Étude de cas Intertoys
About Intertoys
With over 200 locations, Intertoys is the premier toy retail chain in the Netherlands, dedicated to transforming traditional shopping into well-organised “play worlds.” Their environments are designed to inspire discovery and fun, successfully anchoring an immersive, family-friendly experience within the physical retail space. To ensure this iconic brand remains future-proof, Intertoys chose to implement a sophisticated phygital retail strategy—a digital layer that supports the personal shopping journey through seamless, modern integration that bridges the gap between tactile play and digital convenience.
Objective
Intertoys operates in high-traffic shopping districts where capturing the attention of distracted passersby is a constant challenge. The primary goal was to increase visibility and naturally activate customers to step inside while digitising various forms of in-store communication. Once inside, the brand needed a way to inform and engage shoppers about new releases and promotions without compromising the playful character of the store. The challenge lay in designing an integrated digital solution to create a phygital retail experience that is flexible, scalable, and easy to manage across diverse store formats.
Nos solutions
Dans le cadre d’un partenariat stratégique, Mood Media et Intertoys ont mis au point une formule numérique innovante de vente au détail qui favorise le parcours client. Ce programme intégré offre des opportunités d’inspiration visuelle et d’engagement cohérent de la marque à chaque étape de la visite en magasin.
Affichage dynamique
Des visuels à fort impact – Digital Promo Board
Pour attirer l’attention dès l’arrivée, Mood Media a mis en place des panneaux promotionnels numériques à fort impact à l’entrée des magasins. Ces affichages servent de points de contact dynamiques pour les dernières campagnes et les lancements de produits. Conçu spécifiquement pour les environnements de vente au détail intensifs, le panneau promotionnel numérique est logé dans un boîtier mobile et durable qui offre une mobilité et une polyvalence exceptionnelles. Entièrement intégrées à la plateforme Harmony, ces unités flexibles permettent à Intertoys de diffuser des messages de dernière minute exactement là où ils sont le plus nécessaires.
Immersive Visuals per Play World
Inside the store, digital signage enhances the experience within specific product categories. These screens support navigation and bring global campaigns to life, with content meticulously tailored to the dynamics of each “play world.” Mood Media handled the delivery and custom installation of these screens, ensuring a consistent, scalable visual solution that integrates perfectly into both compact city stores and spacious XL formats.
Mood Harmony™ – One platform, endless flexibility
Powering this digital transformation is Mood Harmony—Mood Media’s central content management platform. Through Harmony, the Intertoys marketing team centrally orchestrates all screen content, allowing them to plan and roll out global campaigns with precision. This intuitive interface enables new visuals to go live across the entire network within minutes, ensuring the brand stays attuned to seasonal trends and new releases.
Music
A cheerful in-store experience for the whole family
Music plays a defining role in the Intertoys experience, creating an atmosphere where both children and parents feel welcome. The custom music program is designed to support the brand’s energy through four clear pillars:
Familial
Digne de confiance
Ludique
Accessible
Results
The digital retail formula provides Intertoys with a future-proof foundation for brand excellence through sight and sound. Thanks to a flexible AV infrastructure and the central Harmony platform, store communication is now managed with peak efficiency, ensuring every campaign is synchronised across the entire estate.
This integrated approach has activated a recognisable, dynamic brand experience that supports Intertoys’ position as a retail specialist. Beyond permanent locations, the solution’s inherent flexibility allows for easy integration into pop-up stores and major events like LEGO World, ensuring brand integrity is maintained everywhere the Intertoys mission comes to life.
"Depuis 50 ans, visiter un magasin Intertoys est une expérience magique pour tous les âges. Nous considérons nos magasins comme l'atout marketing le plus important de notre marque. L'ajout d'une expérience numérique au magasin physique enrichit non seulement l'expérience d'achat, mais comble également le fossé entre nos activités en ligne et le monde hors ligne. Cela nous permet d'inspirer et d'activer des personnes de tous âges dans le cadre de notre mission, qui consiste à encourager à jouer le plus possible, le plus souvent et le plus longtemps possible."
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