by Brad Bond | Jul 23, 2016MOOD:MESSAGING Making the Most of Your On-Hold Messaging On-hold messages are ultimately about holding onto your customer, and every phone call is an opportunity for business. Whether the customer is calling to buy a product or is looking for support, you have a...
by Brad Bond | Jul 20, 2016MOOD:MUSIC Strategy Behind Music Branding Music is an essential element of our everyday lives. In fact, it subtly infiltrates most moments of our day – from elevator jazz to the latest coffee shop jingle. The best marketers understand this and know how the music...
by Brad Bond | Jul 15, 2016MOOD:HOSPITALITY Background Music in Hospitality Sound branding is a quickly evolving area of experiential design, and changing along with it is the hospitality industry’s approach to environmental audio. From custom background music mixes to ambient...
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