{"id":360382,"date":"2016-10-06T14:07:09","date_gmt":"2016-10-06T13:07:09","guid":{"rendered":"https:\/\/moodmedia.com\/licentierea-strategica-a-muzicii\/"},"modified":"2023-06-16T13:49:29","modified_gmt":"2023-06-16T12:49:29","slug":"licentierea-strategica-a-muzicii","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/ro\/licentierea-strategica-a-muzicii\/","title":{"rendered":"Licen\u021bierea strategic\u0103 a muzicii"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|desktop” admin_label=”Section” _builder_version=”3.22″ background_color=”#ffffff” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/09\/strategic-header.jpg” custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_fullwidth_header text_orientation=”center” content_max_width=”none” admin_label=”Fullwidth Header” _builder_version=”3.16″ background_color=”rgba(255, 255, 255, 0)” button_one_letter_spacing_hover=”0″ button_two_letter_spacing_hover=”0″ button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”0″ button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”0″ button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

MOOD:<\/span>LICEN\u021aE<\/span><\/h1>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”r\u00e2nd” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

RENTABILITATE + EFICIEN\u021a\u0102 = PARTENERIATE CU VALOARE AD\u0102UGAT\u0102<\/h3>\n

Pentru companiile din ziua de azi este aproape imposibil s\u0103 \u021bin\u0103 pasul cu cerin\u021bele complexe de acordare a licen\u021belor muzicale. Dar nerespectarea \u00eenseamn\u0103 riscul unei ac\u021biuni \u00een justi\u021bie \u0219i sanc\u021biuni poten\u021bial costisitoare. La Mood, nu numai c\u0103 proiect\u0103m \u0219i livr\u0103m solu\u021bii muzicale \u0219i vizuale, dar ne ocup\u0103m \u0219i de licen\u021biere, astfel \u00eenc\u00e2t s\u0103 v\u0103 pute\u021bi concentra pe administrarea afacerii dumneavoastr\u0103. Iat\u0103 o scurt\u0103 introducere pentru a v\u0103 ajuta s\u0103 \u00een\u021belege\u021bi beneficiile licen\u021bierii strategice \u0219i valoarea de a avea Mood drept partener.<\/p>\n

LICEN\u021aE<\/h4>\n

Scopul Legii drepturilor de autor este de a proteja drepturile arti\u0219tilor, autorilor, compozitorilor \u0219i editorilor asupra operelor lor. Atunci c\u00e2nd cineva c\u00e2nt\u0103 sau interpreteaz\u0103 muzic\u0103 \u00een public sau distribuie muzic\u0103 sub orice form\u0103, trebuie s\u0103 de\u021bin\u0103 drepturile asupra acesteia. \u00cen caz contrar, legile privind drepturile de autor prev\u0103d sanc\u021biuni juridice \u0219i financiare. (Face\u021bi clic AICI<\/a> pentru mai multe informa\u021bii despre elementele de baz\u0103 ale licen\u021belor muzicale.]<\/p>\n

<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

CE ESTE LICEN\u021aIEREA STRATEGIC\u0102 A MUZICII?<\/h4>\n

Licen\u021bierea strategic\u0103 a muzicii este orice licen\u021biere care implic\u0103 muzic\u0103 pentru diverse medii, utilizat\u0103 pentru a \u00eembun\u0103t\u0103\u021bi imaginea unui brand \u0219i loialitatea clien\u021bilor.<\/p>\n

POSIBILE INI\u021aIATIVE STRATEGICE DE ACORDARE A LICEN\u021aELOR<\/h5>\n
    \n
  • Campanii video sau campanii YouTube specifice unui brand<\/li>\n
  • Reclame radio\/TV<\/li>\n
  • Desc\u0103rca\u021bi<\/li>\n
  • Voci<\/li>\n
  • Social media<\/li>\n
  • Spectacole<\/li>\n
  • Muzic\u0103 personalizat\u0103 \u00een a\u0219teptare<\/li>\n
  • \u0218i mai mult<\/li>\n<\/ul>\n

    CE ESTE LICEN\u021aA DE SINCRONIZARE?<\/h4>\n

    Sincronizarea sau, pe scurt, „sync”, este o licen\u021b\u0103 acordat\u0103 de titularul drepturilor de autor pentru o anumit\u0103 compozi\u021bie \u0219i \u00eenregistrare sonor\u0103, care \u00eei permite titularului licen\u021bei s\u0103 „sincronizeze” muzica cu diverse produc\u021bii media vizuale (filme, emisiuni de televiziune, reclame, jocuri video, muzic\u0103 de \u00eenso\u021bire a site-urilor web, trailere de film \u0219i con\u021binut vizual\/coregrafie live etc.).
    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

