Create Emotional Connections with Scent Marketing
Engage the senses and influence behaviour with subtle yet powerful scents. Scent marketing creates powerful, multi-sensory experiences that transform customer perception and drive memorable results.
%
of shoppers revealed the right scent is important in their in-store experience.
– Mood Media Scent Research
%
of global consumers believe fragrances can help them concentrate or be more focused.
– Prolitec
%
of consumers are more likely to remember a brand if it has a distinctive scent.
– ScentAir
%
of all emotions generated every day are due to smell.
– ScentAir
Scent Marketing
The sense of scent is the strongest link to memory and emotion, making it the most powerful tool for creating lasting brand connections.
Small to Medium Businesses
Make an unforgettable first impression. Our high-impact Core Scent Solutions boost mood, encourage longer stays, and instantly elevate your brand’s value while keeping the solution affordable and easy to manage.
Franchise Businesses
Ensure a consistent brand experience with local control. Mandate your Signature Scent across all locations, while centralised management and simple deployment empower local teams to drive promotional success.
Global Businesses
Achieve unified sensory branding across your global footprint. Deploy a consistent Signature Scent at scale. Our integrated systems provide precise control and leverage data for optimised sensory marketing strategies.
We design and implement scent solutions specifically tailored to the scale and strategic objectives of your business.
How Does Scent Marketing Help My Business?
Scent is used by savvy marketers to create specific impressions, evoke certain moods, and influence buying behaviour.
The effects have been so positive that more businesses are considering scent an integral part of their image, rivalling more established marketing strategies such as the use of branded music and visual elements.
Brand Differentiation
A distinct brand aroma sets you apart from competitors. A signature scent becomes synonymous with your brand, helping customers recognise your business long after they leave.
Increased Engagement
Scent piques curiosity and engages the senses. Customers are more likely to explore and interact with spaces that feature pleasant and intriguing scents, creating a more immersive and memorable experience.
Customer Satisfaction
Pleasant scents optimise environments, improve well-being, and make spaces feel clean and inviting. This positive perception directly impacts satisfaction, driving higher ratings and positive reviews.
What is Scent Marketing?
Scent marketing is more than just an air freshener.
Also called ambient scenting, scent marketing is the strategic use of custom fragrances designed to influence a consumer’s mood, perception, and behaviour within a commercial environment.
Scent is a powerful business tool due to its direct link to memory and emotion. This connection ensures carefully chosen aromas trigger strong emotional responses and forge lasting bonds.
By diffusing carefully chosen scents, companies can craft unique and memorable atmospheres, enhance brand identity, and subtly influence customer behaviour.
Custom Fragrances
Develop unique scents that align perfectly with your brand identity.
Targeted Delivery
Deploy scents ambiently or focus them on specific promotional zones.
Odor Neutralization
Eliminate unwanted background scents before introducing a pleasant fragrance.
Reliable Technology
Enjoy consistent, long-lasting dispersal with cloud-managed, reliable diffusion systems.
Data-Driven Capabilities
Leverage sophisticated systems to analyse the impact of scent, allowing for highly optimised and impactful sensory marketing strategies.
Our Case Studies
Bringing Experiences to life
INTERSPORT
Fryday
Mango Teen
Microsoft
Porcelanosa
Our Case Studies
Bringing Experiences to life
INTERSPORT
Fryday Case Study
Mango Teen Case Study
Microsoft Case Study
Porcelanosa Case Study
Why Trust Mood Scent Solutions?
We don’t just provide fragrances; we curate sensory strategies. Mood is a global leader in creating complete customer experiences, and we leverage the science of sensory marketing to ensure your scent strategy is effective, safe, and on-brand.
Consultative Approach
We take the time to work closely with your team to understand your unique business goals, audience, and brand personality to select or develop the perfect scent profile.
Sensory Expertise
We are experts in the invisible power of scent and its ties to human emotion and memory, ensuring the fragrance you choose will achieve maximum effect in transforming perceptions and influencing behaviour.
Brand Consistency
We ensure your chosen scent reflects your brand attributes, creating a powerful, multi-sensory brand signature that is consistent across all locations.
End-to-End Solutions
We support you through every step, from initial fragrance selection and solution design to professional installation and ongoing system maintenance.
Scent Diffusers and Delivery Systems
The effectiveness of a scent solution relies on professional, consistent delivery. We provide best-in-class, commercial-grade diffusion hardware, ensuring reliable fragrance quality and uniform coverage across any space. We partner with leading technology providers to ensure our systems are safe, efficient, and fully managed to eliminate operational hassle.
Our advanced systems use cold-air nebulisation to create an invisible, dry micro-mist. This technology guarantees consistent scenting while providing a crucial safety advantage: there is absolutely no heat, no water, and no flame involved.
Stand-Alone Diffusers
For flexible and focused control in individual offices, waiting rooms, or smaller retail boutiques.
Targeted Systems
Engineered for promotional zones and product displays, providing precise scent delivery to influence customer behaviour in key areas.
Centralised Management
All systems are cloud-managed, empowering you to control intensity and schedules remotely across single or multiple locations.
HVAC Integrated Diffusers
For large-scale spaces like malls, hotels, or corporate headquarters, delivering seamless, wide-area coverage through existing ventilation systems.
Scent Solutions FAQs
Here are some frequently asked questions to help you better understand scent solutions.
How do I choose the right scent for my brand?
Our consultative process begins with understanding your brand values, target audience, and business objectives. Our experts guide you to fragrances that align with your goals—for instance, choosing an invigorating scent to drive energy or a calming scent to orchestrate a relaxing atmosphere.
How does scent marketing increase sales?
Scent marketing directly contributes to your bottom line. By creating a pleasant environment, scent positively influences mood and encourages customers to linger longer in your space, which, in turn, increases browsing time and drives higher purchasing intent. Scent can also increase the perceived value and quality of products.
What technology is used to diffuse the scent, and is it better than candles or plug-ins?
We use cold-air nebulisation technology—the most advanced commercial method. This technology breaks down the fragrance oil into an ultra-fine, dry mist, ensuring the scent is distributed uniformly and consistently. Unlike candles or plug-ins, cold-air diffusion is flame-free, leaves no residue, and delivers precise intensity control.
Is ambient scenting safe for my customers and employees?
Yes. Our commercial-grade fragrances are formulated with the highest quality ingredients and comply with strict international safety standards, including IFRA (International Fragrance Association) guidelines. Our advanced diffusion systems ensure the scent levels remain far below regulated safety thresholds, prioritising a non-toxic and comfortable environment.
Can the scent be controlled, and is it compatible with large spaces?
Absolutely. Our systems are fully programmable, empowering you to control the intensity and scheduling remotely. For large or multi-zone environments, our diffusers are designed for seamless integration with your existing HVAC system, ensuring consistent delivery across entire corporate or retail footprints.
Does scent marketing actually work, and how is its effectiveness measured?
Yes, scent marketing is a powerful tool with proven results. Scent is the most powerful sense tied to emotion and memory. Studies have shown effectiveness by tracking data, including customer dwell time (customers often stay 15–20% longer in scented spaces), sales lifts through A/B testing, and overall customer satisfaction scores.
We partner with every industry
Full-scope creative strategy, solution design, content development, comprehensive delivery and support.
Retail
Restaurant
Hospitality
QSR
Automotive
Grocery
Healthcare
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