Jamba
Case Study
“The Mood Media team is pleasant to work with, organised, and action-oriented on calls!
We have heard tons of feedback that the new music works well for the stores. I’ve even added several new-to-me songs from our sample playlist to my own personal music library!”
~ Emily Ruezinsky – Marketing Specialist, Jamba
About Jamba
Since its inception in 1990, Jamba has become a go-to destination for those seeking refreshing and nutritious beverages. The Jamba brand embodies a refreshing fusion of health and indulgence, making it a fixture in the world of wellness and deliciousness.
From plant-based smoothies and delicious bowls with fresh fruit toppings, to protein-packed food and on-the-go snacks, American quick-service restaurant and juice bar chain Jamba has provided fantastic flavour served by friendly staff for nearly 30 years.
With a vibrant and playful identity, Jamba exudes an inviting atmosphere that encourages customers to embrace a lifestyle centred around nutritious choices without compromising on taste.
Mood proudly partnered with Jamba to ensure that the energy and vibrancy of the Jamba brand is felt within each and every customer interaction. By building a fully integrated, digitised cafe experience, Mood provided Jamba with an on-premise media solution that motivates customer behaviour and strengthens the brand/customer connection.
Case Study Summary
- Custom Music
- Consultative Strategy
Objective
In order to create stronger emotional connections with their customers, Jamba entrusted Mood to develop an audio identity that aligned with the brand’s personality and target demographic. It was vital for the music to contribute to the fresh and vibrant in-store atmosphere that Jamba bars pride themselves on providing to their customers.
As a franchise brand, it was extremely important for Jamba to find an in-store media solutions provider who could create a custom yet consistent brand experience across its franchise footprint. Mood’s global experience, combined with a proprietary and centralised media platform, allowed Jamba to deliver the same great brand experience at any location.
This level of consistency and control means customers will get the same brand experience online, offline, and anywhere in the world.
Solutions
Custom Music
Mood’s creative team worked tirelessly to create a music experience that elevates the Jamba identity every single day through music selections that are engaging, fresh, and upbeat.
The music program celebrates the joy of day and motivates customers through carefully selected tracks that provide both an energy boost and a sense of discovery.
Jamba customers can expect a mix of tracks that are youthful, fun, and currently trending, loved by Gen Z and young Millennials alike, with a more intriguing and off-beat selection that offers a sense of discovery by introducing alternative styles.
Here is sample of Jamba’s custom playlist:
- Tessa Violet – Crush
- Harry Styles – Late Night Talking
- Summer Kennedy – The Bright Side
- George Ezra – Green Green Grass
- King Khan & BBQ Show – Love You So
Consultative Strategy
Just like ingredients – even the best strategies can go stale. Staying fresh is vital to success.
Mood Media works collaboratively with Jamba on a regular basis to strategise all music programs and ensure the brand’s sound is refreshed often, aligned with the Jamba brand, and consistently up to date.
Through our innovative digital platforms, Mood is able to capture cross channel customer experience insights and data. Because trends and tastes are constantly changing, the ability to adjust and refine strategy ensures that every Jamba brand interaction is a great one.
The Results
“The Mood Media team is pleasant to work with, organised, and action-oriented on calls!
Music selection was a fun task. After receiving sample playlists, I would share with my team and give pointed, consolidated feedback to the Mood Media team. Mood understood feedback extremely well and worked with us to craft a playlist that we feel really excited about.
The playlists themselves are just enjoyable. We have heard tons of feedback that the new music works well for the stores. I’ve even added several new-to-me songs from our sample playlist to my own personal music library!”
~ Emily Ruezinsky – Marketing Specialist, Jamba
The Jamba custom music program inspires customers to seize the day and unlock their full potential as they embrace vibrant, active lifestyles. Mood’s consultative approach, driven by real-time data and insights, guarantees that customer desires are not only met but exceeded.
With Mood’s global influence, Jamba confidently ensures that their customers receive a consistent brand adventure across every corner of the franchise footprint.
ELEVATE THE CUSTOMER EXPERIENCE
Elevate the experience and get the peace of mind you deserve with Mood. Contact us today to learn more.
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