{"id":763230,"date":"2023-10-24T17:59:59","date_gmt":"2023-10-24T16:59:59","guid":{"rendered":"https:\/\/moodmedia.com\/studii-de-caz\/jamba\/"},"modified":"2025-11-03T13:24:19","modified_gmt":"2025-11-03T13:24:19","slug":"jamba","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/ro\/case-studies\/jamba\/","title":{"rendered":"Jamba"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#757575″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2023\/10\/jamba-hero.webp” background_last_edited=”on|phone” use_background_color_gradient_phone=”on” background_color_gradient_stops_phone=”#000000 0%|rgba(0,0,0,0.43) 100%” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Studiu de caz<\/span> Jamba
<\/h1>\n

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Despre Jamba<\/span><\/h2>\n

De la \u00eenfiin\u021barea sa \u00een 1990, Jamba a devenit o destina\u021bie pentru cei care caut\u0103 b\u0103uturi \u0219i gust\u0103ri r\u0103coritoare \u0219i delicioase.<\/p>\n

De la smoothie-urile Whirl’d Famous \u0219i b\u0103uturile Over Ice p\u00e2n\u0103 la bolurile delicioase cu toppinguri din fructe proaspete \u0219i op\u021biunile de m\u00e2ncare on-the-go, Jamba ofer\u0103 de aproape 30 de ani gust fantastic servit de un personal prietenos.<\/p>\n

Cu o identitate vibrant\u0103 \u0219i juc\u0103u\u0219\u0103, Jamba eman\u0103 o atmosfer\u0103 primitoare care \u00eencurajeaz\u0103 clien\u021bii s\u0103 g\u0103seasc\u0103 bucurie \u00een lucrurile m\u0103runte!<\/p>\n

Mood s-a asociat cu m\u00e2ndrie cu Jamba pentru a se asigura c\u0103 energia \u0219i vibra\u021bia brandului Jamba se simt \u00een fiecare interac\u021biune cu clien\u021bii. Prin crearea unei experien\u021be complet integrate \u0219i digitalizate \u00een cafenea, Mood MEDIA a oferit companiei Jamba o solu\u021bie media on-premise care motiveaz\u0103 comportamentul clien\u021bilor \u0219i consolideaz\u0103 leg\u0103tura dintre brand \u0219i client.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

„Este pl\u0103cut s\u0103 lucrezi cu echipa Mood Media, sunt organiza\u021bi \u0219i orienta\u021bi spre ac\u021biune la apeluri!<\/b><\/p>\n

Am auzit o mul\u021bime de feedback-uri conform c\u0103rora noua muzic\u0103 func\u021bioneaz\u0103 bine pentru magazine. Am ad\u0103ugat chiar c\u00e2teva melodii noi pentru mine din lista noastr\u0103 de redare a mostrelor \u00een biblioteca mea muzical\u0103 personal\u0103!” <\/b><\/p>\n

~ Emily Ruezinsky<\/b> – Specialist \u00een marketing, Jamba<\/p>\n

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Obiectiv<\/h2>\n

Pentru a crea conexiuni emo\u021bionale mai puternice cu clien\u021bii lor, Jamba a \u00eencredin\u021bat Mood s\u0103 dezvolte o identitate audio care s\u0103 se alinieze cu personalitatea m\u0103rcii \u0219i cu grupul demografic \u021bint\u0103. A fost vital ca muzica s\u0103 contribuie la atmosfera proasp\u0103t\u0103 \u0219i vibrant\u0103 din magazin pe care barurile Jamba se m\u00e2ndresc s\u0103 o ofere clien\u021bilor lor. <\/p>\n

Fiind un brand de franciz\u0103, a fost extrem de important pentru Jamba s\u0103 g\u0103seasc\u0103 un furnizor de solu\u021bii media \u00een magazin care s\u0103 poat\u0103 crea o experien\u021b\u0103 de brand personalizat\u0103, dar consecvent\u0103, \u00een toate francizele sale. Experien\u021ba global\u0103 a Mood, combinat\u0103 cu o platform\u0103 media proprie \u0219i centralizat\u0103, a permis Jamba s\u0103 ofere aceea\u0219i experien\u021b\u0103 de marc\u0103 \u00een orice loca\u021bie. <\/p>\n

Acest nivel de consecven\u021b\u0103 \u0219i control \u00eenseamn\u0103 c\u0103 clien\u021bii vor avea parte de aceea\u0219i experien\u021b\u0103 de brand online, offline \u0219i oriunde \u00een lume.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Solution” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Solu\u021bii<\/h2>\n

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Muzic\u0103 personalizat\u0103<\/b><\/h3>\n

Echipa de crea\u021bie Mooda lucrat neobosit pentru a crea o experien\u021b\u0103 muzical\u0103 care s\u0103 ridice identitatea Jamba \u00een fiecare zi, prin selec\u021bii muzicale care sunt atr\u0103g\u0103toare, proaspete \u0219i optimiste.<\/p>\n

Programul muzical celebreaz\u0103 bucuria zilei \u0219i \u00eei motiveaz\u0103 pe clien\u021bi prin intermediul unor melodii atent selec\u021bionate, care ofer\u0103 at\u00e2t un impuls de energie, c\u00e2t \u0219i un sentiment de descoperire.<\/p>\n

