Wagamama
Case Study

After a successful visual installation at the London Gatwick restaurant, the cooperation led to another two projects: a large scale installation at London Heathrow Terminal 5 of 21m x 2m sized LEDs and LED screens at the Terminal 3 restaurant. With a pixel pitch of just 6.25mm, the image quality of these screens is of a stellar standard and provides seamless content integration.

For the T5 hotspot, Mood created one seamless LED installation, made up of 68 different cabinets, to allow for all Wagamama content to play in a smooth and uninterrupted manner.

With over 200,000 passengers passing through London Gatwick alone each day, the scale of footfall at Wagamama’s airport locations is impressive. With this in mind, there is simply no room for their technology and content to ever be down. Mood Media took the time to develop a maintenance agreement with Wagamama to take preventative measures and ensure that all basic elements at their restaurant locations are regularly cleaned to avoid any build up of dust in the electronics. This agreement helps give peace of mind to the brand that such high profile locations will always be maintained to the highest degree.

As well as installing two primary Harmony players serving the left and right side of the screens, Mood also installed secondary players which act as backup players should anything happen to the primaries, once again instilling confidence in the brand that their content will always be up and running no matter what.

The content throughout all restaurants is day-parted by Mood to allow for different menus, promotions and any additional information to be displayed at certain times of the day. For example, breakfast menus can be displayed in the morning, flagship dishes might be shown during lunchtime hours and for the evening, larger dishes and alcoholic offerings are visible.

Mood also installed traditional menu screens in varying sizes depending on the location’s needs.