HOW DOES IMAGESOUND COMPARE TO MOOD MEDIA? Which is the better choice for your business? Let’s take a look at the similarities and differences between these two in-store experiential media providers. If you’re in the market for in-store media solutions, you may...
HOW TO ACE THE BACK-TO-SCHOOL SHOPPING EXPERIENCE Using data insights from the Sensormatic Solutions 2023 Back-to-School Consumer Sentiment Survey and a survey study from Suzy Market Research, let’s explore how retailers can create captivating shopping experiences...
THE EVOLUTION OF THE STORE – 1900-1939 1900 – 1939 The Art of Emotion The beginning of the 20th century was a period of innovation for retail stores, taking the independent customer purchase journey we saw emerge at the end of the previous century one step...
A GUIDE TO MUSIC FOR RESTAURANTS Why Adding Music to Your Restaurant is a Smart Business Move Do you remember the last time you visited a restaurant without music playing in the background? Neither do we. Music is such a staple in the restaurant industry we don’t even...
MUSIC LICENSING FOR BUSINESSES IN EUROPE: THE IMPORTANCE OF PROPER LICENSING So you want to play music in your business? Great! But before you reach for that AUX cord, make sure you’re legally covered. A lot of people assume that it’s okay to play music off of your...
SCENT MARKETING FOR HOTELS Keep guests comfortable and coming back by creating emotional connections with scent marketing. What Is Scent Marketing? Scent marketing is a strategy that uses fragrance to create a specific atmosphere, evoke emotions, and enhance brand...
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