{"id":274322,"date":"2022-02-22T21:55:18","date_gmt":"2022-02-22T21:55:18","guid":{"rendered":"https:\/\/moodmedia.com\/studii-de-caz\/intersport\/"},"modified":"2023-05-19T14:16:52","modified_gmt":"2023-05-19T13:16:52","slug":"intersport","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/ro\/case-studies\/intersport\/","title":{"rendered":"Intersport"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.15.1″ _module_preset=”default” background_color=”#8e8e8e” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/intersport-hero.webp” background_blend=”multiply” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.15″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

INTERSPORT
STUDIU DE CAZ<\/span><\/h1>\n
\n
<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”#a lua legatura” button_text=”Contacteaz\u0103-ne” button_alignment=”right” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”on|tablet” module_class=”mbutton” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

DESPRE INTERSPORT<\/span><\/h2>\n

\u00cenfiin\u021bat\u0103 \u00een 1968, cu peste 5.400 de magazine specializate \u00een sport \u00een 42 de \u021b\u0103ri, INTERSPORT se num\u0103r\u0103 printre cei mai importan\u021bi retaileri de articole sportive din lume. De\u0219i magazinele INTERSPORT sunt de\u021binute \u0219i administrate \u00een mod independent, fiecare magazin se m\u00e2ndre\u0219te cu faptul c\u0103 are o \u00een\u021belegere aprofundat\u0103 a clien\u021bilor s\u0103i \u0219i a cluburilor sportive locale, ceea ce \u00eenseamn\u0103 c\u0103 este capabil s\u0103 ofere cele mai bune sfaturi pentru toate serviciile \u0219i produsele sale.<\/p>\n

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REZUMATUL STUDIULUI DE CAZ<\/h3>\n
    \n
  • Rafturi digitale pentru pantofi cu urm\u0103rire a datelor<\/li>\n
  • Vitrine impresionante<\/li>\n
  • Gam\u0103 larg\u0103 de afi\u0219aje de interior<\/li>\n
  • Program muzical personalizat<\/li>\n
  • Sisteme hardware complete<\/li>\n
  • Parfum ambiental<\/li>\n
  • Studio Revamp<\/li>\n<\/ul>\n

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    OBIECTIV<\/h2>\n

    Pe m\u0103sur\u0103 ce INTERSPORT continu\u0103 s\u0103 \u00ee\u0219i intensifice abordarea centrat\u0103 pe consumator pentru a deveni principalul retailer specializat \u00een articole sportive, a c\u0103utat o solu\u021bie holistic\u0103 in-store pentru a consolida leg\u0103tura cu clien\u021bii. \u00cen calitate de partener preferat pentru solu\u021bii media in-store, Mood Media lucreaz\u0103 de mai mul\u021bi ani cu magazinele INTERSPORT din \u00eentreaga lume pentru a-\u0219i \u00eembun\u0103t\u0103\u021bi permanent solu\u021biile pe m\u0103sur\u0103 ce apar noi tehnologii \u0219i cereri din partea consumatorilor.<\/p>\n

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    SOLU\u021aII<\/h2>\n

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    RAFTURI DIGITALE PENTRU PANTOFI<\/b><\/h3>\n

    Rafturile speciale cu \u00eenc\u0103l\u021b\u0103minte de alergare \u0219i de antrenament au fost identificate ca fiind un domeniu cheie pentru retailer, pentru a cre\u0219te v\u00e2nz\u0103rile \u0219i profitabilitatea.<\/p>\n

    Mood a conceput o solu\u021bie Lift & Learn pentru rafturile de \u00eenc\u0103l\u021b\u0103minte, care ajut\u0103 la crearea unui nou parcurs pentru clien\u021bi, bazat pe nevoile consumatorilor \u0219i pe preferin\u021bele lor de activitate. Solu\u021bia permite personalului INTERSPORT s\u0103 interac\u021bioneze cu consumatorul, concentr\u00e2ndu-se pe cine, ce, unde \u0219i de ce alearg\u0103 sau se antreneaz\u0103. Solu\u021bia faciliteaz\u0103 navigarea \u0219i ofer\u0103 informa\u021bii despre produse pentru consumatori, permi\u021b\u00e2nd \u00een acela\u0219i timp personalului s\u0103 \u00eei sprijine \u00een luarea deciziei de cump\u0103rare.<\/p>\n

    Solu\u021bia complet\u0103 INTERSPORT Digital Shoe Shelf include:<\/span><\/p>\n

      \n
    • \n
        \n
      • Branding de perete<\/li>\n
      • Cuburi de eviden\u021biere (cu afi\u0219aje statice POS)<\/li>\n
      • Cadru RFID cu ecran digital + Harmony (SoC)<\/li>\n
      • Etichete RFID<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

        Mood a instalat ecrane profesionale, Harmony (SoC) \u0219i Nexmosphere RFID pentru a sus\u021bine solu\u021bia, precum \u0219i pentru a dezvolta un instrument care s\u0103 \u021bin\u0103 eviden\u021ba frecven\u021bei cu care sunt ridica\u021bi pantofii pe raft \/ pe magazin. Acest nivel de urm\u0103rire a datelor ofer\u0103 informa\u021bii valoroase at\u00e2t pentru INTERSPORT, c\u00e2t \u0219i pentru m\u0103rcile de \u00eenc\u0103l\u021b\u0103minte \u0219i campaniile lor de marketing.<\/p>\n

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        ECRANE DE VITRIN\u0102<\/b><\/h3>\n

