{"id":768405,"date":"2023-12-04T09:57:31","date_gmt":"2023-12-04T09:57:31","guid":{"rendered":"https:\/\/moodmedia.com\/studii-de-caz\/new-look\/"},"modified":"2023-12-04T20:43:15","modified_gmt":"2023-12-04T20:43:15","slug":"new-look","status":"publish","type":"page","link":"https:\/\/moodmedia.com\/ro\/case-studies\/new-look\/","title":{"rendered":"New Look"},"content":{"rendered":"

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NEW LOOK
STUDIU DE CAZ<\/span><\/h1>\n

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\u201eWOW! Ce realizare, \u00een mai pu\u021bin de dou\u0103 luni, tu \u0219i echipele tale a\u021bi reanimat acest magazin minunat! V\u0103 mul\u021bumim tuturor pentru toat\u0103 munca depus\u0103 pentru a reu\u0219i s\u0103 deschidem ast\u0103zi, cu o zi mai devreme dec\u00e2t era planificat!\u201d<\/p>\n

– Chloe Easter, manager de proiect New Look[\/et_pb_text][et_pb_button button_url=”#contact” button_text=”Contact” button_alignment=”left” button_alignment_tablet=”left” button_alignment_phone=”left” button_alignment_last_edited=”on|phone” module_class=”mbutton” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

DESPRE NEW LOOK<\/span><\/h2>\n

New Look este un pionier \u0219i o marc\u0103 de referin\u021b\u0103 pentru moda de strad\u0103 \u00eenc\u0103 din anii 1970. New Look aspir\u0103 s\u0103 fie destina\u021bia principal\u0103 pentru mod\u0103, ceea ce o face s\u0103 se simt\u0103 cea mai bun\u0103, oric\u00e2nd \u0219i oriunde. Ei o \u00een\u021beleg, au readus-o \u0219i \u0219tiu cu adev\u0103rat s\u0103 aib\u0103 un stil bun – e at\u00e2t de simplu!<\/p>\n

Brandul are 364 de magazine \u00een Marea Britanie, iar \u00een noiembrie 2023, New Look a fost clasat pe locul 4 \u00een topul retailerilor de mod\u0103 cu cea mai rapid\u0103 cre\u0219tere <\/strong>de c\u0103tre Retail Week, pe baza cre\u0219terii anuale din 2021-2022 (60%). Pentru acest proiect, Mood Media s-a concentrat pe noua sa loca\u021bie Fosse Park din Leicester, Marea Britanie.<\/p>\n

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REZUMATUL STUDIULUI DE CAZ<\/h3>\n
    \n
  • Perete cu LEDURI<\/li>\n
  • Mesagerie audio<\/li>\n
  • List\u0103 de redare muzical\u0103 personalizat\u0103<\/li>\n
  • DJ live<\/li>\n<\/ul>\n

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    OBIECTIVE<\/h2>\n

    Dup\u0103 ce s-au mutat din loca\u021bia anterioar\u0103 din Fosse Park la \u00eenceputul verii, echipa Mood Media a fost chemat\u0103 s\u0103 ajute New Look s\u0103 creeze un nou magazin proasp\u0103t \u00een Fosse Park, cu o atmosfer\u0103 relevant\u0103, interesant\u0103 \u0219i proasp\u0103t\u0103.<\/p>\n

    Pe m\u0103sur\u0103 ce New Look \u00ee\u0219i continu\u0103 misiunea de a r\u0103m\u00e2ne lider \u00een domeniul modei de strad\u0103 care se adreseaz\u0103 tuturor m\u0103rimilor \u0219i stilurilor, avea nevoie de o solu\u021bie \u00een magazin care s\u0103 promoveze pozitivitatea corporal\u0103, vibra\u021biile de bine \u0219i o experien\u021b\u0103 de cump\u0103rare inspirat\u0103.<\/p>\n

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    SOLU\u021aII<\/h2>\n

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    PERETE CU LEDURI<\/b><\/h3>\n

    Solu\u021bia cu LEDURI de mari dimensiuni din acest magazin este amplasat\u0103 \u00een partea din fa\u021b\u0103 a mezaninului de la etajul 1. Loca\u021bia permite at\u00e2t cump\u0103r\u0103torilor din magazin, c\u00e2t \u0219i trec\u0103torilor din Fosse Park s\u0103 vad\u0103 con\u021binutul atractiv \u0219i plin de farmec, cu o vivacitate \u0219i o intensitate care atrag aten\u021bia.<\/p>\n

