The innovative & unlimited characteristics of Porcelanosa’s exhibition was brought to life as a labyrinth journey that took visitors through 14 different rooms, all connected under the theme of nature.
The Porcelanosa Group is one of the world’s leading manufacturers of ceramic floor and wall tiles, kitchens, bathrooms and building solutions, with a portfolio of eight expert brands: Porcelanosa, Venis, Gamadecor, Krion, L’Antic Colonial, Butech, Noken and Urbatek. Present in 150 countries, the group boasts 1,000 stores worldwide, including New York, London, Miami, Paris and Milan.
The 27th edition of the Porcelanosa Group’s International Exhibition of Global Architecture and Interior Design, in January 2020, was designed to give all of the Porcelanosa Group brands the opportunity to present their versatile proposals to top professionals in the sector. Sustainability and energy efficient concepts dominated the exhibition, which received over 12,000 visitors.
Mood Media was invited to create a fully immersive sensory experience at Urbatek’s XTONE zone. The innovative & unlimited characteristics of this range was brought to life as a labyrinth journey that took visitors through 14 different rooms, all connected under the key theme of nature. The four elements of matter: fire, earth, water, and air were enhanced by Mood through a careful selection of scents and sounds that provided a unique sensory experience along the way. The sound of a river, the rain falling on land, footsteps in the leaves of a forest floor, the crackling of fire, the aroma of wood, leather, nature and dunes, were used to elevate the customer experience to a universe of heightened sensations and imagination.
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