{"id":268103,"date":"2019-01-10T19:13:15","date_gmt":"2019-01-10T19:13:15","guid":{"rendered":"https:\/\/moodmedia.com\/2019-impactul-marketingului-senzorial\/"},"modified":"2022-11-21T16:40:07","modified_gmt":"2022-11-21T16:40:07","slug":"2019-impactul-marketingului-senzorial","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/ro\/2019-impactul-marketingului-senzorial\/","title":{"rendered":"2019 Impactul marketingului senzorial"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.15″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/01\/2019globalcover-2.jpg” parallax=”on” custom_margin=”0px|||” custom_padding=”0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/01\/2019-Global-Stats-Ebook.pdf” url_new_window=”on” button_text=”Desc\u0103rca\u021bi Studiul” button_alignment=”right” disabled_on=”off|off|off” module_id=”button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

\u00ceMBUN\u0102T\u0102\u021aIREA EXPERIEN\u021aEI CLIEN\u021aILOR<\/h1>\n

Impactul marketingului senzorial<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.15″ custom_margin=”||-20px|” custom_padding=”||0px|” global_colors_info=”{}”]Am \u00eentrebat peste 10.000 de consumatori din \u00eentreaga lume ce le place cel mai mult la experien\u021ba de cump\u0103r\u0103turi \u00een magazin. Am c\u0103utat s\u0103 afl\u0103m care sunt elementele senzoriale care au cea mai mare influen\u021b\u0103 asupra atitudinilor \u0219i comportamentelor clien\u021bilor \u00een timpul cump\u0103r\u0103turilor. Ce am re\u021binut din acest studiu? Pe scurt…<\/p>\n

+ Marketingul senzorial conteaz\u0103
\n+ Clien\u021bii sunt influen\u021ba\u021bi de mediul lor senzorial \u0219i r\u0103spund la acesta.
\n+ Investi\u021bia \u00eentr-o strategie de marketing senzorial poate aduce dividende semnificative<\/p>\n

 
\n[\/et_pb_text][et_pb_button button_url=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/01\/2019-Global-Stats-Ebook.pdf” url_new_window=”on” button_text=”VEZI RAPORTUL” button_alignment=”left” disabled_on=”off|off|off” module_id=”button” _builder_version=”4.13.0″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”=||divi||400″ button_icon_color=”#cd102f” background_layout=”dark” custom_margin=”20px|||” button_text_color_hover=”#cd102f” button_border_color_hover=”#ffffff” button_bg_color_hover=”#ffffff” saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#cd102f” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

ARUNC\u0102 O PRIVIRE<\/h1>\n
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[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

Acest studiu ofer\u0103 informa\u021bii importante despre clien\u021bi, inspira\u021bie \u0219i idei noi. Ve\u021bi privi lucrurile diferit, ve\u021bi asculta mai atent, ve\u021bi sim\u021bi cu un scop mai mare \u0219i ve\u021bi fi mai con\u0219tien\u021bi de mediul \u00eenconjur\u0103tor \u0219i de clien\u021bii dumneavoastr\u0103 atunci c\u00e2nd ve\u021bi lua \u00een considerare evolu\u021bia experien\u021bei clientului. A se vedea exemplele de constat\u0103ri de mai jos.<\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.15″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/01\/78back.jpg” parallax=”on” custom_padding=”||100px|” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

78% dintre cump\u0103r\u0103tori<\/span> spun c\u0103 o atmosfer\u0103 pl\u0103cut\u0103 \u00een magazin este un factor cheie \u00een alegerea de a face cump\u0103r\u0103turi \u00een magazin fa\u021b\u0103 de cele online.<\/p>\n

Acest lucru este valabil \u00een special pentru cump\u0103r\u0103torii din Spania<\/strong>, China<\/strong>, Australia<\/strong>, SUA<\/strong> \u0219i Regatul Unit<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/01\/chart1.jpg” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ custom_margin=”-30px|||” animation_style=”fade” animation_duration=”550ms” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.15″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/01\/8outof10.jpg” parallax=”on” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.15″ global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ custom_padding=”||100px|” global_colors_info=”{}”]EXPERIEN\u021aELE POZITIVE GENEREAZ\u0102 RECENZII POZITIVE<\/span><\/p>\n

