Studiu de caz Intertoys
About Intertoys
With over 200 locations, Intertoys is the premier toy retail chain in the Netherlands, dedicated to transforming traditional shopping into well-organised “play worlds.” Their environments are designed to inspire discovery and fun, successfully anchoring an immersive, family-friendly experience within the physical retail space. To ensure this iconic brand remains future-proof, Intertoys chose to implement a sophisticated phygital retail strategy—a digital layer that supports the personal shopping journey through seamless, modern integration that bridges the gap between tactile play and digital convenience.
Objective
Intertoys operates in high-traffic shopping districts where capturing the attention of distracted passersby is a constant challenge. The primary goal was to increase visibility and naturally activate customers to step inside while digitising various forms of in-store communication. Once inside, the brand needed a way to inform and engage shoppers about new releases and promotions without compromising the playful character of the store. The challenge lay in designing an integrated digital solution to create a phygital retail experience that is flexible, scalable, and easy to manage across diverse store formats.
Soluțiile noastre
Printr-un parteneriat strategic, Mood Media și Intertoys au dezvoltat o formulă digitală inovatoare de vânzare cu amănuntul care facilitează călătoria clientului. Acest program integrat oferă oportunități de inspirație vizuală și implicare consecventă a mărcii în fiecare fază a vizitei în magazin.
Afișaj digital
Vizuale de mare impact – Digital Promo Board
Pentru a capta atenția imediat la sosire, Mood Media a implementat panouri promoționale digitale de mare impact la intrarea în magazin. Aceste afișaje servesc drept puncte de contact dinamice pentru comunicarea celor mai recente campanii și lansări de produse. Proiectat special pentru mediile intensive de vânzare cu amănuntul, panoul promoțional digital este adăpostit într-o carcasă mobilă durabilă, care oferă mobilitate și versatilitate excepționale. Complet integrate cu platforma Harmony, aceste unități flexibile garantează că Intertoys poate transmite mesaje actualizate la minut exact acolo unde este nevoie cel mai mult.
Immersive Visuals per Play World
Inside the store, digital signage enhances the experience within specific product categories. These screens support navigation and bring global campaigns to life, with content meticulously tailored to the dynamics of each “play world.” Mood Media handled the delivery and custom installation of these screens, ensuring a consistent, scalable visual solution that integrates perfectly into both compact city stores and spacious XL formats.
Mood Harmony™ – One platform, endless flexibility
Powering this digital transformation is Mood Harmony—Mood Media’s central content management platform. Through Harmony, the Intertoys marketing team centrally orchestrates all screen content, allowing them to plan and roll out global campaigns with precision. This intuitive interface enables new visuals to go live across the entire network within minutes, ensuring the brand stays attuned to seasonal trends and new releases.
Music
A cheerful in-store experience for the whole family
Music plays a defining role in the Intertoys experience, creating an atmosphere where both children and parents feel welcome. The custom music program is designed to support the brand’s energy through four clear pillars:
Prietenos cu familia
De încredere
jucăuș
Accesibil
Results
The digital retail formula provides Intertoys with a future-proof foundation for brand excellence through sight and sound. Thanks to a flexible AV infrastructure and the central Harmony platform, store communication is now managed with peak efficiency, ensuring every campaign is synchronised across the entire estate.
This integrated approach has activated a recognisable, dynamic brand experience that supports Intertoys’ position as a retail specialist. Beyond permanent locations, the solution’s inherent flexibility allows for easy integration into pop-up stores and major events like LEGO World, ensuring brand integrity is maintained everywhere the Intertoys mission comes to life.
"Timp de 50 de ani, vizitarea unui magazin Intertoys fizic a fost o experiență magică pentru toate vârstele. Considerăm magazinele noastre drept cel mai important activ de marketing al mărcii noastre. Adăugarea unei experiențe digitale la magazinul fizic nu numai că îmbogățește experiența de cumpărături, dar și creează o punte între activitățile noastre online și lumea offline. Acest lucru ne permite să inspirăm și să activăm oameni de toate vârstele în misiunea noastră de a încuraja joaca cât mai mult, cât mai des și cât mai mult timp posibil."
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