AZ ÜGYFÉLÉLMÉNY NÖVELÉSE

Az érzékszervi marketing hatása

Világszerte több mint 10 000 fogyasztót kérdeztünk meg arról, hogy mit élveznek a legjobban az üzletben történő vásárlás élményében. Arra kerestük a választ, hogy mely érzékszervi elemek befolyásolják leginkább a vásárlói attitűdöket és viselkedést vásárlás közben. Mit vontunk le a tanulmányból? Összefoglalva…

+ Az érzékszervi marketing számít
+ Az ügyfeleket befolyásolja az érzékszervi környezetük és reagálnak rá
+ Az érzékszervi marketing stratégiába való befektetés jelentős osztalékokat hozhat

NÉZZE MEG A JELENTÉST

TAKE A PEEK

Ez a tanulmány fontos ügyfélismereteket, inspirációt és friss ötleteket nyújt. Másképp fogsz tekinteni a dolgokra, figyelmesebben fogsz figyelni, céltudatosabban fogsz érezni, és tudatosabb leszel a környezeteddel és az ügyfeleiddel kapcsolatban, ha figyelembe veszed az ügyfélélmény fejlődését. Lásd az alábbi példákat.

A vásárlók 78%-a szerint a kellemes bolti légkör kulcsfontosságú tényező abban, hogy az online helyett a boltban vásároljanak.

Ez különösen igaz a spanyolországi, kínai, ausztrál, amerikai és brit vásárlókra.

A POZITÍV TAPASZTALATOK POZITÍV ÉRTÉKELÉSEKET EREDMÉNYEZNEK

A MEGOSZTÁS EREJE

Világszerte 10-ből 8 fogyasztó ajánlana egy üzletet, ha a látvány, a hang és az illat elemei tetszenek neki.

INGYENES KONZULTÁCIÓ

Hadd mutassuk meg, hogyan működhet az érzékszervi marketing az Ön vállalkozásában. Vegye fel velünk a kapcsolatot még ma.

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