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Insights & Trends

Our industry experts provide insights, tips and best practices on music for business, digital signage, on-hold and in-store messaging, scent marketing, and AV system solutions to help your business boost sales, build loyalty, and Elevate the Customer Experience.

Latest Insights

A Music Supervisor’s Guide to Music Strategy

A Music Supervisor’s Guide to Music StrategyIt’s widely appreciated in the retail industry that the right in-store atmosphere drives footfall. In our latest Mood Media In-Store Trends study, we found that 70% of shoppers believe branded music contributes to a pleasant...

The Retail Technology Show 2024: Key Highlights and Insights

The Retail Technology Show 2024: Key Highlights and InsightsThe Retail Technology Show marks an exciting date in the calendar for professionals in the retail industry. It provides fantastic insight into the tools and solutions aimed at improving the customer...

Digital Signage Best Practices

Digital Signage Best Practices Get the most out of your digital signage with our digital signage best practices guide.You’ve done your research and you’ve worked with a professional digital signage provider to implement your solution. But now what? How can you be sure...

Shaping the Future of Retail: Key Insights from ShopTalk 2024

Shaping the Future of Retail: Key Insights from ShopTalk 2024Over the course of four days, attendees were treated to a dynamic mix of insightful keynotes, workshops and powerful connections at ShopTalk 2024, a well-known conference of retail change-makers. The event...

Top Resources

Rolul transformator al experiențelor senzoriale în retailul auto

Conducerea viitorului: Rolul transformator al experiențelor senzoriale în retailul autoÎntr-o epocă în care consumatorii pun mare preț pe experiențe și sunt atenți la interacțiunile personalizate și atrăgătoare cu brandurile, industria de retail auto se află la o...

Cum își pot îmbunătăți sălile de sport experiența membrilor

Cum își pot îmbunătăți sălile de sport experiența membrilor Flex musculare dvs. multi-senzorialeLa fel ca la începutul fiecărui an nou, oamenii își iau rezoluții pentru a pierde în greutate și a se menține în formă. Dar, pe măsură ce vedem un aflux uriaș de noi membri...

5 strategii de marketing de Sărbători pentru a-ți captiva clienții

5 strategii de marketing de sărbători pentru a vă captiva clienții Puneți-vă clienții în Mood în acest sezon de sărbătoriSe lucrează mult la strategiile de marketing de sărbători, în special cele online sau televizate, dar cum rămâne cu cele pentru afacerea dvs. de...

Digital Signage Best Practices

Digital Signage Best Practices

Digital Signage Best Practices Get the most out of your digital signage with our digital signage best practices guide.You’ve done your research and you’ve worked with a professional digital signage provider to implement your solution. But now what? How can you be sure...

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Evolution of the Store 1940-1999

Evolution of the Store 1940-1999

THE EVOLUTION OF THE STORE - 1940-19991940 – 1999The Dawn of the Consumer Society The end of the Second World War and the return of "freedom of movement" saw the beginning of the modern consumer society we know today. Combine that with employment on the rise and a...

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Cum se compară Imagesound cu Mood Media?

CUM SE COMPARĂ IMAGESOUND CU MOOD MEDIA?Care este cea mai bună alegere pentru afacerea dumneavoastră? Să aruncăm o privire la asemănările și diferențele dintre acești doi furnizori de media experiențială în magazin.Dacă sunteți în căutarea unor soluții media pentru...

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History of Muzak

History of Muzak

THE HISTORY OF MUZAKMuzak. It's a word that most people of a certain age at least vaguely recognize. For many, Muzak is associated with instrumental easy-listening covers, waiting on hold, and elevator music.The Beginning First Radio Broadcasts Muzak Timeline Muzak Ad...

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Women of Mood

Women of Mood

WOMEN OF MOOD Women's History Month is celebrated during March and is dedicated to highlighting the contributions of women to events in history and contemporary society. Here at Mood, we are proud to count on hundreds of talented women as part of our global team. To...

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Eurovision 2023

Eurovision 2023

EUROVISION 2023Ceea ce a început ca un experiment tehnic în domeniul televiziunii, una dintre primele încercări de a transmite un eveniment televizat în direct către o mare audiență internațională, a devenit unul dintre cele mai îndrăgite evenimente din Europa,...