        Atragerea aten\u021biei clien\u021bilor prin afi\u0219aje digitale \u00een vitrinele magazinelor este o solu\u021bie comun\u0103 \u00een cadrul celui mai recent concept de magazin INTERSPORT. Cu toate acestea, INTERSPORT Olanda a f\u0103cut un pas mai departe, hot\u0103r\u00e2nd s\u0103 echipeze toate magazinele sale cu o vitrin\u0103 format portret, organiz\u00e2nd toat\u0103 livrarea \u0219i programarea con\u021binutului prin intermediul platformei Mood Harmony, pentru un efect maxim.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/intersport-running-lab.webp” title_text=”intersport-running-lab” _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Indoor DS” _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        SEMNALIZARE DIGITAL\u0102 LA INTERIOR<\/b><\/h3>\n

        Odat\u0103 ce clien\u021bii au trecut de vitrinele impresionante \u0219i au intrat \u00een magazin, exist\u0103 o varietate de ecrane \u00een fiecare magazin INTERSPORT. De la ecrane mari \u0219i pere\u021bi video \u00een zona de campaniilor sezoniere, la ecranele de la casierie, p\u00e2n\u0103 la ecrane de dimensiuni medii \u00een toate zonele de categorie, plus solu\u021bia interactiv\u0103 care utilizeaz\u0103 tehnologia tactil\u0103 sau Lift & Learn, Mood Media este m\u00e2ndr\u0103 c\u0103 a proiectat \u0219i instalat toate solu\u021biile de semnalizare digital\u0103 necesare. <\/span><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/intersport-music.webp” title_text=”intersport-muzic\u0103” _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Custom Music” _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        MUZICA PERSONALIZAT\u0102<\/b><\/h3>\n

        Pentru programul muzical al INTERSPORT, echipa Music Design a creat un program muzical global personalizat, conceput \u00een conformitate cu strategia de v\u00e2nzare a m\u0103rcii \u0219i cu profilul clien\u021bilor. Fiecare magazin are propriul orar, ceea ce \u00eenseamn\u0103 c\u0103 difuz\u0103m playlist-uri diferite \u00een func\u021bie de momentele zilei, amestec\u00e2nd ritmul \u0219i uneori chiar genurile.<\/p>\n

        Pentru brand, a fost important ca selec\u021bia de melodii s\u0103 fie c\u00e2t mai accesibil\u0103 \u0219i mai u\u0219or de recunoscut, \u00eens\u0103, pentru a exprima o not\u0103 de arom\u0103 local\u0103, fiecare magazin are p\u00e2n\u0103 la 20% de piese muzicale „na\u021bionale” \u00eencorporate \u00een programul lor.<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/intersport-systems.webp” title_text=”intersport-systems” _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Systems” _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        SISTEME<\/b><\/h3>\n

        Interactivitatea \u00een magazin a fost \u0219i va fi \u00eentotdeauna o necesitate pentru marca INTERSPORT, precum \u0219i evitarea platformelor multiple pentru a controla con\u021binutul. Totul, inclusiv toate ecranele de interior \u0219i solu\u021biile Lift & Learn, cu programarea special\u0103 a etichetelor RFiD, func\u021bioneaz\u0103 cu conectivitate direct\u0103 prin intermediul sistemului nostru proprietar Harmony Content Management System, cu toate playerele \u0219i ecranele sincronizate.<\/span><\/p>\n

        Mood a furnizat, instalat \u0219i asigur\u0103 mentenan\u021ba pentru toate echipamentele audiovizuale din magazinele INTERSPORT din \u00eentreaga lume.<\/p>\n

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        OLFACTIV<\/b><\/h3>\n

        O nou proiect interesant a fost prima noastr\u0103 implementare \u0219i testare a utiliz\u0103rii parfumului \u00een magazinele INTERSPORT, \u00een special \u00een sec\u021biunile Outdoor \u0219i Fotbal. Mood a oferit suport \u00een realizarea unei serii de teste care au m\u0103surat gradul de con\u0219tientizare a brandului \u0219i a categoriei, performan\u021ba financiar\u0103 \u0219i ratele de conversie.<\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/intersport-broadcast.webp” title_text=”intersport-broadcast” _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Broadcasting Studio” _builder_version=”4.15.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        STUDIO PROPRIU<\/b><\/h3>\n

        Ca urmare a pandemiei din 2020, INTERSPORT a c\u0103utat noi modalit\u0103\u021bi de conectare virtual\u0103 \u00eentre magazine \u0219i a decis s\u0103 \u00ee\u0219i modernizeze subsolul sediului central din Elve\u021bia pentru a facilita viitoarele prezent\u0103ri virtuale \u0219i \u00eent\u00e2lniri online. Ace\u0219tia au \u00eencredin\u021bat c\u0103tre Mood sarcina de transformare a s\u0103lii \u00eentr-un mediu profesional. Mood a furnizat, instalat \u0219i asigur\u0103 mentenan\u021ba pentru toate echipamentele audiovizuale din studioul de emisie.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Results” _builder_version=”4.15.1″ _module_preset=”default” background_color=”#c6c6c6″ background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/09\/intersport-results.webp” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.15″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.15.1″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”50px|50px|50px|50px|false|false” global_colors_info=”{}”]<\/p>\n

        REZULTATE<\/span><\/h2>\n

        Datorit\u0103 acestui nou concept de magazin \u0219i a solu\u021biei Digital Shoe Shelves, INTERSPORT a \u00eenregistrat o cre\u0219tere cu 9% a cifrei de afaceri pentru pantofii de alergare \u0219i cu 31% a num\u0103rului de unit\u0103\u021bi de pantofi de antrenament v\u00e2ndute \u00een magazinele de test premium!<\/span><\/p>\n

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        R\u0102M\u00c2NEM CONECTA\u021aI<\/h2>\n

        \u00cembun\u0103t\u0103\u021bi\u021bi experien\u021ba clien\u021bilor. Contacta\u021bi-ne ast\u0103zi.<\/p>\n

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