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    MESAGERIE AUDIO<\/b><\/h3>\n

    Vorbind direct cu consumatorii din magazin, \u00een timp ce ace\u0219tia navigheaz\u0103, cu mesaje de con\u021binut personalizat, New Look poate promova oferte specifice \u0219i nout\u0103\u021bi ale m\u0103rcii. Aceste mesaje sunt direc\u021bionate \u0219i directe, cu un limbaj distinct de chemare la ac\u021biune \u0219i creeaz\u0103 o personalitate \u0219i o conexiune cu consumatorul prin utilizarea unor voci dublate noi \u0219i u\u0219or de \u00een\u021beles \u0219i a unei muzici contemporane.<\/p>\n

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    LIST\u0102 DE REDARE MUZICAL\u0102 PERSONALIZAT\u0102<\/b><\/h3>\n

    Este vorba despre vibra\u021biile de bine! Doar muzica te va face s\u0103 dansezi prin magazin, fie c\u0103 este vorba de noile lans\u0103ri sau de hiturile pop preferate de toat\u0103 lumea. Lista de redare muzical\u0103 personalizat\u0103 a Mood Media fost creat\u0103 pentru a se potrivi cu misiunea New Look de a promova pozitivitatea corporal\u0103, incluziunea \u0219i celebrarea iubirii de sine \u0219i a stilului.[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    DJ LIVE<\/b><\/h3>\n

    \u00cen ziua deschiderii, Mood Media a pus la dispozi\u021bie un DJ intern care a mixat melodiile \u00een magazin. Acest lucru a creat o atmosfer\u0103 incitant\u0103 \u0219i a permis consumatorilor \u0219i colegilor s\u0103 se simt\u0103 parte din s\u0103rb\u0103toare, cu o atmosfer\u0103 de petrecere animat\u0103.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” background_color=”#eeeeee” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.19.4″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

    REZULTATELE<\/b><\/h3>\n

    La apusul soarelui \u00een ziua deschiderii din noiembrie, magazinul New Look a luminat Fosse Park cu imensul s\u0103u perete cu LEDURI care se vede prin vitrina de sticl\u0103! \u201eLa deschidere, am avut o coad\u0103 p\u00e2n\u0103 la parcul de retail!\u201d, a remarcat Shelley – Asistent Manager. \u201eClien\u021bilor \u0219i colegilor le place atmosfera luminoas\u0103 de aici \u0219i am primit un feedback foarte bun\u201d.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]Clien\u021bii au \u00eemp\u0103rt\u0103\u0219it \u0219i ei sentimentele lui Shelley. Jo, o cump\u0103r\u0103toare din Derby, a declarat: \u201eVechiul magazin New Look nu se potrivea cu marca la \u00eentregul s\u0103u poten\u021bial. Acest magazin pare at\u00e2t de proasp\u0103t! Pare foarte \u201eNew Look\u201d!\u201d<\/p>\n

    Chloe Easter de la New Look a fost foarte mul\u021bumit\u0103 de modul \u00een care a decurs instalarea de la Mood Media. \u201eWOW! Ce realizare, \u00een mai pu\u021bin de dou\u0103 luni, tu \u0219i echipele tale a\u021bi reanimat acest magazin minunat! V\u0103 mul\u021bumim tuturor pentru toat\u0103 munca depus\u0103 pentru a reu\u0219i s\u0103 deschidem ast\u0103zi, cu o zi mai devreme dec\u00e2t era planificat!\u201d<\/p>\n

    Magazinul New Look este o vitrin\u0103 excelent\u0103 pentru a demonstra cum pot fi create \u0219i adaptate solu\u021biile digitale \u0219i audio pentru a se potrivi cu personalitatea unei m\u0103rci \u0219i pentru a reflecta valorile m\u0103rcii cu con\u021binut creativ \u0219i atractiv pentru o experien\u021b\u0103 captivant\u0103 \u0219i pozitiv\u0103 pentru consumatori.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Contact” module_id=”contact” _builder_version=”4.16″ background_color=”#232323″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.22.0″ text_font=”||||||||” text_orientation=”center” background_layout=”dark” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

    OPTIMIZA\u021aI EXPERIEN\u021aA CLIEN\u021aILOR<\/h2>\n

    Optimiza\u021bi ast\u0103zi experien\u021ba clien\u021bilor dumneavoastr\u0103. Contacta\u021bi-ne pentru a \u00eencepe.<\/p>\n

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