    Mood Demo<\/h2>\n

    [\/et_pb_text][et_pb_video_slider controls_color=”light” admin_label=”Video Slider” _builder_version=”3.0.74″][et_pb_video_slider_item admin_title=”Video 1″ src=”https:\/\/moodmedia.com\/wp-content\/uploads\/011_HERO_30_ONLINE_061915_WhatBringsYou_KrisGruen.mov” image_src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-11-29-at-8.14.55-AM.jpg” _builder_version=”3.0.47″ show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item admin_title=”Video 2″ src=”https:\/\/moodmedia.com\/wp-content\/uploads\/AEO 60 AEO_Collection.mp4″ image_src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-11-29-at-8.15.11-AM.jpg” _builder_version=”3.0.47″ show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item admin_title=”Video 3″ src=”https:\/\/moodmedia.com\/wp-content\/uploads\/Aerie_SelenaGomez_Birthday_CelebrationAnthem_15Sec_FullFrame.mp4″ image_src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-11-29-at-8.15.33-AM.jpg” _builder_version=”3.0.47″ show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item admin_title=”Aerie Vid” src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/11\/aerieHoliday_ANTHEM_30Sec_v1.mp4″ image_src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-11-29-at-8.55.27-AM.jpg” _builder_version=”3.0.47″ show_image_overlay=”off”][\/et_pb_video_slider_item][\/et_pb_video_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Section” _builder_version=”3.22″ background_color=”#ffffff” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/09\/guitars.jpg” custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_row admin_label=”Row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

    DE CE MOOD?<\/h2>\n

    Mood poate valorifica cuno\u0219tin\u021bele \u00een materie de licen\u021be \u0219i rela\u021biile cu de\u021bin\u0103torii de drepturi pentru a oferi o abordare proactiv\u0103 a op\u021biunilor strategice de licen\u021biere pentru clien\u021bii no\u0219tri \u0219i, \u00een cele din urm\u0103, pentru a cre\u0219te imaginea unui brand \u0219i loialitatea clien\u021bilor.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” column_structure=”1_3,1_3,1_3″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/09\/piggy.png” align=”center” align_tablet=”center” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”3.23″ animation_style=”slide” animation_direction=”bottom” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”bottom” sticky=”off” always_center_on_mobile=”on”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

    RENTABILITATE<\/h4>\n

    Rela\u021biile puternice ale Mood cu industria muzical\u0103 \u0219i experien\u021ba de negociere vor reduce costurile totale.
    \n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/09\/time.png” align=”center” align_tablet=”center” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”3.23″ animation_style=”slide” animation_direction=”bottom” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”bottom” sticky=”off” always_center_on_mobile=”on”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

    EFICIEN\u021a\u0102<\/h4>\n

    Expertiza Mood \u00een domeniu \u0219i procesul intern de acordare a licen\u021belor strategice va reduce timpul de execu\u021bie.
    \n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/09\/partnership.png” align=”center” align_tablet=”center” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”3.23″ animation_style=”slide” animation_direction=”bottom” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”bottom” sticky=”off” always_center_on_mobile=”on”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

    PARTENERIATE DE MARC\u0102 CU VALOARE AD\u0102UGAT\u0102<\/h4>\n

    Combin\u0103m cuno\u0219tin\u021bele Mood despre identitatea audio a unui brand cu ini\u021biativele strategice specifice de acordare a licen\u021belor.
    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/docs.google.com\/a\/moodmedia.com\/forms\/d\/e\/1FAIpQLSc0CH7EBkSjjuJLHy9VQiVhlHYmWhksaKWAPzMwZnvIwJuBkA\/viewform?c=0&w=1″ url_new_window=”on” button_text=”Trimite\u021bi o cerere de informa\u021bii privind licen\u021bierea strategic\u0103” button_alignment=”center” admin_label=”Button” _builder_version=”3.16″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#cd102f” button_border_color=”#cd102f” button_icon=”%%83%%” button_icon_color=”#ffffff” background_layout=”dark” button_letter_spacing_hover=”0″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” disabled_on=”off|off|off” admin_label=”Contact Us Bottom” module_id=”amestec-contact” _builder_version=”4.9.7″ background_color=”#ffffff” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2016\/05\/contactback.jpg” custom_padding_tablet=”50px|0|50px|0″ custom_css_main_element=”margin-bottom:-50px;” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_module=”177″][et_pb_row padding_mobile=”off” column_padding_mobile=”on” admin_label=”r\u00e2nd” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” use_border_color=”off”]<\/p>\n

    SPUNE\u021aI DA DIGITALULUI!<\/span><\/h2>\n

    Contacta\u021bi-ne pentru consultan\u021b\u0103 gratuit\u0103 pentru meniuri digitale.<\/p>\n

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