cum s\u0103 pune\u021bi eficient Scent Marketing s\u0103 func\u021bioneze \u00een afacerea dvs.<\/p>\n

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OB\u021aINE\u021aI INFOGRAFIA AROMULUI<\/p>\n

Face\u021bi clic mai jos pentru a desc\u0103rca aceste statistici \u00eentr-o infografic\u0103 imprimabil\u0103.<\/p>\n

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MIROS \u0218I COGNI\u021aIE<\/h2>\n

Nervul olfactiv este cel care ne gestioneaz\u0103 sim\u021bul mirosului \u0219i este direct legat de partea creierului care monitorizeaz\u0103 amintirile \u0219i emo\u021biile. Ca atare, parfumul afecteaz\u0103 starea de spirit, concentrarea, amintirea memoriei \u0219i emo\u021bia. De fapt, 75% din toate emo\u021biile generate \u00een fiecare zi se datoreaz\u0103 mirosului<\/strong> \u0219i, din aceast\u0103 cauz\u0103, avem de 100 de ori mai multe \u0219anse s\u0103 ne amintim ceva ce mirosim fa\u021b\u0103 de ceva ce vedem, auzim sau atingem. Cercet\u0103ri suplimentare de marketing pentru parfumuri arat\u0103 c\u0103 exist\u0103 o \u00eembun\u0103t\u0103\u021bire cu 40% a dispozi\u021biei dup\u0103 ce a\u021bi fost expus la mirosuri pl\u0103cute.<\/p>\n

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International Flavours & Fragrances, Inc.<\/a> a dezvoltat o metod\u0103 cantitativ\u0103, autoadministrat\u0103, care m\u0103soar\u0103 schimb\u0103rile subiective ale st\u0103rii de spirit evocate de parfumuri. Ei au descoperit c\u0103 opt factori majori ai dispozi\u021biei sunt afecta\u021bi de parfum, inclusiv: irita\u021bia, stresul, depresia, apatia, cre\u0219terea fericirii, senzualitatea, relaxarea \u0219i stimularea.<\/p>\n

Un studiu realizat de Institutul Sim\u021bului Mirosului indic\u0103 faptul c\u0103, \u00een timp ce amintirea vizual\u0103 a imaginilor scade la aproximativ 50% dup\u0103 doar trei luni, oamenii \u00ee\u0219i amintesc mirosurile cu o acurate\u021be de 65% dup\u0103 un an \u00eentreg. \u00cen mod similar, un studiu realizat la Universitatea Rockefeller arat\u0103 c\u0103 pe termen scurt ne amintim doar 1% din ceea ce atingem, 2% din ceea ce auzim, 5% din ceea ce vedem, 15% din ceea ce gust\u0103m \u0219i 35% din ce mirosim.<\/p>\n

Aceste statistici sunt doar c\u00e2teva dintre numeroasele motive pentru care oamenii sunt atra\u0219i \u00een mod natural de mirosuri \u00een produsele pe care le alegem \u0219i \u00een mediul nostru zilnic.<\/p>\n

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BENEFICII PENTRU AFACERI<\/h2>\n

Marketingul parfumului continu\u0103 s\u0103 fie o tendin\u021b\u0103 \u00een cre\u0219tere care este eficient\u0103 \u00een mediul de afaceri. Ce poate face parfumul pentru afacerea ta?<\/p>\n

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Crea\u021bi valoare.<\/strong> Cump\u0103r\u0103torii sunt mai susceptibili de a percepe zonele parfumate ca fiind de ultim\u0103 genera\u021bie \u0219i mai luxoase. De exemplu, un studiu Nike a ar\u0103tat c\u0103 marketingul parfumat a avut un impact pozitiv asupra dezirabilit\u0103\u021bii pantofilor la 84% dintre subiec\u021bi, iar acei clien\u021bi au fost dispu\u0219i s\u0103 pl\u0103teasc\u0103 cu 10-20% mai mult \u00een medii parfumate pentru produsele dorite.<\/p>\n

Cre\u0219te\u021bi timpul de a\u0219teptare al cump\u0103r\u0103torilor.<\/strong> Cump\u0103r\u0103torii tind s\u0103 r\u0103m\u00e2n\u0103 mai mult timp \u00een loca\u021bii care folosesc o solu\u021bie parfumat\u0103, cu o medie de cel pu\u021bin 15 minute. Cercet\u0103rile de marketing cu parfumuri au ar\u0103tat c\u0103 cump\u0103r\u0103torii Samsung au subestimat timpul real de cump\u0103r\u0103turi cu 26% \u0219i au vizitat de trei ori mai multe categorii de produse atunci c\u00e2nd au fost expu\u0219i la parfumuri tematice. Un studiu suplimentar \u00eentr-un cazinou a demonstrat o cre\u0219tere cu 45% a veniturilor pentru aparatele de slot din zonele parfumate \u0219i o cre\u0219tere cu 40% a timpului de a\u0219teptare fa\u021b\u0103 de. zone f\u0103r\u0103 miros.<\/p>\n

