Insights & Trends
Our industry experts provide insights, tips and best practices on music for business, digital signage, on-hold and in-store messaging, scent marketing, and AV system solutions to help your business boost sales, build loyalty, and Elevate the Customer Experience.
Latest Insights
La technologie du service au volant est plébiscitée par 92 % des clients
La technologie du service au volant est plébiscitée par 92 % des clients De simples mises à jour permettent aux QSR de s'adapter à ce que les clients veulent vraiment au volant.Il est 7h30 et vous êtes déjà en retard lorsque vous vous arrêtez dans le drive-in de votre...
טכנולוגיית דרייב-ת’רו מקבלת תמיכה מ-92% מהלקוחות
טכנולוגיית דרייב-ת'רו מקבלת תמיכה מ-92% מהלקוחות שדרוגים פשוטים עוזרים לרכבי QSR לכוון את עצמם אל מה שהלקוחות באמת רוצים מאחורי ההגההשעה 7:30 בבוקר, ואתם כבר מאחרים כשאתם נכנסים לדרייב-ת'רו של בית הקפה הרגיל שלכם. הרמקול מתעורר לחיים עם ברכה מעוותת שאתם לא ממש מצליחים...
Tehnologia Drive-Thru primește aprobarea a 92% dintre clienți
Tehnologia Drive-Thru primește aprobarea a 92% dintre clienți Actualizările simple ajută QSR-urile să se adapteze la ceea ce clienții doresc cu adevărat la volanEste 7:30 dimineața și sunteți deja în întârziere când intrați în drive-thru-ul cafenelei dvs. obișnuite....
La tecnologia del Drive-Thru riceve il pollice in su dal 92% dei clienti
La tecnologia del Drive-Thru riceve il pollice in su dal 92% dei clienti Semplici aggiornamenti stanno aiutando i QSR a sintonizzarsi su ciò che i clienti vogliono davvero al volanteSono le 7:30 del mattino e sei già in ritardo quando entri nel drive-thru del tuo...
La tecnología del autoservicio recibe el visto bueno del 92% de los clientes
La tecnología del autoservicio recibe el visto bueno del 92% de los clientes Unas sencillas mejoras están ayudando a los QSR a sintonizar con lo que los clientes realmente quieren al volanteSon las 7:30 de la mañana y ya llegas tarde cuando entras en el autoservicio...
Top Resources
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Music Licensing For Businesses In Europe: The Importance Of Proper Licensing
MUSIC LICENSING FOR BUSINESSES IN EUROPE: THE IMPORTANCE OF PROPER LICENSING So you want to play music in your business? Great! But before you reach for that AUX cord, make sure you’re legally covered.A lot of people assume that it’s okay to play music off of your...
Scent Marketing For Hotels
SCENT MARKETING FOR HOTELS Keep guests comfortable and coming back by creating emotional connections with scent marketing.What Is Scent Marketing? Scent marketing is a strategy that uses fragrance to create a specific atmosphere, evoke emotions, and enhance brand...
How Does Digital Signage Work?
HOW DIGITAL SIGNAGE WORKS The what, the how, and the why behind Digital Signage SoftwareIf you've ever walked into a store or a restaurant and seen digital screens displaying content, you've witnessed digital signage in action. Digital signage is a technology that has...
Evolution of the Store – 1800-1899
THE EVOLUTION OF THE STORE - 1800-18991800 – 1899The Age of Independence The 19th century represents the first revolution in the history of retail stores and the customer experience. With the advent of the department store, the retail consumer acquired a sense of...
Eurovision 2023
EUROVISION 2023What began as a technical experiment in television broadcasting, one of the earliest attempts to broadcast a live televised event to a large international audience, has since become one of Europe’s most-loved watches, with millions of viewers tuning in...
Inspirational Women In Music
INSPIRATIONAL WOMEN IN MUSIC The music industry is continuously evolving, with more and more powerful women coming to the forefront, but it wasn’t always so welcoming towards female recording artists. In the early 20th century, many women were barred from performing...
Highlights from ISE 2023: Trends, Tech & Innovations
HIGHLIGHTS FROM ISE 2023:TRENDS, TECH & INNOVATIONS As the doors close on another fantastic ISE event, we reflect on the highlights.This was the third year for ISE at its new Barcelona home, and what a year it was. With 58,107 unique visitors from 155 countries,...
Top Music Genres for Business
TOP MUSIC GENRES FOR BUSINESS: CHOOSING THE RIGHT SOUND TO BRING YOUR BRAND TO LIFE. The music you choose to play can speak volumes about your brand. What is your business saying?Close your eyes and think of a bank, or a fine dining restaurant, or a high-end clothing...
Christmas Songs Around the World You Might Not Have Heard
CHRISTMAS SONGS AROUND THE WORLD YOU MIGHT NOT HAVE HEARDWhen it comes to holiday music, there are usually two types of people: those who crank up the classics the second Halloween is out of the way, and those who listen to anything but for the duration of the season....
What Does the Metaverse Mean for Retail?
WHAT DOES THE METAVERSE MEAN FOR RETAIL? It may be the talk of the town right now, but many people are still confused about, and in some cases extremely wary of, the metaverse. So what exactly is this mysterious concept and what does it mean for the future of retail...
The Bigger Story Behind Black Friday
THE BIGGER STORY BEHIND BLACK FRIDAY Do you know the real history behind Black Friday? Most people believe that the name originates from the idea of stores moving from “in the red” meaning in debt, to in the black, meaning turning a profit. If that’s the origin you’re...
5 Best Practices For Using Digital Signage To Support Internal Communications
5 BEST PRACTICES FOR USING DIGITAL SIGNAGE TO SUPPORT INTERNAL COMMUNICATIONS The traditional cork board in the break room covered in outdated, tattered and overlooked notices is a thing of the past. Brands across industries now employ digital signage to support and...
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Industry Resources
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Research Studies & eBooks
2023 In-Store Trends
How Banks Can Hang Onto Human
Experiential Marketing Handbook
Digital Signage Best Practices
In-Store Media Enhances the Shopper Experience
Shopper Sentiments
Quantifying the Impact of Sensory Marketing
Digital Signage Best Practices
The Impact of Sensory Marketing
7 Essentials for Building a Digital Signage Strategy