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Inspirational Women In Music

Inspirational Women In Music

INSPIRATIONAL WOMEN IN MUSIC The music industry is continuously evolving, with more and more powerful women coming to the forefront, but it wasn’t always so welcoming towards female recording artists. In the early 20th century, many women were barred from performing...

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International Music Day

International Music Day

INTERNATIONAL MUSIC DAYServing more than 500,000 subscriber locations in 100+ countries around the globe, we take “international” to a whole new level. With a talented creative team made up of music supervisors and researchers from all corners of the globe, they have...

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Evolution of the Store 1940-1999

Evolution of the Store 1940-1999

THE EVOLUTION OF THE STORE - 1940-19991940 – 1999The Dawn of the Consumer Society The end of the Second World War and the return of "freedom of movement" saw the beginning of the modern consumer society we know today. Combine that with employment on the rise and a...

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Evolution of the Store – 1900-1939

Evolution of the Store – 1900-1939

THE EVOLUTION OF THE STORE - 1900-19391900 – 1939 The Art of Emotion The beginning of the 20th century was a period of innovation for retail stores, taking the independent customer purchase journey we saw emerge at the end of the previous century one step further....

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Evolution of the Store – 1800-1899

Evolution of the Store – 1800-1899

THE EVOLUTION OF THE STORE - 1800-18991800 – 1899The Age of Independence The 19th century represents the first revolution in the history of retail stores and the customer experience. With the advent of the department store, the retail consumer acquired a sense of...

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The Bigger Story Behind Black Friday

The Bigger Story Behind Black Friday

THE BIGGER STORY BEHIND BLACK FRIDAY Do you know the real history behind Black Friday? Most people believe that the name originates from the idea of stores moving from “in the red” meaning in debt, to in the black, meaning turning a profit. If that’s the origin you’re...

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Digital Signage Best Practices

Digital Signage Best Practices

Digital Signage Best Practices Get the most out of your digital signage with our digital signage best practices guide.You’ve done your research and you’ve worked with a professional digital signage provider to implement your solution. But now what? How can you be sure...

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Scent Marketing For Hotels

Scent Marketing For Hotels

SCENT MARKETING FOR HOTELS Keep guests comfortable and coming back by creating emotional connections with scent marketing.What Is Scent Marketing? Scent marketing is a strategy that uses fragrance to create a specific atmosphere, evoke emotions, and enhance brand...

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How Does Digital Signage Work?

How Does Digital Signage Work?

HOW DIGITAL SIGNAGE WORKS The what, the how, and the why behind Digital Signage SoftwareIf you've ever walked into a store or a restaurant and seen digital screens displaying content, you've witnessed digital signage in action. Digital signage is a technology that has...

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What Does the Metaverse Mean for Retail?

What Does the Metaverse Mean for Retail?

WHAT DOES THE METAVERSE MEAN FOR RETAIL? It may be the talk of the town right now, but many people are still confused about, and in some cases extremely wary of, the metaverse. So what exactly is this mysterious concept and what does it mean for the future of retail...

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Industry Resources

Getting Your Grocery Music Right

Getting Your Grocery Music Right

Getting Your Grocery Music RightThe critical role of background music in grocery stores hasn’t changed much over the years. Your music should engage your shoppers on an emotional level and create an upbeat atmosphere that encourages them to deliberately peruse the...

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Background Music in Hospitality

Background Music in Hospitality

Background Music in Hospitality Audio branding is a core element of the guest experience, and it's an essential tool for connecting with guests on a deeper, more emotional level. From custom background music mixes to ambient soundscapes,professional hotel music is...

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Music For Retail Stores

Music For Retail Stores

Music ForRetail StoresBuilt For Your Brand Deliver the signature sound of your brand at every location with Mood Harmony™ - the #1 mobile-friendly platform delivering music for retail stores. With the world’s largest music library and professionally designed...

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Research Studies & eBooks

2023 In-Store Trends

How Banks Can Hang Onto Human

Experiential Marketing Handbook

Digital Signage Best Practices

In-Store Media Enhances the Shopper Experience

Shopper Sentiments

Quantifying the Impact of Sensory Marketing

Digital Signage Best Practices

The Impact of Sensory Marketing

7 Essentials for Building a Digital Signage Strategy

The State of Brick & Mortar