MOOD MEDIA BLOG
Welcome to our blog. This is where our industry experts provide insights, tips and best practices on music for business, digital signage, on-hold and in-store messaging, scent marketing, and AV system solutions to help your business boost sales, build loyalty, and Elevate the Customer Experience.
LATEST POSTS
Evolution of the Store – 1900-1939
THE EVOLUTION OF THE STORE - 1900-19391900 – 1939 The Art of Emotion The beginning of the 20th century was a period of innovation for retail stores, taking the independent customer purchase journey we saw emerge at the end of the previous century one step further....
A Guide To Music For Restaurants
A GUIDE TO MUSIC FOR RESTAURANTS Why Adding Music to Your Restaurant is a Smart Business MoveDo you remember the last time you visited a restaurant without music playing in the background? Neither do we. Music is such a staple in the restaurant industry we don’t even...
Music Licensing For Businesses In Europe: The Importance Of Proper Licensing
MUSIC LICENSING FOR BUSINESSES IN EUROPE: THE IMPORTANCE OF PROPER LICENSING So you want to play music in your business? Great! But before you reach for that AUX cord, make sure you’re legally covered.A lot of people assume that it’s okay to play music off of your...
Scent Marketing For Hotels
SCENT MARKETING FOR HOTELS Keep guests comfortable and coming back by creating emotional connections with scent marketing.What Is Scent Marketing? Scent marketing is a strategy that uses fragrance to create a specific atmosphere, evoke emotions, and enhance brand...
How Does Digital Signage Work?
HOW DIGITAL SIGNAGE WORKS The what, the how, and the why behind Digital Signage SoftwareIf you've ever walked into a store or a restaurant and seen digital screens displaying content, you've witnessed digital signage in action. Digital signage is a technology that has...
International Music Day
INTERNATIONAL MUSIC DAYServing more than 500,000 subscriber locations in 100+ countries around the globe, we take “international” to a whole new level. With a talented creative team made up of music supervisors and researchers from all corners of the globe, they have...
Is Your In-store Experience Killing Your Profits?
IS YOUR IN-STORE EXPERIENCE KILLING YOUR PROFITS? Did you know that 90% of shoppers say they’re more likely to revisit a brick & mortar business if the music, visuals and scent create an enjoyable atmosphere? Sensory marketing is about creating an experience that...
History of Muzak
THE HISTORY OF MUZAKMuzak. It's a word that most people of a certain age at least vaguely recognize. For many, Muzak is associated with instrumental easy-listening covers, waiting on hold, and elevator music.The Beginning First Radio Broadcasts Muzak Timeline Muzak Ad...
International Women’s Day at Mood Media
INTERNATIONAL WOMEN’S DAY AT MOOD MEDIAInternational Women’s Day is a day to celebrate the cultural, political, and socioeconomic achievements of women across the globe, but as part of our Women of Mood series, we wanted to know what exactly encapsulates this special...
Women of Mood
WOMEN OF MOOD Women's History Month is celebrated during March and is dedicated to highlighting the contributions of women to events in history and contemporary society. Here at Mood, we are proud to count on hundreds of talented women as part of our global team. To...
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SOLUTIONS & INDUSTRY RESOURCES
See the latest solution and industry research, whitepapers and articles.
How Gyms Can Improve Their Member Experience
Use the power of music, messaging, digital signage, and scent to create a gym experience that leaves a lasting impression on members and builds brand loyalty.
5 Holiday Marketing Strategies to Captivate Your Customers
A lot of work goes into holiday marketing strategies, particularly those online or on television, but what about those for your brick and mortar business? Your in-store holiday marketing strategy for this time of year should consist of more than a few printed ads dotted amongst some decorations.