{"id":384537,"date":"2021-07-01T14:18:54","date_gmt":"2021-07-01T13:18:54","guid":{"rendered":"https:\/\/moodmedia.com\/studii-de-caz\/karl-lagerfeld\/"},"modified":"2023-06-13T12:08:35","modified_gmt":"2023-06-13T11:08:35","slug":"karl-lagerfeld","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/ro\/case-studies\/karl-lagerfeld\/","title":{"rendered":"Karl Lagerfeld"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/10\/Untitled-design-2.jpg&#8221; parallax=&#8221;on&#8221; parallax_method=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; title_text=&#8221;Karl Lagerfeld header&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221;]<\/p>\n<h1 class=\"new-hero bold\">KARL LAGERFELD<br \/><span class=\"medium\" style=\"color: #ddd;\">CASE STUDY<\/span><\/h1>\n<div style=\"width: 100%; float: left;\">\n<div style=\"width: 20%; height: 10px; background: #cd102f; float: left; clear: both;\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p class=\"intro2\"><span style=\"font-size: 14pt; color: #ffffff;\">Thanks to a referral from an existing high fashion client, Mood was recommended as the perfect in-store media partner to develop an encapsulating sensory experience for Karl Lagerfeld\u2019s boutique locations worldwide.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#contact&#8221; button_text=&#8221;Contact Us&#8221; _builder_version=&#8221;4.8.1&#8243; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#cd102f&#8221; button_border_width=&#8221;0px&#8221; button_icon=&#8221;%%20%%&#8221; button_icon_color=&#8221;#cd102f&#8221; background_layout=&#8221;dark&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#ffffff&#8221; button_bg_enable_color__hover=&#8221;on&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#cd102f&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>ABOUT <span class=\"bold\" style=\"color: #cd102f;\">KARL LAGERFELD<\/span><\/h2>\n<p class=\"intro\">As a brand, Karl Lagerfeld reflects the distinctive creative vision of its namesake. Karl was an icon of the fashion world, recognised by his dark glasses and starched collars and known for his candid views in addition to his timeless, sophisticated style of ready-to-wear fashion for men and women.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>THE <span class=\"bold\" style=\"color: #cd102f;\">APPROACH<\/span><\/h2>\n<p class=\"intro\">Mood\u2019s Music Designers created a sound unique to Karl Lagerfeld\u2019s image, which combined a range of notable and unknown artists, with particular attention paid to mood and tempo. The bespoke soundtrack is now featured in all 20 locations across France, Germany, Austria, the Benelux region, Qatar, China and the UK. <\/p>\n<p>The music designed by Mood captures the Karl Lagerfeld brand perfectly, thus leading to another piece of the sensorial puzzle to be chosen for a few select stores. Scent is now a prominent feature in London, Berlin and Doha. <\/p>\n<p>In the Netherlands Mood Media recently installed an LED wall behind the cash registers, creating a wow factor piece for the brand&#8217;s customers to enjoy in-store.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/10\/Upstairs_1.jpg&#8221; title_text=&#8221;Upstairs_1&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; column_structure=&#8221;1_2,1_2&#8243;][et_pb_column _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_2&#8243;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/10\/WhatsApp-Image-2021-03-11-at-10.25.53-1.jpg&#8221; title_text=&#8221;WhatsApp Image 2021-03-11 at 10.25.53 (1)&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_2&#8243;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/10\/Untitled-design-1.jpg&#8221; title_text=&#8221;Untitled design (1)&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/moodmedia.com\/wp-content\/uploads\/2021\/10\/Downstairs_2.jpg&#8221; title_text=&#8221;Downstairs_2&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;off|off|off&#8221; module_id=&#8221;contact&#8221; _builder_version=&#8221;3.23.3&#8243; background_color=&#8221;#303030&#8243; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.7&#8243; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;45px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; module_alignment=&#8221;center&#8221; use_border_color=&#8221;off&#8221;]<\/p>\n<h2 class=\"bold\">CONNECT WITH US<\/h2>\n<p class=\"intro\">Elevate your customer experience through the power of Mood Media. Contact us today.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Short Contact Form (dark background)&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_module=&#8221;40487&#8243;]<\/p>\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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The bespoke soundtrack is now featured in all 20 locations across France, Germany, Austria, the Benelux region, Qatar, China and the UK. The music designed by Mood captures the Karl Lagerfeld brand perfectly, thus leading to another piece of the sensorial puzzle to be chosen for a few select stores. Scent is now a prominent feature in London, Berlin and Doha. In the Netherlands Mood Media recently installed an LED wall behind the cash registers, creating a wow factor piece for the brand&#8217;s customers to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":215564,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-384537","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Karl Lagerfeld | Mood Media Rom\u00e2nia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Karl Lagerfeld\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moodmedia.com\/ro\/case-studies\/karl-lagerfeld\/\" \/>\n<meta property=\"og:site_name\" content=\"Mood Media Rom\u00e2nia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moodmediauk\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-13T11:08:35+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MoodMedia_UK\" \/>\n<meta name=\"twitter:label1\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/case-studies\\\/karl-lagerfeld\\\/\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/case-studies\\\/karl-lagerfeld\\\/\",\"name\":\"Karl Lagerfeld | Mood Media Rom\u00e2nia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/#website\"},\"datePublished\":\"2021-07-01T13:18:54+00:00\",\"dateModified\":\"2023-06-13T11:08:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/case-studies\\\/karl-lagerfeld\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/moodmedia.com\\\/ro\\\/case-studies\\\/karl-lagerfeld\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/case-studies\\\/karl-lagerfeld\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Studii de caz\",\"item\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Karl Lagerfeld\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/#website\",\"url\":\"https:\\\/\\\/moodmedia.com\\\/ro\\\/\",\"name\":\"Mood Media International\",\"description\":\"Experience. 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