\u00cembun\u0103t\u0103\u021bi\u021bi productivitatea \u0219i satisfac\u021bia angaja\u021bilor.<\/strong> O companie japonez\u0103 a descoperit c\u0103 lev\u0103n\u021bica \u0219i iasomia au calmat stresul operatorului de introducere a datelor, \u00een timp ce un parfum de l\u0103m\u00e2ie a crescut productivitatea cu p\u00e2n\u0103 la 54%.<\/p>\n

Promova\u021bi o tem\u0103 sau un produs.<\/strong> Mirosul poate ad\u0103uga caracter unui mediu tematic, poate ajuta clien\u021bii s\u0103 \u201escape\u201d \u00een alt loc sau s\u0103 promoveze un produs. De exemplu: un club de noapte binecunoscut din Londra \u0219i-a dublat v\u00e2nz\u0103rile unei anumite b\u0103uturi Malibu introduc\u00e2nd \u00een atmosfer\u0103 un parfum de nuc\u0103 de cocos.<\/p>\n

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BENEFICII DE MARKETING SCENT \u00ceN ASISTEN\u021a\u0102 S\u0102N\u0102TATE<\/h2>\n

Cercet\u0103torii au descoperit c\u0103 utilizarea parfumurilor poate ajuta la reducerea anxiet\u0103\u021bii \u00een r\u00e2ndul pacien\u021bilor. De exemplu, vanilia poate reduce claustrofobia \u00een facilit\u0103\u021bile RMN, poate calma pacien\u021bii preoperatori \u0219i stomatologici \u0219i poate reduce anul\u0103rile pacien\u021bilor.<\/p>\n

Neutralizarea mirosurilor nepl\u0103cute pentru pacien\u021bii cu un sim\u021b al mirosului crescut va calma \u0219i conforta. Citricele ridic\u0103 \u0219i ajut\u0103 la atenuarea anxiet\u0103\u021bii.<\/p>\n

\u00centr-un forum de studiu din SUA, pacien\u021bii care au fost expu\u0219i la un miros dulce de vanilie au experimentat cu 63% mai pu\u021bin\u0103 anxietate general\u0103 dec\u00e2t cei care nu au fost expu\u0219i. Parfumul nu numai c\u0103 reduce stresul, ci ne poate afecta \u0219i somnul. Menta poate stimula creierul \u0219i astfel poate perturba somnul. Heliotropina, cu toate acestea, un miros asem\u0103n\u0103tor vaniliei, poate relaxa creierul \u0219i poate \u00eembun\u0103t\u0103\u021bi somnul.<\/p>\n

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STUDIU DE CAZ: S\u0102N\u0102TATE DE CELEBRARE<\/span><\/h3>\n

Celebration Health, unitatea de asisten\u021b\u0103 medical\u0103 a Spitalului din Florida, situat\u0103 \u00een ora\u0219ul Celebration din Disney, a avut o problem\u0103 serioas\u0103 cu pacien\u021bii care anulau program\u0103rile pentru RMN \u00een ultimul moment. Aceste anul\u0103ri nu au putut fi completate \u00een timp util \u0219i ar duce \u00een cele din urm\u0103 la pierderi de venituri. Spitalul c\u0103uta o solu\u021bie pentru a ajuta la reducerea acestor anul\u0103ri.<\/p>\n

Deci Celebration Health a devenit creativ. \u0218i-au redenumit departamentul de RMN \u201eImagini de la malul m\u0103rii\u201d \u0219i l-au transformat \u00eentr-un mediu relaxant cu tematic\u0103 de plaj\u0103. Pe pere\u021bi au fost pictate picturi murale de pe plaj\u0103 \u00een toate camerele de a\u0219teptare \u0219i vestiare, iar scaunele au fost \u00eenlocuite cu balansoare din lemn \u0219i \u0219ezlonguri pliante. Chiar \u0219i aparatul RMN \u00een sine a fost transformat \u00eentr-un mare castel de nisip. Mood Media a oferit parfumuri cu tematic\u0103 de plaj\u0103 pentru a completa aceast\u0103 abordare revolu\u021bionar\u0103. Rezultatul – o reducere de 50% a anul\u0103rilor.<\/strong><\/p>\n

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Dori\u021bi s\u0103 profita\u021bi de puterea Scent Marketing \u00een afacerea dvs.? Contacta\u021bi-ne<\/a> ast\u0103zi pentru a afla mai multe despre pre\u021buri \u0219i op\u021biunile de pachet.<\/p>\n

De asemenea, pute\u021bi vizita aceast\u0103 pagin\u0103<\/a> pentru mai multe informa\u021bii.<\/p>\n

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CONECTEAZA-TE CU NOI<\/h2>\n

Profita\u021bi de puterea solu\u021biilor Scent. Contacta\u021bi-ne pentru proiecte olfactive.<\/p>\n

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