Clien\u021bii Jamba se pot a\u0219tepta la un mix de piese tinere\u0219ti, amuzante \u0219i la mod\u0103 \u00een prezent, \u00eendr\u0103gite de Genera\u021bia Z \u0219i de tinerii din genera\u021bia Millennials deopotriv\u0103, cu o selec\u021bie mai intrigant\u0103 \u0219i mai neobi\u0219nuit\u0103, care ofer\u0103 un sentiment de descoperire prin introducerea unor stiluri alternative.<\/p>\n

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Iat\u0103 un exemplu de list\u0103 de redare personalizat\u0103 de la Jamba:<\/b><\/h3>\n
    \n
  • Tessa Violet – Crush<\/li>\n
  • Harry Styles – Late Night Talking<\/li>\n
  • Summer Kennedy – The Bright Side<\/li>\n
  • George Ezra – Green Green Grass<\/li>\n
  • King Khan & BBQ Show – Love You So<\/li>\n<\/ul>\n

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    Strategia consultativ\u0103<\/b><\/h3>\n

    La fel ca \u0219i ingredientele – chiar \u0219i cele mai bune strategii se pot \u00eenvechi. Este esen\u021bial pentru succes s\u0103 v\u0103 men\u021bine\u021bi proasp\u0103t. <\/p>\n

    Mood Media colaboreaz\u0103 \u00een mod regulat cu Jamba pentru a elabora strategii pentru toate programele muzicale \u0219i pentru a se asigura c\u0103 sunetul brandului este actualizat frecvent, aliniat cu brandul Jamba \u0219i actualizat \u00een mod constant.<\/p>\n

    Prin intermediul platformelor noastre digitale inovatoare, Mood este capabil\u0103 s\u0103 capteze informa\u021bii \u0219i date despre experien\u021ba clien\u021bilor pe toate canalele. Deoarece tendin\u021bele \u0219i gusturile se schimb\u0103 \u00een mod constant, capacitatea de a ajusta \u0219i rafina strategia asigur\u0103 c\u0103 fiecare interac\u021biune cu brandul Jamba este una excelent\u0103. <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/moodmedia.com\/wp-content\/uploads\/2022\/07\/speakerdark.webp” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ disabled_on=”off|off|off” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

    Rezultate<\/span><\/b><\/h2>\n

    „Este pl\u0103cut s\u0103 lucrezi cu echipa Mood Media, sunt organiza\u021bi \u0219i orienta\u021bi spre ac\u021biune la apeluri!<\/b><\/p>\n

    Selectarea muzicii a fost o sarcin\u0103 amuzant\u0103. Dup\u0103 ce primeam listele de redare de prob\u0103, le \u00eemp\u0103rt\u0103\u0219eam cu echipa mea \u0219i d\u0103deam feedback punctual \u0219i consolidat echipei Mood Media. Mood a \u00een\u021beles extrem de bine feedback-ul \u0219i a lucrat cu noi pentru a crea o list\u0103 de redare de care suntem foarte \u00eenc\u00e2nta\u021bi. <\/b><\/p>\n

    Listele de redare \u00een sine sunt pur \u0219i simplu pl\u0103cute. Am primit o mul\u021bime de feedback conform c\u0103ruia noua muzic\u0103 func\u021bioneaz\u0103 bine pentru magazine. Am ad\u0103ugat chiar c\u00e2teva melodii noi pentru mine din lista de redare de prob\u0103 \u00een biblioteca mea muzical\u0103 personal\u0103!” <\/b><\/p>\n

    ~ Emily Ruezinsky<\/b> – Specialist \u00een marketing, Jamba<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”]Prin colaborarea cu Mood Media, Jamba ofer\u0103 acum o experien\u021b\u0103 de branding complet care motiveaz\u0103 clien\u021bii \u00een momentul prezent. Este o c\u0103l\u0103torie audio proasp\u0103t\u0103 \u0219i electric\u0103, care reflect\u0103 perfect esen\u021ba m\u0103rcii Jamba. <\/p>\n

    Programul de muzic\u0103 personalizat\u0103 Jamba inspir\u0103 clien\u021bii s\u0103 profite de zi \u0219i s\u0103 \u00ee\u0219i deblocheze \u00eentregul poten\u021bial pe m\u0103sur\u0103 ce \u00eembr\u0103\u021bi\u0219eaz\u0103 un stil de via\u021b\u0103 vibrant \u0219i activ. Abordarea consultativ\u0103 a Mood, bazat\u0103 pe date \u0219i informa\u021bii \u00een timp real, garanteaz\u0103 c\u0103 dorin\u021bele clien\u021bilor nu sunt doar \u00eendeplinite, ci \u0219i dep\u0103\u0219ite. <\/p>\n

    Datorit\u0103 influen\u021bei globale a Mood, Jamba se asigur\u0103 cu \u00eencredere c\u0103 clien\u021bii s\u0103i primesc o aventur\u0103 de marc\u0103 consistent\u0103 \u00een fiecare col\u021b al francizei.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

    OPTIMIZA\u021aI EXPERIEN\u021aA CLIEN\u021aILOR<\/h2>\n

    \u00cembun\u0103t\u0103\u021bi\u021bi experien\u021ba clien\u021bilor la punctele de v\u00e2nzare. Contacta\u021bi-ne pentru mai multe detalii. <\/p>\n

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