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[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.15″ background_color=”#ffffff” custom_padding=”30px|30px|30px|30px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2019\/01\/8in10.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.15″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.15″ global_colors_info=”{}”]<\/p>\n

PUTEREA DE A \u00ceMP\u0102RT\u0102\u0218I<\/span><\/h3>\n

8 din 10 consumatori la nivel global ar recomanda un magazin dac\u0103 ar g\u0103si pl\u0103cute elementele vizuale, sonore \u0219i olfactive.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”a lua legatura” _builder_version=”4.15″ background_color=”#232323″ global_colors_info=”{}”][et_pb_row _builder_version=”4.15″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.15″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.15″ text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

OB\u021aINE\u021aI O CONSULTA\u021aIE GRATUIT\u0102<\/h1>\n

Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m cum poate func\u021biona marketingul senzorial pentru afacerea dumneavoastr\u0103. Contacta\u021bi-ne ast\u0103zi.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Short Contact Form (dark background)” _builder_version=”4.15.1″ _module_preset=”default” background_layout=”dark” global_module=”40487″ global_colors_info=”{}”]<\/p>\n

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\u00ceMBUN\u0102T\u0102\u021aIREA EXPERIEN\u021aEI CLIEN\u021aILOR Impactul marketingului senzorial Am \u00eentrebat peste 10.000 de consumatori din \u00eentreaga lume ce le place cel mai mult la experien\u021ba de cump\u0103r\u0103turi \u00een magazin. Am c\u0103utat s\u0103 afl\u0103m care sunt elementele senzoriale care au cea mai mare influen\u021b\u0103 asupra atitudinilor \u0219i comportamentelor clien\u021bilor \u00een timpul cump\u0103r\u0103turilor. Ce am re\u021binut din acest studiu? Pe scurt… + Marketingul senzorial conteaz\u0103 + Clien\u021bii sunt influen\u021ba\u021bi de mediul lor senzorial \u0219i r\u0103spund la acesta. + Investi\u021bia \u00eentr-o strategie de marketing senzorial poate aduce dividende semnificative   ARUNC\u0102 O PRIVIRE Acest studiu ofer\u0103 informa\u021bii importante despre clien\u021bi, inspira\u021bie \u0219i idei noi. Ve\u021bi privi lucrurile diferit, ve\u021bi asculta mai atent, ve\u021bi sim\u021bi cu un scop mai mare \u0219i ve\u021bi fi mai con\u0219tien\u021bi de mediul \u00eenconjur\u0103tor \u0219i de clien\u021bii dumneavoastr\u0103 atunci c\u00e2nd ve\u021bi lua \u00een considerare evolu\u021bia experien\u021bei clientului. A se vedea exemplele de constat\u0103ri de mai jos. 78% dintre cump\u0103r\u0103tori spun c\u0103 o atmosfer\u0103 pl\u0103cut\u0103 \u00een magazin este un factor cheie \u00een alegerea de a face cump\u0103r\u0103turi \u00een magazin fa\u021b\u0103 de cele online. Acest lucru este valabil \u00een special pentru cump\u0103r\u0103torii din Spania, China, Australia, SUA \u0219i Regatul Unit. EXPERIEN\u021aELE POZITIVE GENEREAZ\u0102 RECENZII POZITIVE PUTEREA DE A \u00ceMP\u0102RT\u0102\u0218I 8 din 10 consumatori la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-268103","page","type-page","status-publish","hentry"],"yoast_head":"\n2019 Impactul marketingului senzorial | Mood Media Rom\u00e2nia<\/title>\n<meta name=\"description\" content=\"Marketingul senzorial are un impact emo\u021bional \u0219i memorabil asupra experien\u021bei clien\u021bilor. Nu ne crede\u021bi pe cuv\u00e2nt. Acest studiu cuprinz\u0103tor, realizat pe un e\u0219antion de peste 10 000 de consumatori din \u00eentreaga lume, arat\u0103 ce v\u0103d, aud, miros \u0219i simt ace\u0219tia \u00een leg\u0103tur\u0103 cu marketingul senzorial. 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