Improve Staff Training & Retention With One Simple Solution
How Digital Signage Can Create Informed and Engaged Employees
Much has changed in the foodservice industry since the start of the pandemic, but one trend has persisted: people keep quitting their jobs.
In an interview with the Austin Business Journal, Joe Monastero, COO of the Texas Restaurant Association stated, “Restaurants usually experience up to a 100% turnover rate annually. We’re currently seeing 140% to 167% turnover now.”
High staff turnover rates are fast becoming the Achilles’ heel of the foodservice industry. Despite this, the industry is one of the world’s largest employers, creating a huge amount of job opportunities globally.
For QSR
$5,864 – Average Turnover Cost Per Employee
$821 – Average Cost to Train a New Employee
Source: Center For Hospitality Research – Cornell
This influx of new hires creates a challenge for quick service restaurants to not only train new employees, but to retain them as well.
Many restaurant brands are discovering that Digital Kitchen Communications not only support employee training and retention goals, but can bridge communication barriers, reinforce safety tips, recognise a job well done, or simply provide information and inspiration to your teams.
In short, Digital Kitchen Communications means using digital screens in the back-of-house areas of your restaurants that serve as a visual aid for your employees. These screens can display a range of customised static, animated or video content that is easy to manage and easy to update.
Below are several ways implementing Digital Kitchen Communications can help onboard and retain new employees while improving your business results.
Reinforce Training
Digital Kitchen Communications can help alleviate the costs of training by providing new hires with an ever-present audio & visual reinforcement of policies and procedures.
With Digital Signage, training can go beyond print and take the form of videos or graphics to more effectively communicate important training information. And with the ability to easily update content, there’s no need to worry about outdated or irrelevant materials.
Instill Knowledge
The loss of an employee also means the loss of institutional knowledge. It becomes difficult to rely on senior members to train new team members when turnover is high.
Workplace Digital Signage streamlines the training and onboarding processes of new hires and reinforces the basic practices that come with time and experience.
With Digital Signage, training can go beyond print and take the form of videos or graphics to more effectively communicate important training information. And with the ability to easily update content, there’s no need to worry about outdated or irrelevant materials.
Boost Morale
Digital signage allows you to continuously share and refresh words of motivation and encouragement, special thoughts for the day or week, offering thanks and appreciation to the team, or getting teams excited with special incentives for meeting team goals. With the ability to easily update content, the messages you share can also easily be updated to acknowledge and celebrate holidays, special events or seasons.
Recognise Achievements
Individual employee recognition is extremely important. The use of digital signage gives you the ability to easily and quickly give employee shout-outs with a few keystrokes. Highlighting employee achievements and team goals shows your staff that you acknowledge and appreciate their efforts, and it reinforces how vital those efforts are to the overall success of your business.
“Persistent language barriers can affect the meaning of the training content, diminish the user experience and negatively impact company morale,”
– Annemieke Scott, director of marketing for translation and localization services company Acclaro
Bridge Language Barriers
Digital Signage is a great way to help bridge language barriers. Use signage to display your content in multiple languages. Update as needed to adapt to your team’s specific needs. Showing translations of common words or phrases used around the workplace can also effectively reduce confusion and questions.
Shift Information
Digital Signage content can display different content for different shifts. Rotate content throughout the week or across various day parts. What you communicate to your morning shift will differ for your night crew; kitchen communications can help ensure that employees are getting the most relevant information for their team.
Create A Community
Use Kitchen Communications to create a sense of community. Highlight non-work related information like birthdays, wedding anniversaries, birth announcements, graduations or other milestones. What matters to your employees should matter to you. Building stronger personal relationships between employees can strengthen your team’s communal bonds.
Boost Your Bottom Line
So how does all this affect your bottom line? Simple. By investing in Digital Signage, you can reduce costs in areas across the board.
- Reinforcing introductory training cuts down on the time and costs to onboard a new employee. Faster training means fewer mistakes, leading to reduced costs due to errors and downtime.
- Using Digital Signage to boost morale and improve communication between team members, you benefit from a happier and better trained team, resulting in an overall boost to your bottom line.
By now you can see how incorporating Digital Signage into the growth model of your business is beneficial to your business. But there’s no need to overthink it. Starting small with one screen and scaling later is a viable option. Your Digital Signage content strategy can take time to fully develop and refine, so the sooner you implement and test, the sooner you’ll begin to yield positive business results.
For more information or questions about digital signage, contact us today.
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