Jamba
Case Study
“The Mood Media team is pleasant to work with, organised, and action-oriented on calls!
We have heard tons of feedback that the new music works well for the stores. I’ve even added several new-to-me songs from our sample playlist to my own personal music library!”
~ Emily Ruezinsky – Marketing Specialist, Jamba
About Jamba
Since its inception in 1990, Jamba has become a go-to destination for those seeking refreshing and nutritious beverages. The Jamba brand embodies a refreshing fusion of health and indulgence, making it a fixture in the world of wellness and deliciousness.
From plant-based smoothies and delicious bowls with fresh fruit toppings, to protein-packed food and on-the-go snacks, American quick-service restaurant and juice bar chain Jamba has provided fantastic flavour served by friendly staff for nearly 30 years.
With a vibrant and playful identity, Jamba exudes an inviting atmosphere that encourages customers to embrace a lifestyle centred around nutritious choices without compromising on taste.
Mood proudly partnered with Jamba to ensure that the energy and vibrancy of the Jamba brand is felt within each and every customer interaction. By building a fully integrated, digitised cafe experience, Mood provided Jamba with an on-premise media solution that motivates customer behaviour and strengthens the brand/customer connection.
Case Study Summary
- Custom Music
- Consultative Strategy
Solutions
Custom Music
Mood’s creative team worked tirelessly to create a music experience that elevates the Jamba identity every single day through music selections that are engaging, fresh, and upbeat.
The music program celebrates the joy of day and motivates customers through carefully selected tracks that provide both an energy boost and a sense of discovery.
Jamba customers can expect a mix of tracks that are youthful, fun, and currently trending, loved by Gen Z and young Millennials alike, with a more intriguing and off-beat selection that offers a sense of discovery by introducing alternative styles.
Here is sample of Jamba’s custom playlist:
- Tessa Violet – Crush
- Harry Styles – Late Night Talking
- Summer Kennedy – The Bright Side
- George Ezra – Green Green Grass
- King Khan & BBQ Show – Love You So


Consultative Strategy
Just like ingredients – even the best strategies can go stale. Staying fresh is vital to success.
Mood Media works collaboratively with Jamba on a regular basis to strategise all music programs and ensure the brand’s sound is refreshed often, aligned with the Jamba brand, and consistently up to date.
Through our innovative digital platforms, Mood is able to capture cross channel customer experience insights and data. Because trends and tastes are constantly changing, the ability to adjust and refine strategy ensures that every Jamba brand interaction is a great one.
ELEVATE THE CUSTOMER EXPERIENCE
Elevate the experience and get the peace of mind you deserve with Mood. Contact us today to learn more.
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