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Why Adding Music to Your Restaurant is a Smart Business Move

Do you remember the last time you visited a restaurant without music playing in the background?

Neither do we.

Music is such a staple in the restaurant industry we don’t even realise it’s there until it isn’t. Good background music for restaurants can be incredibly effective in affecting our mood. When you hear music you like, you’ll want to stay where you are just that little bit longer. If the music is bad (or worse, not there at all), you might feel uncomfortable to the point of leaving. It’s that powerful.

As Danny Turner – Global SVP of Creative Programming at Mood Media puts it:
“Music establishes your energy level. It makes your guests and customers comfortable. In a restaurant space, it could provide a soundtrack that is in cadence with human conversation and helps avoid those uncomfortable silences. It masks noise from the kitchen or even the table next to you, or it may trigger a shared fond memory or a celebratory moment amongst a group of friends at a bar.”

Keep reading to find answers to the most essential questions around choosing the best background music for restaurants in order to offer your diners a restaurant experience they’ll surely want to repeat.

How much is a music licence for a restaurant?

As a restaurant owner, you may be wondering how much it costs to obtain a music licence for your establishment. While the cost of a music licence varies depending on several factors, such as the size of your restaurant, the number of speakers you have, and the type of music you want to play, we can provide some general information to help you better understand the cost involved.

The cost of a music licence for a restaurant depends on whether you want to play copyrighted music or non-copyrighted music. If you plan on playing copyrighted music, you will need to obtain a licence from one of the performing rights organisations (PROs) such as SACEM (France), GEMA (Germany), PRS for Music (UK) and SIAE (Italy). These organisations represent the rights of music creators and allow you to legally play their music in your establishment. The cost of a music licence from these organisations typically ranges from a few hundred dollars to a few thousand dollars per year, depending on the size of your restaurant and the number of speakers you have.

If you want to avoid the legal headaches involved with obtaining the proper rights, it may be best to contact a professional music provider to help handle your music licensing needs. The cost of a music licence is a small price to pay for the benefits that music can bring to your business. And with a professional provider, you can easily develop a playlist that reflects your brand identity, creating a pleasant atmosphere for your guests, and encouraging them to stay longer.

What is the Best Background Music for Restaurants?

As a restaurant owner, choosing the right music for your establishment is essential to create the perfect ambiance for your guests. However, with so many genres and styles of music available, it can be challenging to determine which kind of music is best for your restaurant. Let’s explore some of the factors to consider when choosing the best music for your business.

First and foremost, it’s essential to choose music that matches the style and theme of your restaurant. Be sure to choose a genre that supports your brand identity.

Another important factor to consider when choosing restaurant music is the volume. While music can enhance the dining experience, it should never be so loud that it becomes a distraction or makes it difficult for guests to carry on a conversation.

Additionally, the tempo of the music should be appropriate for the time of day. For example, during lunchtime, it’s best to play calming and relaxing music, while during dinner service, you may want to increase the tempo to create a more energetic atmosphere.

Why is Music for Restaurants Important?

Playing music in your restaurant has many benefits for you as a business owner, your customers, and even your employees. Here are a few reasons why music for your restaurant is important to your business.

1 Maximise the Customer Experience

One of the most obvious advantages of background restaurant music is that it enhances the customer experience. When customers walk into your restaurant, they expect a certain ambiance, and music plays a huge role in creating that atmosphere. The right music can set the tone for the entire dining experience and make customers feel more comfortable and at ease.

“Music literally establishes the tone of the experience from the moment your customer walks through the door. They hear the music long before they get to sufficiently form an opinion about your physical space. The response is immediate and impactful.

– Danny Turner – Global SVP of Creative Programming at Mood Media

In addition to putting diners in a good mood, background music for restaurants can also help to drown out any unwanted noise, such as clanging pots and pans or conversations from other tables. This can make it easier for customers to focus on their own conversations and enjoy their meals without distraction.

2 Increase Sales

Did you know that restaurant background music can actually increase sales? Research has shown that when music is playing, customers tend to spend more time in the establishment and order more food and drinks.

In fact, 1 in 3 global consumers say that music will make them stay longer.

In addition, music can also influence customers’ buying decisions. For example, playing upbeat music can make customers more likely to order a dessert or an after-dinner drink, while slower music can encourage customers to order more food.

3 Sets the Tone for Your Brand

The music you play in your restaurant can also help to set the tone for your brand. For example, if you run a high-end restaurant, you may want to play classical music or jazz to create a more sophisticated atmosphere. On the other hand, if you run a more casual establishment, you may want to play popular music or top 40 hits.

By choosing the right background music for your restaurant, you can help to create a brand image that resonates with your target audience and sets you apart from your competitors.

4 Improves Employee Morale

Playing background music in your restaurant can also have a positive impact on your employees. The right playlist can improve mood, boost productivity, and reduce stress in the workplace. By creating a more pleasant and enjoyable environment, you can help to improve employee morale and job satisfaction.

In addition, playing music can also help to create a sense of camaraderie among employees. When everyone is enjoying the same music, it can create a sense of unity and teamwork that can improve overall job performance.

5 Helps to Manage Customer Flow

Background music for restaurants can also be used to help manage customer flow in your business. By playing different types of music at various times of day, you can create a sense of rhythm and flow that can help to manage the ebb and flow of customers.

For example, you may want to play more upbeat music during busy times to encourage customers to eat and leave more quickly. On the other hand, you may want to play slower background music during slower times to encourage customers to linger and enjoy their meals.

The idea of using different styles of music throughout the day to affect listeners is known as Stimulus Progression. This concept was pioneered in the 1950s by Muzak, one of the first, and arguably most well-known background music companies in the world.

6 Easy and Cost-Effective

One of the best things about adding background music to your restaurant is that it’s easy and cost-effective. With affordable background music providers like Mood Media, it’s never been easier to create a custom playlist for your restaurant. And since most streaming services offer affordable subscription plans, you can add background music for restaurants to your establishment without breaking the bank. Playing music can also save you money in other areas. For example, if you play music at a reasonable volume, you may be able to save money on soundproofing or insulation.

The Bottom Line

By now you can see that adding music to your restaurant can have a multitude of benefits. From enhancing the dining experience to increasing sales and improving how your customers see your brand, getting the right music for your restaurant is critical to your success.

If you’re ready to implement background music for restaurants designed for your brand that draws in the kind of customers you want and is sure to get results, just click the link below and let’s get started.