The Body Shop
Case Study
For over 15 years, Mood Media has worked closely with The Body Shop to curate custom playlists fit for all of their UK and European stores.
About The Body Shop
The Body Shop is the original, natural and ethical beauty brand, with over 2,500 stores worldwide. Since 1976, The Body Shop has sought natural ingredients from all over the world to develop vibrant and ethical products, which promise to enhance natural beauty, while looking after the planet. It is essential that the in-store sound feels genuine, wholesome, with a global feel to complement The Body Shop’s brand values.
The Approach
For over 15 years, Mood’s creative team have tailored a bespoke program designed to accompany The Body Shop’s ever growing brand. Through resounding female voices, the Body Shop playlist centers itself around empowerment and activism matching the brand’s key principles of boosting self-esteem and raising awareness of human rights.
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